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Victoria: Welcome to The Chemical Show,
the podcast where Chemical means business.

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I'm your host, Victoria Meyer,
bringing you stories and insights

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from leaders driving innovation and
growth across the chemical industry.

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Each week we explore key trends,
real world challenges, and the

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strategies that make an impact.

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Let's get started.

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Welcome back to The Chemical
Show where Leaders Talk Business.

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So you are getting a special episode
today from New York Society of Cosmetic

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Chemists, NYSCC, suppliers Day.

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What you're going to notice
is that I have a couple of

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interviews that were done on site.

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And I recorded the majority of my podcast
episode, including my observations

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about what's hot and what's not at
supplier's day while I was there on site.

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So audio quality is what it is.

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We're tuning it up to the best
we can, but you are getting the

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live on the floor experience.

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I'm recording this at NYSCC
Suppliers Day 2025 at the

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Javits Center in New York City.

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A place that is full of booths
and people and innovations,

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and everybody is talking about.

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Beauty and science and the
intersection of the two.

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so this is a great event.

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Had an opportunity to talk with a
wide variety of participants, people

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at booths, people walking the floor.

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Innovators, buyers, sellers, and more.

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And what I wanna talk about today
are some of the key trends and

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topics at suppliers Day 2025.

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So.

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A couple weeks ago I had a chance
to talk with Sunnie Desai of

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Kline + Company, and she brought
us a precursor to suppliers day.

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And so if you haven't listened
to that yet, go listen in.

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And I will say I saw some of
the same things and more, and

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maybe a few different things.

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I also have a couple recordings
for you with innovators, in the

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chemical space and in the beauty
in personal care ingredient space.

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So.

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You're gonna hear some of that.

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But what stood out for me and
people, across the conference asked

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this question and you guys asked
this question, you know, what's

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the sense, what's the sentiment?

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What are the key trends?

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And so what I'm gonna tell you is.

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It is just as important.

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What's missing as what was said.

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So first of all, it was a big show,
a full show, lots of people here.

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So everybody from, formulators and
brands and, personal care ingredients

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companies, chemical companies,
the whole group of media and

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innovators and other people buzzing.

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So lots of great indie brands and a
lot of great innovations show up here.

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In fact, I had the chance to talk with.

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It's Christoph Krumm from Sironix
and you're gonna get a chance to

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hear from him as well, where we
talked about the bio surfactants

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that they're introducing today.

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So what's interesting though is what's
missing, there's a number of things that I

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think we're missing this year at Suppliers
Day that perhaps have been part of the

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conversation for the past several years.

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So let's just kick off with.

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Sustainability.

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The word sustainability and sustainable
was largely absent from conversations,

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absent from the imaging and imagery
that companies are using on their

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booths and their big displays absent
from the conversations other than when

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people specifically brought it up.

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And you know, why is that?

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And as one person I spoke with today
said, well, at their company, we are

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shifting from sustainability to innovation
and an innovation focus, and so that

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is one of the key trends I've heard.

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Of course, this is a place where there's a
lot of innovation and that's no surprise.

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We're seeing innovations on the uprise.

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I've been hearing this from leaders across
the industry and certainly saw this today.

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I.

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But what's missing is a
conversation on sustainability.

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And I think that resonates with what we're
seeing across the industry generally, um,

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across consumer sentiment and just the
changing dynamics of the world we're in.

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Why?

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Right.

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Part of it is it's just really
stinking hard to get truly sustainable,

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metrics and to make a difference.

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And so kind, you know, companies
have moved away from some of those.

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Big, sweeping sustainability
goals and getting more pragmatic.

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Pragmatic about delivering value,
pragmatic about bringing innovation

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to company, still sustainable.

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We talked about that recently,
but doing it in a more

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innovative, approachable manner.

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And frankly, what's missing and
what I've seen missing across this

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conference today is sustainability.

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The second trend and what's important to
talk about, what's missing is natural.

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a year ago, two years ago, the
word natural was used widely.

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Everybody was talking
about natural products.

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Natural ingredients probably went hand in
hand in a lot of ways with sustainability.

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But natural is not something that I've
seen, that I've seen talked about.

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It's been replaced with
plant-based, again, it's been

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replaced with performance.

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So big emphasis on performance, and.

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That's one of the big things that
has been, that's been here, right?

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So they shift from natural to performance

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Here is Christoph Krumm from Sironix
talking about the performance trend and

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how that is affecting their business
and their go-to-market strategy.

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When we just think about the trends that
are, you know, trends that we've been

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talking about here at the show today
that you guys think about and you look

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at as you're taking your product to
market, what trends does it really hit?

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Why, why are people.

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Buying Furasoft from Sironix..

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Christoph Krumm: It's
an interesting question.

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If you had asked me this when we spun
out as a company, I would've told you

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bio-based is the innovation, right?

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That is the the reason for existing.

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Yeah.

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That's really not the case.

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As we found bio-based ingredients
matter, people still want them.

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The reason for existing
for us is performance.

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People want to come to us for
something that gives really exceptional

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foam and they want something.

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Where they're gonna have that performance,
they're gonna have that mildness.

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And they, they increasingly are coming to
us for sulfate and dioxane free products.

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So they're looking to solve
some regulatory or consumer

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driven innovation challenges.

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And they're looking to do that
while maintaining the performance.

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They don't wanna lose that brand
equity of the products they have now.

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They wanna reformulate into
something that's gonna look, feel,

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smell, and work, in the way that
they want those consumer products.

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Victoria: and then, and
Sonny teed this up, a lot of

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conversation about neuro cosmetics.

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And so neuro cosmetics is this idea
that a topical treatment will, create.

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Performance, not just
performance enhancements.

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We're always looking for that.

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We makes more mood and
neurological benefits.

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not a hundred percent certain
where we're going with this.

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Certainly it's a trend that's
talking about, what else is missing?

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just from a pure display perspective,
there has been almost no displays

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of like lab equipment and
formulations and stuff a year ago.

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A bunch of these things
this year, just one or two.

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So again, maybe moving a little bit
away from the technical, the chemistry

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of it and more into the performance
of it, which I think is also where

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this neuro, neuro cosmetics come in.

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The other piece we're
talking about is microbiomes.

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you know, I don't know, for me
personally, when I've been listening,

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reading social media, watching
social media, all this stuff, I

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keep hearing all about gut biomes.

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Seems to be the thing that people are
talking about, but a lot of this is

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about microbiomes on the surface of
the skin and the effect that that has.

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Um, and so I think this ties in, in fact,
I think this is a whole trajectory of

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what we're seeing between, this shift away
from using the words sustainability and

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natural moving towards more innovation,
neuro cosmetic, plant-based microbiomes.

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Still with a whole focus on performance,
and the opportunity to do so.

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As I'm recording this, um, just
wrapped up day one of the conference.

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In fact, I'm only doing day
one of the show this year.

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So these are the key trends
and topics that I'm hearing.

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I'm also integrating, as I
mentioned, a couple of interviews

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that I did on the site.

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Um, talking about some of these
performance improvements and

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some innovations that companies
are bringing to market.

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And again, it's all about innovation
for performance, which we're gonna

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hear about when I talk to, my guests
that are on here and elsewhere.

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So, thanks for joining me.

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Thanks for listening.

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Thanks for letting me
take you on the journey.

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I'm actually, if you're watching
this, go watch this on YouTube.

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I've got a lot of different video clips,
and some images that I've brought in.

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And keep listening.

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Keep following, keep sharing, and
we will talk with you again soon.

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as we wrap up today's episode, I'm
actually bringing you a couple of

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short interviews that I did on the
trade show floor at N-Y-S-E-C suppliers

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Day with a couple of innovators that
are bringing new products to market.

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So these are products coming to you
soon, both of which are tying really

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into this performance trend, so
the first of which is John Harold,

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who is the CEO of Ncco Verde.

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And Cinco Verde is an
innovative new startup.

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They're actually working
with independent chemicals to

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distribute their products, and,

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they have a new approach to zinc oxide
for sunscreen formulas and other things.

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So, uh, just hearing about how that
product came to market, how it addresses

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those trends is a really interesting
little clip and a new product that I

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think you guys are gonna be excited about.

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And the second one is Christophe
Crumb, who is the CEO of Sironix and

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I met Christophe on a virtual event.

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Back in like 2020 back when
virtual events were the thing

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and we got into a breakout room.

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And anyway, we got connected.

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And it's been an interesting
to see Christophe's and Sara's

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journey, as they've shifted
and transformed their focus.

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And Christophe's already talked
about that today on the podcast.

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when he started talking
about how their focus.

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Is performance rather than being bio and
natural, although that is a fundamental to

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their product that they bring to market.

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So I think, um, some lessons that
you can learn from these innovators

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is adaptability, identifying.

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New opportunities, new markets, new
uses for some existing technology.

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'cause in both cases, both, uh, Ziko
Verde and CI are using some existing

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technologies that are in play already.

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So anyway,  Enjoy these little snippets
of insights from Suppliers day and

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let me know what you think and if
there was anything that stood out

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for you while you were at the show.

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Okay, I am here with John Harold,
who is the CEO of Zinco Verde.

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Hey John.

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How you doing today?

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Hi.

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How you doing?

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So tell us about who you are, just
briefly give us an introduction to you.

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John Harrold: Oh, um, so I am a
biophysical chemist at Material

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Scientist who works in developing
advanced materials in green chemistry.

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Victoria: Awesome.

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So tell me about Zinco Verde.

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John Harrold: So, Zinco Verde is a
company that makes metal oxides using a

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novel process that uses 99% less energy.

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And because we're using less energy, we're
doing it in a process that we can actually

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enhance those metal oxides that we make.

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Victoria: Why are you
here at, uh, suppliers?

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Say this here.

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John Harrold: So, metal
oxides are in everything.

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They are, quietly make mono life possible.

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And one of the things that they're
in is sunscreen, which is our

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beachhead market, pun intended.

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Uh, so sunscreen, middle based
sunscreens are the ones you're

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really supposed to be using.

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And, but people that use 'em,
'cause they kind of suck, but

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our material solves that problem.

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We're able to make a sunscreen or a
customer's gonna make a sunscreen that

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feels good going on and goes in clear.

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And generally people will use it more

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Victoria: because nobody wants
the zinc oxide like the old,

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uh, surfers used to wear.

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Right?

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Oh, yeah, yeah.

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That, that

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John Harrold: stuff like
that goes on feel cakey.

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And you look and look pasty.

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That's not gonna happen.

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because of our process, we're
able to make something that's

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very consistent shape in size.

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These, they're non nano, but they're
quite small particles and so they spread

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out really well, very evenly spread out.

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It's kind of like if you see a, um,
a screen like for your window screen.

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Yeah.

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And you don't notice that you're
blocking half the light coming

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through because everything's
very evenly dis displaced out.

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Right.

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That's the same thing that's going
on with the, uh, materials when

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it's spread out on your skin.

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Victoria: What trends does this tap into?

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So when I think about kind of personal
care and what's going on across this

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business and industry, what trends do
you see fitting in that you guys are?

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So, I'd say

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John Harrold: there's a couple questions.

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Number one is in the skincare
industry, there's this clean

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beauty, which is really important.

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There's people who are making, really
questioning with the ingredients right

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inside of what they want, and they wanna
have something that's better for you.

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So they know they, you use middle based
sunscreens, but they really want them.

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And there's like.

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Such a wealth of information
available for people.

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People.

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So they are seeking something better.

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We're seeking a better material, and
then we can provide that for them.

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We make our material here in,
in America, in Philadelphia.

00:12:51.230 --> 00:12:54.290
So people also really like the domestic
supply chain for a number of reasons.

00:12:54.290 --> 00:12:57.410
One, you know, if there's any
interruptions, our material just still

00:12:57.410 --> 00:13:00.107
get made, so people are not worried about
it, not being able to find it if there's,

00:13:00.560 --> 00:13:02.030
if there's trouble getting the materials.

00:13:02.300 --> 00:13:06.020
So this is something we're really
excited about, but moreover, I think.

00:13:06.395 --> 00:13:09.965
People want something that's
better for the environment.

00:13:10.145 --> 00:13:10.415
Right.

00:13:10.655 --> 00:13:13.732
But that's not really enough
for them to move, move people.

00:13:13.762 --> 00:13:15.682
They want something that, well,
it's gonna be better environment,

00:13:15.682 --> 00:13:18.772
but also needs to be significantly
better than what's out there.

00:13:18.982 --> 00:13:19.132
Yeah.

00:13:19.462 --> 00:13:19.762
Right.

00:13:19.762 --> 00:13:21.472
So there needs to be sustainable.

00:13:22.012 --> 00:13:25.162
They also needs to change,
move the needle a little bit.

00:13:25.162 --> 00:13:25.222
Yeah.

00:13:25.222 --> 00:13:26.417
And those things together needs be

00:13:26.457 --> 00:13:26.537
Victoria: improved.

00:13:26.542 --> 00:13:26.722
Yeah.

00:13:26.752 --> 00:13:27.112
John Harrold: Yeah.

00:13:27.352 --> 00:13:28.972
Are gonna get people to
change their behavior.

00:13:28.972 --> 00:13:30.532
And that's, that's how we're in

00:13:30.892 --> 00:13:31.192
Victoria: Love it.

00:13:31.312 --> 00:13:31.732
Thank you.

00:13:32.350 --> 00:13:32.590
All right.

00:13:32.590 --> 00:13:34.430
I am with Christophe Krumm.

00:13:34.480 --> 00:13:38.897
Who is the CEO of Cis they're
here launching a new product.

00:13:38.897 --> 00:13:41.787
So, Christophe, tell us a
little bit about Sironix.

00:13:41.807 --> 00:13:42.167
Christoph Krumm: Yeah.

00:13:42.257 --> 00:13:45.617
Uh, so Sironix is a startup
company developing, new

00:13:45.617 --> 00:13:47.237
surfactants platform technology.

00:13:47.537 --> 00:13:50.027
We are a spin out from a
university, so we developed this

00:13:50.027 --> 00:13:51.317
at the University of Minnesota.

00:13:51.617 --> 00:13:53.597
Spun that out as cis renewables.

00:13:53.597 --> 00:13:58.937
And we've been developing this platform
ingredient technology that's based

00:13:58.937 --> 00:14:01.867
on bio waste, agricultural residue.

00:14:01.867 --> 00:14:05.977
So we use otherwise waste materials,
turn them into valuable ingredients.

00:14:05.977 --> 00:14:10.437
And in this case, uh, surfactants, and
those surfactants have really interesting

00:14:10.437 --> 00:14:12.147
applications, especially in personal care.

00:14:12.207 --> 00:14:13.887
Victoria: Yeah, and I think one
of the things that's interesting,

00:14:13.887 --> 00:14:15.327
Christophe, that we talked about is.

00:14:16.032 --> 00:14:20.472
That, unlike other bios, surfactants,
you're actually using traditional

00:14:20.622 --> 00:14:22.452
chemical processing technology,

00:14:22.632 --> 00:14:23.052
Christoph Krumm: right?

00:14:23.202 --> 00:14:23.442
Yeah.

00:14:23.442 --> 00:14:26.292
So we don't use fermentation, we
don't use enzymes To make this, we

00:14:26.292 --> 00:14:28.092
use what we call simple pots and pan.

00:14:28.092 --> 00:14:31.522
So, uh, simple reactors, pressure systems.

00:14:31.572 --> 00:14:35.477
We use a solid catalyst, simple
distillation process and outcomes.

00:14:35.677 --> 00:14:38.757
A surfactant that has really
unique properties, but it's

00:14:38.757 --> 00:14:41.127
based on plant-based ingredients.

00:14:41.127 --> 00:14:45.447
So we have a hundred percent active,
uh, and a hundred percent plant-based,

00:14:45.447 --> 00:14:48.837
input, and we can drive really
interesting innovation with that

00:14:48.837 --> 00:14:50.477
chemistry approach as an output.

00:14:50.747 --> 00:14:50.957
Victoria: Awesome.

00:14:51.137 --> 00:14:54.467
So when you think about this, and I
know you guys are here really promoting

00:14:54.467 --> 00:14:57.497
your product, and it's ready for
formulations, it's ready for prime time.

00:14:57.628 --> 00:14:59.098
What products do you see this going into?

00:14:59.548 --> 00:15:03.078
Christoph Krumm: So our ingredients,
are in the rinse off category.

00:15:03.078 --> 00:15:06.438
So we make onic surfactants
that have incredible foam,

00:15:06.808 --> 00:15:08.278
they're incredibly mild on skin.

00:15:08.278 --> 00:15:10.918
And that that foam feel that
you get when you rinse that off

00:15:10.918 --> 00:15:13.318
leaves your hands feeling really
nice, or your skin in general.

00:15:13.838 --> 00:15:17.168
And it's really mild on skin,
and that's something that a lot

00:15:17.168 --> 00:15:19.688
of folks are looking to achieve
with their personal care products.

00:15:19.688 --> 00:15:22.808
They want something that's gonna
give you that really nice foam,

00:15:23.018 --> 00:15:26.258
gonna give you something that cleans
well, but it still feels good after.

00:15:26.258 --> 00:15:28.628
It doesn't feel like it takes all
the oil off, your skin doesn't

00:15:28.628 --> 00:15:29.918
feel like it strips your hair.

00:15:30.078 --> 00:15:32.663
It still feels safe and natural in a way.

00:15:32.663 --> 00:15:32.823
Victoria: Yeah.

00:15:32.823 --> 00:15:35.628
Well, and in that course, that's
also when people are thinking

00:15:35.628 --> 00:15:37.098
about bio-based products.

00:15:37.103 --> 00:15:37.343
Mm-hmm.

00:15:37.428 --> 00:15:38.478
They often think that it does.

00:15:39.063 --> 00:15:41.223
Feel better, do better, et cetera.

00:15:41.283 --> 00:15:41.433
Although

00:15:41.433 --> 00:15:43.233
Christoph Krumm: that's not always
the case, although that is not always

00:15:43.233 --> 00:15:43.683
Victoria: the case.

00:15:43.683 --> 00:15:43.893
Right?

00:15:43.893 --> 00:15:48.213
I often like to say, you know, why, which
was around and used for soap for years is

00:15:48.213 --> 00:15:50.433
very harsh, very natural, and very harsh.

00:15:50.433 --> 00:15:51.453
So it's not always the case.

00:15:51.780 --> 00:15:52.140
Christophe.

00:15:52.140 --> 00:15:52.530
Thank you.

00:15:52.740 --> 00:15:53.520
Christoph Krumm: Thank you so much.

00:15:54.823 --> 00:15:57.043
Outro: Thanks for joining us
today on The Chemical Show.

00:15:57.373 --> 00:16:01.873
If you enjoyed this episode, be
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00:16:02.113 --> 00:16:05.503
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00:16:06.493 --> 00:16:09.823
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00:16:10.303 --> 00:16:11.788
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00:16:12.553 --> 00:16:16.513
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00:16:16.513 --> 00:16:18.673
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00:16:18.853 --> 00:16:22.033
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00:16:22.333 --> 00:16:24.103
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00:16:24.493 --> 00:16:25.213
We'll see you soon.