The MemberScore Podcast

In this episode we discuss what to do once someone takes your lead magnet and joins your email list.

Show Notes

Once someone takes your lead magnet and joins your email list, what next?

You need an automated follow up sequence!
  • 5 – 7 emails in the sequence
  • Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
  • These are the topics for each of your emails in the sequence
  • Focus on how these features help your members – explain each one as a benefit
  • Include social proof to back up the claims you're making (testimonials, statistics, etc.)
  • Include a call to action in each email. Move prospect closer to the sale by asking for action.
    • Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!

What is The MemberScore Podcast?

We (Amanda and Travis Northcutt) have a combined 15+ years in the membership space. We're here to share what we've learned to help you grow your membership business.

For more from Amanda, subscribe to her new podcast, Sales in the Subscription Economy wherever you listen and check out subscriptioncoach.com!