**Kasra Dash:** Today we are going to talk about how to generate more cleaning leads for your cleaning business. We have done this for a lot of different cleaning companies, including commercial cleaning, office cleaning and home or domestic cleaning. We are going to cover the strategies you can use to scale and grow your business in 2025. I am joined by James Dooley, so James Dooley, take it away.

**James Dooley:** Step number one to grow your cleaning business is your Google Business Profile. If you already have one, reach out to all your existing clients and ask for as many five star reviews as possible. A strong Google Business Profile is a great way to generate more leads. You should also build citations, post regularly on your profile and upload photos. That is always the first step I would take to generate more local leads.

**Kasra Dash:** Step number two builds on your Google Business Profile. You should create dedicated service pages for each of your individual cleaning services as SEO optimised pages on your website. When you do this, it helps those pages rank in Google. It also increases the chances of your Google Business Profile showing up for those cleaning keywords. That means you will indirectly receive more phone calls.

**James Dooley:** If you want even more local leads, PPC lead generation is another option. That is pay per click on Google or Bing, where you target bottom of the funnel cleaning keywords to drive enquiries. You must work with a good PPC agency because click fraud is real and you need a strong negative keyword list, so your ads are not triggered by people looking for cleaning jobs or careers. PPC can work very well, but in the wrong hands you can waste a lot of money. It is still a solid way to generate local leads.

**Kasra Dash:** After that, you have Meta ads such as Facebook and Instagram. The next time someone goes on Facebook and scrolls, they might see your cleaning ad. There are a few ways to set up Facebook ads. Option A is using lead forms, which are very easy to run. People do not even leave Facebook, they never click onto your website. The downside is that the lead quality can be weaker, but you can add more qualifying questions to improve it. You also have conversion ads, where people click through to your website and fill out your contact form. So you have a couple of different options you can test.

**James Dooley:** Another way to grow local cleaning leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram can get you in front of more people. Reddit is quite big now and Quora is also strong if people have cleaning questions and you can answer them. Organic social media is another great way to generate more local leads for your cleaning business.

**Kasra Dash:** With organic social media, it is a volume game. You need to upload content consistently. That might mean a daily schedule or a weekly schedule. You might say, “I want to upload five videos a week,” and then stick to that. This is especially important for algorithms on platforms like YouTube and Twitter.

**James Dooley:** What are your thoughts on using AI agents? Some cleaning companies could team up with someone to use tools like N8N to automate and schedule social media posts. What do you think about using artificial intelligence for lead generation? It is all the rage now for trying to generate more leads. Would you work with an AI consultant to set that up?

**Kasra Dash:** You can definitely go down that route. You can set up AI agents to crop videos and autopublish them to YouTube, Facebook and Twitter. Another thing I would focus on is AI search. A lot of people have started to move away from only using Google. Not everyone, because billions still use it daily, but more people are now searching in engines like ChatGPT, Gemini, Claude and Groq. If your cleaning brand is not showing up in any of those, you will struggle to generate leads from those search engines. That is another area I would focus on as a company.

**James Dooley:** If you want more business leads in your local area, another thing I would look at is tradespeople websites. You have platforms like Checkatrade, Bark, Builder Builder, TrustATrader and Rated People. All these platforms can generate local cleaning leads. You must track your KPIs to see what return on investment you are getting. Track not only cost per lead but also cost per acquisition and how much profit that brings back in. Tradespeople websites can work very well. Check out the links in the description because we have a lot of videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and Builder Builder with FatRank.

I have mentioned FatRank a few times now. Kasra Dash, what are your thoughts on lead generation companies compared to tradespeople platforms?

**Kasra Dash:** When it comes to lead generation companies, you should always do your due diligence. If you are in a specific niche, make sure that lead generation company has already generated leads in that industry. I would also have a strategy call with them and say, “This is my budget, this is how many leads I ideally want,” to see if your KPIs align. You also need to ask what type of leads they supply. Are they exclusive leads that only go to you, or are they shared leads? A lot of lead generation tools and companies, like Bark and Checkatrade, send shared leads. Whenever James Dooley and I speak to company owners who use those services, one of their biggest pain points is that shared leads create a race to the bottom on price. Those are the questions I would ask lead generation companies before partnering with them.

**James Dooley:** If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com. We run a commission based lead generation service. You only pay a finder’s fee on converted jobs. You pay nothing on a pay per lead basis. You pay nothing until you get paid. You only pay when you convert that job on a pay per sale basis, the work is completed and you have been paid. That is when you pay FatRank.com. So head over to FatRank.com to see whether you qualify.

I want to expand a bit further. What are your thoughts on inbound lead generation versus outbound lead generation?

**Kasra Dash:** I always prefer inbound. The conversion rate is much higher. The last statistic I saw showed around 16.1 percent of inbound leads convert into paying customers, compared to 1.4 percent when it is an outbound lead. That difference is huge.

**James Dooley:** That is around ten to twelve times more conversion. It is crazy how much higher that is. You need a lot of volume for outbound lead generation, whether it is cold calling, cold email or using LinkedIn Sales Navigator. Sometimes you also need a lot more staff to do it. People say they want to generate free leads, but those leads are not really free. You still have the cost of email tools and the cost of a sales team to convert them. I completely agree that inbound leads are much better than outbound leads.

Some people also ask about local leads and whether they are real time leads. They want to know if real time leads are important, where as soon as someone enquires the lead comes through to them straight away. How important is that?

**Kasra Dash:** It is very important. The last internal stat we saw was that if you get a real time lead, it converts about 63 percent higher. When we dialled in the KPIs, we aimed to respond within under a minute. We used to think five minutes was good, but when people respond in under a minute, conversions jump. When an enquiry comes in, you either ring them or email them straight away, say thanks for the enquiry and gather more information.

I am not saying every company needs to respond in under a minute. There are certain things we look at at FatRank when we are partnering with businesses. One of the big things a lot of businesses fall short on is response time. They might be away for five days on holiday and have nobody to pick up the leads, yet we are still providing those leads. These are the little nuances we look at when partnering with companies.

The best thing I would recommend to anyone wanting to scale their business and get a consistent flow of high quality leads is to fill out the form at FatRank. The team will tell you if you are the right fit or not. We will also tell you why you are not the right fit and what your next steps should be.

We hope you liked all the different strategies to generate more leads for cleaners. If you are a cleaning company looking for more local leads, make sure you head over to FatRank.com. We work with a lot of different cleaning companies, including biohazard cleaning, roof cleaning and carpet cleaning. There are so many different types of cleaning companies we generate leads for on a consistent, day to day basis. Head over to FatRank and hopefully you can be the next cleaning company we generate leads for.