Talent Acquisition In The Trenches

On this episode of TA in the Trenches, host Matt and co-host Ryan are joined by Ashley O’Connor, SVP of Accounts & Strategic Partnerships at Radancy, to dig into one of the biggest opportunities in talent acquisition today: the intersection of data, AI, and advanced automation, especially through the lens of Generative Engine Optimization (GEO).

Ashley breaks down what GEO really is, how it differs from traditional SEO, and why optimizing for AI-powered search engines like ChatGPT, Gemini, and Perplexity is quickly becoming mission-critical for employer brand and candidate experience, particularly in healthcare TA, where margins are thin and every dollar of recruitment marketing spend has to work harder.

Links:
RogueHire
Matt on LinkedIn
Ryan on LinkedIn
Ashley on Linkedin

What is Talent Acquisition In The Trenches?

In this digital first world, the old ways of recruiting are becoming obsolete. Or are they? The talent demands on every business has put TA squarely in the hot seat.

Welcome to Talent Acquisition In The Trenches, a real dialogue podcast with talent acquisition pro’s closest to the front line. We want to talk to our peers who are actually doing the heavy lifting day in and day out.