Questions covered in this episode:
1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?
3:57 What is your role like as a VP of PMM at Pinterest?
8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?
13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?
16:19 On the outbound side do you have any frameworks for how to think about go to market?
19:09 How important are brand marketing skills for product marketers compared to analytical skills?
21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
23:46 Should product marketing decisions be data driven or more so data informed?
25:45 How do you think PMM will change over the next 5 or 10 years?
28:40 How should AI play a role in product marketing?
30:45 How do you achieve work life balance?
37:55 What do you think has been the one thing that's been most important for growing your career?
39:57 What is your favorite thing about product marketing?
Looking to connect? You can find Julie here on
LinkedIn.What is Women in Product Marketing ?
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.