eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

My guest on today’s episode is Arian Radmand the President & CEO from IgnitePOST. They help merchants increase their conversion rates by a factor of 10X through the use of real pen & ink handwritten letters that can be automated with rule-based triggers.In today’s world, when everyone is saturated with digital communication (emails, ads, push notifications, SMS, and more), IgnitePOST has developed the secret to cutting through the noise and turning customers into raving fans by connecting with them on a personal level which cultivates a deeper relationship.The IgnitePOST service gives Shopify brands powerful automation capabilities to send personalized, handwritten cards at exactly the right time. They use robotics with real ballpoint pens to deliver authentic cards that are indistinguishable from real human handwriting.Let’s jump in a learn more about how brands can win in a digitally saturated world!WHAT YOU WILL LEARN TODAYHow to connect with your customers on a personal level and cultivate a deeper relationship.Why you should cut through the digital noise and solve the digital saturation problem.Why do hand-written notes have a 99% open rate.Benefits of targeting customer segments to receive a handwritten card.LINKS AND RESOURCES MENTIONEDIgnitePOSTIgnitePOST BlogIgnitePOST Shopify AppSend Yourself A Free Robotic Hand-Written Card$400 in IgnitePOST Handwritten card credits - Thanks Arian!EPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

Show Notes

My guest on today’s episode is Arian Radmand the President & CEO from IgnitePOST. They help merchants increase their conversion rates by a factor of 10X through the use of real pen & ink handwritten letters that can be automated with rule-based triggers.

In today’s world, when everyone is saturated with digital communication (emails, ads, push notifications, SMS, and more), IgnitePOST has developed the secret to cutting through the noise and turning customers into raving fans by connecting with them on a personal level which cultivates a deeper relationship.

The IgnitePOST service gives Shopify brands powerful automation capabilities to send personalized, handwritten cards at exactly the right time. They use robotics with real ballpoint pens to deliver authentic cards that are indistinguishable from real human handwriting.

Let’s jump in a learn more about how brands can win in a digitally saturated world!

WHAT YOU WILL LEARN TODAY

How to connect with your customers on a personal level and cultivate a deeper relationship.

Why you should cut through the digital noise and solve the digital saturation problem.

Why do hand-written notes have a 99% open rate.

Benefits of targeting customer segments to receive a handwritten card.

LINKS AND RESOURCES MENTIONED

IgnitePOST

IgnitePOST Blog

IgnitePOST Shopify App

Send Yourself A Free Robotic Hand-Written Card

$400 in IgnitePOST Handwritten card credits - Thanks Arian!

EPISODE SPONSOR

This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.

Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.

We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.

Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.

Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com