Episode 9 — Overcoming Customer Complaints & Objections
Every builder will face a customer who pushes back. The question is whether you shut down or lean in. In this episode Pam sits down with Gary Jernigan, Jason Joiner, and Jordan Licciardi — someone known for asking the right questions and helping customers understand what they actually want. They break down the art of overcoming complaints and objections, how to stay curious instead of defensive, and how to use the BLAST method as your foundation when things get tense. Real scenarios, real stories, and a live role play that will change how you handle your next tough conversation.
From Dirt to Door. Let's build.
What is Dirt to Door Podcast?
Every home starts as dirt and ends as someone's dream. From Dirt to Door is where we talk about everything in between — the craft, the culture, and what it actually takes to build homes that change lives. Hosted by the team at CT Homes, this podcast is built for builders who want to be exceptional at what they do.