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This is Power Onward,

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the podcast that unveils how power
technology shapes your everyday life.

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You are listening to Power Onward.

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What is power in your world?

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This is Power Onward,

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the podcast that unveils how power
technology shapes your everyday life.

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Picture yourself staring at a generator.
At first it looks really industrial,

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heavy, technical. To some
it might seem unappealing,

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it's just a metal box. But to
someone who sees beyond the surface,

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it's actually quite beautiful. In
every design, there's intricacy,

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designs that power residential
areas like malls and grocery stores,

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even more complex designs that
power mission critical spaces,

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think hospitals and data centers.

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These are the details that turn
those metal boxes into possibility.

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Hey everyone, I'm Kim.

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Hi, and I'm Tanya.

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Okay, Tanya.

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So tell me a little bit more about the
beauty that you see in these products.

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So I think the beauty
in our products is quite

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multifaceted. First of all, they're
really compact. The way they're made,

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the structure is big and bold and robust.

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But where it really came to life for me
was on some photo shoots that I did for

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the work I was doing lots
and lots of years ago,

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where the technicians would unpack
or and disassemble the whole engine.

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They'd call it a tear down and they'd
pack for an overhaul or a rehaul.

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They'd pack all the bits and
pieces and the parts very,

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very neatly as they always do.

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And when I was walking through
the workshop at the time,

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there was just some sort of light that
was shining through on these parts and

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they had been recently cleaned.
They're nice and shiny,

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and they became more than
just parts lying on the table.

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They became shapes. There's actually
an artist called Mark Escher.

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People can go and have a look at his
work where there's a lot of ambiguity.

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And when I do this,

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one of his famous pieces is actually
two hands holding each other,

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A lot of ambiguity in shapes
and forms and et cetera,

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and surfaces and reflections.

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So I had a look at all of that and put
myself, this is really fascinating.

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So I dived deeper into that. Took a whole
lot of series of photographs on those.

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The open heads at the top
with the bits and pieces,

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the springs and quills are
out. It really was fascinating.

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So I find them beautiful
because I actually know what
goes on inside of them and

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how they all fit together. And it really
fascinates me, to be honest with you.

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They really are beautiful.

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There is something oddly satisfying with
seeing them disassembled and knowing

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there's a method behind the
madness that you might see.

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And you mentioned them
organizing it into rows,

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and I do think that's a really
beautiful thing. So given your response,

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it seems like you've got
some creative background.

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Do you want to tell us a little bit more
about what you've done here at Cummins?

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It's been a fantastic journey the last
13 odd years as an employee and in the

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previous 20, 25 years odd
as a supplier to Cummins,

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a graphic design agency for Cummins.

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So essentially I created
the visual material that was
needed for the advertising

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campaigns, billboards, et cetera,
branding for over all the years.

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And through that we had many
iterations of the brand.

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The brand changed quite a few times
in those years. We had the sunsets,

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there was a whole sunset
scene, which was, or theme,

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which was absolutely stunningly every
day, every sunset, every moment,

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every mission, critical,
beautiful material to be
able to work with the parts,

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the interlocking gears
and things like that.

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Really beautiful visual material
to work with to the red stripe,

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et cetera that we had right
down to where we are today.

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So I've really been involved in
the creation of the visual identity

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over all the years. Two examples
that really stick close to my heart.

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Way back in the early two thousands,

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we did an advertising campaign
for repowering of old train

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engines, train engines and mining
underground mining equipment.

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And we had to try figure out how are we
going to bring this breathing new life

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into the engines back, make
that visual connection.

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So we created a scene of a little
boy sitting on a train track

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and blowing a dandelion wishing
for a new engine type of thing.

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I mean, looking back not, it may
have been, it was a slightly cliche,

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but at the time it really, really
did resonate. It worked very well.

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And the second one to that series was a
little girl that was riding her bike and

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she dropped her bike because she
heard a new sound underground

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being the new sound of the Cummins
engine that has now been repowered

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underground. And she was listening
with her ear to the ground. So yeah,

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that was just two of the immediate
ads that I can think of that's who

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interact around the globe.

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Powerful imagery.

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And I was saying you were tugging on
my heartstrings as a brand marketer.

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It's so interesting to see that you
come from a background where you were a

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creative first and not actually a
technical background like most people may

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think.

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I think that is something I
really want to bring home.

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And one of the things I love the most
about Cummins is when I came to join

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Cummins back as an employee,

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I realized you don't just
have to be an engineer or a

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scientist or an analytical
type of person to belong in a

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manufacturing kind of
company like Cummins is.

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There really is space
for absolutely everybody.

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There is creativity that can
be found absolutely everywhere,

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and it might not be a FMCG
type of campaign, et cetera,

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but the depth of what we found,

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what I found anyway in Cummins
as a slightly different

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talented person has been
extremely rewarding.

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It really has been extremely rewarding.

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And that's one of the things that I was
told when I first joined is you can make

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your career your own at Cummins.
And I thought, okay, sure.

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But honest honestly,

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that is truly the way Cummins operates,

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where you're able to make
your career yourself.

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You can make your career your own.
If you have a view in mind almost.

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If you can dream it, you can do
it. I'm living example of that.

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So that's exciting about what
I love about being at Cummins.

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I agree and that resonates with me deeply
because I've had that same experience

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here and I can still see the bricks
kind of unfolding in front of me.

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So a lot of times people ask, what
do you want to do next? I'm like,

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I don't know. I really enjoy what I do,

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but there are so many
different opportunities here.

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So I want to talk more about
Cummins in your region.

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I need you to tell everyone where you're
based and I would love to know a story

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or show us how some products are making
real impact and differences in people's

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lives there.

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Okay, so I'm based in South Africa,
in Johannesburg in South Africa.

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Our products are very,
very needed in our region.

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I work for the Malcolms team and
for the Africa Middle East region.

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So our region spans Africa to Middle
East to Kazakhstan, which is really,

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really, really vast. I can honestly
say in across the entire region,

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power solutions is critical and is key,

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whether that be a generator or whether
that be a data center or a train or a

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boat or a underground
mining equipment or normal,

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huge big haul truck
equipments or on highway.

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So there is so much opportunity
in our region and our

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product is really,

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really critical because power and
utility power specifically and

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specifically lowering home to South
Africa, really, really is a challenge.

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And I know a lot of parts in Africa
as well. Utility power is not stable,

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it's not reliable.

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It's on for a couple hours a
day or for most of the day.

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Oftentimes when we are on Zoom calls
with partners across our region,

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it's sorry, we have bandwidth issues,
we've got to switch off, myself included.

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And that is because our power is unstable.

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It's interesting you bring that up
because I have come across a couple of

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meetings where we've had to also turn
off our cameras to help with those

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bandwidth issues to help people,

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but I did not realize that was due
to the grid reliability and the grid

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constraints in your area.

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In fact, even our telecom
towers obviously rely very,

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very heavily on backup power.

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So I know that was a really big
market for us at one particular point,

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telecom towers, we needed some
gensets to back that power up.

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And of course I'm excited now because
we've got battery energy systems, battery,

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BESS battery,

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and that is going to revolutionize the
way that we are able to operate in our

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region. Taking solar
power, taking wind power,

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harnessing that and storing the
power within our BESS system or

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and slash additionally having backup
power in the form of a diesel generator

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in Africa, Middle East. Well, Africa
specifically, diesel is still widely,

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widely used.

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Our transition will take slightly
longer than other parts of the world.

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So that's why I feel passionate. I
really wish I've had a magic wand,

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put a gen set, a Cummins gen set in
the hospitals, in the broadcast towers,

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in the airports absolutely everywhere. So.

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I'm really happy to hear you mention
BESS or Battery Energy Storage Systems

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because I just spoke with Aaron Gold about
how they are so vastly different than

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our average household
batteries from toys and phones.

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But now beyond and knowing that,

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well actually learning that best is
able to take power and store it and also

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distribute it when it's needed the most.
Really, really interesting to know.

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It has a mind of its own to be able to
manage those loads and the power that it

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owns.

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So I can see that making a world of
difference into how people live and how

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people work.

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Absolutely. That really
is absolutely the truth.

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Our region has become quite socialized
with battery storage based on

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inverters and things like that from
solar power or just a plane inverter.

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But if having battery energy storage
systems as a common way that a

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households or small companies or
commercial sectors or the whole industrial

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sector and more,

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because I know that they're able to be
strung up in parallel and and to be able

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to provide really large power
really is fantastic. In fact,

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the facility I work at in Johannesburg
is going to be powered very

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shortly by a BESS system
if it's not by December,

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then early in 2026.
And one of our regions,

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Cummins Arabia has only as literally
as I think last month installed a BESS

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system at their facility
as a backup power.

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So you can't sell something if you
don't use it yourself. So there's proof.

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Absolutely.

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We're using it, we believe
in it, customers can buy it.

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I want to see how this is installed.

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I love seeing on-site
installations because it is
so nice to see our products in

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real life placements
actually making a difference.

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You'll have to send a picture.
I would love to see one.

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So what I'm hearing a lot is for you,

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our product does make
a world of difference.

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It does change the way people operate and
it is almost like a lifeline depending

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on when these grid constraints happen.
But I know one thing about you,

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you have a superpower and it's
not always about the product.

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So tell me more about this superpower.

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I love you. I love the fact that you
call it a superpower. I haven't had...

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It's a superpower.

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It falls. I am going to take
that on from now onwards.

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But I think one of the
most important points,

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when I first started
working with Cummins in 97,

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I was told we are not in the engine
business. We're in the people business.

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And that is the truest thing,
absolutely the truest thing ever. Yes,

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we have amazing product, but without
our people, and when I say people,

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I'm talking right from the very,

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very first person you walk into at
the facility right up to our CEO and

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chairman. Every single body is very, very,

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very important across the whole
spectrum. Something that I feel really,

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really passionate about: our people.
As I said,

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links to what I was saying earlier,
you're able to craft your own journey,

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your own story at Cummins is the fact
that we have got so much talent at

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Cummins. We have got so much
talent, but so many people,

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and it's maybe not just at
Cummins, people in general,

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they're doing a fantastic job.
But when you converse with them,

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you might realize that they're just a
little bit lackluster and they haven't

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realized that they actually have a
talent or a skill or an aptitude to

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something which is very, very,
very, very obvious to other people.

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And my mission on this earth is basically
to point that out to people. So, hey,

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have you noticed that you really, really
seem very good at A, B, C or X, Y, Z?

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And I won't just do that flippantly to
everybody I meet, but when that happens,

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and the most fundamental thing at Cummins
is that if you find somebody that's

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really good at strategy, let's
say, and it's identified,

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Cummins is leaders are those kind
of leaders that will then definitely

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organize and make sure that you land up
in that type of place so that you can

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fulfill and be your complete and total
unique self. We value difference at

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Cummins, right? We value difference.
We don't value copy pastes.

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We value difference. And that is your
talents, your skills, the way you think,

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where you come from, all of the
diversities, not just the sex dimensions,

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but all of the diversities. And
so the superpower I have is just,

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I dunno how you want to put it,

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but basically tapping into
the people that we have,

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we have the most phenomenal people.

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And Cummins is value
of caring is so unique.

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It really is so unique
that I feel we don't make a

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big enough noise about that amongst
ourselves sometimes. We all know it.

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We all feel it.

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It's like being in your granny's house
when you're having really nice food and

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you have the nice food or if you go, but
can you take that moment to say, wow,

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this is really great.

235
00:13:44,680 --> 00:13:49,240
And the caring culture that we
have at Cummins is really unique

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00:13:49,690 --> 00:13:54,640
together with all our d and i philosophies
and culture philosophies and of

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00:13:54,640 --> 00:13:57,910
course values difference. Put
all of that together in a bucket.

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00:13:58,450 --> 00:14:01,690
And we are an employer
of choice. We really are.

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I can tell it's more than the
products. It's the purpose.

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It's what we can bring out the
best in everyone we've worked with.

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00:14:08,530 --> 00:14:12,730
And for what it's worth, Tanya has
given me a pep talk once, twice,

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maybe even three times.

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00:14:14,290 --> 00:14:18,910
And she really does hone in on our
differences being our biggest strength.

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00:14:19,120 --> 00:14:21,580
Sometimes I feel like I'm a little much,

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00:14:21,610 --> 00:14:24,730
little different or maybe I stand out
too much, but Tanya's like, no, no, no,

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00:14:24,730 --> 00:14:25,630
you're shining bright.

247
00:14:25,630 --> 00:14:30,460
And so it takes people like Tanya
to really harness the best out of

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00:14:30,460 --> 00:14:34,060
people in all the best ways and to make
us see the value that we are able to

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00:14:34,060 --> 00:14:35,140
bring to Cummins as well.

250
00:14:36,970 --> 00:14:38,830
That's exactly it. Thank you.

251
00:14:40,390 --> 00:14:43,390
So Tanya, I'm curious,
aside from grid constraints,

252
00:14:43,390 --> 00:14:45,910
what are some other challenges
that you face in your region?

253
00:14:46,990 --> 00:14:49,030
Okay, and I'm going to speak on behalf of,

254
00:14:49,030 --> 00:14:51,250
I would say the whole
Africa Middle East region.

255
00:14:51,620 --> 00:14:56,270
From my perspective as a marketer
or a communications person,

256
00:14:56,270 --> 00:15:00,710
not a business person per
se, the challenges in our
region is that it is vast,

257
00:15:01,160 --> 00:15:02,840
really it's a vast, vast area.

258
00:15:03,170 --> 00:15:06,050
We are blessed in that it's
only a two hour time zone,

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00:15:06,110 --> 00:15:10,330
basically from GMT to GMT+4. So
four hours across the region.

260
00:15:10,390 --> 00:15:11,990
So it's not that large.

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00:15:12,140 --> 00:15:13,790
Especially compared to Australia.

262
00:15:14,180 --> 00:15:15,500
Exactly that, really.

263
00:15:15,740 --> 00:15:20,630
So the difference though is that and
all the challenges that we face or the

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00:15:20,630 --> 00:15:21,920
realities that we do face,

265
00:15:21,920 --> 00:15:26,180
and I don't think a lot of people know
this is the multitude of obviously

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00:15:26,180 --> 00:15:30,770
currencies that we face across
all the regions, languages,

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00:15:31,070 --> 00:15:35,270
dialect of languages, specifically
South Africa has 11 official languages,

268
00:15:35,270 --> 00:15:39,860
which we don't all obviously use.
English is the business language,

269
00:15:39,860 --> 00:15:44,450
but together with one or two
extra languages with that Chinese,

270
00:15:44,450 --> 00:15:47,180
Portuguese, French, Arabic, and Russian.

271
00:15:47,570 --> 00:15:52,040
So that is one really big point that needs
to be considered. And then of course,

272
00:15:52,730 --> 00:15:54,320
I'm sure the whole world faces that too,

273
00:15:54,320 --> 00:15:59,090
but different holidays across the
region where people might be having a

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00:15:59,090 --> 00:16:03,620
national day in Nigeria, but in
Kazakhstan it's business as usual.

275
00:16:03,620 --> 00:16:07,130
And for us that trade across the same
region the whole time, it's great.

276
00:16:07,130 --> 00:16:09,800
It flexes our diversity thinking,

277
00:16:09,920 --> 00:16:14,450
if I can put it like that brain to
say, okay, are they working today?

278
00:16:14,450 --> 00:16:18,140
Is it a public holiday?
What is the situation?

279
00:16:18,380 --> 00:16:20,540
We haven't even got into
cultures, religions,

280
00:16:20,600 --> 00:16:24,290
all of that stuff across the
regions. It's fascinating. I love it.

281
00:16:24,350 --> 00:16:28,310
It's such a rich, rich, rich tapestry.
That's the best way I can describe it.

282
00:16:28,310 --> 00:16:32,000
It's a rich tapestry of
cultures, foods, landscapes,

283
00:16:32,330 --> 00:16:37,310
colors for people that haven't been
to our region. I would just want to

284
00:16:37,310 --> 00:16:40,100
be a little small advocate and
say, come you, you'll be very,

285
00:16:40,100 --> 00:16:44,330
very surprised as to
the way things are here.

286
00:16:44,570 --> 00:16:46,130
It's different. It's
really, really different.

287
00:16:46,340 --> 00:16:50,120
As our regional leader Thierry Pimi,

288
00:16:50,120 --> 00:16:53,960
he is a native to Africa
and he's from the Cameroon,

289
00:16:54,470 --> 00:16:58,880
and he often says that you can't imagine
what living in Africa is like because

290
00:16:59,030 --> 00:17:02,600
he's a US citizen. He's like, you cannot
imagine what living in Africa is like.

291
00:17:02,600 --> 00:17:04,700
So in a good way, it is good.

292
00:17:04,700 --> 00:17:07,370
I'd love for people to come and have
a look and see what goes on here.

293
00:17:07,790 --> 00:17:11,540
Yes, we'll have to schedule some type
of interactive tour that you can lead us

294
00:17:11,540 --> 00:17:14,000
through in the interim,
because I do want to see,

295
00:17:14,000 --> 00:17:15,530
and I like how you positioned that.

296
00:17:15,530 --> 00:17:19,460
You said you're developing your diversity
brain and then you're training and

297
00:17:19,490 --> 00:17:23,030
constantly flexing the diversity muscle
and then the beautiful visual of the

298
00:17:23,030 --> 00:17:25,520
tapestry where everything
is woven in together,

299
00:17:25,910 --> 00:17:28,760
but there's distinct
differences in every detail.

300
00:17:30,110 --> 00:17:34,790
So given the myriad of constraints
and challenges that you have just

301
00:17:34,850 --> 00:17:38,420
described, why should people
reach out or contact Cummins?

302
00:17:38,870 --> 00:17:41,600
Let's just go with the product first
of all, because our product is really,

303
00:17:41,600 --> 00:17:45,740
really robust. It's brilliant. It's over
a hundred years old, as we all know,

304
00:17:45,980 --> 00:17:49,620
lots and lots of innovation, technology
development that is in there.

305
00:17:49,950 --> 00:17:53,250
But one of the things that isn't
spoken about often I don't think,

306
00:17:53,250 --> 00:17:55,740
is the fact that our
engines are customizable.

307
00:17:56,130 --> 00:17:57,900
And when I first became
involved with Cummins,

308
00:17:57,960 --> 00:18:00,990
that was one of the top selling points
that the business development leader was

309
00:18:00,990 --> 00:18:05,130
explaining to me is you can customize
the engine to operate at different

310
00:18:05,790 --> 00:18:06,960
types of terrains long,

311
00:18:06,960 --> 00:18:10,170
there's a drive or up and down to
the coast or mountainous or whatever.

312
00:18:10,440 --> 00:18:13,890
So that's one of the points. I know
our warranty system is really, really,

313
00:18:13,890 --> 00:18:18,390
really very good. And also, once
an engine has been reconditioned,

314
00:18:18,900 --> 00:18:22,980
it does reset back to its
factory warranty. So to me,
those are just three top,

315
00:18:23,370 --> 00:18:25,500
top things of our
products that are amazing,

316
00:18:25,740 --> 00:18:29,730
let alone the move
towards destination zero,

317
00:18:30,540 --> 00:18:34,860
where the transition that we are busy
going through and developing for the plan

318
00:18:34,860 --> 00:18:38,340
that's in place, and the
engines, the helm engines,

319
00:18:38,340 --> 00:18:41,070
all of these things are
really, really, really,

320
00:18:41,940 --> 00:18:46,080
I would say phenomenal. And I'm very
excited to see how we are able to

321
00:18:46,080 --> 00:18:50,940
transition all of those
changing technologies together
with the way the world's

322
00:18:50,940 --> 00:18:53,700
changing at the rate and
where you find your customer.

323
00:18:54,480 --> 00:18:56,940
We change with the rate at
which we find our customer at.

324
00:18:57,690 --> 00:19:02,670
But let's go to the people. Cummins
people are very, very, very committed.

325
00:19:03,030 --> 00:19:07,950
One thing I've noticed is that Cummins
colleagues form relationships or

326
00:19:07,950 --> 00:19:09,990
partnerships with the customers.

327
00:19:10,380 --> 00:19:13,800
I've really seen this over the longest
amount of years where long-term

328
00:19:13,800 --> 00:19:18,030
relationships are formed and partnerships
with our customers and people stay at

329
00:19:18,210 --> 00:19:18,810
Cummins.

330
00:19:18,810 --> 00:19:23,010
You'll find people staying at Cummins
from being a technician when they start

331
00:19:23,220 --> 00:19:25,920
right up until when they retire
and they're in their sixties.

332
00:19:26,340 --> 00:19:29,760
I've seen that across and I know
why. I'm on the inside. I know why.

333
00:19:30,180 --> 00:19:35,160
Is every day fabulous? Not every
single day, but most days. Most days.

334
00:19:35,430 --> 00:19:39,960
So to be real, our people are
committed, they're dependable,

335
00:19:40,230 --> 00:19:43,290
they're committed, and they're dependable.
That's why people should contact us.

336
00:19:43,440 --> 00:19:44,273
Test us.

337
00:19:46,140 --> 00:19:49,050
That was lovely. So Tanya, before we wrap,

338
00:19:49,200 --> 00:19:51,660
what's one thing that you really
want to leave our listeners with?

339
00:19:54,450 --> 00:19:59,340
I think the one thing I'd really,
really like to leave people with is

340
00:20:00,930 --> 00:20:02,880
trust yourself. Believe in yourself.

341
00:20:03,300 --> 00:20:07,200
And if there is something that you would
love to do and you're not currently

342
00:20:07,200 --> 00:20:10,860
doing it and it can add value
to Cummins, then speak up.

343
00:20:11,940 --> 00:20:14,430
Talk to somebody, find that something.

344
00:20:14,700 --> 00:20:18,120
Because if you can do something
that doesn't feel like work to you,

345
00:20:18,510 --> 00:20:21,780
but you're adding value and you
will automatically be good at that.

346
00:20:21,780 --> 00:20:23,430
Something we all win.

347
00:20:24,060 --> 00:20:28,950
And Cummins wants people to be really
happy in their jobs and in their roles

348
00:20:29,040 --> 00:20:31,530
and feel like they're making a
really wonderful contribution.

349
00:20:31,950 --> 00:20:35,820
So I want to say to people,
take five minutes, sit down,

350
00:20:35,820 --> 00:20:38,940
think am I doing what
I love doing? If not,

351
00:20:39,480 --> 00:20:44,250
let's talk about why not just take five
minutes and think about who you are

352
00:20:44,310 --> 00:20:48,340
and how you can really make a
difference to our organization.

353
00:20:49,450 --> 00:20:51,760
Well Tanya, it's been
lovely talking to you today.

354
00:20:51,760 --> 00:20:55,360
I can see that we're powered by
purpose in everything that we do,

355
00:20:55,570 --> 00:20:58,870
and we love the shining, smiling Tanya,

356
00:20:58,870 --> 00:21:01,960
always bringing some positivity
and some sparkle to the world.

357
00:21:02,170 --> 00:21:03,940
So thank you again for taking time today.

358
00:21:04,750 --> 00:21:06,490
It's been my honor.
Thank you very much, Kim.

359
00:21:07,060 --> 00:21:10,780
Alright, so what's the big idea for
this episode? For over three decades,

360
00:21:10,780 --> 00:21:13,900
Tanya has been a part of the
Cummins story, and during that time,

361
00:21:13,900 --> 00:21:16,420
she's learned that power
isn't just about the products.

362
00:21:16,420 --> 00:21:20,230
It's also about lifting people up and
finding opportunities and hard moments and

363
00:21:20,230 --> 00:21:23,200
creating a future where beauty
and function can exist together.

364
00:21:26,660 --> 00:21:28,480
Power onward.

365
00:21:34,570 --> 00:21:38,650
Thank you for listening to Power Onward.
Your support means the world to us.

366
00:21:39,190 --> 00:21:42,340
If you enjoyed this episode,
please don't forget to subscribe,

367
00:21:42,340 --> 00:21:45,190
rate and review on your
favorite podcast platform.

368
00:21:45,670 --> 00:21:47,800
If you want to dig deeper
on what we covered today,

369
00:21:48,040 --> 00:21:50,740
check out the show notes for
additional links or go to

370
00:21:50,740 --> 00:21:54,670
cummins.com/podcast. Until next time,

371
00:21:55,180 --> 00:21:56,410
power onward.

372
00:22:00,390 --> 00:22:01,630
We are from Cummins,

373
00:22:01,960 --> 00:22:05,590
the company that's been innovating
toward the future for more than a hundred

374
00:22:05,590 --> 00:22:08,530
years. We're no strangers to rapid change,

375
00:22:08,650 --> 00:22:10,990
global shifts and economic uncertainty.

376
00:22:11,620 --> 00:22:16,120
We want to be your constant during
the energy transition whenever,

377
00:22:16,480 --> 00:22:20,200
wherever, forever. Power onward.