WEBVTT

1
00:00:01.920 --> 00:00:05.520
Your backstage pass awaits. This is an advisory

2
00:00:05.520 --> 00:00:08.920
style episode. It means that I'm abandoning the typical

3
00:00:08.920 --> 00:00:12.520
interview format to deep dive into a challenge faced by my

4
00:00:12.520 --> 00:00:16.279
guest in their own business. It's your chance to peek

5
00:00:16.279 --> 00:00:19.640
behind the curtain and see how key decisions around growth and

6
00:00:19.640 --> 00:00:23.120
scaling really get made. You're going to love

7
00:00:23.360 --> 00:00:25.200
diving into this episode with us.

8
00:00:29.130 --> 00:00:32.490
Welcome to the podcast. We're on Scale Right Revolution, and this is a special

9
00:00:32.490 --> 00:00:35.850
advisory episode, and I have a guest, Marisa

10
00:00:35.850 --> 00:00:39.570
Corcoran. Welcome. Hey Tori, thank you. Thanks for

11
00:00:39.570 --> 00:00:43.050
having me. This is a long time coming because I've known Marisa for

12
00:00:43.450 --> 00:00:47.210
many, many years, and she's helped me with my copy.

13
00:00:47.450 --> 00:00:50.890
Actually, she's helped me understand how to be

14
00:00:50.890 --> 00:00:54.600
myself as I write and to be comfortable

15
00:00:54.600 --> 00:00:58.240
with who I am and expressing myself naturally as I am.

16
00:00:58.400 --> 00:01:02.160
And I gotta tell you, Marisa, oh, it has taken

17
00:01:02.160 --> 00:01:05.840
me a long time to be okay with being

18
00:01:06.400 --> 00:01:10.160
the nerd-tastic leader and allowing that part

19
00:01:10.160 --> 00:01:13.880
to come out and to really recognize that I

20
00:01:13.880 --> 00:01:17.680
kind of am that way and not to hate on myself about it.

21
00:01:18.450 --> 00:01:21.730
Yeah, I know. And I feel like you're really thriving in the nerdastic

22
00:01:22.210 --> 00:01:25.970
leadership— leader role, which is so, which

23
00:01:25.970 --> 00:01:29.370
is so cool. And someone might— is myself. And we can kind of talk about

24
00:01:29.370 --> 00:01:32.250
what these copy— what the Copy Stars mean. And I was just about to tell

25
00:01:32.250 --> 00:01:35.490
folks. So, so Marisa created this

26
00:01:35.490 --> 00:01:38.850
amazing way of just helping you understand

27
00:01:39.170 --> 00:01:42.890
copy yourself, your personality, through one of

28
00:01:42.890 --> 00:01:45.710
the coolest things— through acting. And

29
00:01:46.430 --> 00:01:50.030
who hasn't had a little dream in their life

30
00:01:50.030 --> 00:01:53.870
of one day I'm going to be an actor? And I gotta tell you, my

31
00:01:53.870 --> 00:01:57.670
acting dream is when I'm old— and I used to think when I'm Betty White's

32
00:01:57.670 --> 00:02:01.390
age, I want to be the little grandma on the first— for the first

33
00:02:01.390 --> 00:02:04.590
time walking down the red carpet going, I'm a movie star now.

34
00:02:06.350 --> 00:02:09.870
I love it. And so, so we have these

35
00:02:09.870 --> 00:02:13.720
copy stars, which helps you understand your personality so it can come

36
00:02:13.720 --> 00:02:17.200
through in the way that you type or write or put out copy or speak.

37
00:02:17.600 --> 00:02:21.200
And, um, I just love it. So yes, so Nerdtastic Leader is—

38
00:02:21.680 --> 00:02:25.400
I call it my pocket, um, personality. It might be

39
00:02:25.400 --> 00:02:29.200
my actual primary personality. And these are me just

40
00:02:29.360 --> 00:02:33.000
bastardizing what Maurice is teaching, um, because I also love to be that

41
00:02:33.000 --> 00:02:36.560
cheerleader. And because I'm happy and peppy and positive,

42
00:02:36.800 --> 00:02:40.640
but I'm not real 'Rawr, rawr, go, you got this, you got

43
00:02:40.640 --> 00:02:44.320
it' in my copy or in my business life. I'm just kind of like that

44
00:02:44.320 --> 00:02:48.000
naturally. So it's really interesting to see how it plays out.

45
00:02:49.040 --> 00:02:52.720
Yeah, I think all the different elements, you know, it— I was just

46
00:02:52.720 --> 00:02:56.440
actually saying this, we were talking about this at our AI Sessions event on— at

47
00:02:56.440 --> 00:02:59.840
the time of this recording, this past Friday, where I was talking about as myself,

48
00:02:59.840 --> 00:03:03.580
one of the copy stars is called the hooker with a heart of gold. I

49
00:03:03.580 --> 00:03:06.480
feel like I'm a hooker with a heart of gold, like, outfit and everything today.

50
00:03:06.960 --> 00:03:09.440
Um, I always say like, I don't want to buy from other hookers with a

51
00:03:09.440 --> 00:03:12.020
heart of gold. Like, I haven't— I have that energy in my life. So I

52
00:03:12.020 --> 00:03:15.780
tend to really buy from nerd-tastic leaders. Like, I love when I feel

53
00:03:15.780 --> 00:03:19.580
really taken care of by a nerd-tastic leader. Like, I know they know their stuff.

54
00:03:19.580 --> 00:03:22.300
I know they're the smartest person in the room. I know they're gonna know how

55
00:03:22.300 --> 00:03:26.140
to walk me all the way from A to Z. So I really love

56
00:03:26.140 --> 00:03:29.500
when people actually start to really embrace who they are, because,

57
00:03:30.060 --> 00:03:33.740
you know, something I always talk about, like, people make purchasing decisions

58
00:03:33.740 --> 00:03:37.060
based on two things. One is what you're selling, something that I want or I

59
00:03:37.060 --> 00:03:40.520
need, And number 2, are you the person that I want to do it with?

60
00:03:40.520 --> 00:03:42.720
Do I get a sense of your voice and your vibe? And so when I

61
00:03:42.720 --> 00:03:45.760
see people really step into their copy star or their primary copy star, because we

62
00:03:45.760 --> 00:03:49.000
can always borrow from other bits or have— hey, I'm a little bit of nerd-tastic,

63
00:03:49.000 --> 00:03:52.680
I got the relentless cheerleader in me, of course, uh, I, I really

64
00:03:52.680 --> 00:03:56.280
start to see people shine. So it's really, it's really cool. It's a really— and

65
00:03:56.280 --> 00:03:59.600
it's— and like you said, it's a really fun way of looking at our

66
00:04:00.160 --> 00:04:04.000
business and writing personalities, as opposed to somebody just telling you, oh yeah, just

67
00:04:04.000 --> 00:04:07.610
go out there and be yourself. It's a nice system you can walk yourself through

68
00:04:07.610 --> 00:04:10.370
to kind of understand a little bit more about yourself. And I, you know, essentially

69
00:04:10.370 --> 00:04:14.090
swipe this from the actor world of the archetypes of, you know, the kind of

70
00:04:14.090 --> 00:04:17.850
characters that I used to be called in for when I was, uh, when

71
00:04:17.850 --> 00:04:21.020
I was an actor. Yeah, I, I think,

72
00:04:22.210 --> 00:04:25.490
you know, if I have to talk to the listener directly, if you

73
00:04:25.570 --> 00:04:29.250
haven't dived into different ways of

74
00:04:29.570 --> 00:04:32.610
understanding how you write or how you present or how you talk to people

75
00:04:33.370 --> 00:04:37.130
um, in any situation, this is a really fun way to learn copy. And

76
00:04:37.210 --> 00:04:40.730
Marisa does it like no one else. Um, I've been through a lot of different

77
00:04:40.810 --> 00:04:44.330
copy programs or trainings, courses, and

78
00:04:44.410 --> 00:04:47.770
it literally is my favorite. I go back to it again and again.

79
00:04:48.400 --> 00:04:52.210
Um, and Marisa is in a launch right now. She does a launch. She

80
00:04:52.210 --> 00:04:56.010
also has her, um, Copy Chat,

81
00:04:56.010 --> 00:04:59.810
which is in— going into its 10th season, and she may retire it, I

82
00:04:59.810 --> 00:05:03.390
hear. Um, And then she has the AI sessions. So

83
00:05:03.390 --> 00:05:07.230
she's always like we are here. She's always reinventing and experimenting and

84
00:05:07.230 --> 00:05:10.790
trying new things, um, and also repeating what works.

85
00:05:11.030 --> 00:05:14.670
So, um, I want you to tell us a little bit about Copy

86
00:05:14.670 --> 00:05:18.510
Confidence Society and your business evolution, where, where you

87
00:05:18.510 --> 00:05:21.830
stand today, and just kind of help us understand your business

88
00:05:21.990 --> 00:05:24.870
because I really wanna spotlight it for folks to,

89
00:05:26.620 --> 00:05:30.150
um, to understand what goes on and, and get their interest up in it.

90
00:05:31.600 --> 00:05:34.240
Mm, yeah, thank you, Tori. Thank you. So funny you think I'm, I'm in launch

91
00:05:34.240 --> 00:05:38.040
mode because I got, you know, stranded— it's not really stranded— in

92
00:05:38.040 --> 00:05:41.640
Miami. By the time of this recording, there's like this huge snowstorm happening back up

93
00:05:41.640 --> 00:05:43.600
at the Northeast. I know you're cozy, like,

94
00:05:45.440 --> 00:05:47.240
I just— so I found out I had to stay here for an extra 3

95
00:05:47.240 --> 00:05:50.800
days. Oh, boohoo. You know, all good. It's beautiful weather. It's great.

96
00:05:51.040 --> 00:05:54.040
But I was like, oh yeah, I'm in launch mode. And usually when I'm in

97
00:05:54.040 --> 00:05:57.830
launch mode and I have this speaks to what you just asked me. I could—

98
00:05:57.910 --> 00:06:01.430
in the past, I've been very hunkered down. Like, that's all I do. I live

99
00:06:01.430 --> 00:06:05.030
and breathe my business, which I think is a great quality about myself and the

100
00:06:05.030 --> 00:06:08.790
way that I show up for my people and all that. But over the last

101
00:06:08.790 --> 00:06:11.990
about year or so, I've really tried

102
00:06:12.470 --> 00:06:15.350
to incorporate— like,

103
00:06:15.830 --> 00:06:18.990
trust that I've been, you know, at the time, you know, when this launch is

104
00:06:18.990 --> 00:06:22.680
the 16th launch of the Copy Confidence Society. You know,

105
00:06:22.680 --> 00:06:26.440
it is proven. We've supported over 1,000 business owners. And so

106
00:06:26.440 --> 00:06:29.480
in a way, it's always interesting how God or the universe, whatever you think, like,

107
00:06:29.640 --> 00:06:33.080
it's just interesting that it's like, okay, yeah, I'm launching here in Miami. I'm not

108
00:06:33.080 --> 00:06:36.720
at my normal desk, all that. But there— it is actually

109
00:06:36.720 --> 00:06:40.560
really cool to, to, to do that. And it speaks to the evolution

110
00:06:40.560 --> 00:06:44.120
that we are in as a community, which is helping people just,

111
00:06:44.600 --> 00:06:47.560
you know, I always talk about your business has 3 basic needs. One, you have

112
00:06:47.560 --> 00:06:50.260
to sell in a way that feels good. You don't have buyers, you don't have

113
00:06:50.260 --> 00:06:53.500
a business. Number 2, you have to call in the right people to sell to.

114
00:06:53.500 --> 00:06:57.100
We know this is lead generation or audience growth. And number 3, you have to

115
00:06:57.100 --> 00:06:59.740
know what to say and how to say it in order to call in the

116
00:06:59.740 --> 00:07:03.460
right people to sell to. And that third thing is what I specialize in, is

117
00:07:03.460 --> 00:07:06.860
what we do inside of the Copy Confidence Society. We help you uncover what to

118
00:07:06.860 --> 00:07:10.540
say and how to say it with that personality-filled copy that dazzles.

119
00:07:10.780 --> 00:07:14.100
So if you're a coach or a service provider, there are these core pieces of

120
00:07:14.100 --> 00:07:17.620
copy you need for people to help them make that right

121
00:07:17.620 --> 00:07:20.020
purchasing decision to kind of turn those, those

122
00:07:21.220 --> 00:07:25.020
kind of, you know, subscribers into soon-to-be customers, all of that

123
00:07:25.020 --> 00:07:28.780
good stuff. That's what we specialize in. But with the rise of AI and

124
00:07:28.780 --> 00:07:32.420
everything that's been happening, we've made— we've been making some shifts, like you said, kind

125
00:07:32.420 --> 00:07:36.140
of staying— making some shifts in the, in the

126
00:07:36.140 --> 00:07:39.540
experience and in the program. And where the program used to be, you know,

127
00:07:40.660 --> 00:07:44.300
like very robust and all of that, all— I've really pared it

128
00:07:44.300 --> 00:07:48.050
down. To the absolute, like, essentials that you need to rock it as

129
00:07:48.050 --> 00:07:51.890
a coach or service provider. We've added in these custom GPTs to help you

130
00:07:51.890 --> 00:07:55.610
move it with more efficiency and effectiveness. Um, we're doing it in—

131
00:07:55.610 --> 00:07:59.050
I'm getting back to live teaching. So, you know, if

132
00:07:59.210 --> 00:08:01.770
speaking out there, if you're a listener, I think in your business, I, I really

133
00:08:01.770 --> 00:08:04.930
sat with myself over this past year and said, okay, what do I miss? What

134
00:08:04.930 --> 00:08:07.770
do I want? And I thought, you know, I haven't taught the Copy Confidence Society

135
00:08:07.770 --> 00:08:11.530
live since 2020. And I was craving, like, I wanted

136
00:08:11.530 --> 00:08:15.370
to be— and so lately, like, with AI sessions that you mentioned, we did that

137
00:08:15.370 --> 00:08:19.100
live. On Zoom, interviewed live, and I just was,

138
00:08:19.100 --> 00:08:22.860
I just was craving, I wanted to be back doing things live. So

139
00:08:22.860 --> 00:08:26.580
we're teaching the Society live. We're going to kick off when people join us with

140
00:08:26.580 --> 00:08:29.500
like a 3-day virtual retreat

141
00:08:30.220 --> 00:08:33.700
to move people right through the first things that they need. I'm going to teach

142
00:08:33.700 --> 00:08:37.500
every single aspect live. We're going to have get it done days with my editor,

143
00:08:37.500 --> 00:08:40.700
Jen, where you'll come in and get the copy done. You'll have editing calls. Like

144
00:08:40.700 --> 00:08:43.920
our goal is that you will move through the time. Coming out with those core

145
00:08:43.920 --> 00:08:47.680
copy pieces done and dusted so that you can go live

146
00:08:47.680 --> 00:08:50.280
your life and do the stuff that you wanna do. And you're not in a,

147
00:08:50.680 --> 00:08:54.400
in the weeds of, of videos and modules and things that there

148
00:08:54.400 --> 00:08:56.680
was a place for that, where that worked and it did really well. And I

149
00:08:56.680 --> 00:09:00.120
think I, I was sensing that and sensing that from my own life. And so

150
00:09:00.120 --> 00:09:03.960
I'm just really excited to support people in this kind of updated version of

151
00:09:04.600 --> 00:09:08.400
the society and helping you really uncover who you are

152
00:09:08.400 --> 00:09:12.180
with the Copy Stars. Uncover your messaging, how you talk

153
00:09:12.180 --> 00:09:14.660
about what you do with clarity, how you write about it, and getting some of

154
00:09:14.660 --> 00:09:18.140
those core copy pieces done and dusted, like your website, your welcome

155
00:09:18.140 --> 00:09:21.940
sequence, that everyday kind of writing content creation, and

156
00:09:21.940 --> 00:09:25.460
walk away having that. And then having those kind of AI tools to keep using

157
00:09:25.460 --> 00:09:27.700
that as you keep growing your business.

158
00:09:28.980 --> 00:09:32.620
Yeah, I think that, you know, where it was really easy to get

159
00:09:32.620 --> 00:09:36.350
stuck in ruminating. Um, over

160
00:09:36.350 --> 00:09:39.830
which words do I use, I don't know how to describe it. I think that's

161
00:09:39.830 --> 00:09:43.550
one of the superpowers of AI is really helping you brainstorm

162
00:09:43.550 --> 00:09:47.270
through a couple of those things, or, or even how I use

163
00:09:47.270 --> 00:09:51.070
it most is I just brain dump to it. I take an audio

164
00:09:51.070 --> 00:09:54.030
note and now you can talk straight to it, but I take an audio note

165
00:09:54.110 --> 00:09:57.950
and I let my thoughts just

166
00:09:57.950 --> 00:10:01.760
kind of go as I'm walking or driving or commuting. And then I let it

167
00:10:01.760 --> 00:10:05.560
sort it out and report back to me,

168
00:10:05.720 --> 00:10:09.560
what am I saying again and again? What is the, the gist of

169
00:10:09.560 --> 00:10:13.280
it? And then going back in and putting the human

170
00:10:13.280 --> 00:10:15.640
back into it, which is how do I,

171
00:10:17.880 --> 00:10:21.680
um, make it sound like me or make it conversational? Um,

172
00:10:21.680 --> 00:10:25.120
and then I practice with it over and over, like, how do I describe what

173
00:10:25.120 --> 00:10:28.930
I do? And I I think that being able to have those pieces that

174
00:10:28.930 --> 00:10:32.690
walk you through it when you're going through curriculum or a

175
00:10:32.690 --> 00:10:36.450
process is so powerful because it helps you move faster with

176
00:10:36.450 --> 00:10:39.890
more confidence because you have immediate feedback and

177
00:10:41.090 --> 00:10:44.650
it knows the process that you put in. It

178
00:10:44.650 --> 00:10:48.010
knows the hard work that you've created, the frameworks you've

179
00:10:48.010 --> 00:10:51.330
created into it as a tool for someone

180
00:10:51.410 --> 00:10:55.180
versus let's just go to Claude or ChatGPT or

181
00:10:55.180 --> 00:10:58.820
Perplexity or whatever and start having a conversation. It does not

182
00:10:58.820 --> 00:11:02.020
have the same framework that

183
00:11:02.660 --> 00:11:06.420
someone like you, a professional teaching a specific thing, has. And

184
00:11:06.740 --> 00:11:09.860
I— it's just so beautiful to have those two things coming together now.

185
00:11:10.740 --> 00:11:14.220
Mm, it's so true, Tori, exactly what you're saying. Because at the same time that

186
00:11:14.220 --> 00:11:18.020
I wanted people to move through more efficiently and more effectively, what I was seeing

187
00:11:18.020 --> 00:11:21.670
is when people were bringing stuff that they were using from AI, I thought to

188
00:11:21.670 --> 00:11:25.470
myself, my gosh, this sounds like everyone else. And,

189
00:11:25.630 --> 00:11:29.350
and, and I think, you know, Tori, something that we're kind of, you know,

190
00:11:29.350 --> 00:11:32.190
known for— whatever this means, I'm not like a celebrity or anything— but like something

191
00:11:32.190 --> 00:11:35.110
that we're known— although, you know, I'd like to be, the Leo in me, of

192
00:11:35.110 --> 00:11:38.910
course— but, um, something that I think we get rave reviews

193
00:11:38.910 --> 00:11:42.630
about is that people feel like we've created this sense of

194
00:11:42.630 --> 00:11:46.110
real intimacy inside of the society, even when there

195
00:11:46.590 --> 00:11:50.340
is maybe a more medium-sized or, or bigger group. We've Like I've really made

196
00:11:50.340 --> 00:11:54.020
it kind of made it my goal. I first heard my friend Clint Salter talk

197
00:11:54.020 --> 00:11:57.060
about this one time at a, at a conference a few years ago about scaling

198
00:11:57.060 --> 00:12:00.874
intimacy. And that has really been my word. Yeah. And then

199
00:12:00.874 --> 00:12:03.980
it's been a mission of mine is how do I scale intimacy? And I think

200
00:12:03.980 --> 00:12:06.100
we do a really good job of it. And I say this to say that

201
00:12:06.100 --> 00:12:08.740
I know people really well is basically what I'm trying to say. So when they

202
00:12:08.740 --> 00:12:12.340
would bring me stuff, I'd be like, I know this isn't you. I know this

203
00:12:12.340 --> 00:12:16.100
isn't your copy style. I know this isn't— and so while I understood, I want

204
00:12:16.100 --> 00:12:19.470
to get through stuff, I'm going, This isn't good though.

205
00:12:19.790 --> 00:12:23.590
This isn't gonna convert. And so I said, okay, how can

206
00:12:23.590 --> 00:12:27.190
we bring, like you said, the proven frameworks that I've, you know, been doing since

207
00:12:27.190 --> 00:12:31.030
2013, the tried and true kind of proven frameworks, things that have evolved

208
00:12:31.030 --> 00:12:34.550
over the years, and combine this with this in a bit as that

209
00:12:34.550 --> 00:12:38.350
idea popcorn, that thought partnership without taking away the creativity. Because

210
00:12:38.510 --> 00:12:41.830
something that I really think about as copy, and I will die on this, is

211
00:12:41.830 --> 00:12:45.550
even before I get into marketing with people, I really think of copy as

212
00:12:45.550 --> 00:12:49.310
like, it is an— it's an art. It is this beautiful creative art

213
00:12:49.310 --> 00:12:53.110
form. And I wanna go for quality with people. I wanna help you create a

214
00:12:53.110 --> 00:12:56.790
website, website copy that is gonna live on for you. That has some of the

215
00:12:56.790 --> 00:13:00.030
longest shelf life if you, if you get it right, if you hit it and

216
00:13:00.030 --> 00:13:02.670
you can make some tweaks to it, of course. And that's what I'm— I want

217
00:13:02.670 --> 00:13:05.470
you to come in and get it done and not, and, and then go off

218
00:13:05.470 --> 00:13:08.910
and coach and do the things that you're, that you're great at. And so I

219
00:13:08.910 --> 00:13:11.990
was like, okay, how can we bring what I know is proven to something that

220
00:13:11.990 --> 00:13:14.290
can help people get a, through a little bit faster. And then when they leave

221
00:13:14.290 --> 00:13:17.730
the program, they can, they can come— I kind of call her the MBot— they

222
00:13:17.730 --> 00:13:20.570
can come to the MBot and they can ask the MBot and all that. So

223
00:13:20.570 --> 00:13:24.330
it's been, it's been a journey and we still continue the journey, right?

224
00:13:24.330 --> 00:13:27.090
Especially with this. This is why I wanted to go back to teaching live and

225
00:13:27.090 --> 00:13:30.610
just making sure as updates and things are changing that I was on the pulse

226
00:13:30.610 --> 00:13:34.250
of it and doing things in real time with, with people.

227
00:13:34.890 --> 00:13:37.530
Yeah. Yeah. It makes a huge difference.

228
00:13:39.020 --> 00:13:42.510
Um, So as we were talking about kind of the growth and the

229
00:13:42.510 --> 00:13:45.350
scale, um, now I'm gonna switch this over a little bit.

230
00:13:46.230 --> 00:13:49.590
So, um, we looked at discussing— this is,

231
00:13:50.550 --> 00:13:53.990
uh, I'm switching modes and experimenting too with the technology

232
00:13:54.230 --> 00:13:57.990
piece. And I've been doing advisory sessions on

233
00:13:58.310 --> 00:14:01.830
the scalability of a business and how do you go through those growth levers?

234
00:14:02.070 --> 00:14:05.780
How do you keep the founder front and center as

235
00:14:05.780 --> 00:14:08.740
a, a lean— I call it lean founder-first scaling, um,

236
00:14:09.860 --> 00:14:13.580
which to some may feel like they're going backwards because maybe

237
00:14:13.580 --> 00:14:16.900
they're not going to hire and grow to 75 people.

238
00:14:17.220 --> 00:14:21.060
Maybe they want to stay small and lean. They may look at,

239
00:14:21.300 --> 00:14:24.980
do I really need that much revenue, or do I want to maximize

240
00:14:24.980 --> 00:14:28.740
my profitability and my time? That lifestyle piece

241
00:14:28.740 --> 00:14:31.870
comes into it. But from the standpoint of

242
00:14:32.350 --> 00:14:35.630
what feels good in your business, and you mentioned early

243
00:14:36.350 --> 00:14:40.070
going back and what are you craving in your business, what are you wanting and

244
00:14:40.070 --> 00:14:43.550
missing in your business, and I think that's such a key question to ask.

245
00:14:44.910 --> 00:14:48.030
Um, and then as we move forward, one of the, one of the growth levers

246
00:14:48.030 --> 00:14:51.390
is systems and technology. So

247
00:14:51.630 --> 00:14:54.750
this style of episode is let's look at

248
00:14:55.720 --> 00:14:59.360
Does AI and automation make sense for some of the

249
00:14:59.360 --> 00:15:03.080
recent bottlenecks that you're having as you grow and scale? And

250
00:15:03.480 --> 00:15:07.080
keep in mind that grow and scale doesn't always mean

251
00:15:07.560 --> 00:15:11.320
grow bigger, grow for the sake of growth. Um, I got stuck in

252
00:15:11.320 --> 00:15:15.160
the trap of— I grow— I had my first

253
00:15:15.160 --> 00:15:18.600
tech business and we grew to about 75 people before

254
00:15:18.760 --> 00:15:22.290
I cashed out of that business. Because

255
00:15:23.010 --> 00:15:26.770
I was constantly chasing growth and constantly

256
00:15:26.770 --> 00:15:29.570
feeling unhappy to the point of

257
00:15:30.530 --> 00:15:34.010
really dark places of unhappiness, that pit of

258
00:15:34.010 --> 00:15:37.530
despair that I just couldn't get out of. And I know a lot of

259
00:15:37.530 --> 00:15:40.530
folks get confused. They're like, why did you leave

260
00:15:41.090 --> 00:15:44.730
multimillion-dollar business in something that you already had

261
00:15:44.730 --> 00:15:48.570
established to do, to do something else? And it's funny, I started another

262
00:15:48.570 --> 00:15:51.910
tech business thinking that that was the answer., and

263
00:15:52.150 --> 00:15:55.830
I, I had to exit out of that business as well because I'm like,

264
00:15:55.910 --> 00:15:59.750
this, this isn't it. And so it's funny to kind of come back

265
00:15:59.750 --> 00:16:03.470
to technology again, but in a very different way, more

266
00:16:03.470 --> 00:16:07.270
in a coaching guidance. And what can I build? Like, can

267
00:16:07.510 --> 00:16:10.710
I— I'm, I'm almost getting back to my tech roots

268
00:16:11.110 --> 00:16:14.790
and doing some of that work, doing some of that exploration. And,

269
00:16:15.110 --> 00:16:18.870
and that's what brings us here to this kind of episode. So

270
00:16:18.870 --> 00:16:22.190
I'm gonna tell the listener, um, I asked Marisa

271
00:16:22.670 --> 00:16:26.110
to let us know what are 1 to 3 bottlenecks that she's currently facing

272
00:16:26.110 --> 00:16:29.790
and navigating in her business, and we can talk about them. Yeah, this is

273
00:16:29.790 --> 00:16:33.630
so fun. Awesome. I'm, I'm so excited. So, yeah.

274
00:16:35.310 --> 00:16:39.150
Okay. So Marisa let me know what are the

275
00:16:39.150 --> 00:16:42.950
3 bottlenecks that she's really looking at in her business as she grows

276
00:16:42.950 --> 00:16:46.580
and goes forward. And that's the point where we're gonna do

277
00:16:46.580 --> 00:16:50.260
some thought partnership around and see how we

278
00:16:50.260 --> 00:16:54.060
can explore if AI and automation is a solution or if there's

279
00:16:54.060 --> 00:16:57.900
some other growth lever that may apply. That way, audience, you

280
00:16:57.900 --> 00:17:01.460
get to be that rare fly on the wall to really

281
00:17:01.780 --> 00:17:05.580
understand how do decisions get made in the back end of a business,

282
00:17:05.580 --> 00:17:09.340
especially when they're in that growth and scale mode. And you get to see

283
00:17:09.340 --> 00:17:12.990
not just in general, but Marisa really go through this with me as

284
00:17:12.990 --> 00:17:16.630
we talk at this level on what are the things that she's

285
00:17:16.630 --> 00:17:20.390
finding she's getting stuck in, in her business. Um, and not

286
00:17:20.390 --> 00:17:23.910
stuck as in there's something wrong, but how does she make it

287
00:17:24.550 --> 00:17:28.310
more— I say sustainable scaling, but how can it be smoother? So

288
00:17:28.310 --> 00:17:31.830
the 3 things that Marisa gave us are me checking

289
00:17:31.830 --> 00:17:35.510
everything off. I mean, who doesn't feel like they want to go back

290
00:17:35.510 --> 00:17:38.710
and make sure everything's in place? I think that's a very common

291
00:17:39.660 --> 00:17:43.500
area. There's a lot of copy to always be written. I mean, hello, she's a

292
00:17:43.900 --> 00:17:47.580
copywriter. Beautiful. And then the Ask Me thread, which is this

293
00:17:47.580 --> 00:17:51.100
other piece in her business. So Marisa, if we were

294
00:17:51.580 --> 00:17:55.379
to kind of start off with what do you want to talk about today, which

295
00:17:55.379 --> 00:17:58.980
one of those feels like it's the one you want to discuss? Yeah,

296
00:17:58.980 --> 00:18:02.460
I think the Ask Me thread, and that's

297
00:18:03.740 --> 00:18:07.300
because, yeah, it's something that's worked for us for so long. But I think in

298
00:18:07.300 --> 00:18:10.540
where we're, you know, we were talking earlier about like where we're taking the

299
00:18:11.560 --> 00:18:15.280
society. I'm trying to figure out where that fits in now, especially since

300
00:18:15.280 --> 00:18:19.040
you're doing live— exactly— or live portions. Okay, so why don't

301
00:18:19.040 --> 00:18:22.880
you start by telling us what is the Ask Me thread? Yeah, so the Ask

302
00:18:22.880 --> 00:18:26.120
Me thread is this thing that we've had throughout my programs basically from the

303
00:18:26.360 --> 00:18:30.120
very beginning, which is we, we truly are a global community. We

304
00:18:30.120 --> 00:18:33.840
have people from all over the world, so not everybody can make every call, nor

305
00:18:33.840 --> 00:18:36.840
do I want everybody to feel like they have to be at every call in

306
00:18:36.840 --> 00:18:40.630
order to you know, get the most out of the experience. And I know there's

307
00:18:40.630 --> 00:18:43.390
different learning styles, right? There's people who like never go to the calls and like,

308
00:18:43.390 --> 00:18:46.470
just give me the material, or they come to the teaching stuff, you know, you

309
00:18:46.470 --> 00:18:48.670
know, we all have different learning styles. And I try to make sure that those

310
00:18:48.670 --> 00:18:51.570
are all included. We also have a lot of people with parent, you know, who,

311
00:18:51.570 --> 00:18:55.110
who are parents or taking care of their own parents, or life is coming

312
00:18:55.110 --> 00:18:58.230
to life. So I wanted to make sure that they still felt that they could

313
00:18:58.230 --> 00:19:01.950
get questions answered no matter kind of where they fell into. So what we've

314
00:19:01.950 --> 00:19:05.430
had for the longest time is on Mondays, this thing will appear in our Facebook

315
00:19:06.400 --> 00:19:10.160
group. Called the Ask Me Thread. And you can ask me your kind of like

316
00:19:10.160 --> 00:19:13.520
top 2 questions, you know, like, hey, you

317
00:19:13.760 --> 00:19:17.560
know, Marisa, it's Tori here. I'm in my— you know, here's what's going well.

318
00:19:17.560 --> 00:19:20.280
I always ask people, okay, what's going well? What do you want to celebrate? And

319
00:19:20.280 --> 00:19:24.080
then, okay, Marisa, I'm working on my copy stars and I'm

320
00:19:24.080 --> 00:19:26.800
feeling this. Could you help me figure out this? So you can ask me kind

321
00:19:26.800 --> 00:19:30.440
of 2 specific questions about what you're working on. And then

322
00:19:30.440 --> 00:19:34.100
on Tuesdays, I come in and I answer. But I still end

323
00:19:34.100 --> 00:19:37.940
up basically, which is not bad. I've, I've loved doing it for years, as you

324
00:19:37.940 --> 00:19:41.580
know, Tori, for years. And I'll answer people all the way and I don't close

325
00:19:41.580 --> 00:19:44.900
those loops till the end of the week. But a lot of that is relying

326
00:19:44.900 --> 00:19:48.060
on— I might say to you, Tori, because I am somebody who likes to get

327
00:19:48.060 --> 00:19:50.660
to the kernel of it, I'll say, hey, Tori, let me ask you a question.

328
00:19:50.660 --> 00:19:53.580
Now we're going back and forth and I always make sure we get to the—

329
00:19:53.580 --> 00:19:56.460
we close the loop or I say, hey, Tori, let's talk about this on the

330
00:19:56.460 --> 00:19:59.980
next call. Can, can you bring this? And I write a note making sure that

331
00:19:59.980 --> 00:20:03.540
we save a spot for you to ask a question. And again, it

332
00:20:03.540 --> 00:20:06.940
has worked really well, but where we're taking

333
00:20:07.580 --> 00:20:10.940
things, I'm trying to figure out

334
00:20:11.580 --> 00:20:15.420
where— what we could do with that. And even if we were leaving everything

335
00:20:15.420 --> 00:20:19.100
the same, I still feel like there's a way

336
00:20:19.100 --> 00:20:22.860
that sometimes, oh, I want to ask this, then you want to ask me, and

337
00:20:22.860 --> 00:20:25.221
then you ask this, and then next you know it is Friday, and Friday, and

338
00:20:25.221 --> 00:20:29.070
I, and I want people to feel like they they got, okay,

339
00:20:29.070 --> 00:20:32.870
move on to the next thing. I'm trying to get everybody to like just move

340
00:20:33.190 --> 00:20:36.910
forward. And I feel like just as we've transitioned or changed stuff, I feel

341
00:20:36.910 --> 00:20:39.550
like this has to change in some way, and I'm trying to figure out what

342
00:20:39.550 --> 00:20:43.309
that is. The things that

343
00:20:43.309 --> 00:20:46.230
are coming to mind are your

344
00:20:47.190 --> 00:20:50.150
time, open threads, and the

345
00:20:51.030 --> 00:20:54.570
mbot. And the, the— what I mean by open threads

346
00:20:54.570 --> 00:20:57.970
I have, I have ADHD and it

347
00:20:57.970 --> 00:21:01.770
really messes with me. So if I have a ball that's— or

348
00:21:01.770 --> 00:21:05.130
something that is still in the air, I'm constantly trying

349
00:21:05.530 --> 00:21:08.890
to not let it fall and panicking over it.

350
00:21:09.370 --> 00:21:12.410
And this is done in Facebook, right? Mm-hmm. Yeah.

351
00:21:13.050 --> 00:21:16.530
So it's not easy. I don't know if you have a system, but it, it

352
00:21:16.530 --> 00:21:20.050
can be difficult to keep track of where do I still have an

353
00:21:20.050 --> 00:21:23.680
open thread? Um, and then your time, like,

354
00:21:23.680 --> 00:21:26.760
you're spending time going in all through the

355
00:21:27.400 --> 00:21:30.600
week, and I don't know how you feel about, about your

356
00:21:31.000 --> 00:21:34.720
time efficiency-wise or the amount of time you spend in that way,

357
00:21:34.720 --> 00:21:38.520
if that's serving you on how you want to spend that time.

358
00:21:38.520 --> 00:21:41.480
And then I forgot what the third one was because I started talking, but no,

359
00:21:41.480 --> 00:21:45.080
I think what you just said is, is absolutely true. I think how

360
00:21:45.080 --> 00:21:48.740
I know it's been my own brain I'm somebody who, like, I

361
00:21:48.740 --> 00:21:52.580
will be on morning walk and I go, oh, I gotta follow up with

362
00:21:52.580 --> 00:21:56.220
Tori in the ask me thread, you know. And I'm pretty good at

363
00:21:56.220 --> 00:21:59.940
doing that, and I have a system. Like, I go in, I go to

364
00:21:59.940 --> 00:22:03.500
the ask me thread always on a Thursday, no matter what, even if I know

365
00:22:03.500 --> 00:22:07.260
I finished it all. Go to all comments and I just make sure

366
00:22:07.260 --> 00:22:09.700
that they're all there. And then if it's all answered, I say, okay, this thread

367
00:22:09.700 --> 00:22:12.460
has been closed, we, we've answered them all, all of it. So I've had the

368
00:22:12.460 --> 00:22:15.340
system, and again, that system has worked well. But yeah, if we are going to

369
00:22:15.340 --> 00:22:18.990
go back to where I'm teaching more live

370
00:22:18.990 --> 00:22:22.830
and we're doing more of these events for people, like AI sessions and all these

371
00:22:23.070 --> 00:22:26.870
things, it's just, oh gosh, the ask me thread goes up and I want— I

372
00:22:26.870 --> 00:22:30.670
don't want to take away from the quality of those answers or the quality

373
00:22:31.310 --> 00:22:34.910
of the time that I've given or getting people their, their

374
00:22:34.910 --> 00:22:38.190
questions answered. It just, I don't know if it fits anymore for where, where we're

375
00:22:38.350 --> 00:22:42.150
going, but I'd still like to have a resource like that

376
00:22:42.150 --> 00:22:45.980
for people in some way. You mentioned earlier your Get

377
00:22:45.980 --> 00:22:49.740
It Done, and I know Get It Done is

378
00:22:49.740 --> 00:22:53.420
focused on a specific done and dusted piece

379
00:22:53.420 --> 00:22:57.180
like your sales page. Um, and folks, if you want in, the

380
00:22:57.180 --> 00:22:59.700
sales page is coming up, so get into

381
00:23:03.460 --> 00:23:07.220
CCS. Um, then you have the editing calls. Are you

382
00:23:07.940 --> 00:23:11.620
finding— so where I'm going is Do we, do we close this

383
00:23:11.940 --> 00:23:15.460
particular type of access at this point

384
00:23:15.780 --> 00:23:19.020
and switch into something else, or do you already have something else that can kind

385
00:23:19.020 --> 00:23:22.860
of take the place? I wonder the kinds of questions

386
00:23:22.860 --> 00:23:26.660
that you're getting. Is it something that can wait

387
00:23:26.820 --> 00:23:30.580
for one of the get it dones? Is it something that

388
00:23:30.660 --> 00:23:34.420
can move into the ask me's, or do you set up a call

389
00:23:34.420 --> 00:23:38.100
again? Like, I don't know how you feel about coming on the a call that's

390
00:23:38.100 --> 00:23:39.780
just the kind of question like a Q&A.

391
00:23:41.740 --> 00:23:45.180
Um, and are you finding— I think this is the most important question

392
00:23:45.260 --> 00:23:48.900
here— is in the Ask Me thread, is there anything people

393
00:23:48.900 --> 00:23:52.740
are coming in there for because it's urgent and can't wait until

394
00:23:52.740 --> 00:23:55.580
the next call or other type

395
00:23:55.980 --> 00:23:58.780
of interaction that they have? Usually

396
00:23:59.740 --> 00:24:03.190
no, unless maybe they're in a launch, you know, And

397
00:24:03.190 --> 00:24:06.310
they've needed— a couple Ask Me threads ago, we had one of our peeps that

398
00:24:06.310 --> 00:24:10.070
was in a launch and, you know, needed some support and they

399
00:24:10.070 --> 00:24:13.390
were closing the doors, you know, but usually

400
00:24:13.870 --> 00:24:17.110
no. Usually it's like, okay, I'm working on my messaging and here's what I'm thinking

401
00:24:17.110 --> 00:24:20.710
about and how does this feel? You know? And so I'm able to cover a

402
00:24:20.710 --> 00:24:24.270
lot and support a lot of people, but I agree with

403
00:24:24.430 --> 00:24:27.670
you. Part of me, so the, I, I go in like two directions. Part of

404
00:24:27.670 --> 00:24:30.670
me goes like what you're saying. Okay, well, we're gonna have all these other live

405
00:24:30.670 --> 00:24:34.450
calls. Like for example, we're gonna kick off with 3 days together.

406
00:24:34.450 --> 00:24:38.250
Like a 3-day virtual retreat. I mean, at

407
00:24:38.250 --> 00:24:42.010
the investment— we're giving a lot, which I'm so excited about, and not

408
00:24:42.010 --> 00:24:45.650
an overwhelming way, in a way that it's— I, I've thought about this for a

409
00:24:45.650 --> 00:24:49.330
long time about moving people through in those 3 days.

410
00:24:49.330 --> 00:24:52.690
So I— part of me feels like so many of those questions that maybe have

411
00:24:52.690 --> 00:24:56.410
been in the ask me thread for so long will have less because

412
00:24:56.410 --> 00:25:00.210
of the virtual— of the retreat and the way that we're doing things and the

413
00:25:00.210 --> 00:25:03.200
get it done like you said. But I'm also wondering if

414
00:25:04.320 --> 00:25:08.040
there's a, a way of the— that the mbah or something there that

415
00:25:08.040 --> 00:25:11.360
I might be missing a bit

416
00:25:12.240 --> 00:25:15.520
too. Yeah, what I'm thinking

417
00:25:15.840 --> 00:25:19.640
first, you mentioned most of the questions you get in there are

418
00:25:19.640 --> 00:25:23.440
the messaging, probably those first 3 modules, like finding

419
00:25:23.440 --> 00:25:26.960
their voice, how to say what they're saying, or their message, that

420
00:25:26.960 --> 00:25:30.360
core message. Um, I

421
00:25:30.520 --> 00:25:34.040
wonder, is there a world where you shut that down

422
00:25:34.280 --> 00:25:37.320
and it becomes that those questions are getting

423
00:25:37.880 --> 00:25:41.520
answered in the kickoff? So they have to come to those kickoffs and those

424
00:25:41.520 --> 00:25:45.080
calls are pointed on the core pieces of

425
00:25:45.240 --> 00:25:48.880
copy. So you're kind of answering most of those questions. You do

426
00:25:48.880 --> 00:25:52.360
a launch model. So you're probably gonna do some kind

427
00:25:52.360 --> 00:25:56.110
of kickoff type of event. Regularly. Um, you

428
00:25:56.110 --> 00:25:59.550
also have the editing calls. They can always pop into an editing call with

429
00:25:59.550 --> 00:26:03.150
their messaging. It doesn't have to be, here's a complete email that I've

430
00:26:03.310 --> 00:26:06.710
created. Let's do the email. It can be, yes, I can't figure out my message

431
00:26:06.710 --> 00:26:10.470
for 5 minutes or whatever, however long, maybe 15. Then you've

432
00:26:10.470 --> 00:26:14.230
got this mbot. I mean, if it's a coach, is it— if

433
00:26:14.230 --> 00:26:17.870
it's trained on your material and

434
00:26:18.510 --> 00:26:21.780
your, um, coaching calls, kind of the brain,

435
00:26:21.940 --> 00:26:25.700
then it's going to be able to respond, not

436
00:26:25.700 --> 00:26:29.060
replace you, but they're going to be able to use the

437
00:26:29.620 --> 00:26:33.220
ChatGPT or the, the custom GPTs that you have in the course material

438
00:26:33.220 --> 00:26:36.980
that's zeroed in on messaging or whatever

439
00:26:36.980 --> 00:26:40.660
place they happen to be in the curriculum. And you're going to have

440
00:26:40.660 --> 00:26:44.100
the overall coaching bot on not only where do I find

441
00:26:44.100 --> 00:26:46.750
this lesson, but What has Marisa said on this

442
00:26:48.110 --> 00:26:51.590
before? Um, plus I think that's it. I think that's it, Tori. I think that's

443
00:26:51.590 --> 00:26:55.270
it. I think we have the GPTs for the

444
00:26:55.270 --> 00:26:59.030
specific things, for Copy Star, for approach unpack,

445
00:26:59.030 --> 00:27:02.790
which, you know, is our messaging, words of the ideal client. We

446
00:27:02.790 --> 00:27:06.590
have it for your content motifs. Like, we have it for the core,

447
00:27:06.590 --> 00:27:10.230
the stuff. I think it's, it's strengthening or

448
00:27:10.230 --> 00:27:13.970
looking at the And the, you know, the, the,

449
00:27:13.970 --> 00:27:17.730
the, the M coaching— I think we have the M copybots. Those are

450
00:27:18.050 --> 00:27:21.530
great, right? The M coaching one, I hear what you're saying, and I think maybe

451
00:27:21.530 --> 00:27:24.730
I hadn't worked on that one as much because I had

452
00:27:25.330 --> 00:27:28.530
the— we've been kind of rolling these out. I knew we were changing course, but

453
00:27:28.530 --> 00:27:31.130
I've kind of been rolling it out with everybody to see. But that one is

454
00:27:31.130 --> 00:27:33.850
kind of the last one I've looked at because I'm like, well, we have the,

455
00:27:33.850 --> 00:27:37.660
you know, we have the Ask Me thread.

456
00:27:37.660 --> 00:27:41.420
Yeah. And the beauty of a coach bot, if folks— if you haven't

457
00:27:41.420 --> 00:27:45.220
heard of it before, it really is a bot that

458
00:27:45.220 --> 00:27:48.460
you train on the back end that has access

459
00:27:49.100 --> 00:27:52.820
to the transcripts of all your calls. If you, if you, if you decide to

460
00:27:52.820 --> 00:27:56.580
train it in that, your coaching calls, as you go, the live

461
00:27:56.580 --> 00:28:00.100
editing calls, all of that gets pulled in and, and

462
00:28:00.100 --> 00:28:03.580
categorized and made into this really rich source of

463
00:28:03.900 --> 00:28:07.460
information. So instead of generic ChatGPT or

464
00:28:07.460 --> 00:28:10.990
Claude using a training from the world. It's your

465
00:28:10.990 --> 00:28:14.590
own little world of your stuff and your brain and things that

466
00:28:14.590 --> 00:28:18.350
you've said. And the beauty of it is, as you continue

467
00:28:18.350 --> 00:28:21.790
to have your live stuff, your live teachings, your

468
00:28:22.110 --> 00:28:24.830
3-day kickoff and your revival, the business

469
00:28:25.950 --> 00:28:28.910
revival, um, and all of the Get It Dones and the

470
00:28:29.710 --> 00:28:33.190
special pieces, you're going to be constantly coaching. So it's always going to

471
00:28:33.190 --> 00:28:36.910
be updated with not only your data, but also how have

472
00:28:36.910 --> 00:28:40.550
you helped and solved and gone through so that those kind

473
00:28:40.550 --> 00:28:43.950
of become processes that the bot will learn to help people go

474
00:28:44.030 --> 00:28:47.670
through. And that way, when they come to a call,

475
00:28:47.670 --> 00:28:51.430
they haven't had zero interaction. They've

476
00:28:51.430 --> 00:28:55.190
had interaction in the meantime. That's their— in the meantime, and they're coming to a

477
00:28:55.190 --> 00:28:58.630
call prepared. They may not even need it. They may be like, oh, this sounds

478
00:28:58.630 --> 00:29:01.960
good, I'm good. Plus you have the community and the

479
00:29:02.040 --> 00:29:05.480
community aspect of it. You know, Lawrence and I have been in there

480
00:29:05.800 --> 00:29:09.520
forever and we help each other and tell each other,

481
00:29:09.520 --> 00:29:13.160
oh, I like that, or this doesn't make sense. So you have that

482
00:29:13.160 --> 00:29:16.920
depth. The thing— the first thing you mentioned is depth

483
00:29:16.920 --> 00:29:20.760
with your team, uh, going, going above and beyond

484
00:29:20.920 --> 00:29:24.600
for the people, not only for your team, but also for all of your

485
00:29:25.090 --> 00:29:28.810
students. And your lifers, those people that have been with you forever,

486
00:29:28.810 --> 00:29:31.970
they're going to continue to support the folks because of the way

487
00:29:32.130 --> 00:29:35.810
you inspire them to do so. And you ask them, please,

488
00:29:35.810 --> 00:29:39.570
everybody share. And I, I don't think that's going away. No, that's,

489
00:29:39.570 --> 00:29:43.090
that's our, that's our strongest— you know, you've always heard me joke about this story.

490
00:29:43.090 --> 00:29:46.770
I'm always like, I will, I'll get in the ring, you know, with anybody

491
00:29:46.770 --> 00:29:50.490
who claims to have a tighter-knit community than what we've created. I think it's one

492
00:29:50.490 --> 00:29:54.230
of our strongest pieces And it really is great because there are

493
00:29:54.230 --> 00:29:57.310
people who've gone through this in their copy. They— it's so great to watch

494
00:29:58.270 --> 00:30:02.030
people like you all give feedback because it's so great. I'm like, I

495
00:30:02.030 --> 00:30:05.590
don't need to step in here, this is it, because you've been doing it or

496
00:30:05.590 --> 00:30:09.150
you've seen it. And so, uh, yeah, I think the

497
00:30:09.310 --> 00:30:13.150
community piece and then strengthening the, like, M— you know, like I

498
00:30:13.150 --> 00:30:16.710
said, the M copy is good, but I think taking some time to strengthen a

499
00:30:16.710 --> 00:30:20.480
bit more the M coaching one And then kind of sunsetting the

500
00:30:20.480 --> 00:30:23.520
ask me thread as we know it. And again, just as we're

501
00:30:24.160 --> 00:30:28.000
moving things, I actually think, you know, likely done

502
00:30:28.560 --> 00:30:31.520
well could probably be even more powerful for people,

503
00:30:32.160 --> 00:30:35.680
honestly. Yeah. And I wanna go back to the

504
00:30:36.720 --> 00:30:40.520
Leo. So Marisa talks about being a Leo in the spotlight all

505
00:30:40.520 --> 00:30:44.080
the time. And it's funny cuz I think Leo is my moon sign.

506
00:30:44.080 --> 00:30:47.830
Ah, Leo's my moon too. So I'm a Leo sun. A Leo

507
00:30:47.830 --> 00:30:51.150
moon. What? And thank God, thank God I'm a

508
00:30:51.230 --> 00:30:54.990
Libra rising, otherwise I would just be— yeah, just taking selfies

509
00:30:54.990 --> 00:30:58.190
of myself all day. Yeah, I'm a Cancer

510
00:30:59.070 --> 00:31:02.510
Leo sun rising, a Scorpio rising,

511
00:31:02.670 --> 00:31:06.510
rising Cancer sun, right? Cancer sun. Yeah, yeah. So this makes so much sense for

512
00:31:06.830 --> 00:31:10.590
you. Alphabet soup. I don't know what all that means for me, but

513
00:31:10.590 --> 00:31:13.030
yeah, I do, but if you don't want to ask me— but yes, I love

514
00:31:13.030 --> 00:31:15.510
it. So anyways, yes, I talk a lot about being a Leo. And then by

515
00:31:15.510 --> 00:31:18.710
the way Then I go in Venus, which is like your love

516
00:31:19.110 --> 00:31:22.630
sign. I go back to Leo. My Venus is also in Leo.

517
00:31:23.110 --> 00:31:26.870
Wow. Yeah, it's, it's a lot,

518
00:31:26.870 --> 00:31:29.518
right? I wrote love sign down because I'm like, I don't know what my— what

519
00:31:29.518 --> 00:31:30.950
your Venus is. Cool. Yeah, what your Venus

520
00:31:33.670 --> 00:31:37.070
is. I have to find it out. Um, and the

521
00:31:37.070 --> 00:31:40.470
celebrity aspect, what you have

522
00:31:41.600 --> 00:31:44.400
done the best I've ever seen

523
00:31:44.880 --> 00:31:48.400
is introducing your people, your community, your

524
00:31:48.720 --> 00:31:51.440
students to other

525
00:31:52.400 --> 00:31:56.040
experts and allowing— giving props

526
00:31:56.040 --> 00:31:59.440
to that expert for really being an expert.

527
00:31:59.840 --> 00:32:03.560
And that transition, I, I think you've done it

528
00:32:03.560 --> 00:32:07.200
with two people. I, I— all I can think about right now is Jen,

529
00:32:09.010 --> 00:32:12.810
but um, making that transition seamless. It's

530
00:32:12.810 --> 00:32:16.290
because you've integrated yourself with them at the same time,

531
00:32:16.290 --> 00:32:20.050
um, and then you've handed the reins over, but you've,

532
00:32:20.050 --> 00:32:22.610
you've been there as

533
00:32:23.409 --> 00:32:27.250
that touting them, um, when you borrow from other

534
00:32:27.970 --> 00:32:31.010
people's relationships. I can't think of the word, but you're

535
00:32:31.490 --> 00:32:34.940
basically showing trust in this person by bringing them

536
00:32:35.580 --> 00:32:39.420
in and seamlessly weaving them through to allow them to have the reins by

537
00:32:39.740 --> 00:32:42.620
proving— let's look at what she can do. I'm going to prove to

538
00:32:43.340 --> 00:32:47.100
you, um, that she's got you. And I think that's

539
00:32:47.100 --> 00:32:50.780
really powerful because the ask me thread is you and access

540
00:32:50.780 --> 00:32:54.380
to you, and you don't want people to think they have

541
00:32:54.380 --> 00:32:57.580
no access to you anymore. That goes against

542
00:32:58.060 --> 00:33:01.780
that above and beyond, that depth that you really create, and really knowing

543
00:33:01.780 --> 00:33:04.160
the people How do you feel

544
00:33:05.760 --> 00:33:09.560
about not being on the ask me thread and still feeling

545
00:33:09.560 --> 00:33:13.360
like you're able to know the people so that you can still give them that

546
00:33:13.360 --> 00:33:16.640
enriched experience? Yeah, it's such a good question, something that I've thought

547
00:33:17.280 --> 00:33:21.120
about. And I think where it comes from is a couple of the

548
00:33:21.280 --> 00:33:25.000
things. Number one, which is we are, you know, a

549
00:33:25.000 --> 00:33:28.560
lot of this is live. So when I'm, when I'm, you know, going back to

550
00:33:28.560 --> 00:33:32.080
teaching where we had the modules, like, I'm going to be teaching the website stuff

551
00:33:32.820 --> 00:33:35.860
live. I'm going to be teaching the welcome

552
00:33:36.500 --> 00:33:40.260
sequence live, so that's me. Um,

553
00:33:40.260 --> 00:33:43.940
Q&A, that's me. Uh, so I feel like there's even in

554
00:33:43.940 --> 00:33:47.700
some ways even more— totally— access than there's been. And I— that

555
00:33:47.700 --> 00:33:51.380
has never been an issue in our community. I really appreciate you saying that,

556
00:33:51.380 --> 00:33:53.380
Tori. It really means so much to me. Thank

557
00:33:55.380 --> 00:33:57.940
you. Um, that has never been an issue in our community. People, I think, are

558
00:33:57.940 --> 00:34:01.700
always pleasantly surprised when they come in. They're like, oh 'Wow, you're

559
00:34:01.700 --> 00:34:04.900
really here.' And I'm like, 'Yeah, what am I also gonna do? I'm not like—'

560
00:34:04.900 --> 00:34:08.700
I know, I like working. I'm like that. I'm always like, 'I like

561
00:34:08.700 --> 00:34:12.540
being here,' you know. Of course I'm here. So, and yeah, and then the people—

562
00:34:12.540 --> 00:34:14.780
you know what's so funny, speaking of being a Leo, which is so funny, is

563
00:34:14.780 --> 00:34:17.180
a lot of times people will talk about like Leos as, you know, it's always

564
00:34:17.180 --> 00:34:19.140
a spotlight on me, on me, on me. But actually, if you read a lot

565
00:34:19.140 --> 00:34:22.980
about Leos, Leos, one of their best qualities is, is, is

566
00:34:22.980 --> 00:34:26.340
spotlighting the people that they also— like, if a Leo loves you and believes in

567
00:34:26.340 --> 00:34:29.820
your talent, a Leo is your like

568
00:34:29.820 --> 00:34:33.460
your agent. That's— and that's so interesting. I

569
00:34:34.580 --> 00:34:38.140
have, uh, an eye for talent. Like, I think I could have been a talent

570
00:34:38.140 --> 00:34:41.220
agent. Like, I have an eye for talent. I do. So when I see people,

571
00:34:41.220 --> 00:34:45.020
I go, that person's good. Yeah. And I want to know them

572
00:34:45.020 --> 00:34:48.260
and I want to support them. And we've seen that. We've seen that with Jen,

573
00:34:48.260 --> 00:34:51.100
we've seen that with Brenna, we've seen that with people who have come in and

574
00:34:51.100 --> 00:34:54.780
are— they're superstars. And so I love that because

575
00:34:54.780 --> 00:34:57.380
I've also, at the same time, I know, again, being a Leo, people think, oh,

576
00:34:57.380 --> 00:35:00.800
it's like the you show. No, I have never wanted that because in the online

577
00:35:01.440 --> 00:35:05.160
space, at least as we've seen, there's a lot of

578
00:35:05.160 --> 00:35:08.800
like a guru culture that I actually never have ever wanted to

579
00:35:09.280 --> 00:35:13.080
be, ever. I've always wanted it to feel that community part. I always say to

580
00:35:13.080 --> 00:35:15.240
run a business, you don't— you're not born knowing how to do it. It's not

581
00:35:15.240 --> 00:35:19.000
even self-made, it's community-made. And what I wanted to do was create a community where

582
00:35:19.000 --> 00:35:22.480
I was that leader of that community that's, you know, shining that light.

583
00:35:23.120 --> 00:35:26.610
So I think there's still a ton of access to me. Yeah. And what

584
00:35:26.610 --> 00:35:30.450
you've highlighted too, Tori, is also trusting. And you— and I

585
00:35:30.450 --> 00:35:34.290
say this, like, the people, like, they're really good at what they do, trusting

586
00:35:34.290 --> 00:35:36.970
that they're really good at what they do. And so, and the other thing about

587
00:35:36.970 --> 00:35:40.530
this too, Tori, is something else about the Ask Me thread that I started

588
00:35:40.530 --> 00:35:44.330
to notice. And I think that, um, maybe in the M coaching, but

589
00:35:44.330 --> 00:35:47.650
it'll be a little bit more helpful in this way, is that what I start

590
00:35:47.650 --> 00:35:50.650
to notice sometimes about the Ask Me thread is people, you know, maybe they're looking

591
00:35:50.650 --> 00:35:54.320
for my approval. And I want to come back and make sure people

592
00:35:54.320 --> 00:35:57.440
know, hey, listen, your business is

593
00:35:58.160 --> 00:36:01.280
always— like, you're always evolving, you're always changing, always growing. So like, how can I

594
00:36:01.280 --> 00:36:04.920
help you trust you? So a lot of times my response is in the

595
00:36:04.920 --> 00:36:07.999
ask me thread, I'll go back and I'll say, hey, this isn't the

596
00:36:08.640 --> 00:36:11.920
sexiest, but tell me more about what you think about

597
00:36:13.040 --> 00:36:16.520
this. Yeah. So also finding ways to make sure that people are

598
00:36:16.520 --> 00:36:18.840
trusting themselves more. As

599
00:36:20.600 --> 00:36:23.720
well. Yeah, I think, I think that's a hard

600
00:36:24.600 --> 00:36:28.120
one. Um, yeah, so I'm putting my client hat on. So

601
00:36:28.280 --> 00:36:32.080
as someone who goes through with an expert and hires an

602
00:36:32.080 --> 00:36:35.600
expert to help me with something, there's a difference in I want to hire you

603
00:36:35.600 --> 00:36:39.280
to create my copy for me and I'm

604
00:36:39.280 --> 00:36:42.760
writing my copy, hey, do you think it

605
00:36:43.970 --> 00:36:47.730
sounds like it's gonna sell, like someone's gonna click the link

606
00:36:48.210 --> 00:36:51.970
or click the button in buy or sign up or

607
00:36:51.970 --> 00:36:55.690
whatever the, the, whatever the thing you're, you're offering to folks. Does

608
00:36:55.690 --> 00:36:59.010
it sound like something they need? Am I positioning it correctly?

609
00:36:59.329 --> 00:37:03.010
And I think there's a, I think there's a place for that

610
00:37:03.010 --> 00:37:06.770
kind of, of, um, it's not approval but

611
00:37:06.770 --> 00:37:10.450
the feedback. Oh, for sure. And then the approval piece,

612
00:37:10.780 --> 00:37:14.300
which For me, I love external validation,

613
00:37:15.100 --> 00:37:18.540
and if I have a coach, like a life coach or a

614
00:37:18.620 --> 00:37:21.860
business coach, I'm always seeking

615
00:37:21.860 --> 00:37:25.420
external validation and learning to trust myself. And

616
00:37:25.420 --> 00:37:29.220
for me, this is my personal experience, they have to kick

617
00:37:29.220 --> 00:37:32.980
me out of the nest and say, boink, you're gonna have to

618
00:37:32.980 --> 00:37:36.740
try it and fail and try it and not fail and try

619
00:37:36.740 --> 00:37:40.570
it and see that you didn't fail and and just put it out

620
00:37:40.970 --> 00:37:44.010
there. And I wonder how

621
00:37:45.770 --> 00:37:48.890
can— I think that part of

622
00:37:49.450 --> 00:37:52.650
the M coaching bot and even the copy bots is

623
00:37:52.650 --> 00:37:56.050
those guardrails, which is kick the bird out of the

624
00:37:56.050 --> 00:37:59.530
nest guardrails. Don't ask, you're not allowed to ask

625
00:37:59.530 --> 00:38:03.250
8 times. You can, you have to stop iterating and

626
00:38:03.250 --> 00:38:07.060
then the bot will say, we're done iterating. Here's the

627
00:38:07.060 --> 00:38:10.860
top 3. I'm ranking them for you. Here's your

628
00:38:10.860 --> 00:38:14.660
top 3. I'm smart because I'm a damn bot. And

629
00:38:15.540 --> 00:38:18.900
go. That right there, when I ask— so I ask

630
00:38:18.900 --> 00:38:22.620
my prompts all the time, okay, stop, give

631
00:38:22.620 --> 00:38:26.340
me your recommendation, tell me why you're recommending it that way.

632
00:38:26.340 --> 00:38:29.460
And because I just need to go and do actual work, um, so we can

633
00:38:29.460 --> 00:38:32.690
get in that loop, whether it's human loop with you

634
00:38:33.010 --> 00:38:36.290
or a loop with some other technology, I think

635
00:38:36.290 --> 00:38:40.050
those guardrails might be that piece that helps move people

636
00:38:40.450 --> 00:38:43.810
along where they get their external validation, which for me feels

637
00:38:43.810 --> 00:38:47.490
like approval, but they also get, hey, if this is

638
00:38:47.490 --> 00:38:51.130
a real approval kind of thing, like a, a second set

639
00:38:51.130 --> 00:38:54.370
of eyes that's knowledgeable about conversion

640
00:38:54.610 --> 00:38:58.210
copywriting or relationship or personality that

641
00:38:58.210 --> 00:39:02.010
dazzles, like That's Maurice's words, personality

642
00:39:02.010 --> 00:39:05.610
that dazzles. Is that in my copy? That's your

643
00:39:05.610 --> 00:39:09.170
editing calls to say, I need this to be judged up, where I

644
00:39:09.170 --> 00:39:12.930
need that kind of validation on this particular piece of copy. How

645
00:39:12.930 --> 00:39:16.370
does that land? Oh yeah, no, I,

646
00:39:16.370 --> 00:39:20.130
I couldn't agree more, Tori. I, I love that. I love that differentiation

647
00:39:20.130 --> 00:39:23.850
too, is that the, you know, that external validation. And it's

648
00:39:23.850 --> 00:39:27.610
also important. I want people to feel, feel that, but then like, okay, we have

649
00:39:27.610 --> 00:39:31.330
that, so now like I think what you said is, is ultimately what I'm always

650
00:39:31.330 --> 00:39:35.050
getting at is like, okay, what are we gonna put in place for you

651
00:39:35.050 --> 00:39:38.570
to know? I often ask this question in the ask me time. I'll say, so

652
00:39:38.570 --> 00:39:41.530
what are we gonna put in place for you to know that this is working

653
00:39:41.530 --> 00:39:44.650
when you put it out there? What are we gonna be looking for? What are

654
00:39:44.650 --> 00:39:48.370
we gonna be— oh, we're getting more responses to the email. Okay, great. Like, or,

655
00:39:48.370 --> 00:39:50.610
you know what I mean? Like helping people come up with

656
00:39:52.610 --> 00:39:55.530
their, um, you know, kind of, uh, what's the word I'm looking for? That's not

657
00:39:55.530 --> 00:39:59.090
parameters, but they're, um, like a metric. Thank you. That's what their metrics,

658
00:39:59.090 --> 00:40:02.730
their measure— their measurements, you know. Um, and so yeah, I think that there's

659
00:40:02.730 --> 00:40:06.530
likely a mixture of that. And then also like, okay, so kicking them out,

660
00:40:06.530 --> 00:40:09.770
like, okay, go do it, and then, you know, feel free to bring it back.

661
00:40:09.770 --> 00:40:13.570
Or like you're saying, bring it to an editing call and Jen will be brilliant

662
00:40:13.570 --> 00:40:16.970
and you'll love it. Or, you know, bring it, you know. And so all of

663
00:40:17.850 --> 00:40:21.530
those, yeah, I think that there's room to make sure that each of

664
00:40:21.530 --> 00:40:23.210
those elements is, is included in

665
00:40:25.140 --> 00:40:28.940
there. Okay, so what we've talked about— I'm just

666
00:40:28.940 --> 00:40:32.660
going to pull the button on it— is, is AI and

667
00:40:33.060 --> 00:40:36.260
automation a potential fix for this particular

668
00:40:36.740 --> 00:40:40.100
bottleneck? And what I find interesting is there is not

669
00:40:40.100 --> 00:40:43.460
an additional AI or an additional

670
00:40:43.940 --> 00:40:47.340
automation that you have to put in place. You're taking the steps to do that

671
00:40:47.340 --> 00:40:50.740
and to build it. We've just fleshed it out to handle this

672
00:40:51.140 --> 00:40:54.980
particular bottleneck, which is What do I do about this Ask Me thread? Do

673
00:40:54.980 --> 00:40:58.500
I sunset it? Do I keep it? So what we've done is

674
00:40:58.500 --> 00:41:01.940
really pulled the— back the covers on what are you actually doing in the

675
00:41:02.340 --> 00:41:06.140
thread? What are the common questions? Why are they

676
00:41:06.140 --> 00:41:09.900
using it? That approval piece, the feedback piece, and what

677
00:41:09.900 --> 00:41:13.460
are you really doing at the end to close those out? And

678
00:41:13.460 --> 00:41:16.980
it's by asking people what they're gonna

679
00:41:17.220 --> 00:41:20.760
do to know if it's working or not. It's to give themselves that

680
00:41:21.400 --> 00:41:25.240
validation. So we've just sussed out some additional guardrails that you can

681
00:41:25.240 --> 00:41:26.920
put in the AI you're already

682
00:41:28.760 --> 00:41:32.560
building. That's cool. Yeah. Yeah. Because you're already

683
00:41:32.560 --> 00:41:35.720
on that path. Um, now it's just the

684
00:41:36.280 --> 00:41:39.480
decision. Yeah, it's so true. And the messaging, you know, the biggest things that I'm

685
00:41:39.480 --> 00:41:42.040
running through— I love that you said that, like, what are the main things that

686
00:41:42.200 --> 00:41:45.330
people are asking me about in there?

687
00:41:46.930 --> 00:41:49.530
So, I mean, my gosh, how many Ask Me threads do we have to go

688
00:41:49.530 --> 00:41:53.250
back to look at? I know, right? Well, no, no, no,

689
00:41:53.250 --> 00:41:55.570
no, I'm not allowed to do that. No, I'm not. But you know what I

690
00:41:55.570 --> 00:41:58.410
mean? Like, there's so many. Like, we've been doing this for so many years, but

691
00:41:58.410 --> 00:42:00.970
like, I also know in my gut what they are because I've been answering them

692
00:42:00.970 --> 00:42:04.570
for so many years. I know what— I know what it's about. So

693
00:42:04.570 --> 00:42:08.410
yeah, yeah, you're not allowed to pick more than 50. I also think

694
00:42:08.410 --> 00:42:10.640
you know me, like, the hooker with a hard wall. Like, I wouldn't— I'm like

695
00:42:10.640 --> 00:42:12.600
Where do I even go find the old ask me that? You know what I

696
00:42:12.600 --> 00:42:16.320
mean? Someone's constantly guiding me to the computer, like, press this button, turn this

697
00:42:16.320 --> 00:42:20.000
on, you know? Yes. So I am very detailed.

698
00:42:20.000 --> 00:42:22.520
So I, I would be the person that goes back

699
00:42:22.840 --> 00:42:26.400
through 570,000 messages and pulls

700
00:42:26.400 --> 00:42:29.480
the thread and says, oh, here. Yeah.

701
00:42:29.960 --> 00:42:32.680
So yeah, no, we don't need that. You have it off the top of your

702
00:42:32.680 --> 00:42:36.520
head. You can voice it. I have this little automation that I

703
00:42:37.500 --> 00:42:41.260
built. Um, for fun, which I know sounds really weird, but it was a weekend.

704
00:42:41.260 --> 00:42:44.980
I was having fun and I wanted to be

705
00:42:44.980 --> 00:42:48.820
able to capture my ideas because I, I commute

706
00:42:48.820 --> 00:42:52.260
a lot. I'm always on the go driving my kids around

707
00:42:52.260 --> 00:42:55.820
or commuting here and there depending on where I'm going. And

708
00:42:55.820 --> 00:42:59.580
I wanted to capture my ideas, but I put them all

709
00:42:59.580 --> 00:43:03.390
over the place. They're in notes, they're in my Keep— Google Keep. They're an

710
00:43:03.390 --> 00:43:07.070
email to myself. They're— sometimes they're in a different notes app and I forgot

711
00:43:07.630 --> 00:43:11.390
where. Um, I've used to use Evernote, like they're all over the place. So I

712
00:43:11.710 --> 00:43:15.550
built this little bot. I go into Telegram, which is

713
00:43:15.950 --> 00:43:19.790
free. I send myself a voice message and behind the

714
00:43:19.790 --> 00:43:23.470
scenes magic, I don't have to click a button or do anything. It sucks

715
00:43:23.470 --> 00:43:27.150
itself into my Airtable, which is a database, a free database

716
00:43:27.230 --> 00:43:30.570
program, and all my ideas are there. Verbatim,

717
00:43:30.890 --> 00:43:34.650
and I made it smart. So it also categorizes it,

718
00:43:34.650 --> 00:43:37.970
tells me what kind of idea it is, it puts the idea bank label on

719
00:43:37.970 --> 00:43:41.770
it, and it tells me, um, if it would be good for content and

720
00:43:41.770 --> 00:43:45.409
what kind of content. Should it be an email or a carousel, or is

721
00:43:45.409 --> 00:43:48.810
it better as a quote prompt? Because it can be a short note or a

722
00:43:48.810 --> 00:43:52.650
really long— I'm talking for 20 minutes on a drive, my brain is

723
00:43:52.650 --> 00:43:55.410
going crazy— kind of note. It can also split it out, be like, I think

724
00:43:55.410 --> 00:43:59.220
this is 3 ideas. And then it gives me a hook. Okay,

725
00:43:59.380 --> 00:44:03.220
y'all, I gotta tell you, Marisa just did this amazing thing with her

726
00:44:03.220 --> 00:44:07.020
subject lines, her 50 subject lines. Tell us what you just did with

727
00:44:07.340 --> 00:44:11.060
them. Yeah, so the 50+ scroll-stopping subject lines has been like our free gift

728
00:44:11.060 --> 00:44:14.820
for forever. And it's so funny because I was at a conference— this is a

729
00:44:14.820 --> 00:44:17.580
true story— like a couple years ago, and 3 people came up to me on

730
00:44:17.580 --> 00:44:20.020
like the first day. I just want to let you know, like, I use the

731
00:44:20.020 --> 00:44:22.900
subject lines free gift like all the time. It's like the only free gift I

732
00:44:22.900 --> 00:44:25.060
ever use. I was like, oh my gosh, thank you so much. The next person—

733
00:44:25.060 --> 00:44:28.020
by the third person, I was like, am I being punk? Like, is someone trying

734
00:44:28.020 --> 00:44:31.140
to test me or something? Anyways, people use it and they love it and I

735
00:44:31.140 --> 00:44:34.980
love it. Anyways, I decided to be like,

736
00:44:34.980 --> 00:44:38.300
okay, what would happen if I took these and I kind of ran my

737
00:44:38.300 --> 00:44:42.140
3 formulas through AI and I gave it a couple prompts and it

738
00:44:42.140 --> 00:44:45.900
is phenomenal. So like I took my one, it's called the

739
00:44:45.900 --> 00:44:49.700
Cosmo concept where I've like swiped these things from the COVID of Cosmo and how

740
00:44:49.700 --> 00:44:53.100
you can turn them into subject lines that are really

741
00:44:53.260 --> 00:44:57.031
highly compelling that people will open. And so I, I, I ran it through AI

742
00:44:57.031 --> 00:45:00.831
of like, okay, give me a subject line capsule, basically cosmo concept based

743
00:45:00.910 --> 00:45:04.150
on this is my niche. Like, this is what I do. And then I did

744
00:45:04.150 --> 00:45:07.270
it if it had a specific email I was writing. And so I basically went

745
00:45:07.270 --> 00:45:10.790
through the formulas like that for people. So now it's the 50+ scroll-stopping subject lines,

746
00:45:10.790 --> 00:45:13.630
like with this AI helper, and I give you it all to run through and

747
00:45:13.870 --> 00:45:16.670
do. And it was really cool to see. I've already gotten some really great res—

748
00:45:16.670 --> 00:45:19.910
because I just premiered it last week and I've already gotten some really great responses

749
00:45:19.910 --> 00:45:22.110
from people that are like, oh my God, I did it. And this is so

750
00:45:22.110 --> 00:45:25.740
great. So. Yeah, it's really cool. Yep.

751
00:45:26.780 --> 00:45:30.620
So where was I even going with that? I think you were

752
00:45:30.620 --> 00:45:34.460
talking about your— like, it, it'll even give you a hook, you were saying.

753
00:45:34.460 --> 00:45:37.740
Oh yes, I was— I forgot I was talking about me. I'm like, where was

754
00:45:37.740 --> 00:45:40.280
I going? Why did I tell Marisa? And then you were thinking the hook because

755
00:45:40.280 --> 00:45:43.500
we were talking about subject lines, and I— it's like, I was like, I understand

756
00:45:45.340 --> 00:45:48.380
this. Um, and it gives you a hook using

757
00:45:49.020 --> 00:45:52.540
Marisa's formulas. Yep. Because I— why

758
00:45:52.780 --> 00:45:56.260
not? Like, I love them. So I trained it on how to do it. And,

759
00:45:56.260 --> 00:45:59.420
and I realized we have all this— like, I have this, Tori, I just realized,

760
00:45:59.420 --> 00:46:03.220
for the gimme gimme titles, which I know you about, like gimme gimme titles,

761
00:46:03.220 --> 00:46:06.380
by the way, for the Copy Confidence cheat sheet, which is those 52,

762
00:46:06.860 --> 00:46:10.580
like, right, that's all about formatting and bold. Like, I mean, that's a ton

763
00:46:10.580 --> 00:46:14.340
of stuff in the Copy Confidence cheat sheet that I worked for years to put

764
00:46:14.340 --> 00:46:17.020
that together based on people I'd interviewed on the copy chat and all of

765
00:46:18.580 --> 00:46:22.380
that. Um, the Headline Helper, like all of that. Yeah. Yeah.

766
00:46:22.380 --> 00:46:26.220
They're tools. They're all little tools, tools that you own, tools

767
00:46:26.220 --> 00:46:29.780
that you can pop in here for, for your, for your community

768
00:46:29.940 --> 00:46:33.380
really. And I love that you're doing it slowly. So hey,

769
00:46:33.380 --> 00:46:37.220
audience, listen up. If you're getting overwhelmed with, oh my God, there's

770
00:46:37.220 --> 00:46:41.060
a lot of ideas. There's so many things I could do. Is it a

771
00:46:41.220 --> 00:46:44.920
workflow? Is it an AI? I have to do it all at once. You don't.

772
00:46:44.920 --> 00:46:48.400
You don't have to do it all at once. You're not late. You can roll

773
00:46:48.400 --> 00:46:52.200
out one tiny little thing. It could be for yourself, like

774
00:46:52.200 --> 00:46:55.920
my idea bank, voice to content bank. I just did that for myself

775
00:46:56.160 --> 00:46:59.480
because it— I needed it and it was fun. Um, you don't have to geek

776
00:46:59.480 --> 00:47:02.720
out like that. You can have other people geek out for

777
00:47:03.920 --> 00:47:07.440
you. The, the main takeaway from that is just

778
00:47:08.080 --> 00:47:11.930
breathe, pick one thing, play with it. See if

779
00:47:11.930 --> 00:47:15.690
you want to use it for yourself, or pick something that is

780
00:47:16.170 --> 00:47:19.850
client-facing and say, I wonder if— one of the key things Marisa just

781
00:47:19.850 --> 00:47:23.610
said is, well, I wonder what it would be like if—

782
00:47:23.610 --> 00:47:27.370
allow yourself to just kind of play with that. And it could be—

783
00:47:27.370 --> 00:47:29.650
the, the beauty of it, Marisa, is that

784
00:47:30.850 --> 00:47:34.490
50 scroll-stopping subject lines— did I get that

785
00:47:34.490 --> 00:47:37.820
right? You got it, you did it. That is a freebie

786
00:47:37.820 --> 00:47:41.460
that Marisa's given away to get just as lead gen to

787
00:47:41.460 --> 00:47:45.100
help people understand who she is and how she teaches for

788
00:47:46.060 --> 00:47:49.860
eons, revamped. So is there something in your business that

789
00:47:49.860 --> 00:47:53.700
you can revamp that's really bite-sized? You know, that's a great

790
00:47:53.700 --> 00:47:57.020
way to start playing with the idea of scaling with

791
00:47:57.420 --> 00:48:01.060
technology without it being really scary.

792
00:48:01.060 --> 00:48:03.740
Yeah, agreed, agreed. When I was thinking about it, I thought, gosh, I don't have

793
00:48:03.740 --> 00:48:07.480
to create something new. Also, you know what's so funny is I've

794
00:48:07.480 --> 00:48:11.080
been really getting into like my human design, and we have one of our epic

795
00:48:11.080 --> 00:48:14.880
people in our program, um, the great Brianna Owen, who

796
00:48:14.880 --> 00:48:18.640
really talks about like human design and email. And so she was

797
00:48:18.640 --> 00:48:21.920
so generous and gave me a session, and something she was telling me about my

798
00:48:21.920 --> 00:48:24.120
human design is she was like, you know, Marisa— and I can't remember what she

799
00:48:24.120 --> 00:48:27.520
was pointing to exactly, but it was like, you know, you never really need

800
00:48:28.000 --> 00:48:31.590
to like start from scratch because

801
00:48:31.590 --> 00:48:35.270
you— and I can't even remember where she said this, but I thought about

802
00:48:35.270 --> 00:48:39.070
that when I was sitting down to, to think about what I would teach for

803
00:48:39.070 --> 00:48:42.790
AI, because I did something different for season 1. And I was like, wait a

804
00:48:43.830 --> 00:48:46.990
second, yeah, I don't think— I was like, I could just do the 50+ girl

805
00:48:46.990 --> 00:48:49.910
stopping subject lines, right? So thinking about what Brianna said too, and I don't think

806
00:48:49.910 --> 00:48:52.310
you need it in your human design, by the way, to know that you don't—

807
00:48:52.310 --> 00:48:56.110
what you said is so true, Troy. Manifesting generator. You don't need— same, I'm

808
00:48:56.110 --> 00:48:59.750
also a manifesting generator. And I think this is it, Tori, because when we're manifesting

809
00:48:59.750 --> 00:49:01.670
generators, I'm like, oh, I should create this, and I I should create this, and

810
00:49:01.670 --> 00:49:05.030
I should create this, and I should create this. And I love creating. So it

811
00:49:05.030 --> 00:49:08.150
was interesting to have Brianna kind of tell me that, because then I was like,

812
00:49:08.150 --> 00:49:11.870
wait a second, I could just revamp the 50+ and I'm— people

813
00:49:11.870 --> 00:49:15.070
are loving, and I had so much fun doing it. I love it. Yeah, I

814
00:49:15.070 --> 00:49:18.910
had the best time doing it. I was like, this is so fun. So yeah.

815
00:49:18.910 --> 00:49:22.190
Yep. I think one of— so little, little story for,

816
00:49:22.190 --> 00:49:25.990
for listeners. One of the first things I

817
00:49:26.150 --> 00:49:29.110
AI'd for myself Who— was Beetlejuice your

818
00:49:29.990 --> 00:49:33.550
brand? Oh, you did? Oh yeah. So I emailed you and you,

819
00:49:33.550 --> 00:49:37.390
you responded. Marisa responds to her emails, guys. I'm like,

820
00:49:37.390 --> 00:49:41.070
oh my God, I just did this with ChatGPT. Oh, I think

821
00:49:41.070 --> 00:49:44.710
I remember this. I Beetlejuiced my brand. I had it

822
00:49:44.790 --> 00:49:48.590
understand the poster and it was so fun and

823
00:49:48.590 --> 00:49:52.190
I got such great magical answers out of it that I was able to use

824
00:49:52.190 --> 00:49:55.980
in my email. That's right. You gave it The Beetlejuice— we can't say it

825
00:49:55.980 --> 00:49:59.420
3 times, but you know what I mean. Yeah, we can't, you know, but the

826
00:49:59.420 --> 00:50:02.020
call— because if you say his name 3 times, he could appear. And if you

827
00:50:02.020 --> 00:50:05.820
say call Beetlejuice 3 times, you gave them that— you gave it

828
00:50:05.820 --> 00:50:09.380
that poster. I did. That I have in the email.

829
00:50:09.380 --> 00:50:12.820
Yeah, cool. I'm like, take this poster, take these 3

830
00:50:13.300 --> 00:50:17.060
ideas, and then interview me to make this thing

831
00:50:17.780 --> 00:50:21.180
happen. Um, and it, it was so much fun and magical. Yeah, I always

832
00:50:21.180 --> 00:50:24.800
say Beetlejuice is the greatest undead Um,

833
00:50:24.800 --> 00:50:28.320
so fun copywriter to learn from.

834
00:50:28.640 --> 00:50:32.480
Yeah, it's a great marketer. Okay, Marisa, if you were

835
00:50:32.480 --> 00:50:36.240
to say what is the biggest takeaway that you

836
00:50:36.240 --> 00:50:40.080
have from this particular conversation, what would that be? I think

837
00:50:40.080 --> 00:50:43.800
it's the permission to sunset the ask me thread and

838
00:50:43.800 --> 00:50:47.640
the idea of like, oh, we, we likely have this already if we just kind

839
00:50:47.640 --> 00:50:50.780
of tune into that a bit more, and it will likely— I mean, we'll find

840
00:50:50.780 --> 00:50:54.060
out, right? That it will be, you know, even

841
00:50:54.060 --> 00:50:57.820
more helpful for people and likely

842
00:50:58.060 --> 00:51:01.820
more effe— for everybody involved. And I think that's going to then

843
00:51:01.820 --> 00:51:05.020
open up space for me because I think you know this about me too, Tori,

844
00:51:05.020 --> 00:51:08.700
sometimes I like pop into the group and I just like do a live. And

845
00:51:08.700 --> 00:51:11.780
I'm like, oh, and I think that will free me up to even do those

846
00:51:11.780 --> 00:51:15.460
fun things more because I'm not like in the weeds of the ask

847
00:51:15.460 --> 00:51:19.050
me thread. The fun of it is really the

848
00:51:19.050 --> 00:51:22.810
key word, is it will feel more fun. Yeah, and

849
00:51:22.810 --> 00:51:25.930
I love popping in and telling people too what I'm learning or what I'm doing,

850
00:51:25.930 --> 00:51:28.010
but sometimes I get the end of a day of doing the ask me thread

851
00:51:28.010 --> 00:51:31.490
and I'm like, oh gosh, I'll, I'll tell them that, that takeaway

852
00:51:31.729 --> 00:51:34.690
tomorrow, you know what I mean? And I want to get back— I was thinking

853
00:51:34.690 --> 00:51:37.050
as I've been going through this whole year, this past year, I was like, oh

854
00:51:37.050 --> 00:51:40.770
no, no, I want to get back to doing those kinds of things that I

855
00:51:42.150 --> 00:51:45.310
loved, um you know, loved doing as much. So I think that is a— I

856
00:51:45.310 --> 00:51:49.030
mean, many takeaways, but that's a— I mean, not only a takeaway, like one we're

857
00:51:49.030 --> 00:51:51.590
actually going to be doing. I know sometimes you come on things, you're like, oh,

858
00:51:51.590 --> 00:51:54.350
I'll think about this. It's like, no, we're going to be doing it. So you

859
00:51:54.350 --> 00:51:56.910
want to come along for the ride, you can come in our community and find

860
00:51:56.910 --> 00:52:00.470
out. Tell me what you think. Yeah, I like that

861
00:52:00.710 --> 00:52:04.470
it doesn't have your brain constantly

862
00:52:04.470 --> 00:52:07.750
worrying about open loops, dropping balls, or leaving someone

863
00:52:08.340 --> 00:52:11.620
hanging. Which is the— okay, I was gonna, I was gonna swear, which is the

864
00:52:12.260 --> 00:52:15.780
stuff that keeps me— I'm not kidding you, I feel like, may she rest in

865
00:52:16.260 --> 00:52:19.980
peace, the great Catherine O'Hara, may she rest— what a legend, how lucky

866
00:52:19.980 --> 00:52:23.779
we were to live in the time. But that Kevin,

867
00:52:23.779 --> 00:52:27.460
I often have that feeling about like nearly everyone in the copy

868
00:52:27.460 --> 00:52:31.020
company. People that the team will ask me, they'll say, oh, so-and-so, and they're like,

869
00:52:31.020 --> 00:52:33.180
oh yeah, I'm not— and I go, and I'll say the last name, and they're

870
00:52:33.180 --> 00:52:36.690
like, how do you literally know every everyone in the society. Yes. Like, they'll say

871
00:52:36.690 --> 00:52:39.330
Cindy, and I'm like, which one? Cindy this or something? They're like, how do you—

872
00:52:39.330 --> 00:52:41.930
and I'm like, Cindy with a Y or Cindy with an I? Sometimes they can't

873
00:52:41.930 --> 00:52:45.170
think of it fast enough, and I'm like, in my body, like, how? And then

874
00:52:45.170 --> 00:52:47.770
I'm like, oh, wait a second, they don't have the brain that I— so I'll

875
00:52:47.770 --> 00:52:50.330
be in the middle of the night and I'm like, oh my God, Tori in

876
00:52:50.330 --> 00:52:53.890
the ask me thread. Like, so I think this

877
00:52:53.890 --> 00:52:55.810
will free me up to do

878
00:52:58.130 --> 00:52:59.650
that. You won't have that panic, that panic anymore.

879
00:53:03.110 --> 00:53:06.790
Yeah. For folks that are— for like entrepreneurs that are

880
00:53:06.790 --> 00:53:10.390
wondering, I'm always on, I'm always on, I'm always on, I don't have a rest

881
00:53:10.550 --> 00:53:14.310
time. And there's that addiction of, well, I don't really want to rest

882
00:53:14.310 --> 00:53:17.750
time. I mean, like, why am I creating an automation on my

883
00:53:18.310 --> 00:53:21.830
weekends? It was fun, but still I was working.

884
00:53:21.830 --> 00:53:25.270
Um, it's— can you— it's not just about giving

885
00:53:25.270 --> 00:53:29.070
yourself permission to relax and let yourself go and,

886
00:53:29.070 --> 00:53:32.830
and recuperate and re-energize. It's making

887
00:53:32.830 --> 00:53:36.550
sure that you feel comfortable and confident doing so, because

888
00:53:36.550 --> 00:53:40.270
there's something that has to replace that energy, and it can

889
00:53:40.270 --> 00:53:43.990
be something that feels more fulfilling and fun and less stressful. And I'm

890
00:53:43.990 --> 00:53:46.990
not saying that you were overwhelmed with stress, but it's that

891
00:53:47.630 --> 00:53:51.230
little nagging feeling of forgetting something, like, oh my God, I

892
00:53:52.030 --> 00:53:55.750
forgot, uh, that— yeah, go away. Yeah, and even when I think about rest too,

893
00:53:55.750 --> 00:53:58.390
I've been thinking about this story. It's like, even like the chance— like, it's not

894
00:53:58.390 --> 00:54:01.590
even like— how do I say this? It's not even

895
00:54:01.590 --> 00:54:04.790
like sleeping. Of course I want to, you know, who doesn't want to sleep

896
00:54:06.060 --> 00:54:09.749
more? Um, but it's like that time for— I think I'm

897
00:54:09.749 --> 00:54:13.590
in my best when I have the space to be

898
00:54:13.590 --> 00:54:17.270
creative. Those are my best emails, those are my best things, those are my

899
00:54:17.750 --> 00:54:21.460
best— yeah. Um, space. Yeah, so

900
00:54:21.460 --> 00:54:24.180
being that person where the depth— to go back to the beginning, what we were

901
00:54:24.180 --> 00:54:27.780
saying, like, that's what I've been on this quest of this year is, is,

902
00:54:27.780 --> 00:54:30.620
is finding a kind of magic

903
00:54:31.580 --> 00:54:35.259
between the two. Uh, yeah,

904
00:54:35.259 --> 00:54:38.620
so yeah, it's— that's— we're doing it, we're making it

905
00:54:39.180 --> 00:54:42.700
happen. Yes. All right, so I want to share a link with

906
00:54:43.660 --> 00:54:47.490
everyone if you're interested in Copy Confidence Society. Getting into

907
00:54:47.490 --> 00:54:50.850
Marisa's world at all, you can go to

908
00:54:51.810 --> 00:54:55.170
toriboots.com/ccs. CCS stands for

909
00:54:55.170 --> 00:54:58.570
Copy Confidence Society. It'll take you right to Marisa's links,

910
00:54:58.570 --> 00:55:02.210
and it'll link to the copy camp, which she has coming

911
00:55:02.290 --> 00:55:06.010
up next week. Next week at the time of this recording. Next week,

912
00:55:06.010 --> 00:55:08.930
right? Oh yes, I always forget about that. I forget about you. I talk like

913
00:55:08.930 --> 00:55:11.090
it's just whatever, and then I go back and listen to stuff and I'm like,

914
00:55:11.090 --> 00:55:14.440
what am I saying? Yeah. The Leave 'Em Wanting More

915
00:55:14.840 --> 00:55:18.520
Masterclass. Mm-hmm. Guys, it's phenomenal. It's so much fun. So that also

916
00:55:18.520 --> 00:55:21.960
leads in. And then when those launches are done, the Copy Confidence

917
00:55:21.960 --> 00:55:25.440
Society itself, you can go— you'll go straight to that page. So don't worry, you'll

918
00:55:25.440 --> 00:55:29.040
always be in on the latest things happening with that link. Marisa, is

919
00:55:29.040 --> 00:55:32.480
there anything else you wanted to share about how people can get in touch with

920
00:55:32.480 --> 00:55:36.080
you and see more? No, I think you covered it. I think Copy Camp is

921
00:55:36.080 --> 00:55:39.870
something brand new that we're doing, which I'm really excited about. Cause I thought, if

922
00:55:39.870 --> 00:55:43.590
we're updating how we are delivering to society, I wanted to

923
00:55:43.590 --> 00:55:47.350
make sure that the selling of it matches that. Yeah, because I think

924
00:55:47.350 --> 00:55:50.390
often, like, I don't know if any— if you're out there and you're listening, very

925
00:55:50.390 --> 00:55:54.190
often the, like, dazzling of the marketing doesn't always match the dazzling of

926
00:55:54.190 --> 00:55:57.550
the deliverability. And that's a whole other episode we could go into why that is.

927
00:55:57.710 --> 00:56:01.510
And no one's— no one's to blame. There's lots of— there.

928
00:56:01.510 --> 00:56:04.510
But I wanted to make sure that if I'm like, hey, we're teaching this live

929
00:56:04.510 --> 00:56:07.570
and we're doing this, this, this, and this, The Leave a Little More Masterclass gives

930
00:56:07.570 --> 00:56:10.010
you a taste of that, and I'm— I love it. I stand by it. I've

931
00:56:10.010 --> 00:56:13.130
been doing it forever. But I felt like I wanted something to kind of come

932
00:56:13.130 --> 00:56:16.930
before that because, you know, um, so the one

933
00:56:16.930 --> 00:56:20.530
of our alum from our community, again, spotting the— I mean, she's

934
00:56:20.850 --> 00:56:24.170
just so talented, the great Sherri Mois, who does astrology and

935
00:56:24.170 --> 00:56:27.250
business strategy, um, just, just no one better.

936
00:56:28.290 --> 00:56:31.850
And, um, she was recently on Emily Reagan's podcast talking about instead of looking at

937
00:56:31.850 --> 00:56:35.690
it as like a trust recession how she's viewing it. And I just

938
00:56:35.690 --> 00:56:38.010
loved this so much. I always love to listen to you all when you're in

939
00:56:38.010 --> 00:56:41.119
your worlds and like, I'm like, ooh, an alumni said this, I gotta go listen

940
00:56:41.119 --> 00:56:43.455
to it. She talked about, it's like, it's a discernment era. People are more discerning

941
00:56:43.455 --> 00:56:46.225
than ever. And I thought, ah, that is, that's it. And that's why I created

942
00:56:46.225 --> 00:56:49.970
Copy Camp because I want people to feel like I want to help you make

943
00:56:49.970 --> 00:56:53.190
the best purchasing decision for you. I know we're gonna deliver on the deliv— I,

944
00:56:53.190 --> 00:56:56.530
I know that we've, I've spent a long, I've worked with the best people. You

945
00:56:56.530 --> 00:56:59.290
know, there's no one better than Dallas Travers. I mean, I've worked with the best

946
00:56:59.290 --> 00:57:03.010
people to make sure that deliverability is gonna be great. But

947
00:57:03.010 --> 00:57:06.330
I wanted to make sure that people could trust that from the beginning. So that's

948
00:57:06.330 --> 00:57:09.890
really— Copy Camp kind of gives you— I'm not selling on Copy Camp. I'm

949
00:57:09.890 --> 00:57:12.330
not selling. Come for the 3 days. We're gonna hang out. I'm gonna show you

950
00:57:12.330 --> 00:57:14.330
how it's done. And then if you're like, ooh, I really want in on this,

951
00:57:14.330 --> 00:57:16.530
then you can come to the Lead and Win at Work Masterclass. And there I'm

952
00:57:16.969 --> 00:57:19.850
gonna sell to you. So I wanted to kind of update— if we're updating on

953
00:57:19.850 --> 00:57:23.410
the inside, I wanted that to be reflected in, in the area. So Copy Camp

954
00:57:23.410 --> 00:57:26.850
is brand new. So I, I'm really excited about it. 3 days of like this

955
00:57:26.850 --> 00:57:30.260
copy immersion, kind of diving in. I'm really excited about it.

956
00:57:30.420 --> 00:57:34.220
So yeah, I am too. Awesome. Great, Risa, thank you so much for joining

957
00:57:34.220 --> 00:57:35.860
us today. And sorry, don't

958
00:57:35.860 --> 00:57:39.700
forget toribose.com/ccs to get into her

959
00:57:39.860 --> 00:57:40.910
world. Awesome, thanks, Tori.