Soft Power and Sport

How can diplomats use sport to open doors and build relationships?

Show Notes

How can diplomats use sport in practice? In this episode we speak to Andrew Wagstaff, the Head of Canada in Wales. As someone on the ground fostering relationships and ties between two nations, he shares how Welsh sport helps him reach his goals.

We discuss:
- Why sport can open doors
- How to measure soft power
- Surprise connections that spark unexpected opportunity

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

What is Soft Power Cymru?

As we’re all getting excited to get behind Wales as they’re about to enter the world’s biggest football tournament, we are pleased to release this very special podcast. Welcome to Soft Power Cymru, a show about Welsh sports diplomacy.

In celebration of Wales in Canada where we are looking to deepen our existing relationships and grow new ones. This podcast series focuses on the power of sports diplomacy in Wales, the connection between Wales and Canada in sports and how Wales is punching above its weight in this world.