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Welcome to Help Me Podcast, a show designed to help you

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launch and grow your podcast. I am your host, Gino, and twice

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a week I will release a new episode with different tips and tricks

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for launching and growing your podcast. From audio engineering to planning

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intentionally to growth tactics, each episode will be a bite sized

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tip to help you podcast.

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Hey. Welcome back to help me. Podcast. Thank you for joining me. Once

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again, we are on episode 64.

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I'm very thankful for all of you for listening and keeping up with

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the show today I want to talk about a new idea

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that I heard about launching a podcast. And

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the idea is kind of showing your work or launching together

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out loud with your community or your friends or whatever

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following that you have. A lot of times when people launch a podcast,

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they'll create the whole podcast by themselves in a

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silo, and all of a sudden they'll launch their podcast and maybe launch

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a couple of episodes and say, here it is, here's the new podcast. And then

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nobody really listens and you kind of get bummed out. And

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I think launching in that way, you kind of don't take advantage

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of the anticipation factor. And one way of

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anticipating a podcast is creating a podcast trailer, which I've

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always told people is a good way to share your

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podcast beforehand, get people excited about it, so

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then when it launches, you have a couple eyes on it to

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listen to it right away, right? And that's what I've done with my podcast.

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But there's an even better way to launch a podcast

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and to create even more anticipation for it that we're going to talk about

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today. And again, I got this idea from Jeremy Inns,

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who I will link in the show Notes and you can check out. He's in

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the podcasting realm and he does a lot of talks and I've seen him at

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Summits before and I really resonate with all the things that he talks about. He's

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got a great email list that you can also sign up for that I'm going

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to link in the description. The previous episode was also inspired by

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him and Justin Jackson, so definitely check him out if you like

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this episode. So how do we do this? How do we build more anticipation

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about a podcast before it launches? And the idea is

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to work out loud, kind of, right, to share your work with

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people as you're building it. And it can definitely be hard

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sometimes because maybe you want to flesh out your vision

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and have a final product to share with people. But I

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think it can be very beneficial to not do

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that and to actually work out loud with the

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community of people that you have either on your social media or maybe in

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person or wherever you have a following or friends or

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family to basically let people know. At the

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early stages like this is what I'm thinking about. This is the podcast I'm thinking

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about and get people's input. And I think that

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that can do two things. It can help you more refine your own vision when

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you get feedback from other people, but also from their end. People

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feel like they're contributing to part of your show and they're going to

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want to listen to it when it comes out even more because they're going to

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feel like they were a part of it. And this is from

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a practicality standpoint, things like when you're designing your cover art, right?

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Like maybe you design your cover art and you share it

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with your network and you ask for people's feedback. Hey, do you like

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this? What does this cover art give you? What kind of vibe does it send

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out? And this may inspire you to go in a different direction with

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your cover art, and maybe it won't, but I think the important part is that

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you're asking people for their feedback and in doing so,

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you're making them feel like they're a part of the process and you're also

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creating that anticipation. Oh, this person's creating

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a podcast and I'm helping them make some decisions with it. I

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wonder when it's going to come out, I wonder what it's going to be like

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when it comes out. And I think it kind of creates more of an

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energy around you launching a podcast. And you can do this with every aspect

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of the show, from naming it to the design to all

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the branding parts of it. You can get feedback from

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people and in doing so, you're creating a podcast

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together instead of doing it alone and then

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having the final product to share with people. And I think this is one

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thing that indie podcasters have the advantage of

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because the NPRs of the world can't do that because they're

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putting tons of money into shows and they have to be very

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professional and they'll do a very standard launch of like

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one month out. They'll have the trailer and they'll have all this marketing

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stuff and advertise on their other podcast and say, hey, this new podcast is

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coming out. They don't really have the opportunity to be as honest

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and vulnerable and transparent as an indie podcast does. So

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I think taking that to your advantage is what can help you

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have that boost. When you go to launch a podcast,

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you can be super honest and super vulnerable, super transparent.

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When you're creating your show and tell people what you're

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struggling with, maybe you're having a hard time coming up with a name for it

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that you really resonate with, get people's input and get people's

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help on it. So that way when you do launch, there's this

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anticipation and there's this community that have kind of all helped you

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build your podcast. So now when you go to make your

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trailer, they're going to share it and they're going to say, hey, I had a

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part in this. Maybe I helped name this show or I helped design it

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or gave an idea. People are going to be excited about it, as

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excited as you are. And you don't have to do it alone. You can do

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it through community. And I just thought that this was a really cool

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idea. And if I ever go to launch another podcast, I'm definitely going to do

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it this way. And I'm going to definitely encourage people that

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come to me for help launching a podcast to encourage people to do it this

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way. And I just think it's a really communal way

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to create a podcast. And I think things are always done better

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together. And after

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all the good things we've already stated, it can also help to motivate

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you to keep going with that podcast because now people are watching

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and there's a sort of accountability now that you've shared, hey, I'm

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starting a podcast. It's going to make you stick to it a little bit more.

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So I think there's nothing but good things that happen if

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you share your podcast together. And now that I'm

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thinking about it, I could hear the devil's advocate being like, well, what if somebody

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steals your idea? And that sort of thought process. And

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I don't think anybody can steal your idea. I think that nobody's going to do

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something the way that you're going to do it. And always

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be reminded that the idea is the easy part. The

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implementation and the consistency to finish

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the idea or to bring the idea to life is the hard part. So

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somebody can steal your idea, but are they going to have the drive to finish

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that idea and to put it into production like you are?

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And I would say probably not. And even if they did,

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it doesn't matter because there's room for everybody and

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living in a scarcity mindset will only hurt you.

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Because I think even if they do launch that podcast, it doesn't mean

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that you can't do your idea. I think maybe there's a place for that and

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maybe there's certain people that you want to hide your idea from, just from

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negativity and stuff like that. But I don't think not sharing your

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idea because you think somebody's going to steal it is really

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a productive way of looking at things. But those are my thoughts, those are my

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opinions and hopefully this was helpful for you. Hopefully you got something

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out of it. I think that this is a really cool way to launch a

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podcast and to do it in a way that you can get input and

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help from others. So hope this was helpful. I will see you all

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on the next episode. Thank you for listening.

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We've reached the end of the episode and if you enjoyed this

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podcast or you got something from it, you might be interested in

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my weekly newsletter that I send out every Monday morning full of

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podcasting tips, tricks and news. So if you like

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this show, you might like this newsletter. To sign up, just go to the show

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notes and click the link. Thanks for listening and happy

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podcasting. You our.