Med Creator 101

Dr. Leela Athalye once thought Instagram was just a place to share family photos. Today, she's built a following across TikTok and Instagram by sharing skin education, procedural videos, and content that's uniquely her own. In this episode, Mimi Banks and Dr. Dustin Portela talk with Leela about her early Derm Gunner blog, the unexpected video that went viral, and why having fun with content creation matters more than trying to copy what's working for everyone else. She also gets candid about the challenges of growing on social media, finding time to create, and the lessons she wishes she'd learned earlier, from cross-posting to having a plan before getting started. Whether you're posting your first video or trying to find your own creative style, this conversation is a reminder that growth isn't always linear, and authenticity matters.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

What is Med Creator 101?

Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.