Spatial Stack with Matt Forrest

In this episode of the Spatial Stack, Matt sits down with Maggie Ma, tech content creator at @maggieindata and former geospatial data scientist.

Maggie left her corporate data science role last year to become a full-time content creator across Instagram, YouTube, LinkedIn, and TikTok. She's a 3x LinkedIn Learning instructor and an AI educator helping people break into data science, learn coding, and stay current with AI.

We dig into the GIS title trap (and why the same job pays less under a different title), the seven internships that got Maggie into geospatial data science, cold-emailing professors and police departments, and how she positioned herself as the spatial person on non-spatial teams. We also cover the push and pull factors that led to her quitting corporate, what day in the life looks like as a full-time creator, and how she actually uses AI in her workflow today.

Whether you're a GIS analyst wondering if you're underpaid, a geography student trying to land your first role, or a working data scientist thinking about going full-time creator, this conversation is full of specific tactics and honest reflections.

Connect with Maggie:

Instagram: https://www.instagram.com/maggieindata
YouTube: https://www.youtube.com/@maggieindata
LinkedIn: https://www.linkedin.com/in/maggieindata
TikTok: https://www.tiktok.com/@maggieindata

CHAPTERS:

00:00:00 – Intro
00:01:08 – Welcome and Maggie's Background
00:03:26 – Statistics, Psychology, and Discovering Human Geography
00:06:39 – First Job: Geospatial Data Scientist in Logistics
00:08:08 – The GIS Title Trap and Salary Bands
00:11:33 – Cold Emailing Into Crime Analytics and Hospital Research
00:14:16 – Starting to Create Content as a Working Data Scientist
00:18:50 – Push and Pull Factors for Leaving Corporate
00:21:28 – Adjusting to Life Without a Job as Input
00:27:33 – Vibe Coding: Lovable, Warp, and Claude Code
00:29:08 – The Hidden Risks of Vibe Coding (Security, Data Leaks)
00:32:08 – Using AI in Content Workflows
00:36:19 – Final Advice and Where to Find Maggie

📊 FREE: The Modern GIS Skill Map

The 5 skills that actually matter in modern GIS (and what you can stop learning). Based on a survey of 1,400+ geospatial professionals.

➡ Get the free training + PDF guide: https://forrest.nyc/go/training/

CONNECT WITH ME

📸 Instagram:  https://www.instagram.com/matt_forrest/
💼 LinkedIn: https://www.linkedin.com/in/mbforr/
📧 Newsletter: https://forrest.nyc
🌐 Website: https://forrest.nyc

What is Spatial Stack with Matt Forrest?

Welcome to The Spatial Stack, where modern geospatial technology takes center stage. Our episodes feature interviews with leading experts, insightful discussions on the integration of AI and big data in spatial tech, and case studies on groundbreaking projects worldwide. Tune in to stay ahead in the rapidly evolving world of geospatial technology!