Want an inside look at Chick-fil-A?
In this episode, I’m joined by Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.
Steve is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015).
During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time.
Now, he’s here to share stories and insights from his career, including:
- Truett Cathy’s inspiring leadership
- A $2 million mistake that shaped him
- The importance of values
- Chick-fil-A’s inverted marketing model
- And more
What is Build a Vibrant Culture Podcast?
The Build a Vibrant Culture Podcast brings together amazing leaders, entrepreneurs, and experts to share the successes, challenges, and secrets to living and leading as a VIBRANT Leader.
Tune-in each week as Nicole Greer interviews a new Vibrant Leader.
Email her at nicole@vibrantculture.com