Welcome to Help Me Podcast, a show designed to help you
launch and grow your podcast. I am your host, Gino, and twice
a week I will release a new episode with different tips and tricks
for launching and growing your podcast. From audio engineering to planning
intentionally to growth tactics, each episode will be a bite sized
tip to help you podcast.
Hey. Welcome back to help me. Podcast. Thank you for joining me. Once
again, we are on episode 64.
I'm very thankful for all of you for listening and keeping up with
the show today I want to talk about a new idea
that I heard about launching a podcast. And
the idea is kind of showing your work or launching together
out loud with your community or your friends or whatever
following that you have. A lot of times when people launch a podcast,
they'll create the whole podcast by themselves in a
silo, and all of a sudden they'll launch their podcast and maybe launch
a couple of episodes and say, here it is, here's the new podcast. And then
nobody really listens and you kind of get bummed out. And
I think launching in that way, you kind of don't take advantage
of the anticipation factor. And one way of
anticipating a podcast is creating a podcast trailer, which I've
always told people is a good way to share your
podcast beforehand, get people excited about it, so
then when it launches, you have a couple eyes on it to
listen to it right away, right? And that's what I've done with my podcast.
But there's an even better way to launch a podcast
and to create even more anticipation for it that we're going to talk about
today. And again, I got this idea from Jeremy Inns,
who I will link in the show Notes and you can check out. He's in
the podcasting realm and he does a lot of talks and I've seen him at
Summits before and I really resonate with all the things that he talks about. He's
got a great email list that you can also sign up for that I'm going
to link in the description. The previous episode was also inspired by
him and Justin Jackson, so definitely check him out if you like
this episode. So how do we do this? How do we build more anticipation
about a podcast before it launches? And the idea is
to work out loud, kind of, right, to share your work with
people as you're building it. And it can definitely be hard
sometimes because maybe you want to flesh out your vision
and have a final product to share with people. But I
think it can be very beneficial to not do
that and to actually work out loud with the
community of people that you have either on your social media or maybe in
person or wherever you have a following or friends or
family to basically let people know. At the
early stages like this is what I'm thinking about. This is the podcast I'm thinking
about and get people's input. And I think that
that can do two things. It can help you more refine your own vision when
you get feedback from other people, but also from their end. People
feel like they're contributing to part of your show and they're going to
want to listen to it when it comes out even more because they're going to
feel like they were a part of it. And this is from
a practicality standpoint, things like when you're designing your cover art, right?
Like maybe you design your cover art and you share it
with your network and you ask for people's feedback. Hey, do you like
this? What does this cover art give you? What kind of vibe does it send
out? And this may inspire you to go in a different direction with
your cover art, and maybe it won't, but I think the important part is that
you're asking people for their feedback and in doing so,
you're making them feel like they're a part of the process and you're also
creating that anticipation. Oh, this person's creating
a podcast and I'm helping them make some decisions with it. I
wonder when it's going to come out, I wonder what it's going to be like
when it comes out. And I think it kind of creates more of an
energy around you launching a podcast. And you can do this with every aspect
of the show, from naming it to the design to all
the branding parts of it. You can get feedback from
people and in doing so, you're creating a podcast
together instead of doing it alone and then
having the final product to share with people. And I think this is one
thing that indie podcasters have the advantage of
because the NPRs of the world can't do that because they're
putting tons of money into shows and they have to be very
professional and they'll do a very standard launch of like
one month out. They'll have the trailer and they'll have all this marketing
stuff and advertise on their other podcast and say, hey, this new podcast is
coming out. They don't really have the opportunity to be as honest
and vulnerable and transparent as an indie podcast does. So
I think taking that to your advantage is what can help you
have that boost. When you go to launch a podcast,
you can be super honest and super vulnerable, super transparent.
When you're creating your show and tell people what you're
struggling with, maybe you're having a hard time coming up with a name for it
that you really resonate with, get people's input and get people's
help on it. So that way when you do launch, there's this
anticipation and there's this community that have kind of all helped you
build your podcast. So now when you go to make your
trailer, they're going to share it and they're going to say, hey, I had a
part in this. Maybe I helped name this show or I helped design it
or gave an idea. People are going to be excited about it, as
excited as you are. And you don't have to do it alone. You can do
it through community. And I just thought that this was a really cool
idea. And if I ever go to launch another podcast, I'm definitely going to do
it this way. And I'm going to definitely encourage people that
come to me for help launching a podcast to encourage people to do it this
way. And I just think it's a really communal way
to create a podcast. And I think things are always done better
together. And after
all the good things we've already stated, it can also help to motivate
you to keep going with that podcast because now people are watching
and there's a sort of accountability now that you've shared, hey, I'm
starting a podcast. It's going to make you stick to it a little bit more.
So I think there's nothing but good things that happen if
you share your podcast together. And now that I'm
thinking about it, I could hear the devil's advocate being like, well, what if somebody
steals your idea? And that sort of thought process. And
I don't think anybody can steal your idea. I think that nobody's going to do
something the way that you're going to do it. And always
be reminded that the idea is the easy part. The
implementation and the consistency to finish
the idea or to bring the idea to life is the hard part. So
somebody can steal your idea, but are they going to have the drive to finish
that idea and to put it into production like you are?
And I would say probably not. And even if they did,
it doesn't matter because there's room for everybody and
living in a scarcity mindset will only hurt you.
Because I think even if they do launch that podcast, it doesn't mean
that you can't do your idea. I think maybe there's a place for that and
maybe there's certain people that you want to hide your idea from, just from
negativity and stuff like that. But I don't think not sharing your
idea because you think somebody's going to steal it is really
a productive way of looking at things. But those are my thoughts, those are my
opinions and hopefully this was helpful for you. Hopefully you got something
out of it. I think that this is a really cool way to launch a
podcast and to do it in a way that you can get input and
help from others. So hope this was helpful. I will see you all
on the next episode. Thank you for listening.
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