What Brands Want?

Jourdan Hathaway, CMO and CBO at General Assembly, joined our premiere episode of What Brands Want, hosted by Danilo Tauro and Jay Friedman. Jourdan breaks down her evolution from CMO to CBO, how she fixed a 39% revenue leak without spending extra ad dollars, and why the "safe" enterprise vendor choice simply doesn't exist anymore. Plus, she shares real-world lessons from deploying AI, managing "Yo Mama" prank calls in contact centers, and what sales teams must do to earn a buyer's trust today.

What is What Brands Want??

How AI and technology turn marketing spend into growth. CartographAI’s What Brands Want runs two editions in one feed: senior marketers with Danilo Tauro on what they actually need from vendors and agencies, and the sell-side view with Jay Friedman on where the tech is going. Practical, specific, every other week.