Elton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns.
Discussion points:
• How ASOS has evolved its retail media offering
• The specifics of retail media in fashion
• Managing relationships with brands
• The need for creative co-operation and agility across the value chain
• Where fashion retail media is heading next
Behind the mic:
• Elton Ollerhead, Director, ASOS Media Group
• Katie Streeter Hurle, Chief Strategy Officer, SMG
• Paul Skeldon, editor InternetRetailing