Show Notes
Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years.
Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you.
That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too.
And that’s just the start. Tune in now to hear Michael explain…
- What matters more than tactics, strategy, and technology
- The dangers of Shiny Object Syndrome
- Ways to achieve meaningful success that counts
- The myth of the Magic Bullet for your business
- How to create proposals that are easy for your clients to say yes to
Listen now… Timeline
00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com
01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin
04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan.
07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction.
12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business.
16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”.
24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together.
31:48 Michael tells us how best to get your hands on his book. Mentioned in the show
What is The Authority Builder Podcast?
The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States