The Master Marketer Show

In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerful narrative can help drive personal and business connections effectively. "You're just sharing to start a conversation around," Kacy Maxwell instills the idea of using LinkedIn more as a platform for meaningful conversations rather than just for promoting one's brand or services. What else is in it for you? 

- How can transforming LinkedIn activity into a conversation foster a more genuine and engaging presence? 
- What are the common mistakes and strategies to enhance one's LinkedIn presence? 
- Why is it important to have a strong point of view while avoiding grandiose claims? 
- What is the framework implemented by the Provisions Group to assess their team members' strengths, expertise, and personality traits? 
- How can one leverage LinkedIn for effective lead generation? 

Delve into these questions and more about digital marketing and content strategies with the Master Marketer Show.

What is The Master Marketer Show?

Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.

Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.

Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed the strategies, executed the tactics and reported on the results.

We’ll use the following framework to guide the conversation:

MINDSETS:
What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?

SKILLSETS:
What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?

TOOLSETS:
What were the tools you used? What tools did you wish you had? What tools did you use that weren’t necessary or didn’t work as you expected?

RESULTS:
What were the results? What did you learn? What were your metrics for success? The more details you can provide, the better: ROI, Leads, Closed Won Deals, Pipeline Generated, etc.

Episodes are released every Wednesday and are available on our website, LinkedIn, YouTube and all major podcasting platforms.

This is the only podcast that takes you deep into the MINDSETS, SKILLSETS & TOOLSETS the top B2B Marketers use to drive RESULTS!