Charlie Clifford, Co-Founder and Director of ROAM

On this episode of Facing the Giants podcast, Scott Kerr with down with entrepreneur Charlie Clifford, co-founder and director at ROAM, a direct-to-consumer premium luggage brand that allows people to completely customize the look of their suitcase. Clifford, who founded world-renowned Tumi in the 1970s, talks about finding a gap in the upper end of the luggage market that sparked the idea for ROAM. He also discusses how the customization platform works, building a profitable business model through a "patience strategy" and long-term commitment to the brand, the changing relationship between travelers and their luggage, and purposely not playing in the smart luggage arena. Plus: How he has navigated both Tumi and ROAM through a number of existential crises that would normally cripple a travel-related company

Featuring: Charlie Clifford, Co-Founder and Director at ROAM (roamluggage.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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What is Facing the Giants?

It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.