People love to say the podcast world is oversaturated. It’s not. The truth is, it’s only crowded at the bottom. In this episode, we'll explain why most shows get stuck and what separates the forgettable podcasts from the ones that actually drive business.
You’ll learn why chasing sponsors is a waste of time, how to avoid blending in with every generic interview show, and what it really means to compete in your specific niche.
Lastly the value (and nonsense) behind TIME’s 100 Best Podcasts list and lessons you can steal from the shows that made it.
If you're serious about growth, this episode will reset how you think about your competition.
===
📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/
📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/
📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/
🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Forget sponsors. Your podcast should help you sell.
Welcome to It’s Not Just Talking, the show for coaches, consultants, and business owners who want their podcast to generate real leads, not just downloads.
I’m Vince Quinn, Executive Producer and Podcast Strategist. Every week, I’ll help you shape your strategy, sharpen your message, and build a podcast that actually grows your business.
Every week, I’ll help you fix your message, sharpen your episodes, and build a show that drives leads, books clients, and grows your bottom line.
You’ve already got the voice. Now let’s turn it into your sales engine.