My guest today is Vicky Lozano, the CMO of Crayola — yes, the company that basically defined many of our childhoods. In her role, Vicky leads Crayola’s consumer communications, partnership marketing, digital and omnichannel marketing, interactive app portfolio, education, and location-based entertainment. Before joining Crayola, she managed a $1.2 billion gum and mints portfolio at Cadbury, working on well-known brands like Trident and Dentyne.
She has also held major roles at Miller Brewing, Warner-Lambert, and Pfizer.What I love most about Vicky is that she’s not just a brand leader — she’s a creativity evangelist with a business brain. In our conversation, we’re diving into how to keep a legacy brand fresh, why creativity isn’t just for kids, and what it really takes to build something that truly matters.
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.