Today I'm sharing 5 unethical marketing strategies and tactics that aren't obviously unethical because they are used by many online business owners across industries and business types.
1. Sharing client wins, comments and "I'm in" messages without permission
2. Charging clients for international conversion fees (and other expenses in your business)
3. Taking photos and screenshots of client calls and group calls without permission
4. Making one client the "poster" client for quality or cause you want to promote
5. Not being available to answer client questions during the sales process
I explain why each example is unethical and what you can do instead.
If you're using any of these strategies, it's time to make intentional and sustainable changes to your marketing strategy so you can avoid and aren't reliant on them in the future.
Resources and links
Book your spot: Ethical Content Marketing Series
Schedule a call: Let's see if the Ethical Content Marketing Series is right for you
Website:
rachelkurzyp.com.au