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India’s soda shelves have changed almost overnight. Coke and Pepsi now sell zero-sugar versions of their drinks at prices as low as 10 rupees. The move came after Reliance launched Campa Cola with its own budget zero-sugar option. Now, they are taking over in big cities and small towns alike.
But what looks like a health trend is really a business strategy.
What is really inside those bottles? And what does it mean for consumers?
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
But what looks like a health trend is really a business strategy.
What is really inside those bottles? And what does it mean for consumers?
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Creators and Guests
What is Daybreak?
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.