Marketing Agency Power Hour

Take your agency operations, client expectations management, and PR execution to the next level with practical strategies on pairing fast-paced newsroom agility with strategic brand storytelling. It’s time to move past over-produced, vanity-driven content and start building credible media authority that converts. Who better to guide you through this transition than former WABC broadcast producer, political media strategist across 18+ campaigns, and President & Founder of Elkordy Global Strategies, Mary Elizabeth Elkordy?

You will learn how to operate an agency with a "half breaking news firm mentality," why raw, relatable video outperforms overly styled aesthetics on platforms like TikTok, and how to educate clients on the realities of earned media timelines. Get motivated to prioritize profit over top-line revenue, establish clear boundaries between friendship and leadership, and leverage every media placement to its fullest potential!

Takeaways:

  • The "Breaking News" Mentality: Successful PR requires balancing long-term brand strategy with rapid, real-time news execution so clients can ride trending headlines.
  • Relatability Trumps Production Value: On channels like TikTok and vertical video, authentic, low-friction setups (in a car, at a desk) connect with audiences far better than hyper-curated, overly polished sets.
  • Earned Media is a Time Game: Securing Tier-1 press operates like SEO; agency leaders must aggressively manage expectations early on so clients understand that genuine editorial features take months to materialize.
  • The 60/40 Rule of Content: Winning the media placement is only 60% of the job—the remaining 40% comes down to repurposing the asset across socials, newsletters, and sales collateral.
  • Focus on Take-Home Profit Over Revenue: Top-line revenue numbers are vanity; real stability comes from rigorous cash-flow planning, preparing for three-payroll months, and managing client attrition waves.

Connect with Mary Elizabeth:
  • Twitter: maryelkordy
  • LinkedIn: https://www.linkedin.com/in/mary-elizabeth-elkordy-356a8812/
  • Website: elkordyglobal.com 

Ways to Tune In:

Creators and Guests

Host
Cal Wilder

What is Marketing Agency Power Hour?

This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.