You know you have to market your business, but how do you do it productively?
Show Notes
Talking Points
- The importance of marketing yourself
- Having a strategy for your marketing tactics
- Why you have feast and famine cycles
- Target markets
- Being specific in your marketing
- Distribution
- Building marketing into your routine
- Picking a marketing method that has the least friction for your personality and skills
- Amplifying your message with social media
- Using social media in a way that fits your brand and style
- Avoiding getting sucked in by social media
- Why a rut is a good sign
- How your body of work can add up
- How you can leverage content that you’ve already created
- Marketing as a form of teaching
- How to form a marketing habit
Quotable Quotes
“If you’re running a business, you need to be marketing, full stop.” –JS
“Until you get really specific, those doors are closed.” –RM
“You may spend – especially when you first start something – as much time distributing, or even more, as you do creating the content.” –RM
“I really want everyone to have a daily habit around marketing their business.” –JS
What is The Business of Authority?
How to make a living while you’re making a difference.
A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.