{ "version": "1.0.0", "segments": [ { "speaker": "Helen", "startTime": "0.0", "endTime": "33.3", "body": "What does a real mindset shift look like in content creation? Welcome to the Muthership Creator Strategy. That is the topic for today because when I came out of the retreat expecting the reviews to be a certain type of content, thought that people were gonna talk about the things they learned and the editing skills and the confidence they gained in creating. But something very unexpected happened for me. And I'm gonna play an audio from a video right now that's gonna explain it for you probably better than I can." }, { "speaker": "Speaker 1", "startTime": "33.54", "endTime": "36.9", "body": "So hold on and let's just listen to Carrie. Thank you, Carrie." }, { "speaker": "Kerri", "startTime": "36.9", "endTime": "58.829998", "body": "I went to New York thinking that I needed to learn how to create content. But what I came home realizing was that I didn't need to become someone else. I just needed to trust what was already inside of me. I have always had loads of ideas, lots of them. But sometimes we just get so caught up in what everyone else is doing that we really forget to tap into our very own creativity." }, { "speaker": "Speaker 2", "startTime": "59.55", "endTime": "75.935", "body": "When I was surrounded by people who encouraged me and challenged me and they helped give me room to create, this helped me really see things differently. I didn't come home wanting to be a better copier. I came home ready to be a better creator." }, { "speaker": "Speaker 1", "startTime": "77.055", "endTime": "107.585", "body": "Listen, I have to stop there because you can see what happened with Carrie and with many of the other creators who attended the retreat. It was a mindset shift that happened. It wasn't a magical editing skill that I taught them, which I did teach a lot of little editing tips. But it was more about the big picture, the different way to approach it, a different outlook on how to make the content. And that woke me up to the fact that I do wanna talk about it more in the studio as a broad overarching topic." }, { "speaker": "Speaker 1", "startTime": "107.91", "endTime": "133.215", "body": "So I'm gonna cover that the month of November. We're gonna break it down on kind of how we did it at the retreat, but, obviously, an in person experience is more valuable because you're getting that condensed, that condensed learning as well as experiencing it. And I do think experiencing it in a group setting makes a real difference. But I'm gonna try really hard to bring that to the studio meetings for the month of November. That is my goal." }, { "speaker": "Speaker 1", "startTime": "133.51001", "endTime": "145.51001", "body": "I think that most creators are not stuck necessarily because of editing tactics. I know that a few are. I know that some of us think we're not good enough editors. We could be better at editing. That's gonna make the content better." }, { "speaker": "Speaker 1", "startTime": "145.85501", "endTime": "176.885", "body": "But honestly, what I have learned through the years is sometimes the most unedited content does better than the stuff that we curate so carefully. So we're gonna try and work on the mind this month coming. So the couple of things that I wanna talk about is what it looks like for a creator who is very stressed about what they're hearing from other gurus. For example, don't post outside your niche because that's gonna confuse the algorithm. And let me be the one to tell you something." }, { "speaker": "Speaker 1", "startTime": "177.045", "endTime": "186.965", "body": "The algorithm is not... Is very smart. Probably smarter than most of us. Right? It is built for getting you in front of the right people." }, { "speaker": "Speaker 1", "startTime": "186.965", "endTime": "202.37", "body": "Now let me just I'll I'll even go as far as to say, when I was traveling last week and I moved from... I moved from Italy to France, my feed moved. My videos on my for you page were changing. I was getting Italy content when I was in in Italy. I was getting France content when I was in France." }, { "speaker": "Speaker 1", "startTime": "202.945", "endTime": "234.085", "body": "I... The algorithm is so much smarter. Obviously, there's location services attached to that kind of thing. But still, even with my own content when I'm posting, that freaking algorithm, no matter how much off topic content I put out, Vacation, boom boom boom. That did not confuse the algorithm because when I put a tutorial out that I had recorded ahead, I batch created and I had tutorials so that every four videos or so, like I usually do, I make sure a a tutorial goes into the rotation." }, { "speaker": "Speaker 1", "startTime": "234.085", "endTime": "267.485", "body": "That's part of my strategy. So after I'd post a little travel clip, a little fun thing, a little dance thing, whatever, transition, fun from city to city, I would make sure to post a a tutorial. And every single time, the algorithm knew the tutorial's there, that's her content, and that's the one that got the views. So it didn't confuse... It wasn't confused by me posting something that I enjoyed making, dancing with, you know, dancing along the streets of of of Italy or filming in front of a waterfall or sharing something that happened or..." }, { "speaker": "Speaker 1", "startTime": "267.725", "endTime": "287.73", "body": "Listen. My point is that the algorithm doesn't care if you post in between videos. It's not gonna punish you for posting other content. It is still gonna favor the content that your audience wants because that's the nature of the beast. My audience followed me for learning how to do content." }, { "speaker": "Speaker 1", "startTime": "288.16498", "endTime": "326.315", "body": "And so when I post something that teaches them something about whether it's TikTok or editing or how to do a lip sync or how to reply to a comment, it's always gonna do better no matter how many videos I post in between of other stuff. So doing that consistently has been a win for me, and it didn't confuse the algorithm all those years. The algorithm still knew when I posted a tutorial, that's what my audience wants, and that's the videos that got pushed out. So you see, what I'm saying is I kept the experience fun for me always. Commitment to your craft is equal to having fun." }, { "speaker": "Speaker 1", "startTime": "326.955", "endTime": "347.89502", "body": "You get it? So the mindset on... That I keep is like, make sure it's fun, make sure I'm enjoying it, but make sure I'm delivering what my audience followed me for. So there's a strategy behind it all. It's not just willy nilly, and it's very it's very strategic, but may appear willy nilly to people who don't know that I have a plan." }, { "speaker": "Speaker 1", "startTime": "349.655", "endTime": "366.68", "body": "Even though I kinda don't like to make a plan. But honestly, it's a very simple plan. Every four or so videos, wanna I make sure there's a tutorial on my page because if somebody new finds me from a tutorial and then they have to scroll through 20 videos to get to the next lesson, they're not gonna bother with me. It's not enough. So I make sure I rotate it in enough." }, { "speaker": "Speaker 1", "startTime": "367.0", "endTime": "376.285", "body": "Okay. So now, let's go to the Mindset Shift. If you are thinking about content like a chore, you have to do it. Oh my god. This sucks." }, { "speaker": "Speaker 1", "startTime": "376.845", "endTime": "392.50998", "body": "It's gonna beat you down. But if you think of it, are you ready now? That you wanna learn one new thing every week. So you just break it down to one simple, I wanna learn how to pop text on a video this week. That's it." }, { "speaker": "Speaker 1", "startTime": "392.50998", "endTime": "420.96", "body": "You're not gonna worry about anything else, but when you're popping that text on a video, you might say, I'll use it to talk about the thing that I'm gonna be featuring in my in my menopause class or whatever. So you use the techniques you learn, but the techniques you learn are for you to have fun and better yourself. So you're shifting the mindset so that it's not like I have to do this video. I have to do a promotional video. You're now changing it to, oh, what's the one thing that's fun that I get to learn this week?" }, { "speaker": "Speaker 1", "startTime": "421.28", "endTime": "443.67", "body": "So you're flipping it around and you're saying, in order to... Because I'm posting this content, it's gonna help market my business, but it's not something I have to do. So doing the thing will help your business, but doing the thing in a fun way helps you personally with growth. You could also think, oh god, have to post content. This is awful." }, { "speaker": "Speaker 1", "startTime": "443.67", "endTime": "463.625", "body": "Instead of like, oh, I get to learn a new content trick this week. What's it gonna be? It's flipping the mindset of why you're doing the content, and you don't have to think you're doing it because you have to sell or you have to make money or you have to monetize. You're doing it, and you could use this mindset. You're doing it because you've gotta learn one new thing this week." }, { "speaker": "Speaker 1", "startTime": "463.625", "endTime": "475.69998", "body": "And it's a simple thing, but you're gonna learn one new thing. And you use that as your possible mindset shift. You can also use it as, you know, I'm not gonna do what the other gurus are saying. I'm gonna experiment this week. I'm gonna put..." }, { "speaker": "Speaker 1", "startTime": "475.69998", "endTime": "504.33002", "body": "Post this, this, and this. So you can say, my mindset shift for this week is I'm just gonna have a different a different style of content for a week. I think you have to decide what your mindset shift is. But if anything came out of the retreat for me that was surprising, it was the fact that everybody had a mindset shift that attended. Like one after the next, I'm gonna make a video that, strings together their thoughts because it's so important for you to know." }, { "speaker": "Speaker 1", "startTime": "504.49002", "endTime": "523.00995", "body": "Because I... Every time I ask somebody what did you like the most about the retreat or when I watch their videos, I always think it's gonna be something technical that they learned or a fear that they overcame or confidence or something like that. And that's not what happened. And I continue to be in awe of it every time someone makes a video and I'm like, oh my god. It just..." }, { "speaker": "Speaker 1", "startTime": "523.25", "endTime": "542.65497", "body": "It's not what I expected. And so now I have this whole... Like, my cup is so full, and it's the awareness. My eyes are wide open about what I can do and how I can make it better on the next one and how I can lean into that. And even when we kicked off the retreat, Julie was..." }, { "speaker": "Speaker 1", "startTime": "542.65497", "endTime": "554.12", "body": "She actually was talking to people from a point of view where she used to work with influencers at a previous job. And she was like, you know, you don't... You you... As an influencer, people don't care about you. They care about what value you bring to them." }, { "speaker": "Speaker 1", "startTime": "554.28", "endTime": "572.935", "body": "And that's what... That's so much of what I think we miss. And when we're thinking about our social media and what we think people want. So I'm just excited for the next one because I think I'm gonna build upon this. And even the people who attended, some of them are gonna come to the next one." }, { "speaker": "Speaker 1", "startTime": "572.935", "endTime": "584.38", "body": "They've already signed up for it. They said they're interested, so we'll see. But... So it's not gonna be the same. It's gonna be an evolution of what's the next retreat is gonna build on from the first retreat." }, { "speaker": "Speaker 1", "startTime": "584.7", "endTime": "606.25", "body": "And it's gonna be great. Oh my gosh. So anyway, in the meantime, upcoming month, we're gonna be working on this type of POV on how you can reframe things. I'm gonna have different examples of how you can reframe things meeting to meeting. And we're gonna take this forward because I think that I'm so sick of social media copycats, everybody wanting to be like this creator copy and that creator." }, { "speaker": "Speaker 1", "startTime": "606.49", "endTime": "615.885", "body": "I get it trends. Yes. We we do trends to be... I don't wanna say copy, but we do trends to get on the bandwagon. But that shouldn't be all of your content." }, { "speaker": "Speaker 1", "startTime": "615.96497", "endTime": "630.17126", "body": "That's just the fun side that you can get your voice out because that song happens to be trending and you can do it this way. But your... The bulk of your content needs to come from you and your voice. And so I'm gonna help you with that. I'm really excited." }, { "speaker": "Speaker 1", "startTime": "630.17126", "endTime": "634.33124", "body": "So come to the studio if you're not in it, and I'll see you at the next meeting. Bye." } ] }