The battle for the soul of a generation takes place in your grocer's cooler as Pepsi battles Coke for soda supremecy. Ray Charles, Bo Jackson, Michael J. Fox, that character actor from varous ABC sitcoms - they're all here and they want your soft drink spending money. Who's got the right one, baby? Listen in and then you tell us, uh-huh? Plus: bibs out, people, we've got us a double taste test episode! Featuring Shrishma Naik, Bryndís Reynisdóttir, Katherine Sherlock, and Justin Zeppa.
Travel back in time with Justin Zeppa and his international team of cultural archaeologists as they adjust the tracking on some VHS tapes and reflect on the commercials of their youth. What exactly was the world trying to sell us, and were they successful? Why did some ad campaigns have intricate narratives sprawling across multiple years while others faded into oblivion? How is it that we can't consistently remember our keys but can still sing some of these jingles note for note? It's a cultural deep-dive that talks a lot about cereal but also seeks the answer to the ultimate question: What is it that we really want?