Ecommerce Marketing School

More emails = more sales. Which is why Jake Abrams, Founder of Odyssey, focuses on list growth religiously as he helps DTC brands scale from $1M to $10M and beyond. So when he saw one brand’s email capture rate plummet from 2.5% to well below 1% and cost per email more than double from $40 to $100 after switching platforms, he knew something was up. Get the full story and find out why it’s so important to know which metrics to track at a daily level.

Show Notes

Ecommerce Marketing School is sponsored by soona and #paid.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.