Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it’s headed in an AI-dominated future.
This episode covers:
- What’s changed in the past year in attribution expectations and tooling
- The real-world complexity behind UTM data, funnel depth, and session gaps
- Why many brands are still flying blind despite better tools
- Building a lean, modern MTA tech stack that doesn’t cost $15K/month
- Creative ways brands are DIY-ing attribution
- The rise of AI-driven analytics agents—and how brands should prepare
- Why clean data and naming conventions still win over "black box" views
📌 If you're spending >$200K/month on media—or want to—you can’t miss this one.
What is Conversion Tracking Playbook?
Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.