Facebook Shops Launch, Recess Ran Out Of Puzzles, And The DTC Brands Getting Into TV (Ecomm Noms #4)

You're not going crazy. It's not Wednesday (although these days it's hard to tell). We'll be back to regularly scheduled programming next week. For now, Shopify is still giving us plenty to talk about. And Facebook is finding new ways to own your data and make your experience as a consumer way better. Recess ran out of puzzles (same), so they launched new flavors and a clothing line. And there are some big names in DTC coming to a TV near you.

Show Notes

Show Notes & Links

• [1:07] What the Shopify x Facebook partnership actually means for consumers.
• [3:09] The only way to pronounce GIF.
• [7:29] Highlights from Shopify Reunite.
• [9:51] Recess’ newest drop(s).
• [12:22] The DTC brands coming to a TV near you.
• [16:24] What the buyer journey actually looks like.
• Kristen LaFrance on Twitter
• Kristen's newsletter
• Facebook and Instagram roll out Shops, turning business profiles into storefronts
• Shopify unveils Balance debit card, opens AI-powered fulfillment network to merchants
• From CBD Soda To Street Style, Recess Releases ‘Realitywear’ With Three Fresh Flavors
• ‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
• As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.