It's Marketing's Fault

Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer. They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies. Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling propositio...

Show Notes

Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer.

They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies.

Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling proposition (CSP) that simply states who you help and the results you deliver.

They also discuss the significance of translating mission, vision, and values into actionable business practices rather than just statements on a website. Erica's practical advice aims to help businesses adapt and thrive in today's fast-changing market.

https://www.ericabreuer.com/

______________

And a special thank you to Leadfeeder for sponsoring this episode.

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y

Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.

Make sure to reserve your spot at the best conference for B2B podcasting.

Support the Show.

Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.

Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.

_____


1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

There are affiliate links above.

★ Support this podcast ★

Creators & Guests

ER
Host
Eric Rutherford
Eric is the founder of Build That Podcast, a podcast production agency focused on the B2B marketplace

What is It's Marketing's Fault?

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. 

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. 


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)