High Voltage Business Builders Podcast

The fee is only part of the cost. Here is the full deal math, and what the closed October 20 window means now.

Show Notes

Amazon Lightning Deals can look like a win and still leak your full price sales. A Seller Central forum post lays out the fee structure: one hundred dollars upfront per promotion, plus one and a half percent of promotional sales, capped at five thousand dollars. But the fee is not the whole cost. Amazon uses a thirty day and sixty day lookback window when it sets the maximum deal price required for Black Friday Week and Cyber Monday deals, and Prime Big Deal Days promotional prices are excluded from that window. The submission window for Black Friday Week and Cyber Monday deals ran from July 8 to October 20, so it has already closed. In this episode of The High Voltage Business Builders Podcast, I break down the full deal math, what the closed window means for deals you already submitted, and three checks to run in your own account. In 2021 we raised close to $100M to buy 50 brands and pulled the plug. "The numbers didn't work." A deal that looks big still has to pass the numbers too. See how we run our own Amazon brands at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep428

What is High Voltage Business Builders Podcast?

The Top 2.5% Global Show, High Voltage Business Builders Podcast, features weekly interviews with successful entrepreneurs building and scaling e-commerce businesses, Amazon FBA brands, real estate portfolios, and online businesses beyond Wall Street.

Hosted by Neil Twa since 2021, the podcast delivers proven strategies for digital marketing, product launches, brand building, and business automation. Grounded in the 5 F’s, faith, family, friends, freedom, + fun, this podcast equips entrepreneurs with practical blueprints to build wealth and long-term independence on their own terms.