The GEO Show

Amazon says more than 400 million customers used Alexa for shopping in the past twelve months, while Google opens Search and Gemini to third-party apps via MCP. Paris Childress covers these and five more stories in today's GEO briefing on agents becoming the storefront.
In this episode:
  • 400 million Alexa shoppers. Amazon's Q3 results say more than 400 million customers used Alexa, its agentic shopping assistant, for shopping in the past twelve months, with interactions up 570% year over year. On the earnings call, Andy Jassy said shopping through outside AI agents is still not great and no more convenient than going to a retailer directly.
  • Google opens Search and Gemini to apps. Google launched a preview of its connected apps platform. Developers integrate through a cloud-hosted MCP server or Android app functions, then choose Search, Gemini or both. Adobe, Experian, Localiza and Peloton are already live. If you already have an API or MCP server, apply for access now.
  • Direct answers in AI-cited pages. An agency study by TJ Digital of 193,507 AI answers tracked in PiqueAI found cited pages opened with a direct answer 20% of the time, versus 5% for top ten pages the AI never pulled up. The author calls these associations, not proof of cause. Disclosure: TJ Digital and PiqueAI are third parties, not affiliated with GEOforge; the study figures cited are theirs.
  • Sponsored products in AI Mode. Google confirmed it is testing an AI Mode format that mixes labeled sponsored products into product results, a day after expanding AI Mode ads to ten more markets. Organic product visibility may increasingly share space with ads.
  • Longer, multimodal AI Mode queries. Google says AI Mode queries are three times longer than traditional searches, and more than one in six US AI Mode searches are multimodal.
  • ChatGPT at about 7.5% of Google. seoClarity estimates ChatGPT handles about 1.24 billion search-like messages a day, roughly 7.5% of its estimate of 16.4 billion daily Google queries. It is a modeled comparison, not measured market share.
  • Meta loses Paris appeal, plus lightning round. A Paris appeals court upheld measures requiring Meta to share revenue and usage data with French press groups. Plus Gemini 4 Carbon, Merchant API agentic checkout reporting, DMA search data sharing, 404 pages and restaurant ordering controls.
Watch on YouTube: https://www.youtube.com/watch?v=IeJX3tyjqTQ
The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

What is The GEO Show?

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.

The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.


Episodes mix a few formats:




  • Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.


  • News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.


  • Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.


  • The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.


Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.


Learn more about GEOforge at https://getgeoforge.com.


Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.