Build a Vibrant Culture Podcast

Want an inside look at Chick-fil-A?

In this episode, I’m joined by Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.

Steve is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015).

During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time.

Now, he’s here to share stories and insights from his career, including:
  • Truett Cathy’s inspiring leadership
  • A $2 million mistake that shaped him
  • The importance of values
  • Chick-fil-A’s inverted marketing model
  • And more

What is Build a Vibrant Culture Podcast?

💥 Ignite your company culture with the Build a Vibrant Culture podcast!
We bring together incredible leaders, trailblazing entrepreneurs, and expert visionaries to share the secrets to their success, explore real-world challenges, and reveal what it truly takes to lead with energy, passion, and purpose as a 🌟VIBRANT🌟 Leader.

🎧 Tune in every week as Nicole Greer dives deep with a new inspiring guest, delivering fresh insights and actionable wisdom to elevate your leadership game!

💥 Subscribe now and leave a review to help drive the future of creating vibrant workplaces!
💥 Need a speaker, trainer, or coach? Visit our website today: www.vibrantculture.com
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💥 Want to be a guest on the show? Email Nicole@vibrantculture.com