Chubbies CFO Shares How Their Return Process Increases LTV by 100%

A customer who has returned has a 100% higher LTV than one who hasn't? Dave Wardell joins The Exchange to talk about how to financially evaluate the impact of your returns process. Spoiler ... he views the returns process as a profit center, not a cost center.

Show Notes

Connect with Dave:

Linkedin


This Show's TL;DR:

• The evolution of how finance is viewing returns
• Does the finance team agree with doing free returns?
• How finance is evaluating the effectiveness of a returns policy 
• The change from a cost center to a profit center
• What's a net-zero customer and how to avoid them
• Tactics to retain more revenue and even create up-sell potential 
• Tips to convince your finance team to invest in returns

Other Helpful Resources on This Topic:

• A Return ≠ A Refund 
• 4 Strategies to Turn Refunds Into Exchanges
• The Different Types of Returns and How They Impact LTV

What is The Exchange?

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.