Brand Growth Heroes

How Niall McGrath and Tom Gannon, the founders of Fulfil Nutrition protein bars, built that brand to €60M in sales in the first 2 years, and are now building their SECOND €50M brand - Cali Cali Foods. (all this within 5 years. Don't miss this one).

Show Notes

You may not know their names yet, but you certainly know the first of their €50M brands.
Niall McGrath and Tom Gannon are legends in the Irish Consumer Goods industry, but in all fairness, they should actually be named and recognised as Consumer Goods brand-legends globally.
The Founders of Fulfil Nutrition protein bars, they built this business to €60M in the 2 years after launch, and ranking in the Top 5 brands in Ireland.
How did they do this? They are proud to have taken a systematic, strategic approach to brand building, an almost geeky dedication to The 4Ps and Byron Sharp's rules for Brand Growth.  Listen and weep at just how systematic serious success might need to be!
Cali Cali Foods
Instagram Cali Cali
Fulfil Nutrition

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Creators & Guests

Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes is the leading FMCG business podcast and ranks in the Top 1.5% of all podcasts globally. Food & Bev brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and finds out just how they do it!
This new series is supported by our partner Strong Roots: Good for you, Good for the planet, Good Made Easy.