Beyond the CMS - A Content Management Podcast


Derk Majoewskij is Senior Product Strategist at Storyblok, where he leads product discovery and roadmap prioritisation across the full product cycle. In four-plus years at the company he has worked across product management and product marketing, shipping features end-to-end from problem discovery through engineering delivery to go-to-market. He was the primary voice behind FlowMotion, Storyblok's native automation and orchestration layer built on n8n, and has been closely involved in Storyblok's AI direction including the MCP server and the Strata semantic vector layer.


The conversation starts where most CMS conversations don't: not at the platform decision, but at what happens to content after the site goes live. Derk and Chris dig into the gap between a CMS that holds content and one that actively operates it, and why that distinction is becoming the difference between brands that show up in AI-driven search and those that don't. Derk frames it directly: content used to be static and humans made every change. The shift underway moves the human into a loop where agents, automation, and semantic indexing do the operational work.


Chris walks through Dotfusion's own 140-node agentic content workflow, from AEO-informed topic selection through research, writing, governance, schema refactoring, and social distribution, all orchestrated through n8n and Storyblok. Together they cover the real upfront cost of building AI content infrastructure properly, why automation native to the CMS handles enterprise IT requirements that external tools can't, and how voice-to-content workflows are already running in production for franchise and retail clients.


Key topics include:

  • FlowMotion: Storyblok's n8n-based automation layer, built natively inside the CMS with custom Storyblok triggers and actions already in place. One publish event can trigger translation, republishing, and a Slack notification with no external setup required — and no IT overhead for enterprise teams.
  • Strata: Storyblok's built-in vector database, in active development, that makes an entire content history semantically readable by AI tools rather than just keyword-searchable. Essential for any brand managing GEO visibility across years of published content.
  • MCP Server: Storyblok's Model Context Protocol integration that connects AI models directly to a Storyblok space, enabling natural language content operations, story search, and content updates without leaving the platform.
  • The 25x rule: Building AI content infrastructure properly takes roughly 25 times longer than writing a single post. The argument is that teams investing now build a permanent operational advantage that compounds while others are still starting.
  • Living vs. static content: Derk's framework for the shift from a CMS where humans manage every update to one where content is automatically updated, optimised for AI search, and made semantically available to agents while the human remains in the loop.
  • Voice-to-content in production: How franchise and retail brands are using a phone, a store ambassador, and a FlowMotion governance model to turn raw audio captured on the floor into polished, on-brand content without stripping the authentic voice out of it.

The infrastructure decision you make now about your CMS determines whether your team is spending its time on strategy or on operations, and whether your content is visible to AI tools or invisible to them.


🎧 Listen now and join the conversation!

Creators and Guests

Host
Chris Bryce
CEO and founding partner of Dotfusion, a Toronto B Corp specializing in agentic content operations and AI-ready composable platforms. Host of Beyond the CMS.

What is Beyond the CMS - A Content Management Podcast?

Beyond the CMS is about content operations and the future of content: how enterprises create it, scale it, and get it found by people and AI. Hosted by Chris Bryce, Partner at Dotfusion, the show has just passed 50 episodes of conversations with the people building that future.

It started as a show about CMS platforms, and that conversation never stopped. Guests have come from Contentful, Storyblok, Agility CMS, Squiz, Bloomreach, ButterCMS, StreamX, BILDIT, CrafterCMS, React Bricks, and Magnolia, talking through what headless and composable architecture actually gets you. But the range has grown well beyond platform comparisons. Recent episodes cover Answer Engine Optimization (AEO) and how AI search engines decide what to cite, MCP (Model Context Protocol) servers that connect AI agents directly to a CMS, agentic content operations workflows, accessibility, and what it takes to govern content at the scale of a university managing tens of thousands of edits a week. Episode 50 brought on Olivier Dobberkau of the dkd/TYPO3 Association to dig into semantic search and retrieval-augmented generation (RAG).

The CMS is still the hub. It's just not the whole story anymore. If you're a CMO, IT Director, or Chief Digital Officer trying to figure out how your content gets made, published, and found, by people and by AI, this is where those conversations happen.

#contentoperations #answerengineoptimization #aeo #aisearch #headlesscms #contentful #storyblok #agilitycms