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Dave Hoekstra: Welcome to Working
Smarter, presented by Calabrio where

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we discuss contact center industry
trends and best practices, as well

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as sharing success stories and pain
points with some of the most innovative

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professionals in the industry.

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We are glad you're joining us to
learn and grow together in order to

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provide world-class customer service
to each and every one of our clients.

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My name is Dave Hoekstra, a product
evangelist for Calabrio, and my

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guest today is the esteemed Trent.

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Ryan, the finalist for S W P, workforce
Management Professional of the year,

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but more importantly, Trent is the
manager of W F M Technology at Netflix.

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Hoekstra you've heard of this company.

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Maybe that's something a company that you
might have run across on a day-to-day.

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But we are super excited to have Trent
as part of our overall podcast series

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here, and it's great to have you, Trent.

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So instead of just Instead
of meandering on for another

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hour, let's get right into it.

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First of all, how are things,
how was the nomination?

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How was that process go for you
and what did it mean to you?

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Trent Ryan: Yeah, it meant a lot to me.

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I've grew up in the contact center, right?

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And so to be recognized for
that work was really great.

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It's been my entire professional career
and it was my first time attending

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the S w PPP event, which was just
an absolutely fantastic event to

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meet people, connect with people and
share stories and best practices with

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Dave Hoekstra: folks.

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Yeah, it's not often you get to sit down
with 450 other W f m nerds and every

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single person you talk to like understands
what we do for a living and why we do it.

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And so it's pretty great.

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So I wanna start there.

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You said you grew up in the
context center industry.

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So let's go back.

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How did Trent Ryan find himself on this

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Trent Ryan: path?

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Yeah, absolutely.

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My first job actually was selling
computers in high school at a little

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company called Best Buy Uhhuh.

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And then I took a job a few years
out of college at a entry level

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call center job in Minneapolis
where Calabrio is headquartered.

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I don't know how everyone
up there does it.

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I determined that to be too cold, so I did
two years in the Best Buy contact center.

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And then at the time Netflix had just
opened up an office in Salt Lake City,

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and so I made the move to Netflix
and I've been there ever since.

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So I grew up not only with in the
contact center, but really in the

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contact center with Netflix specifically,
which is really special as well.

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So were

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Dave Hoekstra: you initially, I
don't wanna say just, but just

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a, like a customer service agent.

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Trent Ryan: Absolutely.

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So I was doing technical support over the
phone for Geek Squad at the time Uhhuh.

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And you would call in, have issues
with your computer and I would be the

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person you spoke with on the phone
trying to connect to it remotely.

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Some really interesting call recordings
that are hopefully long gone of, walking

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through folks getting connected to,
remote access systems and, That long ago.

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It was not a very simpler process
back then, so I'm sure it's

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come a long way since then.

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In some ways it has,

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Dave Hoekstra: We still need
tech support people for that.

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So There you go.

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Okay, so when you got to Netflix how
did we, did you start in the workforce

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management process or was it you were
on the phones and you worked your way

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Trent Ryan: into that?

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No, so I started in workforce management.

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I think I was workforce management
employee number four or five.

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In Netflix, very early days,
and I got incredibly lucky.

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My first week on the job was when we
were actually standing up our original

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workforce management software vendor.

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And so that's really where I got my
start on the system side of things,

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is I was able to just take all of
that in and learn the ins and outs

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of how everything was configured, how
this map to this, and then over the

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last, eight years have really just.

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Been able to take that one little
more so of knowledge and grow with

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it, leaning on peers and industry best
practices to get to where I am today.

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Dave Hoekstra: And how have you seen
the workforce management program

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at Netflix grow over the years?

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What are some of the key initiatives
that maybe you guys have tackled over

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the years that have really Im improved
your process and your efficiency.

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Trent Ryan: Yeah, absolutely.

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I think the big one just from,
Netflix is when I started, we were

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in the US Canada, in, in a real
small handful of countries, right?

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It was predominantly supported by,
very simple folks in regions with

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very simple, scheduling rules.

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And as we've expanded we've had to really
understand not only, how do we schedule

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in the US but how do we schedule in Europe
and the complexity of the labor laws.

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Have just expanded dramatically.

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So we've really had to get folks with
local knowledge to be successful and

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implementing, best practices that
apply not just to Netflix, but to, that

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specific country that we're targeting.

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Dave Hoekstra: Now was this pre
streaming or post streaming or during

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the implementation of streaming?

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This

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Trent Ryan: was pre post
streaming, but just post streaming.

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So it had been around for a while.

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But we had, all of the customer
service was streaming only.

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At the time the kind of legacy
DVD business was a separate,

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much smaller organization.

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Dave Hoekstra: Okay.

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So yeah, my mom just recently found out
that the D v D side of the business is is

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closing down, and she's a little bummed.

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She was still super into receiving,
the six DVDs of Anne, of Green

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Gables and and working towards that.

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Completing that task.

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But it's okay.

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We now have better options
for how to do that anymore.

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And it's fantastic to see the
overall growth of just Netflix

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as a, I mean as the example of,
what a modern company should be.

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And it's great to see it.

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That includes the workforce
management process.

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What I would do is I would ask you,
let's pretend we just met and I'd, and

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I really want to understand Netflix's
kind of contact center setup, right?

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So what kind of channels what kind
of work do you go through, right?

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What kind of volumes do you expect?

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Do you work with partners?

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Things like that.

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Give me the, two minute overview
of how Netflix is set up.

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Trent Ryan: Yeah, absolutely.

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The conversation I always have first with
folks when they think of Netflix is they

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go, wow, you have a customer service team.

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Folks don't actually know that.

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And I think that speaks
to the product, right?

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Generally speaking, folks don't have
issues with the product, but our

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channel offerings are dictated by,
Hey, if I'm having an issue, it's

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probably when I'm trying to watch tv.

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And so we've leaned into, really
real time forms of support, so

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that's predominantly voice and chat.

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And that was very intentional because,
folks don't want to be, going back and

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forth over email, weeks at a time for
support when it comes to their streaming.

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They just wanna sit down and watch tv.

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One of the changes we did make
though, is when I joined the

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entire workforce management team
was based in Salt Lake City.

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It was a very small team.

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We could just swivel, pivot.

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Change things, roll it out very quick.

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But as we've grown, we've had
to expand in different markets.

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So now the team is, there's a team in the
us, a team in Latin America, a team in

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emea, as well as a team in APAC as well.

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All part of the same global
workforce management function.

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But what's been something we've
really had to be very intentional

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about is deciding what things as an
organization, do we want to be globally

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aligned, and where do we want to have
regional differences in terms of best

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practices and working with partners
or working, procedures, processes,

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and just ensuring that's really.

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Clearly laid out, and the expectations are
set very clearly because we're not just

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in one office building anymore where we
can, turn around and talk to the entire

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team, change something on a Tuesday
and have it implemented by a Thursday.

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Dave Hoekstra: So you already mentioned,
local labor laws and schedules.

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Obviously there's languages across there.

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Are there any other examples of kind of
unique challenges that different areas?

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We have a.

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We have a strongly, predominantly
North American audience here, but

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what are some of those unique things
that say a Brazilian Netflix has

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to deal with, or somebody in emea.

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Trent Ryan: Yeah.

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So two things come to mind with that.

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One is the forecast, right?

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So content varies so
dramatically by region.

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We may have a show that's hugely
popular in the US that drives

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contact volume that's not popular in
another region, or vice versa, right?

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So the contact volume forecast being
very, hyper local and what goes

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into that is, is one piece of it.

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So let me pause

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Dave Hoekstra: other piece.

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Let me, yeah, let me pause before you.

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So take a show like Squid Game.

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That is probably insanely
popular in, Korea, but also

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then becomes popular in the us.

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Is that, did you guys have a, a
unique and when we say a show becomes

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popular what types of is it just
my sis my streaming's not working?

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Is it, you're probably not
getting questions like, Hey,

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what's this actor's name?

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Or things like that.

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But, what are, is that the
type of interaction that you

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get from those situations?

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Trent Ryan: Yeah.

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So anytime that there's a
particularly popular show, right?

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We see a slight increase in
contact volume is associated.

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It's not massive, right?

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But it does, tho you know, maybe, there's
an issue with, a particular subtitle

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or something on a piece of content.

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That sort of thing will pop up and
get to the right folks to get fixed.

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Okay.

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Dave Hoekstra: And all right.

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You said that was point number one.

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I, one more follow up on that one is
how closely do you work with the content

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part of the, of your organization to
when you find out there's a show that's

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going to be particularly popular or not,
how does that influence your forecast?

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Trent Ryan: That's one of
the things we have in our

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contact volume forecast, right?

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Is what the sort of forecasted
popularity of a show is that

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drives the contact volume forecast
that we ultimately staff to.

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It's one of many factors that we
look in, in the forecast, but it

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is one of the pieces of the contact
volume forecast and what is the one

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Dave Hoekstra: show that comes to mind?

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That's an, that's a good example of that.

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Trent Ryan: I'll say it used
to be much more impactful.

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Okay.

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So when I joined Netflix, right?

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There was, at the time I was
joining in the House of Cards era.

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Okay.

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House of Cards came out.

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It was massive.

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And there was like one, two
big shows a year, right?

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It would be.

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This huge event, right?

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Our contact, we'd have to
staff up to the contact volume.

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Not so much anymore.

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We do still see it around holidays, right?

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So everyone goes out and gets their,
streaming player of choice for Christmas.

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They plug it in, a couple days
after Christmas, and we see, a.

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Spike in volume of folks having,
wifi issues, setup issues, whatever

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that, looks like in these sort of
one to two weeks after Christmas on

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there.

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Dave Hoekstra: All right, so sorry
for digging too deep into the

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process of it, it's fascinating to
me cuz you know where, what's really

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interesting, we very rarely get contact
centers that are like rock stars.

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Most of the time it's it's an insurance
contact center or a water utilities

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company or something like that.

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And these stories are
particularly fascinating.

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One of my favorites is, one of the
cable companies we work with and

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their story was how before all of the
big boxing fights their volume just.

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A hundred x and they
have to deal with that.

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And so those are great
stories that come across.

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All right, so that was point number one.

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What was point number two that
you were going for earlier?

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Trent Ryan: Point number two was, and
this was really new to me, coming from

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a very US perspective is just tfn.

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So toll-free numbers are not prevalent
in every market in the world.

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Okay.

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We think of us 1 801 8 8.

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Just standard practice.

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But in a lot of, emerging markets or
just different markets, the expectations

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of customers are very different.

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Maybe their, telephony providers
actually charged them, really high

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fees to call it one 800 number.

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So one of the things that we
did is we actually implemented.

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VoIP and app calling directly in the app.

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Ah-huh.

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And that was, many years ago.

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I think we were, very early on that, I
know it's somewhat more commonplace today.

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But that was, a real new staffing
challenge for us in terms of, do these

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contacts have a different a h t right?

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Do we need, different sort of measures
in place if, the kid gets a hold of

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the phone by mistake and accidentally
hits the, talk to a human button.

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Those were all sort of new challenges for
us to figure out when we implemented that.

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And I don't think it's something you
would implement in, a us, dominated

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customer service experience.

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But when you start going global, it's one
of the things you have to think about.

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Dave Hoekstra: That's actually honestly
fascinating because I don't think a

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lot of people think about the mechanics
of contacting someone by the phone.

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It used to be just purely
phone and now we have options.

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Did you guys use a particular
technology or did you use

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your own technology for that?

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In-app?

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Calling.

00:13:50.295 --> 00:13:51.815
Calling.

00:13:52.035 --> 00:13:54.735
Trent Ryan: I am not close enough
to tell you with a hundred percent

00:13:54.735 --> 00:13:56.655
certainty that was built out.

00:13:56.655 --> 00:14:00.805
Very early in my tenure here at Netflix.

00:14:00.805 --> 00:14:05.324
Traditionally though, we do use
a lot of our own, Technology when

00:14:05.324 --> 00:14:09.435
it comes to building out, like the
agent experience and our sort of

00:14:09.435 --> 00:14:11.324
contact center platforms that we use.

00:14:11.535 --> 00:14:11.925
Okay.

00:14:11.925 --> 00:14:18.615
Dave Hoekstra: And so example would
that be the, delivery mechanism of their

00:14:18.620 --> 00:14:20.355
knowledge base, that kind of stuff?

00:14:20.355 --> 00:14:22.186
Is that the kind of thing
you're talking about?

00:14:22.675 --> 00:14:23.205
Yeah, it's

00:14:23.205 --> 00:14:24.615
Trent Ryan: evolved over the years.

00:14:24.615 --> 00:14:28.275
But so the crm a c D.

00:14:28.954 --> 00:14:32.765
Knowledge base is an example where that's
currently in-house and we've experimented

00:14:32.765 --> 00:14:34.954
with other options over the years, right?

00:14:34.954 --> 00:14:37.175
Slightly outside of the
workforce management realm.

00:14:37.704 --> 00:14:40.775
But workforce management
actually was one of the few.

00:14:40.834 --> 00:14:44.584
It was the first piece of like third
party technology that we implemented

00:14:44.584 --> 00:14:47.535
in the contact center and we took
a look at building it ourselves.

00:14:47.885 --> 00:14:48.214
Actually.

00:14:48.214 --> 00:14:52.805
We came up with sort of a list of
base level requirements and the.

00:14:53.355 --> 00:14:57.165
Sheer complexity of what would
have to be built in order to make

00:14:57.165 --> 00:15:01.240
that successful was just not, the
juice wasn't worth the squeeze.

00:15:01.240 --> 00:15:03.375
We looked at it and said, we
can't really add anything.

00:15:04.140 --> 00:15:07.920
New to this space that
other folks have not done.

00:15:07.920 --> 00:15:12.180
And that's how we ended up, using third
party tools in workforce management.

00:15:12.185 --> 00:15:16.260
And I think we're, on a bit of a journey
as many companies are with implementing

00:15:16.265 --> 00:15:20.745
more and more third party tools where
it makes sense into our infrastructure.

00:15:21.285 --> 00:15:21.485
Dave Hoekstra: Yeah.

00:15:21.485 --> 00:15:22.740
The build versus buy.

00:15:23.435 --> 00:15:24.035
Conundrum.

00:15:24.035 --> 00:15:30.035
It has always we at Collabreo see it
a lot with organizations that are out

00:15:30.035 --> 00:15:33.545
there oh, I, I could build this in Excel.

00:15:33.545 --> 00:15:38.595
And generally there are certain things
that you absolutely could build from

00:15:38.625 --> 00:15:40.055
database tables and things like that.

00:15:40.115 --> 00:15:45.115
And like you said, the hard part is
getting the formulations just right and

00:15:45.125 --> 00:15:47.415
it takes a long time to get those right.

00:15:47.415 --> 00:15:50.435
And we often see a lot of those
organizations do come back

00:15:50.435 --> 00:15:52.235
to us and say, yeah, that.

00:15:52.270 --> 00:15:53.560
That wasn't the best idea.

00:15:53.560 --> 00:15:54.930
Let's talk again.

00:15:55.000 --> 00:15:58.940
And that's what's, that's what's fun
about the journey to enable a lot

00:15:58.960 --> 00:16:01.000
of these organizations to do it now.

00:16:01.870 --> 00:16:06.030
So let's talk a little bit about the W f
M process that you guys go through right.

00:16:06.280 --> 00:16:10.430
From early on in the forecasting
and the different departments.

00:16:10.720 --> 00:16:15.640
Kinda walk me through the structure and
the setup of how Netflix approaches,

00:16:15.699 --> 00:16:20.680
let's start with forecasting and then move
through the different phases of workforce

00:16:20.680 --> 00:16:21.160
Trent Ryan: management.

00:16:21.885 --> 00:16:22.785
Yeah, absolutely.

00:16:22.785 --> 00:16:25.275
And we can maybe talk about
this as we go as well.

00:16:25.275 --> 00:16:29.175
I always joke in our org that
my mission is to get rid of

00:16:29.175 --> 00:16:30.735
Excel files and Google sheets.

00:16:30.735 --> 00:16:32.635
I just, they're so inefficient.

00:16:32.635 --> 00:16:36.105
They serve a place, but anything
that we're generating this Excel

00:16:36.105 --> 00:16:38.444
file every week or every month.

00:16:38.444 --> 00:16:39.194
My goal.

00:16:39.425 --> 00:16:41.615
Is to have, Excel file zero, right?

00:16:41.615 --> 00:16:43.385
No Excel files at the end of the day.

00:16:43.685 --> 00:16:46.385
And it's a bit of a joke, right?

00:16:46.445 --> 00:16:47.025
But be careful

00:16:47.055 --> 00:16:47.665
that hits

00:16:48.035 --> 00:16:50.015
Dave Hoekstra: the heart of some
of the people that are listening.

00:16:50.015 --> 00:16:50.405
I'm sure.

00:16:50.405 --> 00:16:50.675
Trent Ryan: I know.

00:16:50.675 --> 00:16:52.295
It's so powerful, right?

00:16:52.295 --> 00:16:55.565
But if there's an Excel file that
requires, 30 minutes for you to put

00:16:55.565 --> 00:16:59.765
together and it's the same 15 steps
every time, why aren't we automating

00:16:59.765 --> 00:17:03.575
that and just generating it automatically
and presenting it, to the user, right?

00:17:03.635 --> 00:17:06.965
But anyway, to answer your actual
question, and we can talk through

00:17:06.965 --> 00:17:08.194
some of these Excel files, we've.

00:17:08.200 --> 00:17:09.865
Maybe gotten rid of over the years.

00:17:10.435 --> 00:17:15.010
So in the workforce management work, we
have, essentially three main functions.

00:17:15.280 --> 00:17:20.020
We have a capacity planning organization,
a scheduling organization, and then an

00:17:20.020 --> 00:17:22.200
intraday sort of real-time organization.

00:17:23.145 --> 00:17:25.095
And those folks are all
regionalized as well.

00:17:25.635 --> 00:17:30.255
Something that is unique is we
actually do not do our forecasts.

00:17:30.385 --> 00:17:31.905
On the workforce management side.

00:17:31.905 --> 00:17:35.535
We do the short-term forecast,
but we get past the long-term

00:17:35.535 --> 00:17:37.710
forecast from our finance org.

00:17:37.710 --> 00:17:41.345
Who are, for a multitude of reasons,
just better set up organizationally

00:17:41.365 --> 00:17:43.635
to generate a better forecast.

00:17:44.565 --> 00:17:48.615
We take that, the capacity planners
take that forecast and generate the

00:17:48.615 --> 00:17:50.535
long range staffing requirements.

00:17:52.045 --> 00:17:52.335
Those.

00:17:52.335 --> 00:17:56.835
Then, going through the chain of workforce
management, they're doing the long range

00:17:56.835 --> 00:18:00.004
hiring plans, long range, staffing plans.

00:18:00.690 --> 00:18:05.250
Factoring in things like call center
shrinkage, FTE definitions, which vary

00:18:05.250 --> 00:18:07.140
dramatically from country to country.

00:18:07.440 --> 00:18:09.205
They pass that over to the schedulers.

00:18:09.205 --> 00:18:13.350
The schedulers are responsible as the
name would imply for doing the actual

00:18:13.355 --> 00:18:18.160
scheduling, but also, giving that feedback
loop to the capacity planners, right?

00:18:18.430 --> 00:18:21.450
What is my schedule inflexibility, right?

00:18:22.370 --> 00:18:24.120
Because of, labor law, AZ.

00:18:24.735 --> 00:18:29.475
In this market, we're actually gonna
have, a 20% or a 10% or a 15%, right?

00:18:29.475 --> 00:18:33.524
We've seen these vary dramatically by
hours of operation as well as labor

00:18:33.524 --> 00:18:36.794
laws and then, very traditional as well.

00:18:36.794 --> 00:18:40.935
The intraday folks are there to really
execute the plan, what's happening

00:18:40.935 --> 00:18:43.715
today, tomorrow, this week, and
really drive the performance that

00:18:43.995 --> 00:18:45.435
we're targeting for the business.

00:18:46.095 --> 00:18:50.534
Dave Hoekstra: So you mentioned,
externally from the WFM tool

00:18:50.635 --> 00:18:52.245
that you build the Ferguson.

00:18:52.575 --> 00:18:53.655
It's funny because.

00:18:54.135 --> 00:18:55.395
We see that a lot.

00:18:56.014 --> 00:18:59.355
We see that in a lot of organizations
and I think it also shocks a lot

00:18:59.355 --> 00:19:03.675
of organizations like, what do you,
why would you have this tool and

00:19:03.675 --> 00:19:05.054
not have it do the work for you?

00:19:05.115 --> 00:19:09.405
And I think a lot of it is because there
are so many external factors that go

00:19:09.405 --> 00:19:11.739
into a larger organization's forecast.

00:19:12.100 --> 00:19:15.705
What are some of those forecasts you
mentioned like potential show popularity.

00:19:15.705 --> 00:19:18.585
What are some of the other
key drivers of a forecast?

00:19:19.785 --> 00:19:20.755
Trent Ryan: Contact rate.

00:19:20.995 --> 00:19:25.695
So we know like customers at different 10
years and their Netflix viewing experience

00:19:25.695 --> 00:19:27.765
will contact us at different rates.

00:19:29.125 --> 00:19:34.215
Big ones too that are, we talk a lot
about the contact volume forecast, right?

00:19:34.215 --> 00:19:38.740
That's what everyone drives to, but we
never talk about the a t forecast, right?

00:19:39.090 --> 00:19:42.795
And so we actually in some cases
will, not in all, but in some cases

00:19:42.795 --> 00:19:46.575
we'll forecast different ts for
different contact drivers, right?

00:19:46.575 --> 00:19:51.935
And so we think there's a contact
volume forecast of, A thousand calls of,

00:19:52.200 --> 00:19:56.100
this contact driver, that's actually a
particularly complex call for our agents.

00:19:56.340 --> 00:19:59.400
We know we need to increase the
overall a h t forecast, which can

00:19:59.400 --> 00:20:04.250
drive the requirements just as much
as, contact volume can as well.

00:20:04.400 --> 00:20:04.730
Do

00:20:05.300 --> 00:20:12.015
Dave Hoekstra: you know which streaming
devices cause more problems with your your

00:20:12.635 --> 00:20:13.410
Trent Ryan: customer base?

00:20:14.145 --> 00:20:15.975
That is a fantastic question.

00:20:15.975 --> 00:20:20.230
So one of the things at Netflix is we have
a lot of data, so Somewhat I'm sure does.

00:20:20.710 --> 00:20:24.105
It's not something we've looked
at in the CS space though, because

00:20:24.105 --> 00:20:25.885
it's not very actionable for us.

00:20:26.175 --> 00:20:27.585
From a CS perspective.

00:20:28.004 --> 00:20:28.425
Dave Hoekstra: Okay.

00:20:28.425 --> 00:20:29.485
That was just interesting.

00:20:29.595 --> 00:20:33.254
Could you go to Roku and
say, Hey, how many Rokus?

00:20:33.254 --> 00:20:35.445
You said, oh no, get
ready for all the calls.

00:20:35.445 --> 00:20:39.074
But I dunno this is just where
my brain goes from time to time.

00:20:39.345 --> 00:20:41.355
So you've got a lot of handoffs.

00:20:41.730 --> 00:20:42.680
In the, in this process.

00:20:43.230 --> 00:20:48.880
So are there any real roadblocks that
you've run into or any streamlining

00:20:48.880 --> 00:20:51.840
opportunities that you've landed
on that could really help another

00:20:51.840 --> 00:20:52.590
Trent Ryan: organization?

00:20:53.280 --> 00:20:57.810
One of the things that we used to do so
I don't know the exact number off the top

00:20:57.810 --> 00:21:02.925
of my head, but from a capacity planning
standpoint, we do that externally.

00:21:02.940 --> 00:21:07.750
And we used to do it in, spreadsheets.

00:21:07.750 --> 00:21:11.850
We had It's probably some 50
some odd capacity plans, right?

00:21:11.850 --> 00:21:13.500
That we're individually staffing to.

00:21:14.445 --> 00:21:18.705
We used to every single month get
the, for the forecast from finance,

00:21:18.915 --> 00:21:23.355
load it into a spreadsheet staff to
that, and then provide those headcount

00:21:23.360 --> 00:21:25.540
numbers back to finance, right?

00:21:26.110 --> 00:21:29.685
For the financial forecast, and
then load them into, Calabrio

00:21:29.685 --> 00:21:30.625
for the schedule generation.

00:21:31.505 --> 00:21:36.575
And so we've been able to automate that
entire life cycle of the capacity plan.

00:21:36.915 --> 00:21:41.685
And so rather than, 50 plus Excel
files having to be sent, three, four

00:21:41.705 --> 00:21:45.065
times throughout the whole process,
that just happens automatically.

00:21:45.455 --> 00:21:49.055
And then one of the things my
team has been able to do as a

00:21:49.060 --> 00:21:51.665
result of that is really provide.

00:21:52.425 --> 00:21:56.655
Dashboards to anyone in the business
who wants to view, Hey, what does our

00:21:56.655 --> 00:21:58.455
customer service staffing look like?

00:21:58.455 --> 00:22:02.175
Projected, service levels look
like for a line of business,

00:22:02.175 --> 00:22:06.345
1, 2, 3, 4 in the organization.

00:22:06.405 --> 00:22:06.675
Right?

00:22:06.680 --> 00:22:11.245
And that's something that's very unique to
Netflix is it's such a culture of openness

00:22:12.105 --> 00:22:16.895
that anyone in the organization can come
in and say, Hey, why did I have to wait,

00:22:16.895 --> 00:22:18.315
two minutes for my call to be answered?

00:22:18.315 --> 00:22:21.405
And they could pull up, in theory,
the customer service staffing for

00:22:21.405 --> 00:22:25.795
that week, and they might come ask us
and say, Hey I noticed, you all have,

00:22:25.845 --> 00:22:27.315
a one minute wait, two minute wait.

00:22:27.315 --> 00:22:28.315
What's going on there?

00:22:28.685 --> 00:22:32.805
And so we're able to provide that
not only to CS members, but also just

00:22:32.805 --> 00:22:36.285
anyone in the business who needs to
see what's happening with CS staffing.

00:22:36.945 --> 00:22:37.705
That's pretty cool.

00:22:38.265 --> 00:22:40.155
Dave Hoekstra: Automation is
always something that everybody

00:22:40.155 --> 00:22:42.255
is, should be striving for.

00:22:42.665 --> 00:22:47.015
And it's great to see that you've
taken these steps to reduce that

00:22:47.015 --> 00:22:49.915
complexity and make it so much smoother.

00:22:50.615 --> 00:22:55.925
Do does, do any of your, when you guys
would go out and try to identify a third

00:22:55.925 --> 00:23:01.105
party solution do any of those, did any of
those solutions really stand out for you?

00:23:01.445 --> 00:23:04.415
I noticed you said you at some
point, you, I think you guys used

00:23:04.415 --> 00:23:07.345
Twilio Flex as a primary driver.

00:23:09.560 --> 00:23:12.909
Any other types of technology out
there that really stand out for

00:23:12.909 --> 00:23:15.410
you as drivers to your success?

00:23:16.340 --> 00:23:16.580
Trent Ryan: Yeah.

00:23:16.610 --> 00:23:19.070
Twilio's is used on the teleph.

00:23:19.100 --> 00:23:20.330
I'm not an engineer.

00:23:20.660 --> 00:23:22.650
It's used on the telephony delivery side.

00:23:22.760 --> 00:23:26.190
And it's been used quite heavily
within our internal tools.

00:23:27.920 --> 00:23:31.040
In terms of other things, when we
looked for workforce management

00:23:31.040 --> 00:23:36.800
particularly we really wanted something
that was going to be extensible.

00:23:37.425 --> 00:23:40.195
And scalable.

00:23:40.195 --> 00:23:45.195
And for example, because we build
our own, a c d we have to actually

00:23:45.200 --> 00:23:46.905
go out and build that integration.

00:23:47.264 --> 00:23:48.225
Ourselves, right?

00:23:48.225 --> 00:23:48.314
Yes.

00:23:48.314 --> 00:23:53.534
So Netflix builds the integration between
our a C D platform and the collab RT api.

00:23:53.534 --> 00:23:57.855
And while it may not have been important
for many folks in the business, because

00:23:57.855 --> 00:24:01.935
I'm plugging off the shelf, a ac d into
off the shelf workforce management, for us

00:24:01.939 --> 00:24:10.230
that was actually quite critical is that
the, APIs be easily, There to integrate.

00:24:10.260 --> 00:24:10.560
Yeah.

00:24:10.620 --> 00:24:13.800
On the flip side though, probably
more important for most people

00:24:14.070 --> 00:24:18.030
is what does the data warehouse
look like that we can tap into?

00:24:18.399 --> 00:24:23.729
Because, to the earlier point, workforce
management is great at reporting.

00:24:24.179 --> 00:24:30.720
We can go into workforce management,
see, Skill level, performance

00:24:30.720 --> 00:24:32.380
forecast, all that stuff.

00:24:32.400 --> 00:24:35.640
But it's all in the workforce
management box, and not everyone in the

00:24:35.640 --> 00:24:39.660
organization is going to, wanna log into
the workforce management application.

00:24:39.870 --> 00:24:42.120
Sometimes you need to be able
to push that data to them.

00:24:42.240 --> 00:24:42.840
I find that

00:24:42.840 --> 00:24:43.111
Dave Hoekstra: hard to.

00:24:44.205 --> 00:24:45.315
I find that hard to believe.

00:24:45.615 --> 00:24:47.635
Everyone wants a piece of W F M.

00:24:47.675 --> 00:24:51.945
Trent Ryan: I've made so many logins,
Dave, for folks, and I say, look,

00:24:51.945 --> 00:24:53.475
you can just do this yourself.

00:24:53.475 --> 00:24:58.425
And they say, no, I want my, Tableau
dashboard, or I want my PDF emailed to me.

00:24:58.425 --> 00:25:01.905
So I, we do always have a joke about
that, where, it is there if you want

00:25:01.909 --> 00:25:05.985
to go look for it, folks are, set in
their ways in terms of how they want.

00:25:06.314 --> 00:25:07.905
The data to be presented to them.

00:25:08.625 --> 00:25:13.395
Dave Hoekstra: So if I were to ask you,
so now you spent you spent a week at s w

00:25:13.395 --> 00:25:18.024
PPP in Nashville, which was, get to meet
a lot of your peers and a lot of people.

00:25:18.024 --> 00:25:22.034
If I were to ask you, what's
one thing that Netflix does

00:25:22.034 --> 00:25:24.646
significantly better than other
contact centers that you've run into?

00:25:24.650 --> 00:25:28.084
And maybe one thing that, maybe there's
some room for improvement there.

00:25:28.294 --> 00:25:29.264
What would you say?

00:25:30.854 --> 00:25:32.284
Trent Ryan: Yeah, absolutely.

00:25:32.605 --> 00:25:34.875
I think I was really struck by.

00:25:35.669 --> 00:25:39.570
Just in terms of the peers that you
know, I met who were there, just how on

00:25:39.570 --> 00:25:44.729
top of it all of these organizations are
right in terms of the sophistication of.

00:25:45.749 --> 00:25:48.560
Everyone's really there when it
comes to workforce management now

00:25:48.889 --> 00:25:50.649
or is on the path to getting there.

00:25:50.909 --> 00:25:53.320
And so that was really impressive to see.

00:25:53.919 --> 00:25:54.289
Dave Hoekstra: Yeah.

00:25:54.289 --> 00:25:57.240
You don't run into a lot of
people that go, gosh, what?

00:25:57.300 --> 00:25:59.040
What do you mean by shrinkage?

00:25:59.040 --> 00:26:04.235
What do it's man we had people coming up
to ask and ask us, how do I do interval,

00:26:04.235 --> 00:26:08.285
interval level shrinkage on a skill-based
team when I have multi-site applications?

00:26:08.285 --> 00:26:13.055
And it's wow, these are not things that I
necessarily had to tackle back in the day.

00:26:13.055 --> 00:26:16.625
And it's really, yeah the level
of complexity, but also the

00:26:16.625 --> 00:26:20.075
level of knowledge is astounding
these days that's out there.

00:26:20.095 --> 00:26:20.295
Yeah.

00:26:20.300 --> 00:26:20.705
So

00:26:20.795 --> 00:26:21.125
Trent Ryan: great.

00:26:21.125 --> 00:26:21.935
Great example.

00:26:22.775 --> 00:26:23.195
Absolutely.

00:26:23.345 --> 00:26:26.675
Something that a lot of folks are
just seem to really have nailed

00:26:26.675 --> 00:26:28.335
down and something that I think.

00:26:28.935 --> 00:26:32.775
We can always improve on is
just really clear communication

00:26:32.775 --> 00:26:34.155
within the team, right?

00:26:34.155 --> 00:26:39.105
In terms of we have, multiple team
members in multiple continents.

00:26:39.105 --> 00:26:40.845
In multiple countries, right?

00:26:40.905 --> 00:26:45.535
And just trying to be really thoughtful
about how do we work asynchronously.

00:26:45.785 --> 00:26:47.415
Not everything needs to be a meeting.

00:26:47.455 --> 00:26:50.790
And if everything needs to be a
meeting, Someone's always gonna

00:26:50.790 --> 00:26:54.720
have a really bad, time zone
meeting at 1:00 AM or 2:00 AM Right?

00:26:55.080 --> 00:26:59.010
And so that was an interesting one that
I saw a couple folks really have great

00:26:59.010 --> 00:27:03.760
ideas on how do we work effectively,
asynchronously, maybe not, specific to

00:27:03.780 --> 00:27:07.290
workforce management, but that was one
takeaway from the conference that I had.

00:27:07.980 --> 00:27:08.159
All

00:27:08.159 --> 00:27:08.429
Dave Hoekstra: right.

00:27:08.429 --> 00:27:15.254
So the final question I would have for
you is, you we talk to a lot of people

00:27:15.254 --> 00:27:19.695
on the podcast that have really achieved
the level of success that a lot of

00:27:19.695 --> 00:27:21.635
other people have been shooting for.

00:27:22.155 --> 00:27:27.574
You included, what are some things that
you might say, maybe one or two tips that

00:27:27.574 --> 00:27:31.795
you might give to either an organization
or individual who's maybe a little earlier

00:27:31.855 --> 00:27:36.024
in their journey about how you might have
reached reached the level you were at?

00:27:37.405 --> 00:27:37.824
Trent Ryan: Yeah.

00:27:38.004 --> 00:27:39.885
I appreciate you saying that.

00:27:39.885 --> 00:27:42.014
It's very kind and generous of you.

00:27:42.014 --> 00:27:44.925
I'm not sure if I entirely agree with
the premise of the question, but I'll

00:27:44.925 --> 00:27:46.615
go ahead and answer it for you anyway.

00:27:47.065 --> 00:27:51.805
I would say just be
curious constantly, right?

00:27:52.095 --> 00:27:52.305
Yeah.

00:27:52.335 --> 00:27:54.364
There are so many resources out there.

00:27:54.695 --> 00:27:58.455
When I learned workforce management,
I learned by hitting F1 and going

00:27:58.455 --> 00:28:01.425
into the help file and just reading
the whole thing front to back, right?

00:28:01.425 --> 00:28:03.685
Not literally, Pretty muchly.

00:28:03.750 --> 00:28:04.410
Almost literally.

00:28:04.440 --> 00:28:04.620
Yep.

00:28:05.020 --> 00:28:05.320
Yeah.

00:28:05.320 --> 00:28:07.080
And there's so many good resources.

00:28:07.080 --> 00:28:12.930
That was one that was available now, but
now there's, LinkedIn groups, community

00:28:12.930 --> 00:28:17.400
groups that are available and folks who
are willing to help you just because

00:28:17.400 --> 00:28:19.460
they're giant nerds on the topic.

00:28:19.460 --> 00:28:22.410
And you'll see me in some of those
groups sometimes chatting with folks,

00:28:22.800 --> 00:28:23.910
what's the best way to do this?

00:28:23.910 --> 00:28:26.790
Or what's the best way to do
this on both sides, right?

00:28:26.790 --> 00:28:31.170
And it's a really collaborative
environment and, be curious, ask for help.

00:28:31.814 --> 00:28:33.584
And you know you'll get there for

00:28:33.584 --> 00:28:33.945
Dave Hoekstra: sure.

00:28:34.274 --> 00:28:34.635
I.

00:28:35.054 --> 00:28:36.379
Completely agree.

00:28:36.540 --> 00:28:41.534
And I actually, most of my fellow
collaborators that I work with are

00:28:41.534 --> 00:28:46.784
probably sick of hearing me say that
if there's a singular trait that

00:28:46.784 --> 00:28:50.865
leads to success, especially in what
we do for a living, it's curiosity.

00:28:50.865 --> 00:28:52.914
It's why is that the way it is?

00:28:53.185 --> 00:28:57.405
And, you get out your shovel and you
just attack and keep going until.

00:28:57.650 --> 00:29:00.690
Until you're until you hit
rock bottom and then you gotta

00:29:00.740 --> 00:29:01.670
crawl your way out of the hole.

00:29:01.670 --> 00:29:04.910
You dug yourself, but, and usually
that means more work, right?

00:29:04.910 --> 00:29:07.640
When you discover that you have
to do something, you're also like,

00:29:07.640 --> 00:29:09.290
now I have to do it forever instead

00:29:09.295 --> 00:29:10.070
Trent Ryan: of going forward.

00:29:10.784 --> 00:29:14.955
There's nothing worse than finding out
something's been, miscalibrated on a model

00:29:14.955 --> 00:29:18.165
and being the one to point it out because
it means now it's on you to fix it.

00:29:18.165 --> 00:29:18.605
Yeah.

00:29:19.065 --> 00:29:19.514
It's the,

00:29:19.725 --> 00:29:20.685
Dave Hoekstra: The age old boy.

00:29:20.685 --> 00:29:22.034
I shouldn't have raised my hand.

00:29:22.034 --> 00:29:25.305
If I'd have just kept my hand down,
I'd be, I have so much more free time.

00:29:26.155 --> 00:29:26.825
Absolutely.

00:29:27.025 --> 00:29:27.365
Yes.

00:29:27.695 --> 00:29:28.375
Okay.

00:29:29.035 --> 00:29:33.169
Trent, I have to say, first of all,
Congratulations on the nomination.

00:29:33.530 --> 00:29:38.499
We know at this point that you
didn't actually win the the award,

00:29:38.580 --> 00:29:44.159
but being nominated, you you, you
might not even made it that far.

00:29:44.165 --> 00:29:48.449
So being nominated is a pretty great
honor and, for an organization like

00:29:48.449 --> 00:29:52.439
S W Ppp, to recognize the work that
you're doing, I think is fantastic

00:29:52.445 --> 00:29:56.070
and it really shows the dedication and
professionalism that you've put forth.

00:29:56.310 --> 00:29:58.029
So congratulations on that.

00:29:58.819 --> 00:30:04.060
Second of all, Huge thank you for joining
us on the podcast and letting people

00:30:04.060 --> 00:30:10.460
know, the Netflix name as is pretty
synonymous with success that's out there.

00:30:10.460 --> 00:30:12.720
And so we're glad that you hear.

00:30:13.080 --> 00:30:17.850
One of the things that I always like to
do is give, our guests the last word.

00:30:17.855 --> 00:30:22.180
So if I said to you, Hey, you've got a,
you've got a soapbox here or a podium

00:30:22.180 --> 00:30:26.919
to say out to anyone that might be
listening, what might you want to provide?

00:30:28.110 --> 00:30:30.330
Trent Ryan: I think I, I'm
gonna just anchor back on that.

00:30:30.330 --> 00:30:31.710
Be curious, right.

00:30:31.710 --> 00:30:36.055
I think that is the number one lesson
I've learned in my career is that,

00:30:36.705 --> 00:30:39.480
while it's sometimes scary, it's
okay to raise your hand and say,

00:30:39.480 --> 00:30:40.860
Hey, why is this set up this way?

00:30:40.860 --> 00:30:42.900
Or Why are we doing things this way?

00:30:43.300 --> 00:30:46.080
And then that is going to dovetail into.

00:30:47.595 --> 00:30:52.335
Conversations and change and things
you're just gonna have to figure out.

00:30:52.335 --> 00:30:53.925
But it's gonna be a fun journey along the

00:30:53.925 --> 00:30:58.275
Dave Hoekstra: way and know that you
gotta back up your curiosity with data.

00:30:58.455 --> 00:31:00.675
You can't just say, Hey, this feels wrong.

00:31:00.675 --> 00:31:04.725
And then, run out like the Skeletor
meme where it just runs out of the

00:31:04.725 --> 00:31:05.235
Trent Ryan: room, right?

00:31:05.235 --> 00:31:07.815
We absolutely, you can
say, Hey, this feels wrong.

00:31:07.845 --> 00:31:10.975
Give me a day and I'll, get some data
and we can look at this together.

00:31:11.345 --> 00:31:13.730
But you can't just say,
Hey, that seems weird.

00:31:13.730 --> 00:31:14.660
And then go about your day.

00:31:14.660 --> 00:31:16.940
You didn't solve anything
by doing that, right?

00:31:16.940 --> 00:31:17.710
Absolutely.

00:31:18.080 --> 00:31:18.630
Trent, it's

00:31:18.649 --> 00:31:21.610
Dave Hoekstra: been an absolute
honor and a privilege to spend

00:31:21.610 --> 00:31:22.970
some time chatting with you here.

00:31:23.240 --> 00:31:26.820
And I think we're, a lot of people
are going to be gr very excited

00:31:26.840 --> 00:31:29.090
to hear what we have to say here.

00:31:29.330 --> 00:31:32.690
So first for me, thank you
really appreciate the time.

00:31:33.680 --> 00:31:37.220
And second of all, thank you as always
to all of our listeners for you guys

00:31:37.220 --> 00:31:38.850
to give us some time of your day.

00:31:39.180 --> 00:31:40.705
It makes me super happy.

00:31:41.155 --> 00:31:45.780
And we are always looking for
the next great Collabreo podcast.

00:31:45.780 --> 00:31:50.070
So if you are listening and you'd like to
be featured on the podcast, let us know.

00:31:50.070 --> 00:31:54.570
Just go send an email to
marketing@collabreo.com and say,

00:31:54.570 --> 00:31:55.680
I want to be on Dave Podcast.

00:31:56.310 --> 00:32:00.520
We can certainly take steps to make
that happen, but I appreciate it.

00:32:00.810 --> 00:32:01.800
We all appreciate it.

00:32:02.070 --> 00:32:04.830
And most importantly, Trent,
thank you so much for joining us.

00:32:05.460 --> 00:32:06.450
Trent Ryan: My name's Dave.

00:32:06.450 --> 00:32:06.659
Thank you.

00:32:06.720 --> 00:32:06.960
Oh,

00:32:06.960 --> 00:32:07.620
Dave Hoekstra: absolutely.

00:32:07.620 --> 00:32:10.560
My name's Dave Stra product
evangelist here at Collabreo.

00:32:10.560 --> 00:32:13.980
So thank you to everyone out there,
and we'll see you on the next episode

00:32:13.980 --> 00:32:15.630
of Working Smarter from Collabreo.

00:32:15.660 --> 00:32:15.900
Thanks

00:32:15.905 --> 00:32:16.290
Trent Ryan: everybody.

00:32:16.290 --> 00:32:16.890
Have a great day.