Optimize

Join Nate Matherson as he sits down with Matt Lenhard for the sixty-first episode of the Optimize podcast. Matt is the co-founder and CTO of Positional, a company building an all-in-one tool set for content marketing and SEO teams. In our episode today, Nate and Matt explore topics like AI overviews, SEO optimization, and Google's SERP strategy. Matt also speaks to the mechanics of AI overviews, expressing insights from his recent study on their workings. Listen to hear why he suggests using AI overviews as a prompt for content improvement. In this week’s deep dive, listen to Matt share everything you need to know about optimizing for AI overviews in 2024. Matt gets tactical, sharing multiple case studies on how vector similarity impacts the likelihood of being referenced in AI overviews. Rounding out the episode, Matt and Nate cover topics like the correlation between SERP ranking and AI overview inclusion, and the future of backlinks in SEO. Closing the episode is our popular lightning round of questions!


Learn More About Matt Lenhard

Matt Lenhard is the Co-founder and CTO at Positional. Before starting Positional, Matt spent most of the last decade building startups, and content marketing and SEO have always been important customer acquisition channels for his companies.
LinkedIn: https://www.linkedin.com/in/matt-lenhard/

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com