Boost Your Conversion Rate By 10X With Real Pen & Ink Automated Handwritten Notes

Show Notes

My guest on today’s episode is Arian Radmand the President & CEO from IgnitePOST. They help merchants increase their conversion rates by a factor of 10X through the use of real pen & ink handwritten letters that can be automated with rule-based triggers.

In today’s world, when everyone is saturated with digital communication (emails, ads, push notifications, SMS, and more), IgnitePOST has developed the secret to cutting through the noise and turning customers into raving fans by connecting with them on a personal level which cultivates a deeper relationship.

The IgnitePOST service gives Shopify brands powerful automation capabilities to send personalized, handwritten cards at exactly the right time. They use robotics with real ballpoint pens to deliver authentic cards that are indistinguishable from real human handwriting.

Let’s jump in a learn more about how brands can win in a digitally saturated world!

WHAT YOU WILL LEARN TODAY

How to connect with your customers on a personal level and cultivate a deeper relationship.

Why you should cut through the digital noise and solve the digital saturation problem.

Why do hand-written notes have a 99% open rate.

Benefits of targeting customer segments to receive a handwritten card.

LINKS AND RESOURCES MENTIONED

IgnitePOST

IgnitePOST Blog

IgnitePOST Shopify App

Send Yourself A Free Robotic Hand-Written Card

$400 in IgnitePOST Handwritten card credits - Thanks Arian!

EPISODE SPONSOR

This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.

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What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.

Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

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