Business Therapy™ With Joké

In today’s episode, we’re diving into reflection, resilience, and reset showing up after grief, loss, and the unexpected twists life throws at us. This is a deeply personal conversation about what it takes to keep building your business and life even when everything feels heavy.

I’m joined by myself, Joker, your host. I wear many hats: mom, certified life coach, serial entrepreneur, but at the core, I’m just a Nigerian girl navigating the soft life wrapped in the glorious mess of life and business in America.

We unpack the lessons learned from a challenging year, intentional self-care, and the transformative power of writing and reflection.

Here’s what we covered:
✅ How grief, loss, and exhaustion shaped the start of 2025
✅ Why taking a real reset like a solo retreat can change your perspective
✅ The unexpected ways memories and writing can become therapy
✅ Turning personal reflection into creativity, spoken word, and eventually a book
✅ The story behind my new book, Unmute Yourself, and what it represents
✅ How to embrace your story, own your journey, and lead with purpose
✅ Introducing the SOUL method for clarity, courage, and intentional action

Whether you’re navigating life’s challenges, starting something new, or trying to find space for your gifts while building your business, this episode offers insight, encouragement, and practical ways to move forward.

Creative Business Mindset™
Episode 32
January 2, 2025

What is Business Therapy™ With Joké?

Formerly Creative Business Mindset Podcast™

Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose.

Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable.

If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place.

Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small.

Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, increase your income, and grow without losing yourself in the process.

This is not about overnight success. This is about building a business and a life that actually fit together.

Powered by Creative Business Network™.

Disclaimer: Business Therapy with Joké™ and Creative Business Network™ do not guarantee specific results and are not responsible for any business, financial, or personal decisions made based on the information shared on this podcast. The content reflects the personal experiences, opinions, and insights of the host and guests and is intended for educational and inspirational purposes only. Please consult qualified professionals for financial, legal, tax, medical, or mental health advice specific to your situation.