Retail Remix

VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved.

During this episode, Aimee chats with host Alicia Esposito about:
  • How the mission and values of VICI have evolved since the company’s inception, if at all;
  • How VICI helped shape the “Instagram Brand” model; 
  • The distinct role that influencers and creators play in driving marketing and new product creation; and
  • How the “meme-ification” of marketing is making standing out harder for brands.

RELATED LINKS
  • Learn more about VICI
  • See Retail TouchPoints’ latest coverage on all things social commerce

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.