Today we chat with Samuel Schmitt. Founder of Thruuu — an SEO tool used by 70,000 people.
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https://x.com/BrianFOConnor00:00 Meet Samuel Schmitt
00:18 Building an SEO tool with zero SEO knowledge
00:59 Why he kept the tool completely free for 2 years
05:07 Losing 3 years of growth by not charging early enough
06:40 The 10 mistakes you shouldn't make when building a SaaS
07:18 Building a SaaS as a side project while working full-time
08:59 Why too much cash in the bank account is a problem
10:49 Learning to delegate when you've never hired before
13:09 Paying 10 copywriters to write the same article as a test
15:30 Running a 70,000-user tool with 4-5 part-time freelancers
16:25 Why he refuses to hire full-time in France
19:08 How he structures steady part-time workloads every month
22:13 The fear of giving your code to a stranger on Upwork
24:20 Why SaaS isn't dead but having just one product is risky
29:03 A private bank client built a $50K tool alone with Claude Code
32:45 Building a portfolio of SaaS products in the next 12 months
35:09 Where to find Sam