In this episode of The Business Spotlight Series, your host Kay Cote sits down with Kirt McGhee, the visionary CEO and founder of Pura Vito Bioplastics. Dive into Kirt's entrepreneurial journey and discover the innovative strides his company is making with 100% bio-based, compostable drinking straws.
Hear the inspiring story behind Pura Vito’s creation, the challenges of combating greenwashing, and the leadership principles that have driven Kirt's success. Learn about the company’s mission to revolutionize sustainability while navigating the business landscape. From overcoming setbacks to building a dynamic team, Kirt shares invaluable lessons for entrepreneurs and eco-conscious business leaders.
If you’re passionate about environmental innovation and entrepreneurship, this episode is a must-listen! Don’t forget to like, subscribe, and share to stay updated with new episodes of The Business Spotlight Series.
Key Takeaways:
The truth about greenwashing and how to spot it. Behind the scenes of sustainable product manufacturing. Leadership insights for running a lean yet impactful startup. Tune in for a fascinating discussion that blends business savvy with a commitment to the planet. 🌍
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