Thank You Come Again

Learn how Aura Bora has turned their transactional channel into a customer experience & retention hub, what their entire setup looks like, how they turn shipping delays into opportunities, and what keeps their customers coming back again and again.

Show Notes

Cameron Faist, Director of Ecommerce at Aura Bora gives an eCommerce masterclass on all things retention marketing & customer experience. 

In this episode, we discuss how Aura Bora has turned their transactional channel into a customer experience & retention hub, what their entire setup looks like, how they turn shipping delays into opportunities, and what keeps their customers coming back again and again.

If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve your customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 300+ leading Shopify brands. Check out www.wonderment.com today. 

Watch the video format of today's episode here - https://youtu.be/pdJ7Ht1ieA0

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Learn more about Aura Bora over at www.aurabora.com


Connect with Cameron https://www.linkedin.com/in/cameronfaist/


Timestamps
1. Intro 0:00
2. Who is Aura Bora 1:21
3. Why has Aura Bora invested in the transactional channel? 2:30
4. What role does the transactional channel play in Aura Bora’s overall retention strategy? 5:40
5. Overview of Aura Bora’s transactional emails and order tracking page 7:50
6. Why go all in on branded transactional emails and tracking pages? 8:57
7. The best transactional email Aura Bora sends 12:38
8. How the order tracking page is increasing customer engagement 14:15
9. What results have the transactional channel yielded for Aura Bora? 16:35
10. How to perfectly time a customer review request 18:25
11. Shipping delays are opportunities to retain customers 21:20
12: Biggest lessons & takeaways from the episode: 29:18

Creators & Guests

Host
Blake Imperl
Head of Marketing at Wonderment. Ex-Attentive & Tone (acquired by Attentive).

What is Thank You Come Again?

TYCA: The Repeat Purchase & Loyalty Podcast - Insider Strategies from DTC Operators & Founders

Join Blake Imperl, Head of Marketing at Wonderment, as he dives deep into the world of eCommerce and retention marketing. Blake interviews leading DTC operators and founders to uncover their proven strategies for driving repeat purchases and building brand loyalty.

Say goodbye to generic tips and fluffy content. This podcast delivers actionable insights and tactics that you can use to boost repeat business and grow your customer base. Subscribe to TYCA now and take your eCommerce brand to the next level!