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Key takeaways:
- Focus on building authority, not just engagement.
- Content should facilitate conversations, not just likes.
- Specificity in messaging is crucial for connection.
- High value assets build trust and relationships.
- Consistency in content leads to exponential growth.
- Bingeable content keeps audiences engaged longer.
- Understand your audience's needs and desires.
- Create content that resonates with your ideal clients.
- Use call-to-actions to guide potential clients.
- Building relationships is key to a successful coaching business.
Sound bites:
"You are a coach, not an influencer."
"No conversations, no business."
"Create big aha moments for your clients."
Time stamps:
00:00 Introduction: Becoming Algorithm-Proof
02:29 Building Authority and Thought Leadership
03:56 Creating a Content Conversation Engine
05:30 Utilizing Core Identity Marketing
06:28 Developing a High-Value Asset Engine
07:55 Creating Bingeable Content
What is The Elevated Coach Podcast?
The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big.
The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health.
If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.