When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.
Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest.
There are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort.
That’s why I’m excited to introduce you to my guest today, Brigitte Lyons.
Brigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients.
She originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with.
In addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients.
Listen to the full episode to hear:
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Learn more about Gillian:
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!