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This file was generated by Descript 

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Duke: All right.

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this is our hundreds episode, Corey.

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I,

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CJ: 100.

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Who could believe that
we would make it to 100?

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It's crazy.

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Duke: I thought I would, because
I remember when I wanted to start

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the podcast and I was like, how
do you know if you've made it?

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How do you know what you should do?

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And somebody would be like,
it's going to take you about

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100 episodes to figure it out.

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And so here we are.

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CJ: Fair enough.

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Well, I would like to think that it
didn't take a hundred episodes to

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actually figure out the podcast, but Yeah.

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I've definitely grown
differently or a lot, right?

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Like from episode one
to episode a hundred.

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I mean, I remember I didn't
even want to do episode one.

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and you really twisted my arm on
the day and I appreciate that.

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Right.

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Duke: Was it that you didn't want
to or you didn't think you could?

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CJ: Uh, yeah.

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So that one, right.

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Like, I didn't think
I could, I was scared.

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Right.

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Honestly, I didn't think I had anything
to say to anybody wanted to hear.

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That's really what it comes down
to when, you're thinking about

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creating any kind of content, right?

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Do you have something to say that you
feel like other people want to hear and

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I just couldn't find that voice inside
of myself, that I thought other people

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wanted to, uh, wanted to listen to.

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Duke: Yeah, for me, , I'd always used my
voice and saying things out in the open as

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a way to litmus test the ideas themselves.

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Right?

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Like the best way to find out if.

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What I think is true.

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iS to tell people what I think.

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CJ: Well, that's true.

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Duke: And they'll either get behind
me or they'll correct me in a hurry.

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So

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CJ: man.

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I mean, that is, that's absolutely true.

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Right.

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And that's one of the things, I always
tell people too, is why I talk to a

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lot of people who I disagree with.

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Right.

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It's because, I figure out in a
conversation, whether or not I'm right.

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Like if I'm right, then talking to someone
I disagree with will allow me to try to

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convince them in a way that allows me to
internally strengthen my own argument.

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Right.

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Or Yeah.

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They will convince me that I'm
wrong and now I have a different

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way of thinking about things.

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And that means that I
was  talking wrong things.

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Right.

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Nobody wants to do that.

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Right.

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, that's why I always , tell
people like, Hey, you don't

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want to shy away from, conflict.

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Right.

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Just like you said, like you talk
to people, put it out there and if

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you're wrong, they'll correct you.

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Right.

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And if you write, they'll reinforce it.

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. Duke: It's episode 100.

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Look, we had all these plans.

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We want to make this huge blowout
episode, this massive production.

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But I think we just look back
at, some of our best moments were

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just like, hey, let's just hit
the record button and let's go.

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Pick a broad topic and let's go.

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And so the topic today is What
are we talking about today, Cory?

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CJ: Push it to the limit.

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Duke: THE LIMIT!

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Yep.

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CJ: we're going to talk about how you
take it, whatever it is and turn it

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to 11, and I'm here for it, I think,
we can all be safe sometimes, right.

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But you know, safe  breeds a
certain type of complacency.

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And I think we all need to be reminded
that there is an 11 on the dial.

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Right?

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And sometimes you need to chase it.

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Duke: And if there isn't 11 on the
dial, you can make an 11 on the dial.

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CJ: Yeah, man, I would get
some tape and a sharpie.

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Duke: That's right.

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So it's, it's a little bit vague.

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It's a little bit unstructured,
but that's what we're doing.

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Cause there's a lot of
people that need to go to 11.

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I'd say, all of the people
coming into the environment,

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.
It's, um, It's not easy.

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You're going to have to work at an 11.

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to get the success that you want,

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CJ: Yeah,

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Duke: success that
you're being advertised.

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So go for that, but also go for a
lot more you know, nobody's going to

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give it to you on a silver platter.

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Right.

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And here I am with 15 years of experience
and I'm, I, myself, I'm thinking like,

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man, am I really doing the best I can?

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Is this the best I can do?

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And no, it totally isn't.

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So this episode is For me, at
least it's useful for me as well,

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.

CJ: now.

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So, you know what, I, I love how
you started that out Because there

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are a lot of people coming into the
ecosystem . And I really do think, , they

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need to hear push it to the limit.

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Right.

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They need to hear, turn it to 11.

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Right.

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And there's some.

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Great examples of folks who have pushed
it to the limit and who have taken

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it to that , number 11 on the dial.

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. And have seen it pay off for them.

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Right.

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So when I'm thinking about that,
I'm thinking about Kali, right?

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Like Holly came into the
ecosystem and she was like, I'm

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going to make this thing my own.

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Duke: yeah, like, everything
was against her too, right?

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She just decided.

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She just decided, like, I'm gonna do it.

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But then it was also , she
backed it up with action.

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ask her about her golden
hours, ? Three in the morning.

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She's up learning.

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Cause that's the clearest moment
in her mind during the day.

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She just get up.

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The first thing she's
thinking about is service.

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Now, the first thing she's doing
is service now whatever happens

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the rest of her day, the best part
of her day is going to service

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CJ: Right.

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Like just amazing.

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And then what else does she do?

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She's like, yeah, no, I'm going to start
talking to people about service now.

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And it's like, know, who are you?

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I'm Kali and I'm talking
to you about service now.

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that's enough right there.

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Like knowing that, that
right there, that's enough.

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Like you're going to take my call.

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You're going to get on this mic with me.

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We're going to have a conversation.

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It's like, yeah.

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Yeah.

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Right.

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Because what's the worst that can happen?

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You can call somebody up and they say no.

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Okay.

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So you call somebody else,
pushing it to the limit.

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Just, go, go, go.

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Like, you don't know, like, you
don't know what you don't know.

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And a no isn't like a, isn't
a death sentence either.

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Right.

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Like a no is something that
just needs to be overcome.

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Right.

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And where's Kali now?

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Kali's an MVP,

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Duke: she started

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CJ: Like boom,

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Duke: Yep.

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CJ: you know what?

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I want to give another
shout out to Kalisha Moore.

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Right.

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Like Kalisha started in, in the last
year, I don't even know if she's been

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in the ecosystem for a whole year.

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And she, kicked it off and she,
she's found that, S and P D G group.

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Right.

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Like, she's got, they
have their own slack.

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She's doing interviews.

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They're doing webinars and
she's a rising star now.

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you know, anyway,

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Duke: Well, let's, let's break
down some of the lessons though.

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, it's one of the things there's point
at the example, but maybe less obvious

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is what is it that they did different.

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with Kali, backed it up with action.

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It wasn't, just the words  service
now is going to be my thing.

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It's the willingness to get up at 3 a.

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m.

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It's the sacrifice of
other parts of your life.

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CJ: Yes.

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Duke: Nobody's making extra time for you.

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Right?

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And I know the matrix had that line.

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How can we take time
if we don't make time?

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But I'm just like, I
don't, time isn't made.

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It's always taken.

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You must take time.

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it like, you know what I mean?

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It like the violence of it.

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CJ: Dude.

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Like, I, I got so many, , things
around like taken versus given, right?

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power freedom.

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these are things that have to be taken.

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It can never be given to you.

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Right.

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And.

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Honestly, like, so freedom is a great one
here, a lot of folks are getting into the

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ServiceNow ecosystem for freedom, right?

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But how do you get freedom?

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If you think getting freedom
is sitting in a class and just

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learning, you're not getting freedom.

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You're asking somebody to give
it to you, You got to take that

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learning in that class, right?

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And then go and apply it.

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. And that's, what we've seen folks
do who have been successful.

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We've seen them say, okay, I'm,
in next gen or some other program.

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And, I'm being taught  these skills, I'm
going to take these skills that I'm being

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taught and then go outside the program.

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And turn them into practical examples,
of learning and not only that, right?

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Like, I'm going to gather
other folks into this with me.

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And so now I formed a unofficial
accountability group, right?

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Cause I think that part
of it is important.

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What I've seen Kalisha do and what
I've seen Kali do is that they didn't

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just do this lesson by themselves.

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Duke: that's right.

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CJ: They got other people and
surrounding themselves with those people.

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Right now, you've got
this accountability now.

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So if you, if you're tired one day,
somebody else isn't going to be tired

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that day and they're going to grab you and
drag you and they're going to pull you.

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Right.

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Like how many times have we seen that
montage in a movie, where the Navy

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seals are coming out of the ocean.

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Right.

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And one guy's lagging behind and,
you know, somebody grabs like,

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come on, you know, that's this.

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So, so what I say, the next thing
is, is that what I've seen folks do

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is, surround themselves with other
folks and create that accountability

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network so that they can push forward.

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Duke: And we'll have it
all in the show notes.

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There's the ServiceNow community.

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There's the SN dev Slack channel,
the, , ServiceNow developer discord.

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, there's LinkedIn, man.

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Like there's so many places
you can, and should interact.

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I've said it over and
over and over again, too.

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one of the things that people
kind of sleep on is just drill.

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my dad was an infantryman, And
so when he wanted certain things

00:10:02.473 --> 00:10:03.843
done, it had to be just so, right?

00:10:04.070 --> 00:10:05.170
Here's how we brush our teeth.

00:10:05.190 --> 00:10:06.600
We brush it this way all the time.

00:10:06.950 --> 00:10:07.990
Here's how we make our bed.

00:10:08.000 --> 00:10:09.870
We make our bed this way all the time.

00:10:09.880 --> 00:10:13.180
And part of your morning routine was you
first do the bed, then you do your brush.

00:10:13.240 --> 00:10:14.380
It was just so, right?

00:10:14.830 --> 00:10:18.105
But then you drill it enough
and it becomes second nature.

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You don't think about how
it's going to get done.

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It just gets done magically because
you've just greased the groove.

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Right?

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CJ: like that.

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I like

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Duke: And,  that's just the
way it works mechanically now.

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And so I started off my
service now journey with drill.

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It's like every morning come into the
office, get my coffee sit and read.

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wiki, sit and read whatever, whatever
passed for community back in those

00:10:41.298 --> 00:10:45.795
days, Um, and it was just like half
an hour of learning and as community

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improved, it would be half an hour
of answering questions or looking

00:10:49.405 --> 00:10:51.535
at questions that had right answers.

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the point wasn't necessarily to,
it's not like I had a focus to it.

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Like, I'm going to learn
CSM or I'm going to learn.

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Whatever it was, just 30 minutes
of every day had to be dedicated

00:11:02.592 --> 00:11:04.082
to this 30 minutes at least.

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CJ: Right.

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Duke: And then the dividend on
that is five years later, 10 years

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later of 30 minutes a day, every
workday, stupid amounts of hours.

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I saw Chuck Tomasi's post the other day.

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He was marking his 5,
000th day in service.

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Now

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CJ: Yes, crazy.

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Duke: imagine if you just learned
one thing every day and committed

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to that and stuck to it and
drill and 5, 000 things learned.

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CJ: Yeah.

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Duke: 5, 000 service now facts.

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CJ: know that I cannot give you
5, 000 service dump facts, right?

00:11:40.265 --> 00:11:42.315
I consider myself pretty
good at this, right?

00:11:42.315 --> 00:11:44.665
But there's no way , but
imagine if you could.

00:11:45.215 --> 00:11:45.315
Right.

00:11:45.405 --> 00:11:47.802
Imagine if you could and do, I
just want to say this, right.

00:11:47.802 --> 00:11:50.572
Cause you and I have talked about
your 30 minutes a day before.

00:11:50.572 --> 00:11:50.812
Right.

00:11:50.822 --> 00:11:53.822
And, privately, I've told you how
much I've admired that because

00:11:53.822 --> 00:11:55.782
I wish that I could do, and
I haven't been able to do it.

00:11:55.962 --> 00:11:57.812
And in fairness, I shouldn't
say I wish I could do it.

00:11:57.852 --> 00:11:59.231
I can't do it.

00:11:59.332 --> 00:12:04.052
. I just haven't put in the effort , to
actually make that one of my habits.

00:12:04.132 --> 00:12:07.752
And that's why I admire that in
you, because I know how much effort

00:12:07.752 --> 00:12:09.802
it takes to do 30 minutes a day.

00:12:09.802 --> 00:12:13.212
And I see you do it effortlessly
and I see the results of that, man.

00:12:13.212 --> 00:12:15.432
And I, I am just, yeah, I'm in awe.

00:12:15.712 --> 00:12:19.092
. And so my point , to elevating
that is that it works.

00:12:19.397 --> 00:12:22.377
People, minutes a day works.

00:12:22.727 --> 00:12:23.497
Here we are.

00:12:23.517 --> 00:12:27.717
, I'm talking to the guy who got
me  talking on this podcast, cause

00:12:27.727 --> 00:12:29.287
Lord knows I didn't want to do it.

00:12:30.897 --> 00:12:32.647
, and part of that is just 30 minutes a day.

00:12:32.987 --> 00:12:35.607
So be consistent and drill, right?

00:12:35.617 --> 00:12:36.767
Drill, drill, drill.

00:12:36.917 --> 00:12:37.457
I love that.

00:12:37.867 --> 00:12:38.387
I love that.

00:12:38.802 --> 00:12:40.842
Duke: I'll tell you what,
though, man, if I could go back.

00:12:40.902 --> 00:12:42.742
We said this on the
Oscar podcast too, right?

00:12:42.772 --> 00:12:48.272
But if I could go back, the one thing I
would radically change is taking notes.

00:12:48.575 --> 00:12:53.415
I have lost a shocking, depressing
amount of knowledge for just not

00:12:53.425 --> 00:12:54.925
having it written down somewhere.

00:12:55.512 --> 00:12:56.352
Like, Oh shit, shit.

00:12:56.352 --> 00:12:56.892
I did that.

00:12:56.892 --> 00:12:57.912
I wrote a script that did that.

00:12:57.912 --> 00:12:58.432
Exactly.

00:12:58.432 --> 00:12:59.022
Where is it?

00:12:59.032 --> 00:13:03.172
Like way back in the garbage
bin of the subconscious is

00:13:03.212 --> 00:13:04.352
floating around there somewhere.

00:13:04.352 --> 00:13:04.811
Yeah.

00:13:04.957 --> 00:13:05.727
CJ: Absolutely.

00:13:05.887 --> 00:13:06.167
Right.

00:13:06.167 --> 00:13:10.307
And I've got, so I, at one point in
my career, , I took notes and I stored

00:13:10.307 --> 00:13:13.033
a bunch of scripts, snippets and
stuff, and I still have those things.

00:13:13.050 --> 00:13:14.260
But what I didn't do.

00:13:14.570 --> 00:13:17.890
And what AI makes it a lot easier
to do now is I didn't comment

00:13:17.900 --> 00:13:19.570
those script snippets, right?

00:13:19.590 --> 00:13:21.360
So how do you find what you wrote?

00:13:21.400 --> 00:13:22.860
If you don't have any comments,

00:13:23.875 --> 00:13:24.095
Duke: Yeah.

00:13:24.095 --> 00:13:25.125
How do you understand it?

00:13:25.125 --> 00:13:27.545
You ever do that thing where you write
something like a week later, you look at

00:13:27.545 --> 00:13:29.095
it and you're like, whose script is that?

00:13:29.430 --> 00:13:29.860
CJ: right?

00:13:30.220 --> 00:13:31.380
Especially if it's complicated.

00:13:31.560 --> 00:13:32.950
What was that supposed to do?

00:13:35.520 --> 00:13:36.030
Yeah.

00:13:36.075 --> 00:13:37.635
Duke: So write stuff down, folks.

00:13:37.635 --> 00:13:38.245
Write it down.

00:13:38.600 --> 00:13:41.670
CJ: add context, especially if it's
cold, I mean, I haven't, I've never

00:13:41.670 --> 00:13:45.180
actually tried this with actual,
human scale language notes, but

00:13:45.247 --> 00:13:49.060
maybe you could actually get, chat
GPT and notes to your notes, right?

00:13:49.060 --> 00:13:52.110
Like context sensitive notes to your
notes so that you can find them easier

00:13:52.110 --> 00:13:54.840
to search in your, one note or whatever.

00:13:54.840 --> 00:13:57.410
The other thing is that
people use notion, right?

00:13:57.410 --> 00:14:00.410
Maybe, uh, I can add  comments
for you there to make this

00:14:00.410 --> 00:14:01.600
stuff easier to surface, right?

00:14:01.600 --> 00:14:03.070
Because that's also important.

00:14:03.070 --> 00:14:05.670
It's not just taking the notes, but
being able to find the thing that

00:14:05.670 --> 00:14:07.560
you're,  writing down is really important.

00:14:07.825 --> 00:14:10.355
Duke: Yeah, once your notes gets
to a certain size, for sure.

00:14:10.925 --> 00:14:12.255
CJ: Yeah, yeah, no, absolutely.

00:14:24.162 --> 00:14:25.842
, Duke: gotta strap, all of that.

00:14:29.492 --> 00:14:41.272
Okay, we're back.

00:14:42.502 --> 00:14:46.782
Another thing, I'm
totally off my track now.

00:14:48.132 --> 00:14:48.502
CJ: reflect.

00:14:53.399 --> 00:15:00.589
Yeah.

00:15:00.974 --> 00:15:04.254
Duke: Any more than I already do,
because 1 thing that CJ and the

00:15:04.254 --> 00:15:08.874
Duke has really provided me over the
past couple of years is that time

00:15:08.874 --> 00:15:13.696
to reflect, , we're reflecting on
our careers, reflecting on our jobs

00:15:14.111 --> 00:15:14.401
CJ: Yep.

00:15:14.716 --> 00:15:18.276
Duke: for the audience's benefit, but it's
also calcifying stuff in our own mind.

00:15:18.421 --> 00:15:19.561
CJ: Yeah, absolutely.

00:15:19.561 --> 00:15:19.841
Right.

00:15:19.901 --> 00:15:23.011
There's a predominant theory
in public speaking, right?

00:15:23.061 --> 00:15:25.981
When you're talking to an audience that
they don't hear you unless you say it

00:15:25.981 --> 00:15:31.851
three times, I seem, I also feel like
I don't internalize a thing, right?

00:15:31.891 --> 00:15:36.831
Unless I reflect on it three times or,
to integrate it into my,  consciousness

00:15:36.831 --> 00:15:39.741
or body of work experience,
whatever you want to call it, right?

00:15:39.741 --> 00:15:39.761
Yeah.

00:15:39.998 --> 00:15:43.178
talking about it here with you,
Duke, that's one thing I write it

00:15:43.178 --> 00:15:44.758
down again somewhere else, right?

00:15:44.758 --> 00:15:45.908
As another thing, right?

00:15:45.908 --> 00:15:50.268
And then, you know, however, whatever
the third thing become and then so what

00:15:50.278 --> 00:15:53.551
happens in this is another and I can't
find the guy that I, jacked it from.

00:15:53.551 --> 00:15:57.364
But, , he says, I write a lot of content
about the things that I'm thinking

00:15:57.374 --> 00:16:01.414
about because when I do an interview,
I'm no longer doing an interview

00:16:01.414 --> 00:16:03.504
where I'm thinking about the subject.

00:16:03.544 --> 00:16:05.154
I'm just recalling the things that I've

00:16:05.439 --> 00:16:05.999
Duke: Yes,

00:16:07.684 --> 00:16:08.154
CJ: right?

00:16:08.649 --> 00:16:09.169
Duke: yes.

00:16:09.209 --> 00:16:12.449
And that's part of the
reason I participate so much.

00:16:12.949 --> 00:16:17.429
, I do it mostly from the service now
developer discord now, but it's so

00:16:17.429 --> 00:16:21.419
important to engage with other people's
questions because There's like the set

00:16:21.419 --> 00:16:23.159
of stuff that you know for sure, right?

00:16:23.159 --> 00:16:24.419
That you could just dead recall.

00:16:24.599 --> 00:16:28.629
But , there's like such a potential
energy, that's a much larger set of

00:16:28.799 --> 00:16:34.499
things you can know, but you won't
know until somebody asks you, and then

00:16:34.559 --> 00:16:35.689
it's like blink, blink, blink, blink.

00:16:35.689 --> 00:16:39.399
All the pieces fall into place, but
those pieces would have never fallen

00:16:39.399 --> 00:16:40.809
into place unless somebody asked you.

00:16:41.099 --> 00:16:46.269
So I've been so Motivated and captivated
by this idea that there's all these

00:16:46.309 --> 00:16:50.449
things that I could know that I
don't because nobody's asked me yet.

00:16:51.879 --> 00:16:53.179
CJ: Yes, yes,

00:16:54.449 --> 00:16:56.519
Duke: And so I'm just
like, ask me questions.

00:16:57.999 --> 00:16:59.489
Please ask me questions.

00:16:59.799 --> 00:17:02.209
? CJ: Because then you got to go
in and you figure it out, right?

00:17:02.209 --> 00:17:03.179
Or you know it, right?

00:17:03.179 --> 00:17:05.019
And you're sharing it or whatever, right?

00:17:05.059 --> 00:17:05.884
Like the whole nine yards.

00:17:05.914 --> 00:17:06.714
Everything we just said.

00:17:06.754 --> 00:17:08.324
Yeah, no, no, absolutely.

00:17:08.324 --> 00:17:10.314
Do like, how do you know if
something's important unless

00:17:10.314 --> 00:17:12.894
somebody's asking you about it and
how do you make that top of mind?

00:17:12.894 --> 00:17:14.614
Actually your questions,
love the questions.

00:17:14.938 --> 00:17:15.138
All right.

00:17:15.138 --> 00:17:15.838
What else we got?

00:17:15.919 --> 00:17:17.069
Duke: going to the next level.

00:17:17.484 --> 00:17:19.524
we can talk about career planning.

00:17:20.259 --> 00:17:20.649
CJ: Yeah.

00:17:20.649 --> 00:17:20.989
All right.

00:17:21.023 --> 00:17:21.753
That's a good one.

00:17:21.753 --> 00:17:23.273
For me, I didn't plan my career.

00:17:23.273 --> 00:17:24.589
I I kinda happened into it.

00:17:24.829 --> 00:17:29.409
, but I will tell you that I
prepared myself to happen into it.

00:17:29.929 --> 00:17:34.059
Right, and that sounds like next
level because it kind of is,  what

00:17:34.059 --> 00:17:37.089
I've done is that, I say, yes to
everything, you know, and you might,

00:17:37.089 --> 00:17:38.439
this might sound familiar, right?

00:17:38.439 --> 00:17:41.239
I said, there's a lot of
knowledge last year and ever

00:17:41.239 --> 00:17:42.759
since, but it's the truth, right?

00:17:42.819 --> 00:17:44.039
. Opportunity surface.

00:17:44.179 --> 00:17:47.019
, and you then have a choice to make, right?

00:17:47.039 --> 00:17:49.529
Are you going to say no to the thing?

00:17:49.549 --> 00:17:51.059
Or are you going to say yes to the thing?

00:17:51.249 --> 00:17:54.519
And what I'll say here now
is what I've said previously.

00:17:54.529 --> 00:18:01.479
Like, I can't recall a situation
where I had a positive impact

00:18:01.559 --> 00:18:03.199
to my life by saying no.

00:18:03.439 --> 00:18:04.849
So there are choices that I've made.

00:18:04.859 --> 00:18:06.949
. That were not successful, obviously.

00:18:06.949 --> 00:18:07.099
Right.

00:18:07.099 --> 00:18:08.419
Like everyone's going to have those.

00:18:08.469 --> 00:18:13.679
. But there has never been a successful
choice that originated from a no.

00:18:13.936 --> 00:18:18.416
So, you know, when an opportunity knocks,
when you're considering whether or not

00:18:18.416 --> 00:18:20.256
you're going to do it, think about that.

00:18:20.256 --> 00:18:24.136
The only way that you're going to see
a positive benefit is if you say yes.

00:18:24.481 --> 00:18:27.181
it doesn't matter if you have a
career plan at that point, right?

00:18:27.181 --> 00:18:27.901
Well, you should.

00:18:28.021 --> 00:18:30.961
Elaine Duke's wanna talk more about that
'cause he's better at that than I am.

00:18:31.231 --> 00:18:35.041
But to set yourself up for the
career plan, you gotta be open to

00:18:35.041 --> 00:18:37.201
saying yes to opportunities, right?

00:18:37.201 --> 00:18:39.211
And so just that's the base.

00:18:39.376 --> 00:18:41.836
Duke: Everybody talks about
like, plan the career, but.

00:18:42.391 --> 00:18:45.101
Someone told me once like the
older you get, the more you realize

00:18:45.101 --> 00:18:46.631
like life kind of happened to you.

00:18:46.681 --> 00:18:47.031
Right?

00:18:47.421 --> 00:18:47.751
CJ: Yeah.

00:18:47.811 --> 00:18:48.081
Yeah,

00:18:48.221 --> 00:18:49.951
Duke: like you decided
your way through it.

00:18:50.021 --> 00:18:54.721
but there's a certain sense of the plan
is to be capable, like you were saying,

00:18:55.195 --> 00:18:59.346
build the capabilities and increase
the probability that when opportunity

00:18:59.346 --> 00:19:06.346
knocks, you will be at home, waiting
for it and not out doing something else.

00:19:06.396 --> 00:19:10.346
And so especially for the beginners,
they're under so much pressure.

00:19:10.396 --> 00:19:11.806
Oh, you got to pick a niche.

00:19:12.126 --> 00:19:16.716
You can pick ITOM, you can pick CSM, you
can pick SPM and niche down, niche down.

00:19:16.746 --> 00:19:17.556
It's all about the niches.

00:19:17.556 --> 00:19:18.956
Go, go, go, niche, niche, niche.

00:19:19.431 --> 00:19:24.961
And it's like, they're not even
through the, they just got their CSA.

00:19:25.671 --> 00:19:28.461
They haven't even had like a year's
worth of practical experience and

00:19:28.491 --> 00:19:30.111
people are telling them to niche down.

00:19:30.601 --> 00:19:32.511
And it's like, how, how?

00:19:33.294 --> 00:19:35.609
CJ: So the only time I'd say
that you can niche down the

00:19:35.609 --> 00:19:40.589
early is if you are an industry,
, specific subject matter expert.

00:19:41.224 --> 00:19:41.804
Duke: yeah, that's

00:19:41.859 --> 00:19:42.359
CJ: Right.

00:19:42.739 --> 00:19:44.289
That is the only time it works.

00:19:44.569 --> 00:19:47.679
Otherwise, like, you need a
broader base before you can niche

00:19:48.014 --> 00:19:48.564
Duke: That's right.

00:19:48.604 --> 00:19:54.069
There's three variables that
influence and where you niche, the

00:19:54.069 --> 00:19:59.236
combination of interest, baseline
skill and, , proximity to opportunity,

00:19:59.961 --> 00:20:00.281
CJ: Yes.

00:20:00.656 --> 00:20:03.846
Duke: You get somebody who's, maybe
they've been a cabinet maker and they

00:20:03.896 --> 00:20:05.416
don't like being a cabinet maker.

00:20:06.151 --> 00:20:06.531
CJ: Yeah.

00:20:06.856 --> 00:20:09.226
, Duke: they got the capability,
but they don't have the interest.

00:20:09.397 --> 00:20:09.967
CJ: Right.

00:20:10.077 --> 00:20:12.297
Duke: and , my journey
with SPM was like that.

00:20:12.347 --> 00:20:16.707
I didn't have the interest, but I
did have the capability in terms

00:20:16.707 --> 00:20:19.717
of like, I had enough platform
knowledge to learn it very quickly.

00:20:19.967 --> 00:20:24.747
And I had the last variable, the
proximity to opportunity was so vast.

00:20:24.747 --> 00:20:26.997
Like I had a customer that basically
, we don't want anybody else.

00:20:26.997 --> 00:20:30.447
We want you and we'll pay you
this, obscene amount of money.

00:20:30.679 --> 00:20:32.389
To learn and take this journey with us.

00:20:32.729 --> 00:20:37.039
So it was like the opportunity
is what drove me into the niche.

00:20:37.789 --> 00:20:40.782
But if I think about that from the
outside, what am I going to do?

00:20:40.782 --> 00:20:43.712
Am I going to study SPM for
eight, for like eight months?

00:20:44.204 --> 00:20:44.764
CJ: Yeah.

00:20:45.059 --> 00:20:45.769
Duke: that on my own?

00:20:45.779 --> 00:20:47.879
Not knowing that there's
payoff at the end.

00:20:48.504 --> 00:20:48.724
CJ: Yeah.

00:20:48.724 --> 00:20:49.704
Why would you do that?

00:20:49.724 --> 00:20:50.414
Right.

00:20:51.099 --> 00:20:53.189
Duke: I think, I think a lot of people
think it's just like, oh, I'm going

00:20:53.189 --> 00:20:54.769
to study the now learning stuff.

00:20:54.929 --> 00:20:56.349
I'm going to get my exam.

00:20:56.399 --> 00:20:58.869
That's something you can
do in,  two, three weeks.

00:20:59.054 --> 00:21:02.334
if you're good academically, but
it's not being credible in the

00:21:02.344 --> 00:21:04.294
ecosystem, not by a long shot.

00:21:04.494 --> 00:21:04.984
CJ: Right.,

00:21:05.030 --> 00:21:09.230
Duke: If I told you that credibility
baseline, credibility takes you

00:21:09.270 --> 00:21:13.090
eight to 12 months to get , on any
of the niches, you'd be a lot more

00:21:13.090 --> 00:21:14.580
careful about which one you picked.

00:21:14.760 --> 00:21:17.360
You'd be waiting for somebody
to say like, Oh, we need this.

00:21:18.080 --> 00:21:22.370
You'd be waiting to see the demand
before you went and paid that sacrifice.

00:21:22.810 --> 00:21:23.880
CJ: Man, that's so true.

00:21:23.967 --> 00:21:27.267
Because you would, value that
investment differently if you

00:21:27.267 --> 00:21:28.807
didn't think there was a payoff.

00:21:29.050 --> 00:21:29.420
Right.

00:21:29.490 --> 00:21:31.200
Or if the payoff was uncertain.,

00:21:31.380 --> 00:21:36.200
Duke: This is another thing about turning
it to 11 is you have got to divorce

00:21:36.200 --> 00:21:40.550
yourself from the marketing bullshit
in the ecosystem in any ecosystem,

00:21:41.170 --> 00:21:41.500
CJ: Yeah.

00:21:42.010 --> 00:21:42.240
Duke: right?

00:21:42.240 --> 00:21:45.756
If somebody is telling you, this
is how long it takes and it sounds,

00:21:46.020 --> 00:21:50.510
, amazing,  have a voice in your head
that says, but what if it's not that,

00:21:52.276 --> 00:21:52.786
CJ: Yeah.

00:21:53.043 --> 00:21:56.183
Duke: Because I think a lot of people
want to believe that being an expert

00:21:56.373 --> 00:22:02.243
in SPM is one cert away and you
get the cert by taking a course and

00:22:02.243 --> 00:22:04.733
writing a multiple choice exam on it.

00:22:05.103 --> 00:22:07.013
And that is not expertise.

00:22:07.361 --> 00:22:12.978
CJ: I think there's a willingness
to sell expertise as something

00:22:12.978 --> 00:22:14.941
that is easily attainable.

00:22:15.028 --> 00:22:17.233
But when it's not, So,
there's novice, right?

00:22:17.233 --> 00:22:18.543
That's the very beginning, right?

00:22:18.553 --> 00:22:22.353
Then there's expertise where you've
walked down the road significantly.

00:22:22.353 --> 00:22:22.583
Right.

00:22:22.583 --> 00:22:27.003
And then there's a whole middle
road, ? Where you are competent.

00:22:27.618 --> 00:22:31.438
. And I think the problem is, , is that,
you know, make yourself competent

00:22:31.438 --> 00:22:34.248
in six months does not sell books.

00:22:34.828 --> 00:22:35.138
Duke: Nope.

00:22:36.388 --> 00:22:36.838
Months.

00:22:37.028 --> 00:22:37.338
What?

00:22:40.028 --> 00:22:41.858
Yeah, no, everybody wants that quick.

00:22:42.098 --> 00:22:45.468
CJ: but months in that sentence,
but also competent in that sentence.

00:22:45.468 --> 00:22:45.725
Right.

00:22:45.765 --> 00:22:47.905
like, you don't want to go
to a job interview and say,

00:22:47.905 --> 00:22:49.125
yeah, no, I'm competent.

00:22:49.395 --> 00:22:49.605
Right.

00:22:49.605 --> 00:22:50.495
Like, I'm great.

00:22:50.710 --> 00:22:55.193
and so you sell great, people sell
great, they sell quick, they sell great

00:22:55.443 --> 00:22:57.193
and they make things sound unrealistic.

00:22:57.243 --> 00:22:57.523
Right.

00:22:57.523 --> 00:23:02.443
But ultimately I think competence is
always easier to get than expertise.

00:23:02.713 --> 00:23:05.088
. And competence is more than fine.

00:23:05.088 --> 00:23:05.263
Right.

00:23:05.263 --> 00:23:06.413
If you dress it up well.

00:23:06.698 --> 00:23:10.218
But I just think, you know, I think
sometimes people flame out because they've

00:23:10.218 --> 00:23:14.908
been sold the concept that expertise is
something that they can attain quickly,

00:23:15.058 --> 00:23:16.888
and then they find that it's impossible.

00:23:17.025 --> 00:23:20.605
But competency is something that they
probably could have obtained in that

00:23:20.605 --> 00:23:24.165
same amount of time in which they
were looking to obtain the expertise.

00:23:24.205 --> 00:23:26.355
And that is something
that you can build on.

00:23:26.355 --> 00:23:27.935
And that is something
that gets you in the door.

00:23:28.281 --> 00:23:31.671
Duke: And I will say once you found
your stride, I know it's it's so hard

00:23:31.671 --> 00:23:34.105
right now, To be in the beginner's seat.

00:23:34.455 --> 00:23:36.511
And, you've got the certifications.

00:23:36.511 --> 00:23:38.461
You did everything
everybody told you to do.

00:23:38.481 --> 00:23:40.741
And it's still like, find a job.

00:23:40.751 --> 00:23:41.831
I don't get that 1st job.

00:23:42.041 --> 00:23:44.501
Everybody's saying I need X
years of experience and whatever.

00:23:44.501 --> 00:23:49.025
But as soon as you breach that
barrier, understand and believe that,

00:23:49.116 --> 00:23:51.166
What coffee is for closers, right?

00:23:51.786 --> 00:23:52.116
CJ: Yeah.

00:23:52.116 --> 00:23:52.516
Yeah.

00:23:52.886 --> 00:23:53.516
Duke: Is the term

00:23:53.684 --> 00:23:54.380
CJ: Yeah.

00:23:54.380 --> 00:23:59.373
Duke: you have to do the hard stuff and
the people who, get the hard stuff and

00:23:59.373 --> 00:24:02.453
do it are the ones who get the rewards.

00:24:02.700 --> 00:24:04.119
CJ: You know what?

00:24:04.120 --> 00:24:07.270
You said something in there, that
I want to dive into because I was

00:24:07.290 --> 00:24:09.310
always find that this thing annoys me.

00:24:09.320 --> 00:24:11.010
the X years of experience, right?

00:24:11.270 --> 00:24:13.950
And what I want to tell folks out
there is that you might not have X

00:24:13.950 --> 00:24:17.530
years of experience, whatever X is,
but that's fine because X years of

00:24:17.530 --> 00:24:22.155
experience is really just a proxy for
determining That's Competency, right?

00:24:22.205 --> 00:24:25.415
But from for determining, you know,
whether or not you actually can

00:24:25.415 --> 00:24:27.555
deliver the thing that's that exists.

00:24:27.715 --> 00:24:31.705
And so the only thing that you
need to do to get past that X years

00:24:31.705 --> 00:24:36.935
of experience gate is demonstrate
the competency that they're trying

00:24:36.935 --> 00:24:39.055
to actually understand, right?

00:24:39.055 --> 00:24:42.675
Like the competency that they're
trying to discover, right?

00:24:42.735 --> 00:24:46.810
So Don't worry about if you've got,
two years, , of experience for an

00:24:46.810 --> 00:24:51.260
entry level job, ? What they care
about is, can you do the job right?

00:24:51.320 --> 00:24:54.160
Cause nobody cares about really
what you've done anywhere else.

00:24:54.360 --> 00:24:57.660
They care about what you
can do for me here now.

00:24:58.160 --> 00:25:00.200
. And they use all of those other metrics,

00:25:00.200 --> 00:25:04.360
.
It's just basically as a proxy for
being able to demonstrate that you

00:25:04.360 --> 00:25:08.280
were able to do those things without
them having to run like some kind of in

00:25:08.280 --> 00:25:10.610
depth background check to understand it.

00:25:11.139 --> 00:25:14.250
Duke: think about all the different
things that you could learn in

00:25:14.250 --> 00:25:16.910
service now in five years, right?

00:25:16.910 --> 00:25:22.463
Like me doing five years of
SPM doesn't make me One bit

00:25:22.473 --> 00:25:24.823
better at doing itom board,

00:25:24.968 --> 00:25:25.268
CJ: Right

00:25:25.583 --> 00:25:27.263
Duke: not even a little bit.

00:25:27.476 --> 00:25:31.436
And so everything they say about X
years experience, what they mean to

00:25:31.436 --> 00:25:36.296
say is we don't know what questions
to ask, to find the credibility

00:25:36.346 --> 00:25:37.646
and we've been burned before.

00:25:37.846 --> 00:25:38.966
That's what it's saying.

00:25:39.656 --> 00:25:43.136
And so having the hard
skills is not enough.

00:25:43.216 --> 00:25:47.696
You've got to learn to talk
about the things that you can do.

00:25:48.171 --> 00:25:50.781
And here's an example of the
right way and the wrong way.

00:25:50.901 --> 00:25:51.731
The wrong way!

00:25:51.895 --> 00:25:54.355
This is how you talk about your
ServiceNow skill the wrong way.

00:25:54.471 --> 00:25:58.468
I use, , Business Rules, Client
Scripts, UI Policies, Flow Designer,

00:25:58.468 --> 00:26:00.048
Schedule Jobs, What else we got?

00:26:00.181 --> 00:26:01.101
JavaScript.

00:26:01.150 --> 00:26:01.740
What else we got?

00:26:02.200 --> 00:26:05.240
UI builder, uh, did I say flow designer?

00:26:05.340 --> 00:26:09.430
Yeah, I use all of those to build
solutions as per customer requirement.

00:26:09.638 --> 00:26:09.818
CJ: You

00:26:09.933 --> 00:26:11.833
Duke: Now, Corey, what
can I do on service now?

00:26:12.243 --> 00:26:12.923
CJ: No idea.

00:26:12.923 --> 00:26:16.688
Yeah.

00:26:17.083 --> 00:26:20.683
Duke: But if I say, hey,
listen, I replaced Salesforce.

00:26:20.785 --> 00:26:25.825
At a global contact center, and we made
it much simpler so that the training

00:26:25.825 --> 00:26:28.015
time went from 3 months to 3 days.

00:26:28.305 --> 00:26:32.595
And we also racked up like, 100,
000 dollars a year savings on

00:26:32.605 --> 00:26:37.075
licenses and we prototyped it in
a day and deployed it in 3 weeks.

00:26:37.930 --> 00:26:39.200
Now, what can I do on service?

00:26:39.200 --> 00:26:39.939
Now,

00:26:41.005 --> 00:26:43.675
CJ: Yeah, now I know exactly
what you can do, right?

00:26:43.780 --> 00:26:44.420
Duke: exactly.

00:26:44.430 --> 00:26:48.843
Now, maybe you don't get a whiz bang
dragon slay like that, but you can

00:26:48.843 --> 00:26:52.000
still, attach the thing to its outcomes.

00:26:52.455 --> 00:26:52.815
CJ: Yeah.

00:26:53.390 --> 00:26:55.440
Duke: How many times have we said
that we should, I bet you outcomes is

00:26:55.440 --> 00:26:59.110
the most common word if we count all
the words we've said on this podcast

00:26:59.455 --> 00:27:01.005
CJ: Followed closely by value.

00:27:01.950 --> 00:27:02.240
Duke: Yeah,

00:27:02.925 --> 00:27:06.431
CJ: Well, but it's true though, Duke,
and I think it's because, Folks who who

00:27:06.431 --> 00:27:12.045
are in the ServiceNow ecosystem probably
identify as techie in some way, And

00:27:12.045 --> 00:27:13.935
techie folks love technology, right?

00:27:13.945 --> 00:27:14.705
Like a lot of us.

00:27:15.375 --> 00:27:17.265
Oh, yeah, maybe a little
bit, you know, and,

00:27:17.410 --> 00:27:20.480
Duke: No, I mean, they clearly love
technology, but do you, do you, do you

00:27:20.480 --> 00:27:23.130
think the majority of the newcomers
to the ServiceNow space would tell,

00:27:23.140 --> 00:27:25.210
would label themselves as techie?

00:27:25.435 --> 00:27:26.855
CJ: yeah, no, that's a good question.

00:27:27.110 --> 00:27:28.150
Duke: I think it's a coin toss.

00:27:28.150 --> 00:27:32.790
Now, I think five years ago, probably,
but I think with NextGen and RiseUp

00:27:32.790 --> 00:27:34.480
and , the programs with the armed forces.

00:27:34.695 --> 00:27:35.615
I, I don't think.

00:27:36.225 --> 00:27:38.085
The majority are thinking
that they're technical.

00:27:39.549 --> 00:27:40.370
CJ: Well, you know what?

00:27:40.370 --> 00:27:42.505
that's a leg up, Than on the rest of us.

00:27:42.895 --> 00:27:43.135
Right?

00:27:43.135 --> 00:27:45.330
Who do, , consider
ourselves, , techie, right?

00:27:45.330 --> 00:27:50.330
And I'll tell you why is that when
you approach ServiceNow from a

00:27:50.360 --> 00:27:55.333
techie perspective, you elevate
the code, you elevate, platform,

00:27:55.333 --> 00:27:56.683
you elevate the tinkering.

00:27:56.853 --> 00:28:02.043
And you think less of, or don't focus
enough on often, , the outcomes and

00:28:02.043 --> 00:28:07.243
delivering value for the business
in a way that they can use to make

00:28:07.413 --> 00:28:11.753
money or reduce costs, that's what
ServiceNow is for ultimately, right?

00:28:11.763 --> 00:28:14.343
To make money for the business
or reduce costs for the business.

00:28:14.633 --> 00:28:17.906
And if you're coming into the ecosystem
and you're not thinking that this is

00:28:17.906 --> 00:28:22.451
a tinker toy, then maybe you should
come into ServiceNow world Thinking

00:28:22.451 --> 00:28:27.511
that this is a, a tool for businesses
to make money or reduce costs.

00:28:27.731 --> 00:28:27.971
Right.

00:28:27.971 --> 00:28:32.381
And if you can internalize that, then
you're already a leg ahead of a lot of

00:28:32.381 --> 00:28:37.461
folks who are advertising themselves as
people who know flow designer, business

00:28:37.461 --> 00:28:41.481
rules, client scripts, UI builder,
you know, workspace, et cetera, right?

00:28:41.491 --> 00:28:44.901
Like, you know, and given that bulleted
list of the things that they know.

00:28:45.106 --> 00:28:47.966
Versus someone comes in and gives
that other spill that you did, ? Duke,

00:28:47.996 --> 00:28:52.686
where you talk about , how you took
this thing and did this thing and save

00:28:52.686 --> 00:28:56.416
this amount and you did it in this
amount of time, , those sorts of words

00:28:56.460 --> 00:29:00.173
that,  folks are looking to hear because
ultimately service now is a two, two.

00:29:00.723 --> 00:29:04.636
Make money for businesses or save
money for businesses that makes sense.

00:29:04.636 --> 00:29:06.076
I'm on my way off base

00:29:06.306 --> 00:29:10.016
Duke: I mean, it's really
the, core essence of it.

00:29:10.346 --> 00:29:13.473
Like, when I do my, coaching
cohorts, the first couple

00:29:13.493 --> 00:29:16.083
episodes, isn't jump into the tech.

00:29:16.113 --> 00:29:17.923
It's, why are we here?

00:29:18.583 --> 00:29:20.073
CJ: Right, right.

00:29:20.243 --> 00:29:23.913
Duke: how did this service now
thing go from, you know, nothing

00:29:24.193 --> 00:29:26.693
to the size that it is today.

00:29:26.980 --> 00:29:27.460
CJ: Yeah,

00:29:27.720 --> 00:29:30.740
Duke: And it's because it solves
a certain class of problems.

00:29:30.740 --> 00:29:33.800
So we better be really clear about what
that class of problems is because , we're

00:29:33.800 --> 00:29:35.550
not using this to make angry birds.

00:29:36.820 --> 00:29:36.950
You

00:29:37.080 --> 00:29:39.110
CJ: I'm sure somebody could at this point

00:29:40.160 --> 00:29:40.830
Duke: exactly.

00:29:40.866 --> 00:29:42.370
but would you want to right?

00:29:42.600 --> 00:29:43.160
CJ: Right

00:29:43.160 --> 00:29:45.930
Duke: and I don't, I, I know there's
some tension there because I always tell

00:29:45.930 --> 00:29:50.400
people, hey, look back over your past
life or your hobbies or your crafts or

00:29:50.400 --> 00:29:52.440
whatever in order to find motivation.

00:29:52.673 --> 00:29:54.363
Of what to build, right?

00:29:54.373 --> 00:29:58.490
To crank up your skill, and not a lot of
those apps would get put on a service.

00:29:58.490 --> 00:29:59.640
Now, it wouldn't be worth it.

00:29:59.730 --> 00:30:00.170
Right?

00:30:00.380 --> 00:30:00.930
CJ: Right,

00:30:01.050 --> 00:30:04.640
Duke: But it showcases the class
of problem that you can solve.

00:30:04.650 --> 00:30:05.610
We talk about it all the time.

00:30:05.620 --> 00:30:06.310
My soaping app.

00:30:06.310 --> 00:30:06.600
Right?

00:30:07.300 --> 00:30:10.243
So I make soap and you know,
there's always a risk that you

00:30:10.243 --> 00:30:14.283
can waste your ingredients when
you're making a batch, right?

00:30:14.283 --> 00:30:17.533
If I pour too much, I, I screw
up the ratio of the batch.

00:30:17.563 --> 00:30:18.293
Everything's a waste.

00:30:19.213 --> 00:30:19.603
CJ: Yeah

00:30:19.768 --> 00:30:21.798
Duke: and also like, how
much of it do I have left?

00:30:21.798 --> 00:30:25.028
So if I'm planning a batch, I want to
know if I have enough of everything

00:30:25.248 --> 00:30:26.828
before I pour it out of the bottles.

00:30:27.278 --> 00:30:32.095
So I use ServiceNow to control my raw
inventory, quantities and consumption.

00:30:32.228 --> 00:30:34.918
And it helps me make better
supply chain decisions.

00:30:35.108 --> 00:30:38.078
I didn't do it because some company
out there, some is going to put the

00:30:38.078 --> 00:30:39.658
soaping production app on their instance.

00:30:39.748 --> 00:30:40.878
No, of course they're not.

00:30:41.118 --> 00:30:45.148
But they might need something that,
monitors and manages raw materials

00:30:45.396 --> 00:30:45.856
CJ: yeah,

00:30:46.191 --> 00:30:47.911
Duke: cough loaner laptops cough.

00:30:47.911 --> 00:30:51.931
Yeah,

00:30:51.956 --> 00:30:54.276
CJ: and, and all of that
stuff is, is very similar.

00:30:54.276 --> 00:30:56.166
Sometimes you're just
switching out the unit, right?

00:30:56.176 --> 00:30:58.046
Like the unit of the thing, right?

00:30:58.056 --> 00:31:02.166
Is it a, ,  whatever the ingredients
are that go into soap, or is it a

00:31:02.186 --> 00:31:07.246
mouse and a keyboard and a printer and
USB cables or what have you, right?

00:31:07.246 --> 00:31:09.236
At the end of the day,
it's all the same stuff.

00:31:09.941 --> 00:31:10.471
Right?

00:31:10.701 --> 00:31:15.301
It's all tables and forms and so on
processes and so on and so forth.

00:31:15.301 --> 00:31:15.551
Right?

00:31:15.611 --> 00:31:19.081
Duke: I, I think for this year's
cohort for this is me pushing my limit

00:31:19.231 --> 00:31:23.041
for when I do my, my next coaching
cohort this year on top of making

00:31:23.041 --> 00:31:24.421
people pick their own capstone.

00:31:25.001 --> 00:31:28.061
I think I'm just going to have a
suite of capstones that people can do.

00:31:28.636 --> 00:31:33.324
Because I think  people should just have a
library of problems that they have solved.

00:31:33.324 --> 00:31:33.677
So,

00:31:33.988 --> 00:31:34.508
CJ: Right.

00:31:34.737 --> 00:31:40.743
Duke: do in my cohort, the
soaping inventory 1, but Holly

00:31:40.743 --> 00:31:42.433
writer, she just did that.

00:31:42.441 --> 00:31:46.581
used car lot process where they take
everything from the acquisition of

00:31:46.581 --> 00:31:51.201
vehicles to the repair and detailing
and cleaning so that the sales people

00:31:51.201 --> 00:31:53.031
can see what cars are ready to sell.

00:31:53.221 --> 00:31:56.221
And then actually the cell records
go in service now, and you can

00:31:56.221 --> 00:31:57.951
see which cars are in contention.

00:31:58.191 --> 00:32:01.921
And then it's got all the financials
so they can see, like, how much margin

00:32:01.921 --> 00:32:05.425
each rep is making and what cars are
best at selling or And so I'm like,

00:32:05.795 --> 00:32:07.735
that's a great thing to model out.

00:32:07.903 --> 00:32:11.223
When you're talking about acquisition
management, and then when you're talking

00:32:11.223 --> 00:32:14.963
about managing the performance of a sales
team, that's a great problem to solve some

00:32:14.963 --> 00:32:19.213
other, you know, I got another person , he
worked in medical, claims processing.

00:32:19.336 --> 00:32:22.556
And so it was kind of like processing
the claim, like the person says, I use

00:32:22.556 --> 00:32:26.906
these treatment codes, and I'm therefore
asking for this amount of money.

00:32:26.906 --> 00:32:29.226
Well, do we need certain
pieces of evidence for that?

00:32:29.496 --> 00:32:33.533
And, what actual money we're going to give
them and when we tell them how much money

00:32:33.533 --> 00:32:35.233
actually, like, do they have responses?

00:32:35.603 --> 00:32:37.023
Is there a reconciliation for that?

00:32:37.183 --> 00:32:41.153
Like, there's all kinds of these
problems that if you just keep building

00:32:41.163 --> 00:32:44.713
those out, you just get a feel for the,
yeah, like, what am I trying to say?

00:32:44.713 --> 00:32:45.123
Corey?

00:32:45.443 --> 00:32:50.503
like, who cares how a planer works
until you actually have to even out wood

00:32:50.800 --> 00:32:51.150
CJ: yeah,

00:32:51.230 --> 00:32:54.300
Duke: you have to have to shave exactly
a millimeter off of a piece of wood.

00:32:54.310 --> 00:32:56.870
Then and only then is the
planer going to make sense.

00:32:57.263 --> 00:33:00.400
CJ: you've got to do to think, I mean,
at the end of the day, like, you don't

00:33:00.430 --> 00:33:05.420
understand how it all works until you
actually use the thing to make it work.

00:33:05.770 --> 00:33:06.020
Right.

00:33:06.020 --> 00:33:08.320
Like, you don't understand
how flow designer works until

00:33:08.320 --> 00:33:09.460
you actually build flows.

00:33:09.960 --> 00:33:12.940
, you don't understand how,
email works until you send one.

00:33:12.950 --> 00:33:15.110
Try to explain, like, email to
someone who's never sent one.

00:33:15.110 --> 00:33:18.730
Well, I'm going to write this
thing into like a screen and

00:33:18.750 --> 00:33:20.030
then send it to somebody.

00:33:20.250 --> 00:33:20.430
Right?

00:33:20.430 --> 00:33:21.420
Like, you like, huh?

00:33:21.460 --> 00:33:21.670
Like,

00:33:21.730 --> 00:33:22.800
Duke: Send it to somebody.

00:33:23.270 --> 00:33:23.650
CJ: right?

00:33:23.650 --> 00:33:25.600
How, how do you get it to them?

00:33:25.850 --> 00:33:26.090
Right?

00:33:26.090 --> 00:33:27.670
You know?

00:33:27.670 --> 00:33:32.730
And so ultimately, There is no substitute
for actually doing the thing , you

00:33:32.730 --> 00:33:35.743
can read all the articles you want
to all the wikis, all the docs.

00:33:36.026 --> 00:33:38.106
But if you do all of that without.

00:33:38.371 --> 00:33:42.911
Getting the PDI right and banging on
the instance and probably getting to

00:33:42.911 --> 00:33:47.021
the point where you need to reset that
thing a couple of times,  if you are

00:33:47.021 --> 00:33:50.761
doing all of this without getting to
that point, you're probably leaving

00:33:50.901 --> 00:33:53.071
a lot of understanding on the table.

00:33:53.321 --> 00:33:53.681
Right.

00:33:53.711 --> 00:33:55.061
And notice, I didn't say knowledge.

00:33:55.091 --> 00:33:57.648
I said, understanding,
Because that's the key.

00:33:57.778 --> 00:33:58.488
That's what you want.

00:33:58.498 --> 00:34:02.158
You want to be able to , understand
the process and the platform.

00:34:02.418 --> 00:34:02.638
Right.

00:34:02.638 --> 00:34:04.028
And you can't do that without doing it.

00:34:04.271 --> 00:34:04.591
Duke: Yeah.

00:34:04.591 --> 00:34:05.021
You know what?

00:34:05.021 --> 00:34:08.701
I'm having a massive aha moment here
because in my first three coaching cohorts

00:34:08.711 --> 00:34:12.675
from last year, it's a, it's one thing
to be lectured at by somebody who's been

00:34:12.675 --> 00:34:14.255
there, done that a hundred hundred times.

00:34:15.440 --> 00:34:19.410
. And so I put a lot of time and effort
into building some exercises, right?

00:34:19.460 --> 00:34:20.760
You don't get the instructions.

00:34:20.770 --> 00:34:23.480
You get told what you need to produce

00:34:23.765 --> 00:34:24.435
CJ: Right.

00:34:25.130 --> 00:34:26.920
Duke: and that puts one tool in context.

00:34:26.920 --> 00:34:29.963
But for next year, it's going
to be a lot more like solutions,

00:34:30.093 --> 00:34:31.173
like full on app builds

00:34:31.435 --> 00:34:31.895
CJ: Okay.

00:34:32.038 --> 00:34:32.986
Duke: I'm putting this out there.

00:34:32.986 --> 00:34:35.676
This is me pushing it
to my limit next year.

00:34:35.790 --> 00:34:37.910
, my coaching program is going to be.

00:34:38.280 --> 00:34:40.530
The best thing money can buy or bust.

00:34:41.941 --> 00:34:45.251
CJ: Duke, like, if anybody can do it, you
can,  the knowledge that you have around

00:34:45.251 --> 00:34:48.881
this and a dedication that I've already
seen you put into this, , if there's

00:34:48.931 --> 00:34:53.751
anyone who can deliver on that promise,
like I have full confidence that it's you

00:34:54.038 --> 00:34:56.478
Duke: So if anybody wants to be an
advisor for that effort, , . And

00:34:56.478 --> 00:34:59.208
if anybody's interested in actually
being a part of that mentorship

00:34:59.228 --> 00:35:00.648
program, , please reach out.

00:35:00.718 --> 00:35:01.918
I don't have any of the details yet.

00:35:01.938 --> 00:35:03.358
All I know is that it's going to get done.

00:35:03.368 --> 00:35:04.288
This is my mission for 20.

00:35:05.338 --> 00:35:06.448
This is me pushing it to my level.

00:35:07.268 --> 00:35:08.398
CJ: push it to the limit, baby.

00:35:09.783 --> 00:35:09.883
All

00:35:09.898 --> 00:35:10.598
Duke: What about you, Corey?

00:35:10.598 --> 00:35:11.178
What do you got up this

00:35:11.233 --> 00:35:11.743
CJ: man.

00:35:11.743 --> 00:35:12.933
I know you're gonna put me on the spot.

00:35:12.933 --> 00:35:15.453
I knew you were gonna put
me on the spot, right?

00:35:15.463 --> 00:35:18.723
Like, uh, you know, you don't put yourself
on the spot and you're like, yeah, no,

00:35:18.723 --> 00:35:20.463
I'm not going out here on this limb alone.

00:35:20.463 --> 00:35:20.903
I knew it.

00:35:20.943 --> 00:35:21.313
I knew it.

00:35:21.313 --> 00:35:22.043
I knew it was coming.

00:35:22.188 --> 00:35:23.808
How I'd like to push it to the limit.

00:35:24.178 --> 00:35:29.851
It's, yeah, Looking at the consulting
that I do differently, what I think the

00:35:29.851 --> 00:35:35.558
market is missing, And what I know that
I bring to the table, , is really helping

00:35:35.558 --> 00:35:37.478
folks get the most out of service now.

00:35:37.938 --> 00:35:41.288
what I know natively is that when
I show up at a client, , I'm giving

00:35:41.288 --> 00:35:45.198
them the ability to have someone
who understands both the technology

00:35:45.508 --> 00:35:47.638
and how their business works.

00:35:47.638 --> 00:35:52.358
And being able to merge the two so
that they get the best out of service

00:35:52.368 --> 00:35:53.798
now to drive that business, right?

00:35:53.798 --> 00:35:57.308
Whatever that business outcome
is, like, whatever that synergy

00:35:57.308 --> 00:36:01.068
is, , I'm the person who can come
in there and I can talk to whatever.

00:36:01.243 --> 00:36:04.753
, department head , or C level
if necessary, whoever, right?

00:36:04.773 --> 00:36:05.273
Understand.

00:36:05.273 --> 00:36:05.513
Okay.

00:36:05.513 --> 00:36:07.493
So why did you actually buy service now?

00:36:08.003 --> 00:36:08.293
Right?

00:36:08.293 --> 00:36:10.203
Like, what are you actually
trying to do with this thing?

00:36:10.363 --> 00:36:13.043
I'll tell you what, there are a
lot of people who can't even answer

00:36:13.043 --> 00:36:15.233
that question, why did you buy it?

00:36:15.233 --> 00:36:17.043
And what is this thing
supposed to be doing for you?

00:36:17.163 --> 00:36:20.343
But that's the 1st question that
you actually need the answer, right?

00:36:20.343 --> 00:36:21.833
Because when you get to a point, yeah.

00:36:22.070 --> 00:36:24.120
Well, you've got this
platform out here, right?

00:36:24.170 --> 00:36:27.180
You're doing things with it and you're
paying for it,  you want to make sure

00:36:27.180 --> 00:36:30.050
that is aligned with the, with the mission
of the business, whatever the mission

00:36:30.050 --> 00:36:33.960
of the business, this often the mission
of the business is profit plus, right?

00:36:33.960 --> 00:36:36.460
Like it's going to be, we need to
make money and we are also, and

00:36:36.460 --> 00:36:37.930
we're making money in this way.

00:36:37.950 --> 00:36:38.270
Okay.

00:36:38.270 --> 00:36:40.030
So how can service now help you do that?

00:36:40.280 --> 00:36:41.290
We don't know.

00:36:41.420 --> 00:36:41.680
Right.

00:36:41.680 --> 00:36:43.400
Nobody knows most of the time, right?

00:36:43.400 --> 00:36:46.210
Like they've got here and they,
and you know, and things happen.

00:36:46.230 --> 00:36:49.030
. So I like what I'm really good
at is making the business be more

00:36:49.030 --> 00:36:50.460
intentional about how to use service.

00:36:50.460 --> 00:36:53.310
Now, quote that, uh, so

00:36:54.205 --> 00:36:55.475
Duke: Alright folks, there you have it.

00:36:55.505 --> 00:36:56.645
That's episode 100.

00:36:56.725 --> 00:37:00.285
You guys, and I just
thought just a quick note.

00:37:00.315 --> 00:37:01.685
Thank you guys so much.

00:37:02.205 --> 00:37:04.715
There'd be no business
getting to episode 100.

00:37:04.805 --> 00:37:07.395
We wouldn't even made it to
episode 50 if we hadn't had

00:37:07.395 --> 00:37:09.565
people watching but be telling us.

00:37:09.723 --> 00:37:11.723
that, the thing is making
an impact on their lives.

00:37:12.223 --> 00:37:13.653
Thank you so much for listening.

00:37:13.673 --> 00:37:17.283
Thank you for all the likes and
comments and shares, and hopefully

00:37:17.283 --> 00:37:19.343
the next 100 are even better.

00:37:19.343 --> 00:37:20.263
Thanks so much folks.

00:37:20.433 --> 00:37:21.473
CJ: thanks everyone again.

00:37:21.473 --> 00:37:21.653
Right.

00:37:21.653 --> 00:37:22.683
I just want to echo Duke.

00:37:22.683 --> 00:37:26.933
I normally let him do the sign off,
but this is episode number 100 and.

00:37:26.971 --> 00:37:30.931
there has just been so much
that this podcast has given me

00:37:30.931 --> 00:37:32.491
over the last several years.

00:37:32.511 --> 00:37:37.261
And really, I wouldn't be here in
this space if not for you Duke.

00:37:37.261 --> 00:37:38.891
So I just want to say, I appreciate that.

00:37:39.051 --> 00:37:42.021
But also all of, all of our
listeners out there and everyone

00:37:42.231 --> 00:37:46.351
who I've ever bumped into and told
me, Hey man, I love the podcast.

00:37:46.731 --> 00:37:47.451
Thank you so much.

00:37:47.451 --> 00:37:48.041
I appreciate it.

00:37:48.041 --> 00:37:49.751
You have no idea how
much that means to me.

00:37:50.466 --> 00:37:51.076
Duke: Thanks folks.

00:37:51.126 --> 00:37:51.926
See you on the next one.

00:37:52.118 --> 00:37:52.598
CJ: Bye bye.