The Writing at the Red House Podcast

In this episode of Writing at the Red House, Kathi talks with writer and creator Cheri Fletcher about building a beautiful, useful tool for grievers: the Beyond I Don’t Know What to Say grief communication cards. If you’ve felt stuck because “real writers write books,” this conversation opens the door to another path—creating a product your audience can hold, use, and share. Listeners will hear:Why a card deck sometimes serves your reader better than a book—and how to know the difference.How Cheri went from index cards at the family table to a polished, giftable product.Practical nuts-and-bolts: prototyping, choosing a printer, minimum order quantities, cost ranges, timelines, and packaging.Tender, ready-to-use language for entering a griever’s world without fear.How churches and small groups are using the cards (including Blue Christmas services), plus a simple way friends can “bridge the gap” when they don’t know what to say. If you want to serve your people with something they’ll actually use—and do it with excellence—this episode gives you both the heart and the how.

Show Notes

In this episode of Writing at the Red House, Kathi talks with writer and creator Cheri Fletcher about building a beautiful, useful tool for grievers: the Beyond I Don’t Know What to Say grief communication cards. If you’ve felt stuck because “real writers write books,” this conversation opens the door to another path—creating a product your audience can hold, use, and share. Listeners will hear:

  • Why a card deck sometimes serves your reader better than a book—and how to know the difference.

  • How Cheri went from index cards at the family table to a polished, giftable product.

  • Practical nuts-and-bolts: prototyping, choosing a printer, minimum order quantities, cost ranges, timelines, and packaging.

  • Tender, ready-to-use language for entering a griever’s world without fear.

  • How churches and small groups are using the cards (including Blue Christmas services), plus a simple way friends can “bridge the gap” when they don’t know what to say.

If you want to serve your people with something they’ll actually use—and do it with excellence—this episode gives you both the heart and the how.

What is The Writing at the Red House Podcast?

Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.