{"version":"1.0.0","segments":[{"speaker":"Steve Gurney","startTime":5.13,"endTime":9.06,"body":"But I tell you one"},{"speaker":"Steve Gurney","startTime":5.13,"endTime":9.06,"body":"thing that's pushing us in this"},{"speaker":"Steve Gurney","startTime":9.06,"endTime":13.89,"body":"direction is the huge amount of"},{"speaker":"Steve Gurney","startTime":9.06,"endTime":13.89,"body":"people that are out there that"},{"speaker":"Steve Gurney","startTime":14.04,"endTime":19.47,"body":"can define themselves as solo"},{"speaker":"Steve Gurney","startTime":14.04,"endTime":19.47,"body":"agers. This is we do a weekly"},{"speaker":"Steve Gurney","startTime":19.47,"endTime":23.34,"body":"discussion in my community on a"},{"speaker":"Steve Gurney","startTime":19.47,"endTime":23.34,"body":"variety of topics. Our most"},{"speaker":"Steve Gurney","startTime":23.34,"endTime":27.18,"body":"popular topic is so what are we"},{"speaker":"Steve Gurney","startTime":23.34,"endTime":27.18,"body":"reaching? There are so many"},{"speaker":"Steve Gurney","startTime":27.18,"endTime":30.45,"body":"people that are out there who"},{"speaker":"Steve Gurney","startTime":27.18,"endTime":30.45,"body":"either have outlived their"},{"speaker":"Steve Gurney","startTime":30.45,"endTime":35.16,"body":"family, they they have been"},{"speaker":"Steve Gurney","startTime":30.45,"endTime":35.16,"body":"divorced, they may be where they"},{"speaker":"Steve Gurney","startTime":35.16,"endTime":39.72,"body":"were, where they were, their"},{"speaker":"Steve Gurney","startTime":35.16,"endTime":39.72,"body":"former movie all over the world"},{"speaker":"Steve Gurney","startTime":39.78,"endTime":46.17,"body":"and are taking full"},{"speaker":"Steve Gurney","startTime":39.78,"endTime":46.17,"body":"responsibility for what their"},{"speaker":"Steve Gurney","startTime":46.32,"endTime":50.94,"body":"their steps are in their care."},{"speaker":"Steve Gurney","startTime":46.32,"endTime":50.94,"body":"And for the soldiers building"},{"speaker":"Steve Gurney","startTime":50.94,"endTime":53.55,"body":"that personal village is even"},{"speaker":"Steve Gurney","startTime":50.94,"endTime":53.55,"body":"more important."},{"speaker":"Caroline Moore","startTime":55.31,"endTime":58.1,"body":"Welcome to Now"},{"speaker":"Caroline Moore","startTime":55.31,"endTime":58.1,"body":"or Never Long-Term Care Strategy"},{"speaker":"Caroline Moore","startTime":58.1,"endTime":61.04,"body":"making. themselves. with Kosta"},{"speaker":"Caroline Moore","startTime":58.1,"endTime":61.04,"body":"Yepifantsev a podcast for all"},{"speaker":"Caroline Moore","startTime":61.04,"endTime":64.4,"body":"those seeking answers and"},{"speaker":"Caroline Moore","startTime":61.04,"endTime":64.4,"body":"solutions in the long term care"},{"speaker":"Caroline Moore","startTime":64.4,"endTime":68.42,"body":"space. This podcast is designed"},{"speaker":"Caroline Moore","startTime":64.4,"endTime":68.42,"body":"to create resources, start"},{"speaker":"Caroline Moore","startTime":68.42,"endTime":71.42,"body":"conversations and bring"},{"speaker":"Caroline Moore","startTime":68.42,"endTime":71.42,"body":"awareness to the industry that"},{"speaker":"Caroline Moore","startTime":71.42,"endTime":75.5,"body":"will inevitably impact all"},{"speaker":"Caroline Moore","startTime":71.42,"endTime":75.5,"body":"Americans. Here's your host"},{"speaker":"Caroline Moore","startTime":75.53,"endTime":76.88,"body":"Kosta Yepifantsev."},{"speaker":"Kosta Yepifantsev","startTime":77.47,"endTime":79.57,"body":"Hey, y'all,"},{"speaker":"Kosta Yepifantsev","startTime":77.47,"endTime":79.57,"body":"it's Kosta. Today, I'm here with"},{"speaker":"Kosta Yepifantsev","startTime":79.57,"endTime":83.74,"body":"my guest, Steve Gurney, founder"},{"speaker":"Kosta Yepifantsev","startTime":79.57,"endTime":83.74,"body":"and CEO of positive aging"},{"speaker":"Kosta Yepifantsev","startTime":83.74,"endTime":88.24,"body":"community, author, and Senior"},{"speaker":"Kosta Yepifantsev","startTime":83.74,"endTime":88.24,"body":"Living advocate of over 30"},{"speaker":"Kosta Yepifantsev","startTime":88.27,"endTime":92.11,"body":"years. Now, before we get into"},{"speaker":"Kosta Yepifantsev","startTime":88.27,"endTime":92.11,"body":"the episode, I want to talk"},{"speaker":"Kosta Yepifantsev","startTime":92.14,"endTime":96.4,"body":"about your own personal journey"},{"speaker":"Kosta Yepifantsev","startTime":92.14,"endTime":96.4,"body":"with care. Like so many of us,"},{"speaker":"Kosta Yepifantsev","startTime":96.43,"endTime":99.94,"body":"you've come into this industry"},{"speaker":"Kosta Yepifantsev","startTime":96.43,"endTime":99.94,"body":"through necessity, will you tell"},{"speaker":"Kosta Yepifantsev","startTime":99.94,"endTime":103.09,"body":"us a bit more about how your"},{"speaker":"Kosta Yepifantsev","startTime":99.94,"endTime":103.09,"body":"family's experience with"},{"speaker":"Kosta Yepifantsev","startTime":103.09,"endTime":105.73,"body":"caregiving inspired your career?"},{"speaker":"Steve Gurney","startTime":106.29,"endTime":111.03,"body":"Absolutely. Thanks"},{"speaker":"Steve Gurney","startTime":106.29,"endTime":111.03,"body":"for having me. My journey began"},{"speaker":"Steve Gurney","startTime":111.06,"endTime":116.16,"body":"when I was in college, my"},{"speaker":"Steve Gurney","startTime":111.06,"endTime":116.16,"body":"grandfather needed care, he had"},{"speaker":"Steve Gurney","startTime":116.16,"endTime":120.66,"body":"a stroke, he was paralyzed,"},{"speaker":"Steve Gurney","startTime":116.16,"endTime":120.66,"body":"needed to go to a nursing home,"},{"speaker":"Steve Gurney","startTime":120.9,"endTime":124.83,"body":"I saw firsthand what my family"},{"speaker":"Steve Gurney","startTime":120.9,"endTime":124.83,"body":"had to go through to make that"},{"speaker":"Steve Gurney","startTime":124.83,"endTime":129.69,"body":"challenging decision. And it"},{"speaker":"Steve Gurney","startTime":124.83,"endTime":129.69,"body":"kind of surprised me that there"},{"speaker":"Steve Gurney","startTime":129.69,"endTime":133.86,"body":"wasn't a guidebook that would"},{"speaker":"Steve Gurney","startTime":129.69,"endTime":133.86,"body":"help people through that"},{"speaker":"Steve Gurney","startTime":133.86,"endTime":138.15,"body":"difficult journey. And so fast"},{"speaker":"Steve Gurney","startTime":133.86,"endTime":138.15,"body":"forward, I graduated from"},{"speaker":"Steve Gurney","startTime":138.15,"endTime":142.26,"body":"college, didn't have the"},{"speaker":"Steve Gurney","startTime":138.15,"endTime":142.26,"body":"greatest job in the world. And I"},{"speaker":"Steve Gurney","startTime":143.52,"endTime":148.23,"body":"decided, hey, look, I'm gonna"},{"speaker":"Steve Gurney","startTime":143.52,"endTime":148.23,"body":"put together a guide. And it'll"},{"speaker":"Steve Gurney","startTime":148.23,"endTime":151.11,"body":"be a great something that shows"},{"speaker":"Steve Gurney","startTime":148.23,"endTime":151.11,"body":"that I'm a self starter on my"},{"speaker":"Steve Gurney","startTime":151.11,"endTime":155.79,"body":"resume, maybe get me into a"},{"speaker":"Steve Gurney","startTime":151.11,"endTime":155.79,"body":"fancy grad school. And I started"},{"speaker":"Steve Gurney","startTime":156.0,"endTime":160.65,"body":"what is called now the positive"},{"speaker":"Steve Gurney","startTime":156.0,"endTime":160.65,"body":"aging Sourcebook back then it"},{"speaker":"Steve Gurney","startTime":160.65,"endTime":164.37,"body":"was called the Guide to"},{"speaker":"Steve Gurney","startTime":160.65,"endTime":164.37,"body":"Retirement Living. And much to"},{"speaker":"Steve Gurney","startTime":164.37,"endTime":168.33,"body":"my surprise, folks really"},{"speaker":"Steve Gurney","startTime":164.37,"endTime":168.33,"body":"embraced it. Because there"},{"speaker":"Steve Gurney","startTime":168.33,"endTime":173.13,"body":"really wasn't a comprehensive"},{"speaker":"Steve Gurney","startTime":168.33,"endTime":173.13,"body":"listing, you were basically, you"},{"speaker":"Steve Gurney","startTime":173.13,"endTime":175.77,"body":"would be discharged from the"},{"speaker":"Steve Gurney","startTime":173.13,"endTime":175.77,"body":"hospital, and the social worker"},{"speaker":"Steve Gurney","startTime":175.77,"endTime":178.89,"body":"would tell you, here's where"},{"speaker":"Steve Gurney","startTime":175.77,"endTime":178.89,"body":"you're gonna go versus being"},{"speaker":"Steve Gurney","startTime":178.89,"endTime":182.7,"body":"able to see all the different"},{"speaker":"Steve Gurney","startTime":178.89,"endTime":182.7,"body":"options. So I've been doing that"},{"speaker":"Steve Gurney","startTime":182.7,"endTime":188.13,"body":"for about 33 years, I am based"},{"speaker":"Steve Gurney","startTime":182.7,"endTime":188.13,"body":"here in the DC, Washington, DC,"},{"speaker":"Steve Gurney","startTime":188.28,"endTime":194.97,"body":"metro area. But the print"},{"speaker":"Steve Gurney","startTime":188.28,"endTime":194.97,"body":"publication covers the entire"},{"speaker":"Steve Gurney","startTime":194.97,"endTime":198.39,"body":"Mid Atlantic from Philadelphia"},{"speaker":"Steve Gurney","startTime":194.97,"endTime":198.39,"body":"to Northern Virginia. But our"},{"speaker":"Steve Gurney","startTime":198.39,"endTime":203.1,"body":"articles and all the things that"},{"speaker":"Steve Gurney","startTime":198.39,"endTime":203.1,"body":"we do are not location specific."},{"speaker":"Steve Gurney","startTime":203.85,"endTime":207.9,"body":"I did have an interesting path"},{"speaker":"Steve Gurney","startTime":203.85,"endTime":207.9,"body":"where I ended up selling the"},{"speaker":"Steve Gurney","startTime":207.9,"endTime":212.4,"body":"business to the Washington Post,"},{"speaker":"Steve Gurney","startTime":207.9,"endTime":212.4,"body":"and I ran it under their"},{"speaker":"Steve Gurney","startTime":212.4,"endTime":216.48,"body":"ownership for over 20 years. And"},{"speaker":"Steve Gurney","startTime":212.4,"endTime":216.48,"body":"about 14 years ago, I had an"},{"speaker":"Steve Gurney","startTime":216.48,"endTime":220.77,"body":"opportunity to buy the the"},{"speaker":"Steve Gurney","startTime":216.48,"endTime":220.77,"body":"company back, and I'm running it"},{"speaker":"Steve Gurney","startTime":220.77,"endTime":221.55,"body":"on my own again."},{"speaker":"Kosta Yepifantsev","startTime":221.67,"endTime":225.0,"body":"Can I Can I"},{"speaker":"Kosta Yepifantsev","startTime":221.67,"endTime":225.0,"body":"ask what was it like the"},{"speaker":"Kosta Yepifantsev","startTime":225.0,"endTime":227.61,"body":"feedback that you got,"},{"speaker":"Kosta Yepifantsev","startTime":225.0,"endTime":227.61,"body":"especially early on when you"},{"speaker":"Kosta Yepifantsev","startTime":227.61,"endTime":232.65,"body":"released your book? What was the"},{"speaker":"Kosta Yepifantsev","startTime":227.61,"endTime":232.65,"body":"feedback like did it obviously"},{"speaker":"Kosta Yepifantsev","startTime":232.65,"endTime":236.61,"body":"was received very well. But I'm"},{"speaker":"Kosta Yepifantsev","startTime":232.65,"endTime":236.61,"body":"curious to hear what people had"},{"speaker":"Kosta Yepifantsev","startTime":236.61,"endTime":238.02,"body":"to say about it. Well,"},{"speaker":"Steve Gurney","startTime":238.0,"endTime":242.11,"body":"the number one, a"},{"speaker":"Steve Gurney","startTime":238.0,"endTime":242.11,"body":"lot of professionals in the"},{"speaker":"Steve Gurney","startTime":242.11,"endTime":246.7,"body":"field were like, I can't believe"},{"speaker":"Steve Gurney","startTime":242.11,"endTime":246.7,"body":"I didn't come. Because"},{"speaker":"Steve Gurney","startTime":246.91,"endTime":251.77,"body":"especially like the marketing"},{"speaker":"Steve Gurney","startTime":246.91,"endTime":251.77,"body":"people, they had these they had"},{"speaker":"Steve Gurney","startTime":251.77,"endTime":255.55,"body":"lists, they were compiling of"},{"speaker":"Steve Gurney","startTime":251.77,"endTime":255.55,"body":"all the options so that they"},{"speaker":"Steve Gurney","startTime":255.55,"endTime":257.86,"body":"wouldn't know where the other"},{"speaker":"Steve Gurney","startTime":255.55,"endTime":257.86,"body":"communities were their"},{"speaker":"Steve Gurney","startTime":257.86,"endTime":261.52,"body":"competitors for business"},{"speaker":"Steve Gurney","startTime":257.86,"endTime":261.52,"body":"analysis, but no one had really"},{"speaker":"Steve Gurney","startTime":261.52,"endTime":266.8,"body":"thought to sort of create a"},{"speaker":"Steve Gurney","startTime":261.52,"endTime":266.8,"body":"consumer based directory. What"},{"speaker":"Steve Gurney","startTime":266.8,"endTime":270.73,"body":"am I things was being what I and"},{"speaker":"Steve Gurney","startTime":266.8,"endTime":270.73,"body":"it may have been a little bit."},{"speaker":"Steve Gurney","startTime":271.06,"endTime":276.04,"body":"So people embraced it. But I was"},{"speaker":"Steve Gurney","startTime":271.06,"endTime":276.04,"body":"really young. I was in my early"},{"speaker":"Steve Gurney","startTime":276.07,"endTime":281.32,"body":"20s. And I didn't have industry"},{"speaker":"Steve Gurney","startTime":276.07,"endTime":281.32,"body":"knowledge. I was just learning"},{"speaker":"Steve Gurney","startTime":281.32,"endTime":285.43,"body":"as I was going along. And one"},{"speaker":"Steve Gurney","startTime":281.32,"endTime":285.43,"body":"interesting thing is now"},{"speaker":"Steve Gurney","startTime":285.73,"endTime":291.16,"body":"nationwide, the term assisted"},{"speaker":"Steve Gurney","startTime":285.73,"endTime":291.16,"body":"living was, you know, pretty"},{"speaker":"Steve Gurney","startTime":291.16,"endTime":297.61,"body":"common. Use that pretty common."},{"speaker":"Steve Gurney","startTime":291.16,"endTime":297.61,"body":"Back then. 33 years ago, in"},{"speaker":"Steve Gurney","startTime":297.64,"endTime":301.0,"body":"Maryland, DC and Virginia. They"},{"speaker":"Steve Gurney","startTime":297.64,"endTime":301.0,"body":"were called on a board and care"},{"speaker":"Steve Gurney","startTime":301.0,"endTime":305.92,"body":"homes and you know, retirement"},{"speaker":"Steve Gurney","startTime":301.0,"endTime":305.92,"body":"homes and things like this, and"},{"speaker":"Steve Gurney","startTime":305.92,"endTime":310.27,"body":"actually, like I have one of the"},{"speaker":"Steve Gurney","startTime":305.92,"endTime":310.27,"body":"marketing things for sunrise"},{"speaker":"Steve Gurney","startTime":310.33,"endTime":313.54,"body":"assisted living, which is their"},{"speaker":"Steve Gurney","startTime":310.33,"endTime":313.54,"body":"senior living, which is one of"},{"speaker":"Steve Gurney","startTime":313.54,"endTime":318.25,"body":"the largest companies is out"},{"speaker":"Steve Gurney","startTime":313.54,"endTime":318.25,"body":"there. At the time. They only"},{"speaker":"Steve Gurney","startTime":318.25,"endTime":321.73,"body":"had two locations, and they were"},{"speaker":"Steve Gurney","startTime":318.25,"endTime":321.73,"body":"calling them sunrise retirement"},{"speaker":"Steve Gurney","startTime":321.73,"endTime":327.37,"body":"homes. So but what was"},{"speaker":"Steve Gurney","startTime":321.73,"endTime":327.37,"body":"interesting is I was looking at"},{"speaker":"Steve Gurney","startTime":327.37,"endTime":332.98,"body":"all of this, and I had to create"},{"speaker":"Steve Gurney","startTime":327.37,"endTime":332.98,"body":"a category with a label. And I"},{"speaker":"Steve Gurney","startTime":332.98,"endTime":336.79,"body":"decided to create that section."},{"speaker":"Steve Gurney","startTime":332.98,"endTime":336.79,"body":"As like, you know, this assisted"},{"speaker":"Steve Gurney","startTime":336.79,"endTime":341.89,"body":"living term that's being thrown"},{"speaker":"Steve Gurney","startTime":336.79,"endTime":341.89,"body":"out there a little bit is a lot"},{"speaker":"Steve Gurney","startTime":341.89,"endTime":345.37,"body":"easier to understand. And so I"},{"speaker":"Steve Gurney","startTime":341.89,"endTime":345.37,"body":"just threw a dart at the"},{"speaker":"Steve Gurney","startTime":345.37,"endTime":349.24,"body":"dartboard and I'm glad I threw"},{"speaker":"Steve Gurney","startTime":345.37,"endTime":349.24,"body":"it at the lemming at the right,"},{"speaker":"Steve Gurney","startTime":349.24,"endTime":351.79,"body":"Steve, did you coined the term"},{"speaker":"Steve Gurney","startTime":349.24,"endTime":351.79,"body":"assisted living?"},{"speaker":"Steve Gurney","startTime":352.98,"endTime":354.15,"body":"Oh, no, not at all."},{"speaker":"Kosta Yepifantsev","startTime":354.3,"endTime":356.79,"body":"Maybe"},{"speaker":"Kosta Yepifantsev","startTime":354.3,"endTime":356.79,"body":"popularized using it, you made"},{"speaker":"Kosta Yepifantsev","startTime":356.79,"endTime":357.75,"body":"it more mainstream?"},{"speaker":"Steve Gurney","startTime":357.78,"endTime":361.59,"body":"I think, I think"},{"speaker":"Steve Gurney","startTime":357.78,"endTime":361.59,"body":"one thing, I think, at least in"},{"speaker":"Steve Gurney","startTime":361.59,"endTime":368.37,"body":"the markets that i, where i was"},{"speaker":"Steve Gurney","startTime":361.59,"endTime":368.37,"body":"doing this book, is because we"},{"speaker":"Steve Gurney","startTime":368.37,"endTime":373.56,"body":"were kind of lumping everybody"},{"speaker":"Steve Gurney","startTime":368.37,"endTime":373.56,"body":"under this umbrella. It really"},{"speaker":"Steve Gurney","startTime":373.56,"endTime":379.71,"body":"helped. Because at the time,"},{"speaker":"Steve Gurney","startTime":373.56,"endTime":379.71,"body":"Virginia and Maryland, there was"},{"speaker":"Steve Gurney","startTime":379.71,"endTime":384.42,"body":"sort of a legal name that they"},{"speaker":"Steve Gurney","startTime":379.71,"endTime":384.42,"body":"were supposed to be using. And"},{"speaker":"Steve Gurney","startTime":384.63,"endTime":388.98,"body":"by me sort of not worrying about"},{"speaker":"Steve Gurney","startTime":384.63,"endTime":388.98,"body":"the geographic boundaries, they"},{"speaker":"Steve Gurney","startTime":388.98,"endTime":392.64,"body":"can still use any name. And we"},{"speaker":"Steve Gurney","startTime":388.98,"endTime":392.64,"body":"describe the different"},{"speaker":"Steve Gurney","startTime":393.33,"endTime":398.58,"body":"categories in our article. So"},{"speaker":"Steve Gurney","startTime":393.33,"endTime":398.58,"body":"anyways, interesting stuff. It's"},{"speaker":"Steve Gurney","startTime":398.58,"endTime":400.74,"body":"been a really fun journey. And"},{"speaker":"Steve Gurney","startTime":398.58,"endTime":400.74,"body":"let's"},{"speaker":"Kosta Yepifantsev","startTime":400.74,"endTime":403.77,"body":"talk about"},{"speaker":"Kosta Yepifantsev","startTime":400.74,"endTime":403.77,"body":"that fun journey. Because your"},{"speaker":"Kosta Yepifantsev","startTime":403.77,"endTime":409.29,"body":"experience as a resident, and a"},{"speaker":"Kosta Yepifantsev","startTime":403.77,"endTime":409.29,"body":"senior living community at 45,"},{"speaker":"Kosta Yepifantsev","startTime":409.32,"endTime":414.27,"body":"is rather astonishing. You knew"},{"speaker":"Kosta Yepifantsev","startTime":409.32,"endTime":414.27,"body":"you wanted to be an expert in"},{"speaker":"Kosta Yepifantsev","startTime":414.27,"endTime":418.62,"body":"senior living, and what better"},{"speaker":"Kosta Yepifantsev","startTime":414.27,"endTime":418.62,"body":"way to become an expert than to"},{"speaker":"Kosta Yepifantsev","startTime":418.62,"endTime":425.07,"body":"learn firsthand, right? You. You"},{"speaker":"Kosta Yepifantsev","startTime":418.62,"endTime":425.07,"body":"live temporarily in five"},{"speaker":"Kosta Yepifantsev","startTime":425.07,"endTime":428.94,"body":"different senior communities."},{"speaker":"Kosta Yepifantsev","startTime":425.07,"endTime":428.94,"body":"What was that like? And what did"},{"speaker":"Kosta Yepifantsev","startTime":428.94,"endTime":429.69,"body":"you learn?"},{"speaker":"Steve Gurney","startTime":431.52,"endTime":434.7,"body":"It was probably"},{"speaker":"Steve Gurney","startTime":431.52,"endTime":434.7,"body":"one of the most awesome"},{"speaker":"Steve Gurney","startTime":434.7,"endTime":440.07,"body":"decisions and eye opening"},{"speaker":"Steve Gurney","startTime":434.7,"endTime":440.07,"body":"experiences in my career. And"},{"speaker":"Steve Gurney","startTime":440.07,"endTime":445.32,"body":"let me kind of back up a little"},{"speaker":"Steve Gurney","startTime":440.07,"endTime":445.32,"body":"bit. So remember, I started this"},{"speaker":"Steve Gurney","startTime":445.35,"endTime":452.43,"body":"at age 20. And I definitely was"},{"speaker":"Steve Gurney","startTime":445.35,"endTime":452.43,"body":"a pioneer in sort of"},{"speaker":"Steve Gurney","startTime":453.12,"endTime":457.92,"body":"categorizing and organizing all"},{"speaker":"Steve Gurney","startTime":453.12,"endTime":457.92,"body":"of these complex eldercare"},{"speaker":"Steve Gurney","startTime":458.04,"endTime":463.62,"body":"options. I had also visited over"},{"speaker":"Steve Gurney","startTime":458.04,"endTime":463.62,"body":"500 communities, I interviewed"},{"speaker":"Steve Gurney","startTime":463.62,"endTime":468.42,"body":"hundreds of people on their"},{"speaker":"Steve Gurney","startTime":463.62,"endTime":468.42,"body":"transition from their home into"},{"speaker":"Steve Gurney","startTime":468.42,"endTime":473.88,"body":"a community. And I was regarded"},{"speaker":"Steve Gurney","startTime":468.42,"endTime":473.88,"body":"as this senior housing expert,"},{"speaker":"Steve Gurney","startTime":473.91,"endTime":479.79,"body":"you know, so if, if some media"},{"speaker":"Steve Gurney","startTime":473.91,"endTime":479.79,"body":"was doing an article, they call,"},{"speaker":"Steve Gurney","startTime":479.79,"endTime":482.4,"body":"Hey, I heard you're a senior"},{"speaker":"Steve Gurney","startTime":479.79,"endTime":482.4,"body":"housing expert, and to set the"},{"speaker":"Steve Gurney","startTime":482.4,"endTime":489.81,"body":"other end. And at some point, in"},{"speaker":"Steve Gurney","startTime":482.4,"endTime":489.81,"body":"my so, at 43, I was over 20"},{"speaker":"Steve Gurney","startTime":489.81,"endTime":494.01,"body":"years experience in this field,"},{"speaker":"Steve Gurney","startTime":489.81,"endTime":494.01,"body":"regarded as the senior housing"},{"speaker":"Steve Gurney","startTime":494.01,"endTime":499.08,"body":"expert. And I was at UC and, and"},{"speaker":"Steve Gurney","startTime":494.01,"endTime":499.08,"body":"I was in a client's, at a"},{"speaker":"Steve Gurney","startTime":499.08,"endTime":503.34,"body":"community where they were asking"},{"speaker":"Steve Gurney","startTime":499.08,"endTime":503.34,"body":"me my opinion on something. And"},{"speaker":"Steve Gurney","startTime":503.34,"endTime":507.12,"body":"I said, you know, I started to"},{"speaker":"Steve Gurney","startTime":503.34,"endTime":507.12,"body":"answer him. And I said, But you"},{"speaker":"Steve Gurney","startTime":507.12,"endTime":510.03,"body":"know, the best way for me to"},{"speaker":"Steve Gurney","startTime":507.12,"endTime":510.03,"body":"answer that would be to just"},{"speaker":"Steve Gurney","startTime":510.03,"endTime":514.35,"body":"move in here and stay for a bit."},{"speaker":"Steve Gurney","startTime":510.03,"endTime":514.35,"body":"And I've never done that. And"},{"speaker":"Steve Gurney","startTime":514.35,"endTime":516.78,"body":"that would give me a better"},{"speaker":"Steve Gurney","startTime":514.35,"endTime":516.78,"body":"perspective. And they looked at"},{"speaker":"Steve Gurney","startTime":516.78,"endTime":521.64,"body":"me kind of funny. They're like,"},{"speaker":"Steve Gurney","startTime":516.78,"endTime":521.64,"body":"really? And I said, Yeah, you"},{"speaker":"Steve Gurney","startTime":521.64,"endTime":524.94,"body":"know, it's sort of like, How can"},{"speaker":"Steve Gurney","startTime":521.64,"endTime":524.94,"body":"I be an expert? It's kind of"},{"speaker":"Steve Gurney","startTime":524.94,"endTime":529.47,"body":"like, saying that I work at a"},{"speaker":"Steve Gurney","startTime":524.94,"endTime":529.47,"body":"restaurant, but I don't eat the"},{"speaker":"Steve Gurney","startTime":529.47,"endTime":533.19,"body":"food there. Right. And so they"},{"speaker":"Steve Gurney","startTime":529.47,"endTime":533.19,"body":"called me a couple of weeks"},{"speaker":"Steve Gurney","startTime":533.19,"endTime":538.8,"body":"later, I moved in. The first one"},{"speaker":"Steve Gurney","startTime":533.19,"endTime":538.8,"body":"was an assisted living community"},{"speaker":"Steve Gurney","startTime":538.8,"endTime":544.83,"body":"that was in the suburbs. Okay,"},{"speaker":"Steve Gurney","startTime":538.8,"endTime":544.83,"body":"I, I was not pretending to be"},{"speaker":"Steve Gurney","startTime":544.86,"endTime":551.07,"body":"anybody other than my healthy 43"},{"speaker":"Steve Gurney","startTime":544.86,"endTime":551.07,"body":"year old, okay. I actually had a"},{"speaker":"Steve Gurney","startTime":551.07,"endTime":554.25,"body":"classmate that did this in a"},{"speaker":"Steve Gurney","startTime":551.07,"endTime":554.25,"body":"nursing home where he was in a"},{"speaker":"Steve Gurney","startTime":554.37,"endTime":558.51,"body":"wheelchair and taking"},{"speaker":"Steve Gurney","startTime":554.37,"endTime":558.51,"body":"medications. And what I wanted"},{"speaker":"Steve Gurney","startTime":558.51,"endTime":564.84,"body":"to do is say, convenes homes be"},{"speaker":"Steve Gurney","startTime":558.51,"endTime":564.84,"body":"a home to a person, not an older"},{"speaker":"Steve Gurney","startTime":564.84,"endTime":568.32,"body":"person or a person with a"},{"speaker":"Steve Gurney","startTime":564.84,"endTime":568.32,"body":"disability. And I have to tell"},{"speaker":"Steve Gurney","startTime":568.32,"endTime":572.19,"body":"you, these homes and I've done"},{"speaker":"Steve Gurney","startTime":568.32,"endTime":572.19,"body":"it five times in a very"},{"speaker":"Steve Gurney","startTime":572.25,"endTime":576.57,"body":"different communities. These are"},{"speaker":"Steve Gurney","startTime":572.25,"endTime":576.57,"body":"the best neighborhoods I've ever"},{"speaker":"Steve Gurney","startTime":576.6,"endTime":584.67,"body":"spent time in, okay. And the"},{"speaker":"Steve Gurney","startTime":576.6,"endTime":584.67,"body":"main reason why is the, the the"},{"speaker":"Steve Gurney","startTime":584.67,"endTime":591.3,"body":"caring that the neighbor, so,"},{"speaker":"Steve Gurney","startTime":584.67,"endTime":591.3,"body":"the blind spot in in 33 years,"},{"speaker":"Steve Gurney","startTime":591.3,"endTime":594.81,"body":"what I didn't see is how much"},{"speaker":"Steve Gurney","startTime":591.3,"endTime":594.81,"body":"the other residents care for"},{"speaker":"Steve Gurney","startTime":594.81,"endTime":599.58,"body":"each other. So especially if"},{"speaker":"Steve Gurney","startTime":594.81,"endTime":599.58,"body":"you're in a big community, it's"},{"speaker":"Steve Gurney","startTime":599.58,"endTime":602.97,"body":"not like There's an RN, that's"},{"speaker":"Steve Gurney","startTime":599.58,"endTime":602.97,"body":"going to be there at every"},{"speaker":"Steve Gurney","startTime":602.97,"endTime":605.55,"body":"quarter when you need help"},{"speaker":"Steve Gurney","startTime":602.97,"endTime":605.55,"body":"picking something up off the"},{"speaker":"Steve Gurney","startTime":605.55,"endTime":609.78,"body":"floor. It's the fellow"},{"speaker":"Steve Gurney","startTime":605.55,"endTime":609.78,"body":"residents, and the sense of"},{"speaker":"Steve Gurney","startTime":609.78,"endTime":613.89,"body":"camaraderie. And whenever I"},{"speaker":"Steve Gurney","startTime":609.78,"endTime":613.89,"body":"would go back home to my family"},{"speaker":"Steve Gurney","startTime":613.92,"endTime":619.14,"body":"in the suburbs, after one of"},{"speaker":"Steve Gurney","startTime":613.92,"endTime":619.14,"body":"these adventures, I really felt"},{"speaker":"Steve Gurney","startTime":619.14,"endTime":623.49,"body":"lonely because being part of"},{"speaker":"Steve Gurney","startTime":619.14,"endTime":623.49,"body":"that community in close"},{"speaker":"Steve Gurney","startTime":623.49,"endTime":627.6,"body":"proximity to people and knowing"},{"speaker":"Steve Gurney","startTime":623.49,"endTime":627.6,"body":"that people care about you, was"},{"speaker":"Steve Gurney","startTime":627.66,"endTime":628.71,"body":"a really good feeling."},{"speaker":"Kosta Yepifantsev","startTime":629.13,"endTime":631.26,"body":"And a lot of"},{"speaker":"Kosta Yepifantsev","startTime":629.13,"endTime":631.26,"body":"times, when we talk to people,"},{"speaker":"Kosta Yepifantsev","startTime":631.26,"endTime":634.62,"body":"that's always sort of the tenant"},{"speaker":"Kosta Yepifantsev","startTime":631.26,"endTime":634.62,"body":"that comes out is you have to"},{"speaker":"Kosta Yepifantsev","startTime":634.62,"endTime":640.14,"body":"have a network of people that"},{"speaker":"Kosta Yepifantsev","startTime":634.62,"endTime":640.14,"body":"are supporting you, and that you"},{"speaker":"Kosta Yepifantsev","startTime":640.14,"endTime":643.41,"body":"can also support them in the"},{"speaker":"Kosta Yepifantsev","startTime":640.14,"endTime":643.41,"body":"journey. And especially if you"},{"speaker":"Kosta Yepifantsev","startTime":643.41,"endTime":648.06,"body":"have that network, then you can"},{"speaker":"Kosta Yepifantsev","startTime":643.41,"endTime":648.06,"body":"age in a much more. And I don't"},{"speaker":"Kosta Yepifantsev","startTime":648.06,"endTime":653.7,"body":"want to say safer, it's just you"},{"speaker":"Kosta Yepifantsev","startTime":648.06,"endTime":653.7,"body":"don't you don't fall into a lot"},{"speaker":"Kosta Yepifantsev","startTime":653.7,"endTime":657.39,"body":"of the into the pitfalls that a"},{"speaker":"Kosta Yepifantsev","startTime":653.7,"endTime":657.39,"body":"lot of people who are aging do,"},{"speaker":"Kosta Yepifantsev","startTime":657.39,"endTime":659.37,"body":"because you have a network of"},{"speaker":"Kosta Yepifantsev","startTime":657.39,"endTime":659.37,"body":"support."},{"speaker":"Steve Gurney","startTime":660.18,"endTime":663.9,"body":"I'm really, you're"},{"speaker":"Steve Gurney","startTime":660.18,"endTime":663.9,"body":"hitting on one of my hot"},{"speaker":"Steve Gurney","startTime":663.9,"endTime":667.98,"body":"buttons. And I have lately,"},{"speaker":"Steve Gurney","startTime":663.9,"endTime":667.98,"body":"we've been calling this building"},{"speaker":"Steve Gurney","startTime":667.98,"endTime":673.23,"body":"your personal village. So rpm"},{"speaker":"Steve Gurney","startTime":667.98,"endTime":673.23,"body":"has been doing a study since the"},{"speaker":"Steve Gurney","startTime":673.23,"endTime":675.99,"body":"beginning of time that says"},{"speaker":"Steve Gurney","startTime":673.23,"endTime":675.99,"body":"that, you know, X amount of"},{"speaker":"Steve Gurney","startTime":675.99,"endTime":680.82,"body":"people want to age in place."},{"speaker":"Steve Gurney","startTime":675.99,"endTime":680.82,"body":"Yeah, they want to age in place,"},{"speaker":"Steve Gurney","startTime":680.82,"endTime":686.25,"body":"you know, and, and, and I get"},{"speaker":"Steve Gurney","startTime":680.82,"endTime":686.25,"body":"it, okay. We are like the"},{"speaker":"Steve Gurney","startTime":686.25,"endTime":690.45,"body":"memories of our home and the"},{"speaker":"Steve Gurney","startTime":686.25,"endTime":690.45,"body":"sense of independence, I think"},{"speaker":"Steve Gurney","startTime":690.45,"endTime":695.34,"body":"the most important thing about"},{"speaker":"Steve Gurney","startTime":690.45,"endTime":695.34,"body":"aging in place is that you're"},{"speaker":"Steve Gurney","startTime":695.34,"endTime":700.98,"body":"living in, in a neighborhood"},{"speaker":"Steve Gurney","startTime":695.34,"endTime":700.98,"body":"that is not segregated. So"},{"speaker":"Steve Gurney","startTime":701.85,"endTime":705.99,"body":"senior community, senior living"},{"speaker":"Steve Gurney","startTime":701.85,"endTime":705.99,"body":"communities are the last legal"},{"speaker":"Steve Gurney","startTime":705.99,"endTime":710.58,"body":"segregated housing that we have,"},{"speaker":"Steve Gurney","startTime":705.99,"endTime":710.58,"body":"you can build something that"},{"speaker":"Steve Gurney","startTime":710.58,"endTime":714.48,"body":"says young people can't live"},{"speaker":"Steve Gurney","startTime":710.58,"endTime":714.48,"body":"here. And that's, that's one of"},{"speaker":"Steve Gurney","startTime":714.48,"endTime":719.94,"body":"the reasons why folks want to"},{"speaker":"Steve Gurney","startTime":714.48,"endTime":719.94,"body":"stay in their home and not age"},{"speaker":"Steve Gurney","startTime":719.94,"endTime":722.55,"body":"in place, because they don't"},{"speaker":"Steve Gurney","startTime":719.94,"endTime":722.55,"body":"want to move to an age"},{"speaker":"Steve Gurney","startTime":722.55,"endTime":725.52,"body":"segregated housing option, no"},{"speaker":"Steve Gurney","startTime":722.55,"endTime":725.52,"body":"matter how great it sounds,"},{"speaker":"Steve Gurney","startTime":725.52,"endTime":733.08,"body":"okay. Now, the secret to aging"},{"speaker":"Steve Gurney","startTime":725.52,"endTime":733.08,"body":"in place is not hiring 100"},{"speaker":"Steve Gurney","startTime":733.08,"endTime":736.89,"body":"Different companies to help you,"},{"speaker":"Steve Gurney","startTime":733.08,"endTime":736.89,"body":"you might need to hire 100"},{"speaker":"Steve Gurney","startTime":736.89,"endTime":740.91,"body":"Different companies to make that"},{"speaker":"Steve Gurney","startTime":736.89,"endTime":740.91,"body":"happen. But it's building that"},{"speaker":"Steve Gurney","startTime":740.91,"endTime":744.93,"body":"personal village and having"},{"speaker":"Steve Gurney","startTime":740.91,"endTime":744.93,"body":"conversations with that personal"},{"speaker":"Steve Gurney","startTime":744.93,"endTime":749.22,"body":"village, on, you know, what are"},{"speaker":"Steve Gurney","startTime":744.93,"endTime":749.22,"body":"my dreams? What are my ideas?"},{"speaker":"Steve Gurney","startTime":749.25,"endTime":752.46,"body":"What are the things that I like"},{"speaker":"Steve Gurney","startTime":749.25,"endTime":752.46,"body":"to do? And how can I give you"},{"speaker":"Steve Gurney","startTime":752.46,"endTime":756.27,"body":"support? Talking about my"},{"speaker":"Steve Gurney","startTime":752.46,"endTime":756.27,"body":"village? And how can you help me"},{"speaker":"Steve Gurney","startTime":756.27,"endTime":760.29,"body":"if I need help. And if people"},{"speaker":"Steve Gurney","startTime":756.27,"endTime":760.29,"body":"would invest more time and doing"},{"speaker":"Steve Gurney","startTime":760.29,"endTime":765.27,"body":"that, the experience of aging in"},{"speaker":"Steve Gurney","startTime":760.29,"endTime":765.27,"body":"place would be better. But also"},{"speaker":"Steve Gurney","startTime":765.3,"endTime":768.81,"body":"what would be better is when"},{"speaker":"Steve Gurney","startTime":765.3,"endTime":768.81,"body":"they do decide to make the move,"},{"speaker":"Steve Gurney","startTime":769.14,"endTime":774.03,"body":"they can bring that personal"},{"speaker":"Steve Gurney","startTime":769.14,"endTime":774.03,"body":"village over with them. And now"},{"speaker":"Steve Gurney","startTime":774.06,"endTime":777.9,"body":"their personal village becomes"},{"speaker":"Steve Gurney","startTime":774.06,"endTime":777.9,"body":"part of the senior living"},{"speaker":"Steve Gurney","startTime":777.9,"endTime":782.58,"body":"community as well. And I feel"},{"speaker":"Steve Gurney","startTime":777.9,"endTime":782.58,"body":"like we're moving in this"},{"speaker":"Steve Gurney","startTime":782.58,"endTime":787.65,"body":"direction. But there's still a"},{"speaker":"Steve Gurney","startTime":782.58,"endTime":787.65,"body":"lot that we could do. But I tell"},{"speaker":"Steve Gurney","startTime":787.65,"endTime":793.05,"body":"you one thing that's pushing us"},{"speaker":"Steve Gurney","startTime":787.65,"endTime":793.05,"body":"in this direction, is the huge"},{"speaker":"Steve Gurney","startTime":793.05,"endTime":797.16,"body":"amount of people that are out"},{"speaker":"Steve Gurney","startTime":793.05,"endTime":797.16,"body":"there that can define themselves"},{"speaker":"Steve Gurney","startTime":797.16,"endTime":802.8,"body":"as solo agers. This is we do a"},{"speaker":"Steve Gurney","startTime":797.16,"endTime":802.8,"body":"weekly discussion in my"},{"speaker":"Steve Gurney","startTime":802.8,"endTime":806.73,"body":"community, on a variety of"},{"speaker":"Steve Gurney","startTime":802.8,"endTime":806.73,"body":"topics. Our most popular topic"},{"speaker":"Steve Gurney","startTime":806.73,"endTime":810.57,"body":"is solar, we reaching, there are"},{"speaker":"Steve Gurney","startTime":806.73,"endTime":810.57,"body":"so many people that are out"},{"speaker":"Steve Gurney","startTime":810.57,"endTime":816.36,"body":"there who either have outlived"},{"speaker":"Steve Gurney","startTime":810.57,"endTime":816.36,"body":"their family, they may have been"},{"speaker":"Steve Gurney","startTime":816.36,"endTime":821.22,"body":"divorced, they may be a widow or"},{"speaker":"Steve Gurney","startTime":816.36,"endTime":821.22,"body":"whatever, or their favorite"},{"speaker":"Steve Gurney","startTime":821.22,"endTime":826.62,"body":"movie all over the world. And"},{"speaker":"Steve Gurney","startTime":821.22,"endTime":826.62,"body":"they are taking full"},{"speaker":"Steve Gurney","startTime":826.62,"endTime":833.01,"body":"responsibility for what their"},{"speaker":"Steve Gurney","startTime":826.62,"endTime":833.01,"body":"their steps are in their care."},{"speaker":"Steve Gurney","startTime":833.25,"endTime":836.61,"body":"And for the solar wagers"},{"speaker":"Steve Gurney","startTime":833.25,"endTime":836.61,"body":"building, that personal village"},{"speaker":"Steve Gurney","startTime":836.61,"endTime":838.11,"body":"is even more important."},{"speaker":"Kosta Yepifantsev","startTime":838.41,"endTime":841.35,"body":"What are some"},{"speaker":"Kosta Yepifantsev","startTime":838.41,"endTime":841.35,"body":"other components of a positive"},{"speaker":"Kosta Yepifantsev","startTime":841.35,"endTime":845.4,"body":"aging community? And how does it"},{"speaker":"Kosta Yepifantsev","startTime":841.35,"endTime":845.4,"body":"help seniors and our communities"},{"speaker":"Kosta Yepifantsev","startTime":845.4,"endTime":846.12,"body":"overall?"},{"speaker":"Steve Gurney","startTime":846.36,"endTime":850.8,"body":"I think the"},{"speaker":"Steve Gurney","startTime":846.36,"endTime":850.8,"body":"hardest thing is communication."},{"speaker":"Steve Gurney","startTime":850.86,"endTime":856.8,"body":"It's having discussions with"},{"speaker":"Steve Gurney","startTime":850.86,"endTime":856.8,"body":"your loved ones about these"},{"speaker":"Steve Gurney","startTime":856.8,"endTime":861.39,"body":"choices. It's it's being"},{"speaker":"Steve Gurney","startTime":856.8,"endTime":861.39,"body":"involved. That is what I see is"},{"speaker":"Steve Gurney","startTime":861.42,"endTime":866.04,"body":"the hardest thing for people to"},{"speaker":"Steve Gurney","startTime":861.42,"endTime":866.04,"body":"do. And right. Let's let's talk"},{"speaker":"Steve Gurney","startTime":866.04,"endTime":869.7,"body":"about one of the hardest things"},{"speaker":"Steve Gurney","startTime":866.04,"endTime":869.7,"body":"that we can talk about talking"},{"speaker":"Steve Gurney","startTime":869.7,"endTime":874.26,"body":"about that. Yeah, you know, and,"},{"speaker":"Steve Gurney","startTime":869.7,"endTime":874.26,"body":"and, and that's one thing that I"},{"speaker":"Steve Gurney","startTime":874.26,"endTime":878.94,"body":"found when I made these moves"},{"speaker":"Steve Gurney","startTime":874.26,"endTime":878.94,"body":"into the senior communities that"},{"speaker":"Steve Gurney","startTime":878.94,"endTime":882.93,"body":"the residents of these"},{"speaker":"Steve Gurney","startTime":878.94,"endTime":882.93,"body":"communities have, it's almost"},{"speaker":"Steve Gurney","startTime":882.93,"endTime":889.08,"body":"more of a beautiful dialogue"},{"speaker":"Steve Gurney","startTime":882.93,"endTime":889.08,"body":"about end of life. That I think"},{"speaker":"Steve Gurney","startTime":889.26,"endTime":894.33,"body":"for younger generations is a"},{"speaker":"Steve Gurney","startTime":889.26,"endTime":894.33,"body":"little bit harder to talk about"},{"speaker":"Steve Gurney","startTime":894.36,"endTime":900.0,"body":"and be but because they're"},{"speaker":"Steve Gurney","startTime":894.36,"endTime":900.0,"body":"there, you know, just by default"},{"speaker":"Steve Gurney","startTime":900.0,"endTime":903.69,"body":"out there in the community where"},{"speaker":"Steve Gurney","startTime":900.0,"endTime":903.69,"body":"they're seeing their their"},{"speaker":"Steve Gurney","startTime":903.69,"endTime":907.02,"body":"friends and their loved ones"},{"speaker":"Steve Gurney","startTime":903.69,"endTime":907.02,"body":"pass away at probably a higher"},{"speaker":"Steve Gurney","startTime":907.02,"endTime":911.82,"body":"rate than those of us who were"},{"speaker":"Steve Gurney","startTime":907.02,"endTime":911.82,"body":"younger, it becomes a more"},{"speaker":"Steve Gurney","startTime":911.82,"endTime":915.15,"body":"normal conversation. And when it"},{"speaker":"Steve Gurney","startTime":911.82,"endTime":915.15,"body":"becomes a more normal"},{"speaker":"Steve Gurney","startTime":915.15,"endTime":919.11,"body":"conversation, you can now share"},{"speaker":"Steve Gurney","startTime":915.15,"endTime":919.11,"body":"with your loved ones and those"},{"speaker":"Steve Gurney","startTime":919.11,"endTime":923.4,"body":"people around you what your"},{"speaker":"Steve Gurney","startTime":919.11,"endTime":923.4,"body":"wishes are. And in that, that's,"},{"speaker":"Steve Gurney","startTime":923.43,"endTime":926.82,"body":"that's one element there."},{"speaker":"Steve Gurney","startTime":923.43,"endTime":926.82,"body":"Another element that I would"},{"speaker":"Steve Gurney","startTime":926.82,"endTime":928.11,"body":"bring up, and as you can tell,"},{"speaker":"Kosta Yepifantsev","startTime":929.01,"endTime":930.0,"body":"this is"},{"speaker":"Kosta Yepifantsev","startTime":929.01,"endTime":930.0,"body":"fascinating."},{"speaker":"Steve Gurney","startTime":930.96,"endTime":935.13,"body":"Yeah, the use of"},{"speaker":"Steve Gurney","startTime":930.96,"endTime":935.13,"body":"technology, I think that we"},{"speaker":"Steve Gurney","startTime":935.13,"endTime":942.9,"body":"have, we have a huge problem in"},{"speaker":"Steve Gurney","startTime":935.13,"endTime":942.9,"body":"terms of getting enough people"},{"speaker":"Steve Gurney","startTime":943.11,"endTime":948.81,"body":"to care for elders that need"},{"speaker":"Steve Gurney","startTime":943.11,"endTime":948.81,"body":"assistance, okay, with the"},{"speaker":"Steve Gurney","startTime":948.81,"endTime":954.27,"body":"shifts and then bounces in"},{"speaker":"Steve Gurney","startTime":948.81,"endTime":954.27,"body":"supply and the demographics. And"},{"speaker":"Steve Gurney","startTime":954.27,"endTime":957.78,"body":"then just people that want to do"},{"speaker":"Steve Gurney","startTime":954.27,"endTime":957.78,"body":"that job and can do that job"},{"speaker":"Steve Gurney","startTime":957.78,"endTime":963.03,"body":"well and are committed to it."},{"speaker":"Steve Gurney","startTime":957.78,"endTime":963.03,"body":"And technology like Alexa and"},{"speaker":"Steve Gurney","startTime":963.03,"endTime":970.14,"body":"Google Home. Just that my watch"},{"speaker":"Steve Gurney","startTime":963.03,"endTime":970.14,"body":"here is tracking a lot of my"},{"speaker":"Steve Gurney","startTime":970.14,"endTime":974.91,"body":"health care status without me"},{"speaker":"Steve Gurney","startTime":970.14,"endTime":974.91,"body":"knowing it, instead of having"},{"speaker":"Steve Gurney","startTime":974.91,"endTime":979.17,"body":"the fallen and I couldn't get up"},{"speaker":"Steve Gurney","startTime":974.91,"endTime":979.17,"body":"devices around our neck, we can"},{"speaker":"Steve Gurney","startTime":979.17,"endTime":984.51,"body":"now have sensors that are"},{"speaker":"Steve Gurney","startTime":979.17,"endTime":984.51,"body":"monitoring, if I fall or if"},{"speaker":"Steve Gurney","startTime":984.51,"endTime":989.4,"body":"something happens, and, and I"},{"speaker":"Steve Gurney","startTime":984.51,"endTime":989.4,"body":"don't even need to think about"},{"speaker":"Steve Gurney","startTime":989.4,"endTime":994.35,"body":"it. These are some exciting"},{"speaker":"Steve Gurney","startTime":989.4,"endTime":994.35,"body":"developments that can save"},{"speaker":"Steve Gurney","startTime":994.35,"endTime":997.47,"body":"people money by utilizing"},{"speaker":"Steve Gurney","startTime":994.35,"endTime":997.47,"body":"technology, meaning they don't"},{"speaker":"Steve Gurney","startTime":997.47,"endTime":1001.7,"body":"need as much hate paid care,"},{"speaker":"Steve Gurney","startTime":997.47,"endTime":1001.7,"body":"personal care that they need."},{"speaker":"Steve Gurney","startTime":1001.73,"endTime":1006.56,"body":"Yeah. But it can also"},{"speaker":"Steve Gurney","startTime":1001.73,"endTime":1006.56,"body":"communicate with our loved ones"},{"speaker":"Steve Gurney","startTime":1006.59,"endTime":1011.0,"body":"and our healthcare providers a"},{"speaker":"Steve Gurney","startTime":1006.59,"endTime":1011.0,"body":"little bit better. Some exciting"},{"speaker":"Steve Gurney","startTime":1011.03,"endTime":1014.93,"body":"things out there. When when"},{"speaker":"Steve Gurney","startTime":1011.03,"endTime":1014.93,"body":"people asked me to is a lot of"},{"speaker":"Steve Gurney","startTime":1014.93,"endTime":1017.51,"body":"times people are asking me,"},{"speaker":"Steve Gurney","startTime":1014.93,"endTime":1017.51,"body":"they'll say, Hey, what is the"},{"speaker":"Steve Gurney","startTime":1017.51,"endTime":1021.44,"body":"best technology out there for"},{"speaker":"Steve Gurney","startTime":1017.51,"endTime":1021.44,"body":"older adults. And I don't think"},{"speaker":"Steve Gurney","startTime":1021.44,"endTime":1025.28,"body":"there's anything best because"},{"speaker":"Steve Gurney","startTime":1021.44,"endTime":1025.28,"body":"we're all unique. But one of the"},{"speaker":"Steve Gurney","startTime":1025.31,"endTime":1031.25,"body":"elements of what are the"},{"speaker":"Steve Gurney","startTime":1025.31,"endTime":1031.25,"body":"elements that I like, is don't"},{"speaker":"Steve Gurney","startTime":1031.25,"endTime":1037.13,"body":"go grandparent, and what gogo"},{"speaker":"Steve Gurney","startTime":1031.25,"endTime":1037.13,"body":"grandparent is, is, if you're"},{"speaker":"Steve Gurney","startTime":1037.13,"endTime":1040.58,"body":"not skilled at using one of"},{"speaker":"Steve Gurney","startTime":1037.13,"endTime":1040.58,"body":"these things, it can be very"},{"speaker":"Steve Gurney","startTime":1040.58,"endTime":1044.66,"body":"difficult to get an Uber or Lyft"},{"speaker":"Steve Gurney","startTime":1040.58,"endTime":1044.66,"body":"ride, go go grandparent and"},{"speaker":"Steve Gurney","startTime":1044.66,"endTime":1048.44,"body":"enable somebody with a rotary"},{"speaker":"Steve Gurney","startTime":1044.66,"endTime":1048.44,"body":"dial phone to get an Uber or"},{"speaker":"Steve Gurney","startTime":1048.44,"endTime":1053.48,"body":"Lyft. And they're using"},{"speaker":"Steve Gurney","startTime":1048.44,"endTime":1053.48,"body":"technology, so that we don't"},{"speaker":"Steve Gurney","startTime":1053.48,"endTime":1057.2,"body":"need to necessarily use"},{"speaker":"Steve Gurney","startTime":1053.48,"endTime":1057.2,"body":"technology, similar to the way"},{"speaker":"Steve Gurney","startTime":1057.2,"endTime":1061.46,"body":"that the Amazon Alexa works. I"},{"speaker":"Steve Gurney","startTime":1057.2,"endTime":1061.46,"body":"don't need to master a bunch of"},{"speaker":"Steve Gurney","startTime":1061.46,"endTime":1063.47,"body":"apps, I just, you know,"},{"speaker":"Kosta Yepifantsev","startTime":1063.5,"endTime":1067.61,"body":"say Alexa,"},{"speaker":"Kosta Yepifantsev","startTime":1063.5,"endTime":1067.61,"body":"I'm sure it probably popped up."},{"speaker":"Steve Gurney","startTime":1068.45,"endTime":1071.45,"body":"The good thing is,"},{"speaker":"Steve Gurney","startTime":1068.45,"endTime":1071.45,"body":"well, I got Google Home in this"},{"speaker":"Steve Gurney","startTime":1071.45,"endTime":1072.5,"body":"room. So that's good."},{"speaker":"Kosta Yepifantsev","startTime":1074.029,"endTime":1076.069,"body":"It makes a"},{"speaker":"Kosta Yepifantsev","startTime":1074.029,"endTime":1076.069,"body":"lot of sense. And you know, I'm"},{"speaker":"Kosta Yepifantsev","startTime":1076.069,"endTime":1078.049,"body":"gonna thread this needle and"},{"speaker":"Kosta Yepifantsev","startTime":1076.069,"endTime":1078.049,"body":"kind of bring it all full"},{"speaker":"Kosta Yepifantsev","startTime":1078.049,"endTime":1083.449,"body":"circle. So, aging in place, as"},{"speaker":"Kosta Yepifantsev","startTime":1078.049,"endTime":1083.449,"body":"even though everybody wants to"},{"speaker":"Kosta Yepifantsev","startTime":1083.449,"endTime":1087.799,"body":"do it, it does have a lot of"},{"speaker":"Kosta Yepifantsev","startTime":1083.449,"endTime":1087.799,"body":"unfortunate social isolations."},{"speaker":"Kosta Yepifantsev","startTime":1088.069,"endTime":1093.109,"body":"And society, you know, has"},{"speaker":"Kosta Yepifantsev","startTime":1088.069,"endTime":1093.109,"body":"always, recently, especially in"},{"speaker":"Kosta Yepifantsev","startTime":1093.109,"endTime":1095.809,"body":"the last, like 30 years has has"},{"speaker":"Kosta Yepifantsev","startTime":1093.109,"endTime":1095.809,"body":"somewhat been trending in that"},{"speaker":"Kosta Yepifantsev","startTime":1095.809,"endTime":1099.019,"body":"direction, you know, people kind"},{"speaker":"Kosta Yepifantsev","startTime":1095.809,"endTime":1099.019,"body":"of don't mind that they're by"},{"speaker":"Kosta Yepifantsev","startTime":1099.019,"endTime":1103.789,"body":"themselves, right? And even"},{"speaker":"Kosta Yepifantsev","startTime":1099.019,"endTime":1103.789,"body":"though we're always talking"},{"speaker":"Kosta Yepifantsev","startTime":1103.789,"endTime":1107.659,"body":"about the necessity for"},{"speaker":"Kosta Yepifantsev","startTime":1103.789,"endTime":1107.659,"body":"community, so it reinforces"},{"speaker":"Kosta Yepifantsev","startTime":1107.689,"endTime":1111.049,"body":"aging in place, in my opinion,"},{"speaker":"Kosta Yepifantsev","startTime":1107.689,"endTime":1111.049,"body":"reinforces this social"},{"speaker":"Kosta Yepifantsev","startTime":1111.049,"endTime":1116.719,"body":"isolation. And if you don't"},{"speaker":"Kosta Yepifantsev","startTime":1111.049,"endTime":1116.719,"body":"build a circle of support, or as"},{"speaker":"Kosta Yepifantsev","startTime":1116.719,"endTime":1122.149,"body":"you describe kind of the, the"},{"speaker":"Kosta Yepifantsev","startTime":1116.719,"endTime":1122.149,"body":"network, right, then you will,"},{"speaker":"Kosta Yepifantsev","startTime":1122.179,"endTime":1125.389,"body":"you will fall into that trap."},{"speaker":"Kosta Yepifantsev","startTime":1122.179,"endTime":1125.389,"body":"And I think that at some point,"},{"speaker":"Kosta Yepifantsev","startTime":1125.419,"endTime":1128.809,"body":"you can get so far down the"},{"speaker":"Kosta Yepifantsev","startTime":1125.419,"endTime":1128.809,"body":"rabbit hole of being by yourself"},{"speaker":"Kosta Yepifantsev","startTime":1128.809,"endTime":1133.369,"body":"that it's hard to get out of it."},{"speaker":"Kosta Yepifantsev","startTime":1128.809,"endTime":1133.369,"body":"And I love I love the fact that"},{"speaker":"Kosta Yepifantsev","startTime":1133.369,"endTime":1135.859,"body":"they're that they're creating"},{"speaker":"Kosta Yepifantsev","startTime":1133.369,"endTime":1135.859,"body":"these retirement communities."},{"speaker":"Kosta Yepifantsev","startTime":1135.859,"endTime":1139.339,"body":"You know, I grew up in Atlanta."},{"speaker":"Kosta Yepifantsev","startTime":1135.859,"endTime":1139.339,"body":"And every time I go to visit my"},{"speaker":"Kosta Yepifantsev","startTime":1139.339,"endTime":1142.429,"body":"parents, there are 50 plus"},{"speaker":"Kosta Yepifantsev","startTime":1139.339,"endTime":1142.429,"body":"communities popping up"},{"speaker":"Kosta Yepifantsev","startTime":1142.429,"endTime":1146.869,"body":"everywhere. And I'll tell you,"},{"speaker":"Kosta Yepifantsev","startTime":1142.429,"endTime":1146.869,"body":"what's interesting about the"},{"speaker":"Kosta Yepifantsev","startTime":1146.869,"endTime":1155.719,"body":"technological component is, I"},{"speaker":"Kosta Yepifantsev","startTime":1146.869,"endTime":1155.719,"body":"think, even more so than the"},{"speaker":"Kosta Yepifantsev","startTime":1155.719,"endTime":1162.529,"body":"Aging in Place aspect. I believe"},{"speaker":"Kosta Yepifantsev","startTime":1155.719,"endTime":1162.529,"body":"that if people aren't accessing"},{"speaker":"Kosta Yepifantsev","startTime":1162.529,"endTime":1166.429,"body":"these retirement communities and"},{"speaker":"Kosta Yepifantsev","startTime":1162.529,"endTime":1166.429,"body":"compounding technology and aging"},{"speaker":"Kosta Yepifantsev","startTime":1166.429,"endTime":1170.269,"body":"in place, I think it's going to"},{"speaker":"Kosta Yepifantsev","startTime":1166.429,"endTime":1170.269,"body":"it's going to exacerbate the"},{"speaker":"Kosta Yepifantsev","startTime":1170.269,"endTime":1173.749,"body":"social isolation because people"},{"speaker":"Kosta Yepifantsev","startTime":1170.269,"endTime":1173.749,"body":"typically have most of their"},{"speaker":"Kosta Yepifantsev","startTime":1173.749,"endTime":1178.489,"body":"interaction with human"},{"speaker":"Kosta Yepifantsev","startTime":1173.749,"endTime":1178.489,"body":"caregivers, statistically, and"},{"speaker":"Kosta Yepifantsev","startTime":1178.489,"endTime":1183.019,"body":"so the fact that people are"},{"speaker":"Kosta Yepifantsev","startTime":1178.489,"endTime":1183.019,"body":"coming around to the idea that"},{"speaker":"Kosta Yepifantsev","startTime":1183.019,"endTime":1186.289,"body":"living in a community that's 50"},{"speaker":"Kosta Yepifantsev","startTime":1183.019,"endTime":1186.289,"body":"plots, that's a senior"},{"speaker":"Kosta Yepifantsev","startTime":1186.289,"endTime":1191.269,"body":"community, and they are"},{"speaker":"Kosta Yepifantsev","startTime":1186.289,"endTime":1191.269,"body":"embracing it is going to not"},{"speaker":"Kosta Yepifantsev","startTime":1191.269,"endTime":1195.469,"body":"just solve some of our"},{"speaker":"Kosta Yepifantsev","startTime":1191.269,"endTime":1195.469,"body":"significant issues when it comes"},{"speaker":"Kosta Yepifantsev","startTime":1195.469,"endTime":1199.819,"body":"to care, specifically the supply"},{"speaker":"Kosta Yepifantsev","startTime":1195.469,"endTime":1199.819,"body":"and demand issues. But I think"},{"speaker":"Kosta Yepifantsev","startTime":1199.819,"endTime":1205.189,"body":"it's Going to give, it's going"},{"speaker":"Kosta Yepifantsev","startTime":1199.819,"endTime":1205.189,"body":"to finally de stigmatize what"},{"speaker":"Kosta Yepifantsev","startTime":1205.189,"endTime":1209.029,"body":"these communities are meant to"},{"speaker":"Kosta Yepifantsev","startTime":1205.189,"endTime":1209.029,"body":"do. And it's and I think it'll"},{"speaker":"Kosta Yepifantsev","startTime":1209.029,"endTime":1213.019,"body":"help people in the long run live"},{"speaker":"Kosta Yepifantsev","startTime":1209.029,"endTime":1213.019,"body":"longer and happier lives. Not to"},{"speaker":"Kosta Yepifantsev","startTime":1213.019,"endTime":1214.549,"body":"sound cliche, but it's true."},{"speaker":"Steve Gurney","startTime":1214.939,"endTime":1219.349,"body":"Oh, no. And, and"},{"speaker":"Steve Gurney","startTime":1214.939,"endTime":1219.349,"body":"one little tip that's worked"},{"speaker":"Steve Gurney","startTime":1219.349,"endTime":1223.189,"body":"with some of the members of our"},{"speaker":"Steve Gurney","startTime":1219.349,"endTime":1223.189,"body":"communities is that there's a"},{"speaker":"Steve Gurney","startTime":1223.189,"endTime":1226.969,"body":"lot of folks that are out there,"},{"speaker":"Steve Gurney","startTime":1223.189,"endTime":1226.969,"body":"and they'll, they'll get our"},{"speaker":"Steve Gurney","startTime":1226.969,"endTime":1230.899,"body":"guide, or they'll come into a"},{"speaker":"Steve Gurney","startTime":1226.969,"endTime":1230.899,"body":"discussion and they're like,"},{"speaker":"Steve Gurney","startTime":1230.899,"endTime":1236.779,"body":"Okay, I've toured all these"},{"speaker":"Steve Gurney","startTime":1230.899,"endTime":1236.779,"body":"places, I, and, no, I'm not"},{"speaker":"Steve Gurney","startTime":1236.779,"endTime":1240.379,"body":"ready for any of them yet, but I"},{"speaker":"Steve Gurney","startTime":1236.779,"endTime":1240.379,"body":"do want a more carefree"},{"speaker":"Steve Gurney","startTime":1240.379,"endTime":1246.259,"body":"lifestyle. And one solution that"},{"speaker":"Steve Gurney","startTime":1240.379,"endTime":1246.259,"body":"has worked really well, is what"},{"speaker":"Steve Gurney","startTime":1246.259,"endTime":1250.399,"body":"I've sort of coined the term"},{"speaker":"Steve Gurney","startTime":1246.259,"endTime":1250.399,"body":"smart lifestyle community. These"},{"speaker":"Steve Gurney","startTime":1250.399,"endTime":1254.479,"body":"are generally apartments and I"},{"speaker":"Steve Gurney","startTime":1250.399,"endTime":1254.479,"body":"said, apartments, because an"},{"speaker":"Steve Gurney","startTime":1254.479,"endTime":1257.809,"body":"apartment is something that you"},{"speaker":"Steve Gurney","startTime":1254.479,"endTime":1257.809,"body":"can rent and see how it works,"},{"speaker":"Steve Gurney","startTime":1257.839,"endTime":1262.159,"body":"okay, versus a condo, it's a"},{"speaker":"Steve Gurney","startTime":1257.839,"endTime":1262.159,"body":"transaction, and you're stuck"},{"speaker":"Steve Gurney","startTime":1262.159,"endTime":1266.089,"body":"with the condo fees, and this"},{"speaker":"Steve Gurney","startTime":1262.159,"endTime":1266.089,"body":"that the other. But I always"},{"speaker":"Steve Gurney","startTime":1266.119,"endTime":1270.889,"body":"recommend folks is utilize the"},{"speaker":"Steve Gurney","startTime":1266.119,"endTime":1270.889,"body":"website Walkscore. Use the AARP"},{"speaker":"Steve Gurney","startTime":1270.889,"endTime":1275.569,"body":"livability index, look into"},{"speaker":"Steve Gurney","startTime":1270.889,"endTime":1275.569,"body":"apartments. And the most"},{"speaker":"Steve Gurney","startTime":1275.569,"endTime":1279.559,"body":"important thing to be close to"},{"speaker":"Steve Gurney","startTime":1275.569,"endTime":1279.559,"body":"is the grocery store, you don't"},{"speaker":"Steve Gurney","startTime":1279.559,"endTime":1282.469,"body":"need to be close to hospitals,"},{"speaker":"Steve Gurney","startTime":1279.559,"endTime":1282.469,"body":"because hopefully, you're not"},{"speaker":"Steve Gurney","startTime":1282.469,"endTime":1286.729,"body":"going to have to go to a"},{"speaker":"Steve Gurney","startTime":1282.469,"endTime":1286.729,"body":"hospital, but a grocery store in"},{"speaker":"Steve Gurney","startTime":1286.729,"endTime":1291.769,"body":"something and the beauty is here"},{"speaker":"Steve Gurney","startTime":1286.729,"endTime":1291.769,"body":"in the DC metro market. And I"},{"speaker":"Steve Gurney","startTime":1291.769,"endTime":1295.399,"body":"know a lot of larger markets,"},{"speaker":"Steve Gurney","startTime":1291.769,"endTime":1295.399,"body":"we're getting these sort of"},{"speaker":"Steve Gurney","startTime":1295.429,"endTime":1299.419,"body":"urban suburban cities. And a lot"},{"speaker":"Steve Gurney","startTime":1295.429,"endTime":1299.419,"body":"of times, they're putting a"},{"speaker":"Steve Gurney","startTime":1299.419,"endTime":1302.659,"body":"Harris Teeter or grocery store,"},{"speaker":"Steve Gurney","startTime":1299.419,"endTime":1302.659,"body":"on the bottom level of an"},{"speaker":"Steve Gurney","startTime":1302.659,"endTime":1307.459,"body":"apartment building, what a great"},{"speaker":"Steve Gurney","startTime":1302.659,"endTime":1307.459,"body":"place to live. By by renting,"},{"speaker":"Steve Gurney","startTime":1307.729,"endTime":1311.569,"body":"you can experiment with"},{"speaker":"Steve Gurney","startTime":1307.729,"endTime":1311.569,"body":"downsizing, see if you like that"},{"speaker":"Steve Gurney","startTime":1311.569,"endTime":1316.099,"body":"lifestyle. And a lot of times,"},{"speaker":"Steve Gurney","startTime":1311.569,"endTime":1316.099,"body":"there's a lot of empty nesters"},{"speaker":"Steve Gurney","startTime":1316.099,"endTime":1320.089,"body":"in these urban suburban"},{"speaker":"Steve Gurney","startTime":1316.099,"endTime":1320.089,"body":"apartment buildings. And then"},{"speaker":"Steve Gurney","startTime":1320.839,"endTime":1324.439,"body":"you know, if you if you like it"},{"speaker":"Steve Gurney","startTime":1320.839,"endTime":1324.439,"body":"great if you don't move back to"},{"speaker":"Steve Gurney","startTime":1324.439,"endTime":1328.009,"body":"your home, if you feel like you"},{"speaker":"Steve Gurney","startTime":1324.439,"endTime":1328.009,"body":"need more care in the health"},{"speaker":"Steve Gurney","startTime":1328.009,"endTime":1331.339,"body":"care safety net, then maybe you"},{"speaker":"Steve Gurney","startTime":1328.009,"endTime":1331.339,"body":"can move to a life plan"},{"speaker":"Steve Gurney","startTime":1331.339,"endTime":1336.859,"body":"community from there. But that's"},{"speaker":"Steve Gurney","startTime":1331.339,"endTime":1336.859,"body":"one tip to certainly the stigma"},{"speaker":"Steve Gurney","startTime":1336.859,"endTime":1339.799,"body":"really bothers you. That's one"},{"speaker":"Steve Gurney","startTime":1336.859,"endTime":1339.799,"body":"way to get around it."},{"speaker":"Kosta Yepifantsev","startTime":1340.519,"endTime":1344.509,"body":"Good point."},{"speaker":"Kosta Yepifantsev","startTime":1340.519,"endTime":1344.509,"body":"Positive aging community isn't"},{"speaker":"Kosta Yepifantsev","startTime":1344.509,"endTime":1348.619,"body":"just a company name for you."},{"speaker":"Kosta Yepifantsev","startTime":1344.509,"endTime":1348.619,"body":"It's a philosophy. Would you"},{"speaker":"Kosta Yepifantsev","startTime":1348.619,"endTime":1352.609,"body":"mind sharing how this philosophy"},{"speaker":"Kosta Yepifantsev","startTime":1348.619,"endTime":1352.609,"body":"impacts the approach of your"},{"speaker":"Kosta Yepifantsev","startTime":1352.609,"endTime":1355.819,"body":"organization? And how it could"},{"speaker":"Kosta Yepifantsev","startTime":1352.609,"endTime":1355.819,"body":"impact our listeners?"},{"speaker":"Steve Gurney","startTime":1356.299,"endTime":1363.979,"body":"Yeah, wow, great"},{"speaker":"Steve Gurney","startTime":1356.299,"endTime":1363.979,"body":"question. And I. So one of the"},{"speaker":"Steve Gurney","startTime":1363.979,"endTime":1369.919,"body":"things that the the term"},{"speaker":"Steve Gurney","startTime":1363.979,"endTime":1369.919,"body":"positive aging, and here, again,"},{"speaker":"Steve Gurney","startTime":1370.459,"endTime":1374.839,"body":"I didn't sort of coined this"},{"speaker":"Steve Gurney","startTime":1370.459,"endTime":1374.839,"body":"term or anything like that, but"},{"speaker":"Steve Gurney","startTime":1374.839,"endTime":1381.229,"body":"one term that I did coin was pro"},{"speaker":"Steve Gurney","startTime":1374.839,"endTime":1381.229,"body":"aging. And you can get to a"},{"speaker":"Steve Gurney","startTime":1381.229,"endTime":1386.899,"body":"website at pro aging.com. And"},{"speaker":"Steve Gurney","startTime":1381.229,"endTime":1386.899,"body":"but I coined the term pro aging"},{"speaker":"Steve Gurney","startTime":1387.049,"endTime":1391.849,"body":"for professionals in the field"},{"speaker":"Steve Gurney","startTime":1387.049,"endTime":1391.849,"body":"of aging. But But I then"},{"speaker":"Steve Gurney","startTime":1391.879,"endTime":1399.109,"body":"realized it's like, wow, this"},{"speaker":"Steve Gurney","startTime":1391.879,"endTime":1399.109,"body":"also has another point to it,"},{"speaker":"Steve Gurney","startTime":1399.229,"endTime":1403.699,"body":"which is positive aging, and"},{"speaker":"Steve Gurney","startTime":1399.229,"endTime":1403.699,"body":"this I like that term pro aging,"},{"speaker":"Steve Gurney","startTime":1403.699,"endTime":1409.309,"body":"positive aging, because in"},{"speaker":"Steve Gurney","startTime":1403.699,"endTime":1409.309,"body":"general, in our culture, ageism"},{"speaker":"Steve Gurney","startTime":1409.339,"endTime":1416.119,"body":"and the stigma of growing old,"},{"speaker":"Steve Gurney","startTime":1409.339,"endTime":1416.119,"body":"and the the things that are the"},{"speaker":"Steve Gurney","startTime":1416.149,"endTime":1420.229,"body":"beautiful wrinkles and gray hair"},{"speaker":"Steve Gurney","startTime":1416.149,"endTime":1420.229,"body":"that we develop, we don't work"},{"speaker":"Steve Gurney","startTime":1420.229,"endTime":1427.699,"body":"with them that way. And and so"},{"speaker":"Steve Gurney","startTime":1420.229,"endTime":1427.699,"body":"if I do have a philosophy, it's"},{"speaker":"Steve Gurney","startTime":1427.939,"endTime":1433.039,"body":"to look at this chapter of our"},{"speaker":"Steve Gurney","startTime":1427.939,"endTime":1433.039,"body":"lives as not one of decline in"},{"speaker":"Steve Gurney","startTime":1433.039,"endTime":1438.619,"body":"depression. But what if"},{"speaker":"Steve Gurney","startTime":1433.039,"endTime":1438.619,"body":"opportunity and exploration and"},{"speaker":"Steve Gurney","startTime":1438.619,"endTime":1443.869,"body":"wisdom and the fact that you"},{"speaker":"Steve Gurney","startTime":1438.619,"endTime":1443.869,"body":"don't have maybe some of those"},{"speaker":"Steve Gurney","startTime":1444.079,"endTime":1449.869,"body":"biases that you had when you"},{"speaker":"Steve Gurney","startTime":1444.079,"endTime":1449.869,"body":"were younger? The it's it's not"},{"speaker":"Steve Gurney","startTime":1449.869,"endTime":1454.159,"body":"easy though, it because if"},{"speaker":"Steve Gurney","startTime":1449.869,"endTime":1454.159,"body":"you've got healthcare changes,"},{"speaker":"Steve Gurney","startTime":1454.219,"endTime":1460.429,"body":"if you have loss in grief,"},{"speaker":"Steve Gurney","startTime":1454.219,"endTime":1460.429,"body":"reinventing yourself and finding"},{"speaker":"Steve Gurney","startTime":1460.429,"endTime":1465.019,"body":"purpose in life can be"},{"speaker":"Steve Gurney","startTime":1460.429,"endTime":1465.019,"body":"challenging, but one of the"},{"speaker":"Steve Gurney","startTime":1465.019,"endTime":1470.569,"body":"benefits of being an elder is is"},{"speaker":"Steve Gurney","startTime":1465.019,"endTime":1470.569,"body":"that you don't you can't live on"},{"speaker":"Steve Gurney","startTime":1470.569,"endTime":1475.909,"body":"this planet for 40 5060 years"},{"speaker":"Steve Gurney","startTime":1470.569,"endTime":1475.909,"body":"without solving a lot of"},{"speaker":"Steve Gurney","startTime":1475.909,"endTime":1481.729,"body":"problems and overcoming a lot of"},{"speaker":"Steve Gurney","startTime":1475.909,"endTime":1481.729,"body":"challenges. And it's just you"},{"speaker":"Steve Gurney","startTime":1481.729,"endTime":1486.589,"body":"know, looking creatively and"},{"speaker":"Steve Gurney","startTime":1481.729,"endTime":1486.589,"body":"positively sorry about that."},{"speaker":"Steve Gurney","startTime":1488.599,"endTime":1493.669,"body":"And, and really embracing this,"},{"speaker":"Steve Gurney","startTime":1488.599,"endTime":1493.669,"body":"this chapter in our lives."},{"speaker":"Kosta Yepifantsev","startTime":1494.18,"endTime":1496.94,"body":"As an expert"},{"speaker":"Kosta Yepifantsev","startTime":1494.18,"endTime":1496.94,"body":"in senior living. What do you"},{"speaker":"Kosta Yepifantsev","startTime":1496.94,"endTime":1500.27,"body":"believe is the biggest"},{"speaker":"Kosta Yepifantsev","startTime":1496.94,"endTime":1500.27,"body":"misconception about This"},{"speaker":"Kosta Yepifantsev","startTime":1500.27,"endTime":1501.2,"body":"experience,"},{"speaker":"Steve Gurney","startTime":1501.529,"endTime":1505.789,"body":"that it's any"},{"speaker":"Steve Gurney","startTime":1501.529,"endTime":1505.789,"body":"different than any sort of"},{"speaker":"Steve Gurney","startTime":1505.789,"endTime":1511.129,"body":"chapter in our lives that we"},{"speaker":"Steve Gurney","startTime":1505.789,"endTime":1511.129,"body":"have gone through before. So, I"},{"speaker":"Steve Gurney","startTime":1511.129,"endTime":1513.979,"body":"mean, and that's one of the"},{"speaker":"Steve Gurney","startTime":1511.129,"endTime":1513.979,"body":"things, one of the things, when"},{"speaker":"Steve Gurney","startTime":1513.979,"endTime":1519.829,"body":"I'm talking to people about this"},{"speaker":"Steve Gurney","startTime":1513.979,"endTime":1519.829,"body":"transition, nobody wants to move"},{"speaker":"Steve Gurney","startTime":1519.829,"endTime":1523.159,"body":"to a senior community. Now, when"},{"speaker":"Steve Gurney","startTime":1519.829,"endTime":1523.159,"body":"they move there, I've"},{"speaker":"Steve Gurney","startTime":1523.159,"endTime":1526.819,"body":"interviewed hundreds of people"},{"speaker":"Steve Gurney","startTime":1523.159,"endTime":1526.819,"body":"that want it. And so when I work"},{"speaker":"Steve Gurney","startTime":1526.819,"endTime":1531.169,"body":"with families and individuals, I"},{"speaker":"Steve Gurney","startTime":1526.819,"endTime":1531.169,"body":"say, look, you're not looking at"},{"speaker":"Steve Gurney","startTime":1531.169,"endTime":1535.489,"body":"an old folks home, let's pretend"},{"speaker":"Steve Gurney","startTime":1531.169,"endTime":1535.489,"body":"that you're going to find the"},{"speaker":"Steve Gurney","startTime":1535.489,"endTime":1539.929,"body":"next college you're going to."},{"speaker":"Steve Gurney","startTime":1535.489,"endTime":1539.929,"body":"And let's sort of compare these"},{"speaker":"Steve Gurney","startTime":1539.929,"endTime":1544.189,"body":"two things. A college kid"},{"speaker":"Steve Gurney","startTime":1539.929,"endTime":1544.189,"body":"walking onto a campus, he's not"},{"speaker":"Steve Gurney","startTime":1544.189,"endTime":1547.459,"body":"thinking about this being"},{"speaker":"Steve Gurney","startTime":1544.189,"endTime":1547.459,"body":"decline, he's thinking about"},{"speaker":"Steve Gurney","startTime":1547.459,"endTime":1551.839,"body":"this as being an opportunity,"},{"speaker":"Steve Gurney","startTime":1547.459,"endTime":1551.839,"body":"positive experience. And that's"},{"speaker":"Steve Gurney","startTime":1551.839,"endTime":1555.769,"body":"what this chapter can be to."},{"speaker":"Steve Gurney","startTime":1551.839,"endTime":1555.769,"body":"Also a college kid, when he"},{"speaker":"Steve Gurney","startTime":1555.769,"endTime":1559.069,"body":"walks on that campus, he doesn't"},{"speaker":"Steve Gurney","startTime":1555.769,"endTime":1559.069,"body":"care about the square footage of"},{"speaker":"Steve Gurney","startTime":1559.069,"endTime":1563.029,"body":"his dorm room, it's the other"},{"speaker":"Steve Gurney","startTime":1559.069,"endTime":1563.029,"body":"students on the campus, right."},{"speaker":"Steve Gurney","startTime":1563.029,"endTime":1566.629,"body":"And that's what we should be"},{"speaker":"Steve Gurney","startTime":1563.029,"endTime":1566.629,"body":"doing too is that the new"},{"speaker":"Steve Gurney","startTime":1566.629,"endTime":1569.509,"body":"people, I'm going to meet the"},{"speaker":"Steve Gurney","startTime":1566.629,"endTime":1569.509,"body":"new experiences, and it would be"},{"speaker":"Steve Gurney","startTime":1570.079,"endTime":1575.659,"body":"the case of an elder going to a"},{"speaker":"Steve Gurney","startTime":1570.079,"endTime":1575.659,"body":"community or aging in place and"},{"speaker":"Steve Gurney","startTime":1575.809,"endTime":1579.559,"body":"getting out there and joining a"},{"speaker":"Steve Gurney","startTime":1575.809,"endTime":1579.559,"body":"new club. They have life"},{"speaker":"Steve Gurney","startTime":1579.559,"endTime":1583.309,"body":"experience that they can really"},{"speaker":"Steve Gurney","startTime":1579.559,"endTime":1583.309,"body":"share. Your typical 18 year old"},{"speaker":"Steve Gurney","startTime":1583.309,"endTime":1587.059,"body":"doesn't have any life"},{"speaker":"Steve Gurney","startTime":1583.309,"endTime":1587.059,"body":"experience, he or she is trying"},{"speaker":"Steve Gurney","startTime":1587.059,"endTime":1590.929,"body":"to gain that. Right, your"},{"speaker":"Steve Gurney","startTime":1587.059,"endTime":1590.929,"body":"typical senior living community"},{"speaker":"Steve Gurney","startTime":1591.169,"endTime":1596.539,"body":"is just you could staff a small"},{"speaker":"Steve Gurney","startTime":1591.169,"endTime":1596.539,"body":"college with the residents that"},{"speaker":"Steve Gurney","startTime":1596.539,"endTime":1598.909,"body":"are that are in any of these"},{"speaker":"Steve Gurney","startTime":1596.539,"endTime":1598.909,"body":"communities."},{"speaker":"Kosta Yepifantsev","startTime":1599.24,"endTime":1601.97,"body":"I mean, why"},{"speaker":"Kosta Yepifantsev","startTime":1599.24,"endTime":1601.97,"body":"do you think that we have"},{"speaker":"Kosta Yepifantsev","startTime":1602.0,"endTime":1605.66,"body":"experience experience, the"},{"speaker":"Kosta Yepifantsev","startTime":1602.0,"endTime":1605.66,"body":"stigma that we're describing?"},{"speaker":"Kosta Yepifantsev","startTime":1605.66,"endTime":1610.46,"body":"And also secondary to that? Is"},{"speaker":"Kosta Yepifantsev","startTime":1605.66,"endTime":1610.46,"body":"it improving? Meaning are people"},{"speaker":"Kosta Yepifantsev","startTime":1610.46,"endTime":1612.14,"body":"starting to shed that stigma?"},{"speaker":"Steve Gurney","startTime":1612.92,"endTime":1616.79,"body":"It is improving, I"},{"speaker":"Steve Gurney","startTime":1612.92,"endTime":1616.79,"body":"think one of the reasons that we"},{"speaker":"Steve Gurney","startTime":1616.79,"endTime":1622.64,"body":"have the stigma is that, let's"},{"speaker":"Steve Gurney","startTime":1616.79,"endTime":1622.64,"body":"say that your pursuits in life"},{"speaker":"Steve Gurney","startTime":1622.67,"endTime":1628.58,"body":"are primary, primarily athletic."},{"speaker":"Steve Gurney","startTime":1622.67,"endTime":1628.58,"body":"And as you grow older, it has"},{"speaker":"Steve Gurney","startTime":1628.58,"endTime":1631.22,"body":"nothing to do with you growing"},{"speaker":"Steve Gurney","startTime":1628.58,"endTime":1631.22,"body":"older, by the way, I mean,"},{"speaker":"Steve Gurney","startTime":1631.22,"endTime":1635.12,"body":"there's people who get injured,"},{"speaker":"Steve Gurney","startTime":1631.22,"endTime":1635.12,"body":"and and blow out a knee when"},{"speaker":"Steve Gurney","startTime":1635.12,"endTime":1638.66,"body":"they're in their 20s. But as we"},{"speaker":"Steve Gurney","startTime":1635.12,"endTime":1638.66,"body":"grow older, many of us it's"},{"speaker":"Steve Gurney","startTime":1638.66,"endTime":1641.72,"body":"like, oh, I can't swing golf"},{"speaker":"Steve Gurney","startTime":1638.66,"endTime":1641.72,"body":"club, like I used to swing the"},{"speaker":"Steve Gurney","startTime":1641.72,"endTime":1645.11,"body":"tennis racket, ride my bike,"},{"speaker":"Steve Gurney","startTime":1641.72,"endTime":1645.11,"body":"what have you. And so it can"},{"speaker":"Steve Gurney","startTime":1645.11,"endTime":1649.16,"body":"oftentimes be looked at is Oh,"},{"speaker":"Steve Gurney","startTime":1645.11,"endTime":1649.16,"body":"because I'm growing older, I"},{"speaker":"Steve Gurney","startTime":1649.16,"endTime":1654.2,"body":"have to give up these things."},{"speaker":"Steve Gurney","startTime":1649.16,"endTime":1654.2,"body":"Okay, now, that, again, this"},{"speaker":"Steve Gurney","startTime":1654.2,"endTime":1659.3,"body":"happens at every stage in our"},{"speaker":"Steve Gurney","startTime":1654.2,"endTime":1659.3,"body":"life. So what are some things"},{"speaker":"Steve Gurney","startTime":1659.3,"endTime":1662.96,"body":"that we can do to make this"},{"speaker":"Steve Gurney","startTime":1659.3,"endTime":1662.96,"body":"better? One of the things I like"},{"speaker":"Steve Gurney","startTime":1662.96,"endTime":1669.11,"body":"to spotlight is how it's"},{"speaker":"Steve Gurney","startTime":1662.96,"endTime":1669.11,"body":"perfectly acceptable to go to a"},{"speaker":"Steve Gurney","startTime":1669.11,"endTime":1672.83,"body":"birthday party for somebody over"},{"speaker":"Steve Gurney","startTime":1669.11,"endTime":1672.83,"body":"a certain age, and give them"},{"speaker":"Steve Gurney","startTime":1672.83,"endTime":1677.72,"body":"this horrible birthday card with"},{"speaker":"Steve Gurney","startTime":1672.83,"endTime":1677.72,"body":"all this black humor, you know,"},{"speaker":"Steve Gurney","startTime":1677.72,"endTime":1681.77,"body":"with the Grim Reaper, or them in"},{"speaker":"Steve Gurney","startTime":1677.72,"endTime":1681.77,"body":"a rocking chair, that their life"},{"speaker":"Steve Gurney","startTime":1681.77,"endTime":1684.68,"body":"is over and this that the other,"},{"speaker":"Steve Gurney","startTime":1681.77,"endTime":1684.68,"body":"and that's acceptable. In fact,"},{"speaker":"Steve Gurney","startTime":1684.68,"endTime":1687.56,"body":"you hand that card to somebody"},{"speaker":"Steve Gurney","startTime":1684.68,"endTime":1687.56,"body":"and they'll laugh right along"},{"speaker":"Steve Gurney","startTime":1687.56,"endTime":1691.73,"body":"with you. And I think Little"},{"speaker":"Steve Gurney","startTime":1687.56,"endTime":1691.73,"body":"things like that, if we start"},{"speaker":"Steve Gurney","startTime":1691.76,"endTime":1698.03,"body":"moving the needle, to, if you"},{"speaker":"Steve Gurney","startTime":1691.76,"endTime":1698.03,"body":"get a card like that, use it as"},{"speaker":"Steve Gurney","startTime":1698.06,"endTime":1702.23,"body":"a opportunity to have a"},{"speaker":"Steve Gurney","startTime":1698.06,"endTime":1702.23,"body":"dialogue, okay, about what"},{"speaker":"Steve Gurney","startTime":1702.23,"endTime":1706.67,"body":"growing older can be and what it"},{"speaker":"Steve Gurney","startTime":1702.23,"endTime":1706.67,"body":"should be. But number two, just"},{"speaker":"Steve Gurney","startTime":1706.67,"endTime":1710.03,"body":"stop giving cards like that, you"},{"speaker":"Steve Gurney","startTime":1706.67,"endTime":1710.03,"body":"know, there's so many positive"},{"speaker":"Steve Gurney","startTime":1710.03,"endTime":1713.87,"body":"cards that are out there, again,"},{"speaker":"Steve Gurney","startTime":1710.03,"endTime":1713.87,"body":"going back to the college age"},{"speaker":"Steve Gurney","startTime":1713.87,"endTime":1719.48,"body":"kid, look at the cards for a"},{"speaker":"Steve Gurney","startTime":1713.87,"endTime":1719.48,"body":"high school graduation, and then"},{"speaker":"Steve Gurney","startTime":1719.51,"endTime":1724.22,"body":"look at the cards for"},{"speaker":"Steve Gurney","startTime":1719.51,"endTime":1724.22,"body":"retirement. And this one over"},{"speaker":"Steve Gurney","startTime":1724.22,"endTime":1728.24,"body":"here is for black humor. There's"},{"speaker":"Steve Gurney","startTime":1724.22,"endTime":1728.24,"body":"no black humor. This is, you"},{"speaker":"Steve Gurney","startTime":1728.24,"endTime":1732.89,"body":"know, a new chapter in life,"},{"speaker":"Steve Gurney","startTime":1728.24,"endTime":1732.89,"body":"this is exactly the same, they"},{"speaker":"Steve Gurney","startTime":1732.89,"endTime":1736.97,"body":"should be exactly the same. In"},{"speaker":"Steve Gurney","startTime":1732.89,"endTime":1736.97,"body":"fact, I tell people, when you go"},{"speaker":"Steve Gurney","startTime":1736.97,"endTime":1742.85,"body":"to a retirement party, give them"},{"speaker":"Steve Gurney","startTime":1736.97,"endTime":1742.85,"body":"a graduation card, because"},{"speaker":"Steve Gurney","startTime":1743.06,"endTime":1747.32,"body":"retirement is is the most"},{"speaker":"Steve Gurney","startTime":1743.06,"endTime":1747.32,"body":"exciting graduation in our life."},{"speaker":"Steve Gurney","startTime":1747.38,"endTime":1749.99,"body":"We're just moving to another"},{"speaker":"Steve Gurney","startTime":1747.38,"endTime":1749.99,"body":"chapter. I know I've been"},{"speaker":"Kosta Yepifantsev","startTime":1751.25,"endTime":1753.32,"body":"That was"},{"speaker":"Kosta Yepifantsev","startTime":1751.25,"endTime":1753.32,"body":"perfect. I think essentially"},{"speaker":"Kosta Yepifantsev","startTime":1753.32,"endTime":1755.99,"body":"what you're saying and this is"},{"speaker":"Kosta Yepifantsev","startTime":1753.32,"endTime":1755.99,"body":"something that I that I'm always"},{"speaker":"Kosta Yepifantsev","startTime":1755.99,"endTime":1759.44,"body":"fascinated with is how we've"},{"speaker":"Kosta Yepifantsev","startTime":1755.99,"endTime":1759.44,"body":"socially engineered our society"},{"speaker":"Kosta Yepifantsev","startTime":1759.44,"endTime":1763.64,"body":"to, to think in the capacity"},{"speaker":"Kosta Yepifantsev","startTime":1759.44,"endTime":1763.64,"body":"that you're describing. And we"},{"speaker":"Kosta Yepifantsev","startTime":1763.64,"endTime":1766.91,"body":"talked to a lot of people about"},{"speaker":"Kosta Yepifantsev","startTime":1763.64,"endTime":1766.91,"body":"ageism, and I'll be honest, I"},{"speaker":"Kosta Yepifantsev","startTime":1766.91,"endTime":1772.22,"body":"haven't really taken it to heart"},{"speaker":"Kosta Yepifantsev","startTime":1766.91,"endTime":1772.22,"body":"Intel, we started the show and"},{"speaker":"Kosta Yepifantsev","startTime":1772.22,"endTime":1775.97,"body":"started to really understand the"},{"speaker":"Kosta Yepifantsev","startTime":1772.22,"endTime":1775.97,"body":"impacts that it has within the"},{"speaker":"Kosta Yepifantsev","startTime":1775.97,"endTime":1779.42,"body":"senior community. And then you"},{"speaker":"Kosta Yepifantsev","startTime":1775.97,"endTime":1779.42,"body":"have the personal experiences"},{"speaker":"Kosta Yepifantsev","startTime":1779.42,"endTime":1783.5,"body":"like for example, my in laws are"},{"speaker":"Kosta Yepifantsev","startTime":1779.42,"endTime":1783.5,"body":"well into their late 70s. I have"},{"speaker":"Kosta Yepifantsev","startTime":1783.5,"endTime":1789.56,"body":"some people that I work with who"},{"speaker":"Kosta Yepifantsev","startTime":1783.5,"endTime":1789.56,"body":"are you know, 95 105 and I"},{"speaker":"Kosta Yepifantsev","startTime":1789.56,"endTime":1793.46,"body":"talked to my in laws and they"},{"speaker":"Kosta Yepifantsev","startTime":1789.56,"endTime":1793.46,"body":"seem somewhat concerned with"},{"speaker":"Kosta Yepifantsev","startTime":1793.46,"endTime":1797.81,"body":"their age, whereas the people"},{"speaker":"Kosta Yepifantsev","startTime":1793.46,"endTime":1797.81,"body":"who are in their 95 and 105 ages"},{"speaker":"Kosta Yepifantsev","startTime":1798.41,"endTime":1801.86,"body":"they're talking about hey, You"},{"speaker":"Kosta Yepifantsev","startTime":1798.41,"endTime":1801.86,"body":"know, next year, I'm going to"},{"speaker":"Kosta Yepifantsev","startTime":1801.89,"endTime":1805.94,"body":"move into a lot to a bigger"},{"speaker":"Kosta Yepifantsev","startTime":1801.89,"endTime":1805.94,"body":"place, or I'm going to be closer"},{"speaker":"Kosta Yepifantsev","startTime":1805.94,"endTime":1809.84,"body":"to not the senior citizen"},{"speaker":"Kosta Yepifantsev","startTime":1805.94,"endTime":1809.84,"body":"center, I'm going to be close,"},{"speaker":"Kosta Yepifantsev","startTime":1809.87,"endTime":1813.77,"body":"I'm going to be closer to, you"},{"speaker":"Kosta Yepifantsev","startTime":1809.87,"endTime":1813.77,"body":"know, the, the target that's"},{"speaker":"Kosta Yepifantsev","startTime":1813.77,"endTime":1818.54,"body":"down the road, because I love"},{"speaker":"Kosta Yepifantsev","startTime":1813.77,"endTime":1818.54,"body":"going there. And they're nine. I"},{"speaker":"Kosta Yepifantsev","startTime":1818.54,"endTime":1821.48,"body":"mean, one of the guy that comes"},{"speaker":"Kosta Yepifantsev","startTime":1818.54,"endTime":1821.48,"body":"to mind, he's 102 years old, you"},{"speaker":"Kosta Yepifantsev","startTime":1821.48,"endTime":1827.21,"body":"know, and so, and I can see the"},{"speaker":"Kosta Yepifantsev","startTime":1821.48,"endTime":1827.21,"body":"differences and one listens to"},{"speaker":"Kosta Yepifantsev","startTime":1827.21,"endTime":1833.15,"body":"the directions that, you know,"},{"speaker":"Kosta Yepifantsev","startTime":1827.21,"endTime":1833.15,"body":"society gives them about how"},{"speaker":"Kosta Yepifantsev","startTime":1833.15,"endTime":1836.3,"body":"they should feel that will at"},{"speaker":"Kosta Yepifantsev","startTime":1833.15,"endTime":1836.3,"body":"this age, and how they should,"},{"speaker":"Kosta Yepifantsev","startTime":1836.3,"endTime":1841.43,"body":"you know, you can't run anymore."},{"speaker":"Kosta Yepifantsev","startTime":1836.3,"endTime":1841.43,"body":"So you might as well just pack"},{"speaker":"Kosta Yepifantsev","startTime":1841.43,"endTime":1844.22,"body":"it all in, don't go to the gym,"},{"speaker":"Kosta Yepifantsev","startTime":1841.43,"endTime":1844.22,"body":"you know, don't use the"},{"speaker":"Kosta Yepifantsev","startTime":1844.22,"endTime":1847.01,"body":"elliptical, don't you don't go"},{"speaker":"Kosta Yepifantsev","startTime":1844.22,"endTime":1847.01,"body":"swimming, and do water aerobics,"},{"speaker":"Kosta Yepifantsev","startTime":1847.01,"endTime":1850.01,"body":"just go and pack it in, you're"},{"speaker":"Kosta Yepifantsev","startTime":1847.01,"endTime":1850.01,"body":"done. You know, you don't get"},{"speaker":"Kosta Yepifantsev","startTime":1850.01,"endTime":1854.66,"body":"hurt, you know, God forbid that"},{"speaker":"Kosta Yepifantsev","startTime":1850.01,"endTime":1854.66,"body":"you fall and hurt yourself. This"},{"speaker":"Kosta Yepifantsev","startTime":1854.66,"endTime":1857.66,"body":"other guy's like, um, do"},{"speaker":"Kosta Yepifantsev","startTime":1854.66,"endTime":1857.66,"body":"whatever I want, you know, I'm"},{"speaker":"Kosta Yepifantsev","startTime":1857.66,"endTime":1860.6,"body":"gonna just keep going like I've"},{"speaker":"Kosta Yepifantsev","startTime":1857.66,"endTime":1860.6,"body":"been alive long enough. So I can"},{"speaker":"Kosta Yepifantsev","startTime":1860.6,"endTime":1862.61,"body":"listen to my body. So I totally"},{"speaker":"Kosta Yepifantsev","startTime":1860.6,"endTime":1862.61,"body":"understand what you're saying."},{"speaker":"Kosta Yepifantsev","startTime":1863.93,"endTime":1868.7,"body":"Taking a look back, you founded"},{"speaker":"Kosta Yepifantsev","startTime":1863.93,"endTime":1868.7,"body":"Retirement Living Sourcebook in"},{"speaker":"Kosta Yepifantsev","startTime":1868.7,"endTime":1873.77,"body":"1990, over the past 30 years"},{"speaker":"Kosta Yepifantsev","startTime":1868.7,"endTime":1873.77,"body":"working in senior living, what's"},{"speaker":"Kosta Yepifantsev","startTime":1873.77,"endTime":1875.0,"body":"changed the most?"},{"speaker":"Steve Gurney","startTime":1875.269,"endTime":1879.889,"body":"I think there's"},{"speaker":"Steve Gurney","startTime":1875.269,"endTime":1879.889,"body":"more choices out there. That"},{"speaker":"Steve Gurney","startTime":1879.919,"endTime":1884.089,"body":"back 30 years ago, the category"},{"speaker":"Steve Gurney","startTime":1879.919,"endTime":1884.089,"body":"of assisted living really didn't"},{"speaker":"Steve Gurney","startTime":1884.089,"endTime":1888.079,"body":"exist. And that's one of the"},{"speaker":"Steve Gurney","startTime":1884.089,"endTime":1888.079,"body":"reasons why a lot of us have"},{"speaker":"Steve Gurney","startTime":1888.079,"endTime":1890.869,"body":"these horrible stigmas of"},{"speaker":"Steve Gurney","startTime":1888.079,"endTime":1890.869,"body":"nursing homes, because"},{"speaker":"Steve Gurney","startTime":1890.869,"endTime":1895.609,"body":"basically, the people that are"},{"speaker":"Steve Gurney","startTime":1890.869,"endTime":1895.609,"body":"now in assisted living, were"},{"speaker":"Steve Gurney","startTime":1895.609,"endTime":1901.129,"body":"there in the skilled nursing"},{"speaker":"Steve Gurney","startTime":1895.609,"endTime":1901.129,"body":"center. And that that was tough,"},{"speaker":"Steve Gurney","startTime":1901.159,"endTime":1905.179,"body":"you know, it's tough to see mom"},{"speaker":"Steve Gurney","startTime":1901.159,"endTime":1905.179,"body":"and dad who just need help with"},{"speaker":"Steve Gurney","startTime":1905.179,"endTime":1908.209,"body":"one or two activities of daily"},{"speaker":"Steve Gurney","startTime":1905.179,"endTime":1908.209,"body":"living with somebody who is"},{"speaker":"Steve Gurney","startTime":1908.209,"endTime":1912.079,"body":"totally bedridden. And so the"},{"speaker":"Steve Gurney","startTime":1908.209,"endTime":1912.079,"body":"the amount of choices that are"},{"speaker":"Steve Gurney","startTime":1912.079,"endTime":1918.379,"body":"out there is increased. One of"},{"speaker":"Steve Gurney","startTime":1912.079,"endTime":1918.379,"body":"the challenges that we face is"},{"speaker":"Steve Gurney","startTime":1918.379,"endTime":1922.069,"body":"addressing the needs of what"},{"speaker":"Steve Gurney","startTime":1918.379,"endTime":1922.069,"body":"they are referring to as the"},{"speaker":"Steve Gurney","startTime":1922.069,"endTime":1926.539,"body":"Forgotten middle. It's this"},{"speaker":"Steve Gurney","startTime":1922.069,"endTime":1926.539,"body":"group, and there's more choices"},{"speaker":"Steve Gurney","startTime":1926.539,"endTime":1929.959,"body":"coming out there. But it's this"},{"speaker":"Steve Gurney","startTime":1926.539,"endTime":1929.959,"body":"group, you know, if you're"},{"speaker":"Steve Gurney","startTime":1929.959,"endTime":1933.049,"body":"impoverished, we've got"},{"speaker":"Steve Gurney","startTime":1929.959,"endTime":1933.049,"body":"Medicaid, we got the PACE"},{"speaker":"Steve Gurney","startTime":1933.049,"endTime":1937.369,"body":"program, we got things like"},{"speaker":"Steve Gurney","startTime":1933.049,"endTime":1937.369,"body":"that, if you are wealthy, you've"},{"speaker":"Steve Gurney","startTime":1937.369,"endTime":1942.349,"body":"got plenty of opportunities that"},{"speaker":"Steve Gurney","startTime":1937.369,"endTime":1942.349,"body":"are out there. But it's this"},{"speaker":"Steve Gurney","startTime":1942.349,"endTime":1945.799,"body":"group in the middle that I've"},{"speaker":"Steve Gurney","startTime":1942.349,"endTime":1945.799,"body":"always referred to as the cop"},{"speaker":"Steve Gurney","startTime":1945.799,"endTime":1950.179,"body":"between the cracks and ties, the"},{"speaker":"Steve Gurney","startTime":1945.799,"endTime":1950.179,"body":"middle takes more creativity"},{"speaker":"Steve Gurney","startTime":1950.179,"endTime":1954.769,"body":"there. And we need, we need more"},{"speaker":"Steve Gurney","startTime":1950.179,"endTime":1954.769,"body":"resources for that group. There"},{"speaker":"Steve Gurney","startTime":1954.769,"endTime":1957.739,"body":"are more resources than there"},{"speaker":"Steve Gurney","startTime":1954.769,"endTime":1957.739,"body":"were 30 years ago. But there's"},{"speaker":"Steve Gurney","startTime":1957.739,"endTime":1962.359,"body":"also more people needing this"},{"speaker":"Steve Gurney","startTime":1957.739,"endTime":1962.359,"body":"stuff. Than then there's there."},{"speaker":"Steve Gurney","startTime":1962.359,"endTime":1966.679,"body":"And it seems like as you're"},{"speaker":"Steve Gurney","startTime":1962.359,"endTime":1966.679,"body":"talking about, like, you know,"},{"speaker":"Steve Gurney","startTime":1967.699,"endTime":1972.079,"body":"Atlanta, whatever in this"},{"speaker":"Steve Gurney","startTime":1967.699,"endTime":1972.079,"body":"market, too, is that there's a"},{"speaker":"Steve Gurney","startTime":1972.079,"endTime":1974.719,"body":"lot of new communities being"},{"speaker":"Steve Gurney","startTime":1972.079,"endTime":1974.719,"body":"built, but they're primarily"},{"speaker":"Steve Gurney","startTime":1974.719,"endTime":1978.259,"body":"being built for folks with"},{"speaker":"Steve Gurney","startTime":1974.719,"endTime":1978.259,"body":"assets. And"},{"speaker":"Kosta Yepifantsev","startTime":1978.38,"endTime":1980.54,"body":"so I mean,"},{"speaker":"Kosta Yepifantsev","startTime":1978.38,"endTime":1980.54,"body":"what do you suggest is some of"},{"speaker":"Kosta Yepifantsev","startTime":1980.54,"endTime":1982.43,"body":"the solutions that we can take"},{"speaker":"Steve Gurney","startTime":1983.329,"endTime":1987.529,"body":"the early"},{"speaker":"Steve Gurney","startTime":1983.329,"endTime":1987.529,"body":"solution, and I mean, is what we"},{"speaker":"Steve Gurney","startTime":1987.529,"endTime":1991.909,"body":"were talking about is building"},{"speaker":"Steve Gurney","startTime":1987.529,"endTime":1991.909,"body":"your personal village. Because"},{"speaker":"Steve Gurney","startTime":1991.939,"endTime":1997.549,"body":"if you can cultivate a personal"},{"speaker":"Steve Gurney","startTime":1991.939,"endTime":1997.549,"body":"village, and it doesn't"},{"speaker":"Steve Gurney","startTime":1997.549,"endTime":2001.299,"body":"necessarily need to be friends"},{"speaker":"Steve Gurney","startTime":1997.549,"endTime":2001.299,"body":"and family, it can be like in in"},{"speaker":"Steve Gurney","startTime":2001.329,"endTime":2005.199,"body":"some markets, there's Shepherd"},{"speaker":"Steve Gurney","startTime":2001.329,"endTime":2005.199,"body":"centers where there's volunteers"},{"speaker":"Steve Gurney","startTime":2005.199,"endTime":2009.039,"body":"that help out, it could be your"},{"speaker":"Steve Gurney","startTime":2005.199,"endTime":2009.039,"body":"church group, it could be, but"},{"speaker":"Steve Gurney","startTime":2009.339,"endTime":2016.299,"body":"if you can cultivate a village"},{"speaker":"Steve Gurney","startTime":2009.339,"endTime":2016.299,"body":"of unpaid support, then it"},{"speaker":"Steve Gurney","startTime":2016.299,"endTime":2022.209,"body":"stretches your dollar longer. So"},{"speaker":"Steve Gurney","startTime":2016.299,"endTime":2022.209,"body":"somebody who might need homecare"},{"speaker":"Steve Gurney","startTime":2022.929,"endTime":2028.659,"body":"for five days a week with them"},{"speaker":"Steve Gurney","startTime":2022.929,"endTime":2028.659,"body":"could utilize technology and"},{"speaker":"Steve Gurney","startTime":2028.659,"endTime":2033.129,"body":"their network to provide care"},{"speaker":"Steve Gurney","startTime":2028.659,"endTime":2033.129,"body":"for three of those five days."},{"speaker":"Steve Gurney","startTime":2033.669,"endTime":2036.789,"body":"Now, they're only paying for a"},{"speaker":"Steve Gurney","startTime":2033.669,"endTime":2036.789,"body":"caregiver for two days. And that"},{"speaker":"Steve Gurney","startTime":2036.789,"endTime":2040.659,"body":"could that could stretch your"},{"speaker":"Steve Gurney","startTime":2036.789,"endTime":2040.659,"body":"money for many years, you know,"},{"speaker":"Steve Gurney","startTime":2040.659,"endTime":2044.469,"body":"so that's the only solution I"},{"speaker":"Steve Gurney","startTime":2040.659,"endTime":2044.469,"body":"can come up with, you know, you"},{"speaker":"Steve Gurney","startTime":2044.469,"endTime":2048.999,"body":"can't build communities fast"},{"speaker":"Steve Gurney","startTime":2044.469,"endTime":2048.999,"body":"enough. I mean, and what are you"},{"speaker":"Steve Gurney","startTime":2048.999,"endTime":2054.039,"body":"building 100? Apartment?"},{"speaker":"Steve Gurney","startTime":2048.999,"endTime":2054.039,"body":"affordable community? I mean,"},{"speaker":"Steve Gurney","startTime":2054.699,"endTime":2056.379,"body":"you probably need 500 Well,"},{"speaker":"Kosta Yepifantsev","startTime":2056.41,"endTime":2059.23,"body":"you know, and"},{"speaker":"Kosta Yepifantsev","startTime":2056.41,"endTime":2059.23,"body":"I think people need to really"},{"speaker":"Kosta Yepifantsev","startTime":2059.23,"endTime":2062.5,"body":"take into consideration what"},{"speaker":"Kosta Yepifantsev","startTime":2059.23,"endTime":2062.5,"body":"what the word affordable"},{"speaker":"Kosta Yepifantsev","startTime":2062.5,"endTime":2065.92,"body":"actually means when it comes to"},{"speaker":"Kosta Yepifantsev","startTime":2062.5,"endTime":2065.92,"body":"people that are retiring. You"},{"speaker":"Kosta Yepifantsev","startTime":2065.92,"endTime":2071.11,"body":"know, I think if you look at the"},{"speaker":"Kosta Yepifantsev","startTime":2065.92,"endTime":2071.11,"body":"statistics, 60% of Americans"},{"speaker":"Kosta Yepifantsev","startTime":2071.11,"endTime":2074.53,"body":"that are retiring are retiring"},{"speaker":"Kosta Yepifantsev","startTime":2071.11,"endTime":2074.53,"body":"with just basic social security."},{"speaker":"Kosta Yepifantsev","startTime":2074.86,"endTime":2079.69,"body":"So there's in the other, you"},{"speaker":"Kosta Yepifantsev","startTime":2074.86,"endTime":2079.69,"body":"know, there's a batter, that 30%"},{"speaker":"Kosta Yepifantsev","startTime":2079.72,"endTime":2083.83,"body":"that are retiring with about an"},{"speaker":"Kosta Yepifantsev","startTime":2079.72,"endTime":2083.83,"body":"average of $250,000 in savings"},{"speaker":"Kosta Yepifantsev","startTime":2083.83,"endTime":2090.73,"body":"and then obviously you have the"},{"speaker":"Kosta Yepifantsev","startTime":2083.83,"endTime":2090.73,"body":"10% Those 60% are drawing around"},{"speaker":"Kosta Yepifantsev","startTime":2090.82,"endTime":2096.67,"body":"1200 to $1,800, you know, a"},{"speaker":"Kosta Yepifantsev","startTime":2090.82,"endTime":2096.67,"body":"month that's not a lot of money."},{"speaker":"Kosta Yepifantsev","startTime":2096.7,"endTime":2098.44,"body":"And you know, when you're a"},{"speaker":"Kosta Yepifantsev","startTime":2096.7,"endTime":2098.44,"body":"builder and you're looking to"},{"speaker":"Kosta Yepifantsev","startTime":2098.44,"endTime":2102.22,"body":"extrapolate as much bang for"},{"speaker":"Kosta Yepifantsev","startTime":2098.44,"endTime":2102.22,"body":"your buck, so to speak, you"},{"speaker":"Kosta Yepifantsev","startTime":2102.22,"endTime":2105.85,"body":"know, I think that it's going to"},{"speaker":"Kosta Yepifantsev","startTime":2102.22,"endTime":2105.85,"body":"be necessary, especially as we"},{"speaker":"Kosta Yepifantsev","startTime":2105.85,"endTime":2108.64,"body":"progress into more of an aging"},{"speaker":"Kosta Yepifantsev","startTime":2105.85,"endTime":2108.64,"body":"population for the federal"},{"speaker":"Kosta Yepifantsev","startTime":2108.64,"endTime":2111.67,"body":"government to try and consider"},{"speaker":"Kosta Yepifantsev","startTime":2108.64,"endTime":2111.67,"body":"subsidizing some of these"},{"speaker":"Kosta Yepifantsev","startTime":2111.67,"endTime":2115.6,"body":"projects. Because, you know, not"},{"speaker":"Kosta Yepifantsev","startTime":2111.67,"endTime":2115.6,"body":"just having the conversation"},{"speaker":"Kosta Yepifantsev","startTime":2115.6,"endTime":2119.38,"body":"today, which has been"},{"speaker":"Kosta Yepifantsev","startTime":2115.6,"endTime":2119.38,"body":"exhilarating, and also has made"},{"speaker":"Kosta Yepifantsev","startTime":2119.38,"endTime":2122.29,"body":"me really consider how important"},{"speaker":"Kosta Yepifantsev","startTime":2119.38,"endTime":2122.29,"body":"these retirement communities"},{"speaker":"Kosta Yepifantsev","startTime":2122.29,"endTime":2127.84,"body":"are. But we need to accelerate"},{"speaker":"Kosta Yepifantsev","startTime":2122.29,"endTime":2127.84,"body":"that. I think you and I are both"},{"speaker":"Kosta Yepifantsev","startTime":2127.84,"endTime":2129.88,"body":"on the same page, when we say"},{"speaker":"Kosta Yepifantsev","startTime":2127.84,"endTime":2129.88,"body":"like, we don't have enough"},{"speaker":"Kosta Yepifantsev","startTime":2129.88,"endTime":2132.79,"body":"housing, and we need more, we"},{"speaker":"Kosta Yepifantsev","startTime":2129.88,"endTime":2132.79,"body":"need it to be affordable. So and"},{"speaker":"Kosta Yepifantsev","startTime":2132.79,"endTime":2136.45,"body":"we need it to be for the 50"},{"speaker":"Kosta Yepifantsev","startTime":2132.79,"endTime":2136.45,"body":"Plus, so that all those people"},{"speaker":"Kosta Yepifantsev","startTime":2136.48,"endTime":2139.75,"body":"that are millennials and Gen Z,"},{"speaker":"Kosta Yepifantsev","startTime":2136.48,"endTime":2139.75,"body":"who are complaining about not"},{"speaker":"Kosta Yepifantsev","startTime":2139.75,"endTime":2142.99,"body":"being able to buy a house have"},{"speaker":"Kosta Yepifantsev","startTime":2139.75,"endTime":2142.99,"body":"access to buying a house, you"},{"speaker":"Kosta Yepifantsev","startTime":2142.99,"endTime":2146.86,"body":"know, so killing, killing two"},{"speaker":"Kosta Yepifantsev","startTime":2142.99,"endTime":2146.86,"body":"birds with one stone, so to"},{"speaker":"Kosta Yepifantsev","startTime":2146.86,"endTime":2152.02,"body":"speak, you know, I want to talk"},{"speaker":"Kosta Yepifantsev","startTime":2146.86,"endTime":2152.02,"body":"about your experience, what's"},{"speaker":"Kosta Yepifantsev","startTime":2152.02,"endTime":2156.76,"body":"the hardest part of getting"},{"speaker":"Kosta Yepifantsev","startTime":2152.02,"endTime":2156.76,"body":"older from a social and communal"},{"speaker":"Kosta Yepifantsev","startTime":2156.76,"endTime":2159.85,"body":"perspective? And what can we do"},{"speaker":"Kosta Yepifantsev","startTime":2156.76,"endTime":2159.85,"body":"to ease these hardships?"},{"speaker":"Steve Gurney","startTime":2160.569,"endTime":2163.779,"body":"You know, I know I"},{"speaker":"Steve Gurney","startTime":2160.569,"endTime":2163.779,"body":"sound like a broken record. No,"},{"speaker":"Steve Gurney","startTime":2163.779,"endTime":2168.069,"body":"no, please. Yeah. But"},{"speaker":"Steve Gurney","startTime":2163.779,"endTime":2168.069,"body":"communicating with your loved"},{"speaker":"Steve Gurney","startTime":2168.069,"endTime":2173.259,"body":"ones around you in advance, it"},{"speaker":"Steve Gurney","startTime":2168.069,"endTime":2173.259,"body":"solves so many problems and"},{"speaker":"Steve Gurney","startTime":2173.529,"endTime":2178.629,"body":"break. So it's, I know, it's"},{"speaker":"Steve Gurney","startTime":2173.529,"endTime":2178.629,"body":"hard. But most of the calls that"},{"speaker":"Steve Gurney","startTime":2178.629,"endTime":2184.119,"body":"I get on a weekly basis are a"},{"speaker":"Steve Gurney","startTime":2178.629,"endTime":2184.119,"body":"loved one who is flying into"},{"speaker":"Steve Gurney","startTime":2184.119,"endTime":2191.469,"body":"town, because mom foul, and they"},{"speaker":"Steve Gurney","startTime":2184.119,"endTime":2191.469,"body":"don't know anything about Brian,"},{"speaker":"Steve Gurney","startTime":2192.369,"endTime":2195.699,"body":"they don't know what she wanted"},{"speaker":"Steve Gurney","startTime":2192.369,"endTime":2195.699,"body":"this, that the other, and then"},{"speaker":"Steve Gurney","startTime":2196.149,"endTime":2199.659,"body":"they might look at the"},{"speaker":"Steve Gurney","startTime":2196.149,"endTime":2199.659,"body":"situation, you know, coming in"},{"speaker":"Steve Gurney","startTime":2199.659,"endTime":2201.909,"body":"for the weekend. And it's like,"},{"speaker":"Steve Gurney","startTime":2199.659,"endTime":2201.909,"body":"Mom, we gotta get you to"},{"speaker":"Steve Gurney","startTime":2201.909,"endTime":2204.999,"body":"assisted living. No way, I'm not"},{"speaker":"Steve Gurney","startTime":2201.909,"endTime":2204.999,"body":"going to one of those places."},{"speaker":"Steve Gurney","startTime":2205.389,"endTime":2211.659,"body":"And it had they had some"},{"speaker":"Steve Gurney","startTime":2205.389,"endTime":2211.659,"body":"conversations, some players in"},{"speaker":"Steve Gurney","startTime":2211.659,"endTime":2215.739,"body":"advance, and that doesn't need"},{"speaker":"Steve Gurney","startTime":2211.659,"endTime":2215.739,"body":"to be this, this heart, you"},{"speaker":"Steve Gurney","startTime":2215.739,"endTime":2219.429,"body":"know, eight hour conference"},{"speaker":"Steve Gurney","startTime":2215.739,"endTime":2219.429,"body":"call, it's just having"},{"speaker":"Steve Gurney","startTime":2219.429,"endTime":2222.429,"body":"conversations. And a lot of"},{"speaker":"Steve Gurney","startTime":2219.429,"endTime":2222.429,"body":"times, the best way to have a"},{"speaker":"Steve Gurney","startTime":2222.429,"endTime":2227.199,"body":"conversation is saying, if"},{"speaker":"Steve Gurney","startTime":2222.429,"endTime":2227.199,"body":"there's somebody in your life,"},{"speaker":"Steve Gurney","startTime":2227.439,"endTime":2233.049,"body":"that may or may have dementia,"},{"speaker":"Steve Gurney","startTime":2227.439,"endTime":2233.049,"body":"or cancer or a mobility issue,"},{"speaker":"Steve Gurney","startTime":2233.319,"endTime":2237.699,"body":"it's sort of like, hey, what"},{"speaker":"Steve Gurney","startTime":2233.319,"endTime":2237.699,"body":"would you want us to do? Or what"},{"speaker":"Steve Gurney","startTime":2237.699,"endTime":2242.259,"body":"would you want to do? If that if"},{"speaker":"Steve Gurney","startTime":2237.699,"endTime":2242.259,"body":"you were in the situation? Now,"},{"speaker":"Steve Gurney","startTime":2242.259,"endTime":2246.699,"body":"if somebody says, and they will"},{"speaker":"Steve Gurney","startTime":2242.259,"endTime":2246.699,"body":"say this, oh, I'm healthy,"},{"speaker":"Steve Gurney","startTime":2246.699,"endTime":2250.779,"body":"that's not going to happen to"},{"speaker":"Steve Gurney","startTime":2246.699,"endTime":2250.779,"body":"me, you know, it's sort of like,"},{"speaker":"Steve Gurney","startTime":2251.409,"endTime":2256.479,"body":"look, this happens to people"},{"speaker":"Steve Gurney","startTime":2251.409,"endTime":2256.479,"body":"that run marathons. And I'm just"},{"speaker":"Steve Gurney","startTime":2256.479,"endTime":2259.449,"body":"asking you, let's just have a"},{"speaker":"Steve Gurney","startTime":2256.479,"endTime":2259.449,"body":"little conversation here."},{"speaker":"Steve Gurney","startTime":2259.569,"endTime":2263.439,"body":"Because I've been thinking about"},{"speaker":"Steve Gurney","startTime":2259.569,"endTime":2263.439,"body":"this, like, the only thing is"},{"speaker":"Steve Gurney","startTime":2263.529,"endTime":2267.849,"body":"not when you're talking to a"},{"speaker":"Steve Gurney","startTime":2263.529,"endTime":2267.849,"body":"parent, it's not sort of putting"},{"speaker":"Steve Gurney","startTime":2267.849,"endTime":2273.759,"body":"it in, sort of, like, the and"},{"speaker":"Steve Gurney","startTime":2267.849,"endTime":2273.759,"body":"this is another problem is is is"},{"speaker":"Steve Gurney","startTime":2273.759,"endTime":2278.799,"body":"that if you start talking to an"},{"speaker":"Steve Gurney","startTime":2273.759,"endTime":2278.799,"body":"elder as though they're like"},{"speaker":"Steve Gurney","startTime":2278.799,"endTime":2283.209,"body":"somebody different than you talk"},{"speaker":"Steve Gurney","startTime":2278.799,"endTime":2283.209,"body":"about it as yourself, you can be"},{"speaker":"Steve Gurney","startTime":2283.209,"endTime":2288.459,"body":"in your 30s and 40s. And think"},{"speaker":"Steve Gurney","startTime":2283.209,"endTime":2288.459,"body":"about what would happen if I"},{"speaker":"Steve Gurney","startTime":2288.819,"endTime":2292.809,"body":"developed dementia? Where do I"},{"speaker":"Steve Gurney","startTime":2288.819,"endTime":2292.809,"body":"want to be cared for in my home?"},{"speaker":"Steve Gurney","startTime":2293.259,"endTime":2294.849,"body":"Or somewhere else? So"},{"speaker":"Kosta Yepifantsev","startTime":2295.03,"endTime":2297.1,"body":"and even"},{"speaker":"Kosta Yepifantsev","startTime":2295.03,"endTime":2297.1,"body":"understanding the process of"},{"speaker":"Kosta Yepifantsev","startTime":2297.1,"endTime":2301.63,"body":"like, who is the who's the PCP,"},{"speaker":"Kosta Yepifantsev","startTime":2297.1,"endTime":2301.63,"body":"you know, or who is your"},{"speaker":"Kosta Yepifantsev","startTime":2301.63,"endTime":2304.24,"body":"Medicare with, you know, and"},{"speaker":"Kosta Yepifantsev","startTime":2301.63,"endTime":2304.24,"body":"especially, you know, you"},{"speaker":"Kosta Yepifantsev","startTime":2304.24,"endTime":2307.99,"body":"probably know this with with"},{"speaker":"Kosta Yepifantsev","startTime":2304.24,"endTime":2307.99,"body":"dealing, being in this industry"},{"speaker":"Kosta Yepifantsev","startTime":2307.99,"endTime":2311.74,"body":"for so long. There, the majority"},{"speaker":"Kosta Yepifantsev","startTime":2307.99,"endTime":2311.74,"body":"of Americans don't understand"},{"speaker":"Kosta Yepifantsev","startTime":2311.74,"endTime":2313.96,"body":"how Medicare works. You know,"},{"speaker":"Kosta Yepifantsev","startTime":2311.74,"endTime":2313.96,"body":"they don't understand what"},{"speaker":"Kosta Yepifantsev","startTime":2313.96,"endTime":2316.03,"body":"Medicare Advantage is they don't"},{"speaker":"Kosta Yepifantsev","startTime":2313.96,"endTime":2316.03,"body":"understand what a supplemental"},{"speaker":"Kosta Yepifantsev","startTime":2316.03,"endTime":2318.76,"body":"plan is. They don't understand"},{"speaker":"Kosta Yepifantsev","startTime":2316.03,"endTime":2318.76,"body":"how the how the structure of the"},{"speaker":"Kosta Yepifantsev","startTime":2318.76,"endTime":2322.57,"body":"system works. And so I think"},{"speaker":"Kosta Yepifantsev","startTime":2318.76,"endTime":2322.57,"body":"just at least just asking, like,"},{"speaker":"Kosta Yepifantsev","startTime":2322.57,"endTime":2326.38,"body":"hey, you know, what's your"},{"speaker":"Kosta Yepifantsev","startTime":2322.57,"endTime":2326.38,"body":"doctor's name? Or, you know,"},{"speaker":"Kosta Yepifantsev","startTime":2326.53,"endTime":2329.89,"body":"what insurance? Do you have"},{"speaker":"Kosta Yepifantsev","startTime":2326.53,"endTime":2329.89,"body":"simple questions like that, so"},{"speaker":"Kosta Yepifantsev","startTime":2329.89,"endTime":2333.22,"body":"that at least you have your"},{"speaker":"Kosta Yepifantsev","startTime":2329.89,"endTime":2333.22,"body":"very, very, you're at least"},{"speaker":"Kosta Yepifantsev","startTime":2333.22,"endTime":2336.37,"body":"somewhat prepared in the very"},{"speaker":"Kosta Yepifantsev","startTime":2333.22,"endTime":2336.37,"body":"most minut amount, but you're at"},{"speaker":"Kosta Yepifantsev","startTime":2336.37,"endTime":2341.8,"body":"least prepared to, to help when,"},{"speaker":"Kosta Yepifantsev","startTime":2336.37,"endTime":2341.8,"body":"when the time comes. So we"},{"speaker":"Kosta Yepifantsev","startTime":2341.8,"endTime":2346.78,"body":"always like to end the show with"},{"speaker":"Kosta Yepifantsev","startTime":2341.8,"endTime":2346.78,"body":"a call to action. Positive aging"},{"speaker":"Kosta Yepifantsev","startTime":2346.78,"endTime":2351.46,"body":"community offers a wealth of"},{"speaker":"Kosta Yepifantsev","startTime":2346.78,"endTime":2351.46,"body":"resources on senior living, how"},{"speaker":"Kosta Yepifantsev","startTime":2351.46,"endTime":2355.87,"body":"can we use digital tools and"},{"speaker":"Kosta Yepifantsev","startTime":2351.46,"endTime":2355.87,"body":"online communities to create"},{"speaker":"Kosta Yepifantsev","startTime":2355.87,"endTime":2359.89,"body":"more positive outcomes for"},{"speaker":"Kosta Yepifantsev","startTime":2355.87,"endTime":2359.89,"body":"people of all ages?"},{"speaker":"Steve Gurney","startTime":2360.25,"endTime":2364.3,"body":"I would say,"},{"speaker":"Steve Gurney","startTime":2360.25,"endTime":2364.3,"body":"folks, visit our website, pro"},{"speaker":"Steve Gurney","startTime":2364.3,"endTime":2369.4,"body":"imaging.com. And we have these"},{"speaker":"Steve Gurney","startTime":2364.3,"endTime":2369.4,"body":"weekly discussions on every"},{"speaker":"Steve Gurney","startTime":2369.4,"endTime":2374.74,"body":"topic under the sun. ageism"},{"speaker":"Steve Gurney","startTime":2369.4,"endTime":2374.74,"body":"solver with aging, choosing and"},{"speaker":"Steve Gurney","startTime":2374.74,"endTime":2380.86,"body":"paying for a senior community"},{"speaker":"Steve Gurney","startTime":2374.74,"endTime":2380.86,"body":"aging in place, and you're not"},{"speaker":"Steve Gurney","startTime":2380.86,"endTime":2385.75,"body":"being sold to this is basically"},{"speaker":"Steve Gurney","startTime":2380.86,"endTime":2385.75,"body":"just open discussions. You can"},{"speaker":"Steve Gurney","startTime":2385.78,"endTime":2393.25,"body":"ask questions, and and I am just"},{"speaker":"Steve Gurney","startTime":2385.78,"endTime":2393.25,"body":"the pandemic brought this on to"},{"speaker":"Steve Gurney","startTime":2393.25,"endTime":2396.88,"body":"our business and I'm thrilled"},{"speaker":"Steve Gurney","startTime":2393.25,"endTime":2396.88,"body":"because for me, it's like a"},{"speaker":"Steve Gurney","startTime":2396.88,"endTime":2401.35,"body":"support group that I get to wake"},{"speaker":"Steve Gurney","startTime":2396.88,"endTime":2401.35,"body":"up to and look for or to every"},{"speaker":"Steve Gurney","startTime":2401.59,"endTime":2404.92,"body":"day that we have one of these"},{"speaker":"Steve Gurney","startTime":2401.59,"endTime":2404.92,"body":"discussions and I just say to"},{"speaker":"Steve Gurney","startTime":2404.92,"endTime":2409.09,"body":"your listeners, you know, feel"},{"speaker":"Steve Gurney","startTime":2404.92,"endTime":2409.09,"body":"free to join us. Because I feel"},{"speaker":"Steve Gurney","startTime":2409.09,"endTime":2412.51,"body":"like you know, whether it be"},{"speaker":"Steve Gurney","startTime":2409.09,"endTime":2412.51,"body":"jumping in on a positive aging"},{"speaker":"Steve Gurney","startTime":2412.57,"endTime":2416.83,"body":"community discussions, or"},{"speaker":"Steve Gurney","startTime":2412.57,"endTime":2416.83,"body":"joining a support group, or just"},{"speaker":"Steve Gurney","startTime":2417.07,"endTime":2420.25,"body":"inviting your friends over and"},{"speaker":"Steve Gurney","startTime":2417.07,"endTime":2420.25,"body":"there's this concept death over"},{"speaker":"Steve Gurney","startTime":2420.25,"endTime":2423.43,"body":"dinner, check out that book"},{"speaker":"Steve Gurney","startTime":2420.25,"endTime":2423.43,"body":"where you can host a dinner"},{"speaker":"Steve Gurney","startTime":2423.43,"endTime":2427.36,"body":"party and the conversation is"},{"speaker":"Steve Gurney","startTime":2423.43,"endTime":2427.36,"body":"about that. There's so many"},{"speaker":"Steve Gurney","startTime":2427.36,"endTime":2430.6,"body":"creative ways that you can build"},{"speaker":"Steve Gurney","startTime":2427.36,"endTime":2430.6,"body":"your personal village or connect"},{"speaker":"Steve Gurney","startTime":2430.6,"endTime":2435.58,"body":"to another community like ours,"},{"speaker":"Steve Gurney","startTime":2430.6,"endTime":2435.58,"body":"to just help me this chapter,"},{"speaker":"Steve Gurney","startTime":2435.97,"endTime":2440.17,"body":"the most wonderful and set an"},{"speaker":"Steve Gurney","startTime":2435.97,"endTime":2440.17,"body":"example for the generations that"},{"speaker":"Steve Gurney","startTime":2440.17,"endTime":2444.19,"body":"follow that man, this is"},{"speaker":"Steve Gurney","startTime":2440.17,"endTime":2444.19,"body":"something to look forward to an"},{"speaker":"Steve Gurney","startTime":2444.19,"endTime":2448.6,"body":"adventure as every day that"},{"speaker":"Steve Gurney","startTime":2444.19,"endTime":2448.6,"body":"we're walking this planet should"},{"speaker":"Steve Gurney","startTime":2448.6,"endTime":2448.84,"body":"be."},{"speaker":"Caroline Moore","startTime":2449.32,"endTime":2451.66,"body":"Thank you for"},{"speaker":"Caroline Moore","startTime":2449.32,"endTime":2451.66,"body":"joining us on this episode of"},{"speaker":"Caroline Moore","startTime":2451.66,"endTime":2454.54,"body":"Now or Never Long-Term Care"},{"speaker":"Caroline Moore","startTime":2451.66,"endTime":2454.54,"body":"Strategy with Kosta"},{"speaker":"Caroline Moore","startTime":2454.54,"endTime":2457.54,"body":"Yepifantsev.If you enjoyed"},{"speaker":"Caroline Moore","startTime":2454.54,"endTime":2457.54,"body":"listening and you wanna hear"},{"speaker":"Caroline Moore","startTime":2457.54,"endTime":2461.59,"body":"more make sure you subscribe on"},{"speaker":"Caroline Moore","startTime":2457.54,"endTime":2461.59,"body":"Apple podcast Spotify or"},{"speaker":"Caroline Moore","startTime":2461.59,"endTime":2464.95,"body":"wherever you find your"},{"speaker":"Caroline Moore","startTime":2461.59,"endTime":2464.95,"body":"Podcasts,leave us a review or"},{"speaker":"Caroline Moore","startTime":2464.95,"endTime":2468.46,"body":"better yet share this episode"},{"speaker":"Caroline Moore","startTime":2464.95,"endTime":2468.46,"body":"with a friend. Now or Never"},{"speaker":"Caroline Moore","startTime":2468.46,"endTime":2473.5,"body":"Long-Term Care Strategy is a"},{"speaker":"Caroline Moore","startTime":2468.46,"endTime":2473.5,"body":"Kosta Yepifantsev"},{"speaker":"Caroline Moore","startTime":2473.71,"endTime":2476.11,"body":"production.Today’s episode was"},{"speaker":"Caroline Moore","startTime":2473.71,"endTime":2476.11,"body":"written and produced by Morgan"},{"speaker":"Caroline Moore","startTime":2476.11,"endTime":2481.66,"body":"Franklin. Want to find out more"},{"speaker":"Caroline Moore","startTime":2476.11,"endTime":2481.66,"body":"about Kosta? Visit us at"},{"speaker":"Caroline Moore","startTime":2481.66,"endTime":2483.16,"body":"kostayepifantsev.com"}]}