1 00:00:00,080 --> 00:00:02,570 Carol Cox: Learn how to uncover your authentic brand 2 00:00:02,570 --> 00:00:05,180 voice to attract the perfect people and 3 00:00:05,210 --> 00:00:06,440 opportunities for you. 4 00:00:06,470 --> 00:00:08,630 With my guest, Ashleigh Harvey on this 5 00:00:08,630 --> 00:00:15,080 episode of the Speaking Your Brand podcast. 6 00:00:15,080 --> 00:00:17,270 More and more women are making an impact by 7 00:00:17,270 --> 00:00:20,000 starting businesses, running for office, and 8 00:00:20,000 --> 00:00:22,010 speaking up for what matters. 9 00:00:22,040 --> 00:00:24,260 With my background as a TV political 10 00:00:24,260 --> 00:00:27,140 analyst, entrepreneur, and speaker, I 11 00:00:27,140 --> 00:00:29,570 interview and coach purpose driven women to 12 00:00:29,600 --> 00:00:32,060 shape their brands, grow their companies, 13 00:00:32,060 --> 00:00:34,760 and become recognized as influencers in 14 00:00:34,760 --> 00:00:38,060 their field. This is speaking your brand, 15 00:00:38,090 --> 00:00:40,610 your place to learn how to persuasively 16 00:00:40,610 --> 00:00:45,290 communicate your message to your audience. 17 00:00:45,290 --> 00:00:46,340 Hi there and welcome to the Speaking Your 18 00:00:46,340 --> 00:00:48,530 Brand podcast. I'm your host, Carol Cox. 19 00:00:48,530 --> 00:00:51,380 Today is a very, very special episode. 20 00:00:51,380 --> 00:00:53,270 You're going to want to listen to the entire 21 00:00:53,270 --> 00:00:56,540 thing, because I have a huge announcement to 22 00:00:56,570 --> 00:00:59,700 make that happens to correspond with the 23 00:00:59,730 --> 00:01:02,490 guest that I have on the podcast today. 24 00:01:02,490 --> 00:01:04,200 Before we get to the announcement, we're 25 00:01:04,200 --> 00:01:07,290 going to dive deep into your understanding 26 00:01:07,290 --> 00:01:10,110 your brand voice, why it matters, why 27 00:01:10,110 --> 00:01:12,270 authenticity in the messaging that you're 28 00:01:12,270 --> 00:01:14,760 putting out to your audience makes such a 29 00:01:14,760 --> 00:01:17,310 huge difference, especially in this day and 30 00:01:17,310 --> 00:01:20,340 age of more and more AI driven content. 31 00:01:20,340 --> 00:01:22,080 We're going to talk about how you can be 32 00:01:22,080 --> 00:01:24,210 more authentic with your messaging, how you 33 00:01:24,210 --> 00:01:25,980 can make sure that your audiences, whether 34 00:01:25,980 --> 00:01:27,750 they're prospective clients, current 35 00:01:27,750 --> 00:01:29,970 clients, audience you're speaking to, 36 00:01:30,000 --> 00:01:32,610 whether it's on social media, in person, or 37 00:01:32,640 --> 00:01:34,860 even in writing in books that you do, how 38 00:01:34,860 --> 00:01:37,620 they make sure that they understand who you 39 00:01:37,620 --> 00:01:40,500 are, what you do, and how you can help them. 40 00:01:40,530 --> 00:01:44,040 My guest today is Ashleigh Harvey, who is a 41 00:01:44,040 --> 00:01:47,730 copywriting persuasion extraordinaire. 42 00:01:47,730 --> 00:01:50,190 She is also a graduate of our Thought Leader 43 00:01:50,190 --> 00:01:52,710 Academy, and she was last on this podcast 44 00:01:52,740 --> 00:01:56,910 way back in July of 2021, in episode 234. 45 00:01:56,910 --> 00:01:58,650 For? Definitely take a listen to that one 46 00:01:58,650 --> 00:02:00,090 after you listen today. 47 00:02:00,120 --> 00:02:02,070 Ashleigh, welcome back to the podcast. 48 00:02:02,100 --> 00:02:03,210 Ashleigh Harvey: Thank you for having me. 49 00:02:03,210 --> 00:02:05,100 I'm so thrilled to be here. 50 00:02:05,310 --> 00:02:06,360 Carol Cox: I am too. 51 00:02:06,390 --> 00:02:09,030 You live in well, you live in England, 52 00:02:09,030 --> 00:02:10,770 originally from South Africa. 53 00:02:10,800 --> 00:02:13,890 Right now you are touring around the UK. 54 00:02:13,890 --> 00:02:16,050 Can you tell us a bit why you're touring 55 00:02:16,050 --> 00:02:19,020 around in the UK and what exactly you're 56 00:02:19,020 --> 00:02:19,830 doing there? 57 00:02:19,860 --> 00:02:21,840 Ashleigh Harvey: Yes I am. 58 00:02:21,870 --> 00:02:24,840 I am a performer, I work in the theatre and 59 00:02:24,840 --> 00:02:27,600 I am in the UK touring production of Come 60 00:02:27,600 --> 00:02:30,900 From Away, and we've been touring since 61 00:02:30,900 --> 00:02:33,510 January this year and we will finish touring 62 00:02:33,510 --> 00:02:35,100 in January next year. 63 00:02:35,100 --> 00:02:38,010 And I'm currently in Norwich in one of the 64 00:02:38,010 --> 00:02:39,390 theatre dressing rooms. 65 00:02:39,420 --> 00:02:41,820 Yeah, and it's just been a total blast. 66 00:02:41,820 --> 00:02:44,370 I've, I've just loved my time on the show. 67 00:02:44,370 --> 00:02:46,500 So yeah, that's that's what I'm doing right 68 00:02:46,500 --> 00:02:47,100 now. 69 00:02:47,130 --> 00:02:49,770 Carol Cox: And you moved to London from South Africa. 70 00:02:49,800 --> 00:02:51,690 This was before the pandemic, correct? 71 00:02:51,720 --> 00:02:53,940 Ashleigh Harvey: Yeah. Well, like nine months before the 72 00:02:53,940 --> 00:02:54,960 pandemic. Yeah. 73 00:02:54,990 --> 00:02:57,220 Carol Cox: And then how did you get started in doing 74 00:02:57,220 --> 00:02:59,050 copywriting? I know we're going to talk 75 00:02:59,080 --> 00:03:01,450 about why copywriting is really a misnomer 76 00:03:01,450 --> 00:03:04,030 for the type of work that Ashley does, but 77 00:03:04,030 --> 00:03:06,100 just for shorthand right now, how did you 78 00:03:06,100 --> 00:03:08,350 get into copywriting and brand messaging? 79 00:03:08,350 --> 00:03:12,340 Ashleigh Harvey: I had been writing for businesses since about 80 00:03:12,340 --> 00:03:16,240 2011, and I'd done I'd done press releases 81 00:03:16,240 --> 00:03:19,570 and I'd done video writing for in-house 82 00:03:19,570 --> 00:03:25,180 videos. And I came over to the UK and I had 83 00:03:25,180 --> 00:03:27,580 a couple of auditions, and I had some work 84 00:03:27,580 --> 00:03:32,200 here. And then Covid hits within about nine 85 00:03:32,200 --> 00:03:36,640 months of me being here, and I had to find a 86 00:03:36,640 --> 00:03:37,870 way to make money. 87 00:03:37,990 --> 00:03:40,360 So I started actually working as a care 88 00:03:40,390 --> 00:03:43,000 worker. I trained up as a care worker, and I 89 00:03:43,000 --> 00:03:45,520 started working as a care worker in London, 90 00:03:45,520 --> 00:03:47,560 in and around London, in private care. 91 00:03:47,560 --> 00:03:51,070 And at the same time, I started my business 92 00:03:51,070 --> 00:03:53,770 from the back of my car, in between care 93 00:03:53,830 --> 00:03:58,240 shifts. And I really got to to, you know, 94 00:03:58,420 --> 00:04:01,990 the root ideas of copywriting and what it is 95 00:04:02,020 --> 00:04:05,380 and the foundations of it and the techniques 96 00:04:05,380 --> 00:04:09,970 and I, I very slowly built the business over 97 00:04:09,970 --> 00:04:13,600 about nine months, and then I was able to go 98 00:04:13,600 --> 00:04:15,370 full time with it, which was just 99 00:04:15,370 --> 00:04:18,490 incredible. And so now I work with clients 100 00:04:18,520 --> 00:04:22,480 all over the world, and I, I write for 101 00:04:22,480 --> 00:04:24,670 business owners and entrepreneurs mainly, 102 00:04:24,700 --> 00:04:26,050 and it's been amazing. 103 00:04:26,050 --> 00:04:28,270 It's just been one of the greatest, I think 104 00:04:28,270 --> 00:04:30,040 one of the greatest gifts the pandemic could 105 00:04:30,070 --> 00:04:31,960 have given me, as I think it did for a lot 106 00:04:31,990 --> 00:04:32,830 of people. 107 00:04:32,860 --> 00:04:35,410 Carol Cox: Absolutely. And as I mentioned in the intro, 108 00:04:35,440 --> 00:04:36,790 you did go through our Thought Leader 109 00:04:36,790 --> 00:04:40,150 Academy. This was in the the end of 2021 and 110 00:04:40,150 --> 00:04:42,940 then graduated in the beginning of 2022. 111 00:04:42,970 --> 00:04:45,190 And Ashley, you have actually helped me 112 00:04:45,220 --> 00:04:47,620 quite a bit with the copywriting on the 113 00:04:47,620 --> 00:04:49,570 sales page for the Thought Leader Academy on 114 00:04:49,570 --> 00:04:52,490 the speaking your Brand.com website, And and 115 00:04:52,490 --> 00:04:54,380 I know obviously you had kind of an 116 00:04:54,380 --> 00:04:56,750 insider's perspective on it because you had 117 00:04:56,750 --> 00:04:58,460 gone through that. But I think what your 118 00:04:58,460 --> 00:05:01,640 genius is, is that you really get into the 119 00:05:01,640 --> 00:05:04,400 shoes and the minds and the hearts of the 120 00:05:04,400 --> 00:05:06,290 audience, whoever that audience happens to 121 00:05:06,290 --> 00:05:08,030 be, and really think about it from their 122 00:05:08,030 --> 00:05:10,880 perspective. What do they need to hear? 123 00:05:10,910 --> 00:05:12,830 What do they need to understand in order to 124 00:05:12,860 --> 00:05:14,600 make that decision for themselves? 125 00:05:14,600 --> 00:05:16,430 The decision to buy or whatever it happens 126 00:05:16,430 --> 00:05:19,130 to be? And I cannot tell you how many women 127 00:05:19,130 --> 00:05:22,010 I hear from on console calls who say to me, 128 00:05:22,040 --> 00:05:26,000 Carol, your sales page spoke to me like, 129 00:05:26,300 --> 00:05:28,880 like the words that you use are really 130 00:05:28,880 --> 00:05:30,920 things either that I've thought myself or 131 00:05:30,950 --> 00:05:33,080 things that maybe they hadn't been able to 132 00:05:33,110 --> 00:05:34,490 articulate. They didn't have the right words 133 00:05:34,490 --> 00:05:35,960 for, but as soon as they read them on the 134 00:05:35,960 --> 00:05:38,210 page, they realized that, oh, this is the 135 00:05:38,210 --> 00:05:39,860 problem I'm having, or this is what I want 136 00:05:39,890 --> 00:05:40,850 for myself. 137 00:05:40,880 --> 00:05:42,560 Ashleigh Harvey: It's so powerful. 138 00:05:42,590 --> 00:05:44,810 The words you choose to use in your 139 00:05:44,810 --> 00:05:47,210 business, they're they're so powerful. 140 00:05:47,210 --> 00:05:50,180 And I keep learning all the time about about 141 00:05:50,210 --> 00:05:52,310 how to find those words and what works and 142 00:05:52,310 --> 00:05:53,390 what doesn't work. 143 00:05:53,390 --> 00:05:56,780 But there are there are certain strategies 144 00:05:56,780 --> 00:06:00,230 that a lot of, of good copywriters employ 145 00:06:00,260 --> 00:06:03,860 to, to get those kinds of reactions from, 146 00:06:03,860 --> 00:06:06,710 from people who read a sales page or an 147 00:06:06,710 --> 00:06:08,810 email sequence or whatever it may be. 148 00:06:08,810 --> 00:06:10,640 So I'm so thrilled. 149 00:06:10,670 --> 00:06:12,620 I'm so thrilled that that that you that you 150 00:06:12,620 --> 00:06:14,780 get that feedback. That makes me very happy. 151 00:06:15,950 --> 00:06:16,730 That's great. 152 00:06:16,760 --> 00:06:19,550 Carol Cox: And for those of you listening as you you 153 00:06:19,580 --> 00:06:22,340 hear myself and Ashley talk about this today 154 00:06:22,340 --> 00:06:24,740 in this episode. So this definitely applies 155 00:06:24,740 --> 00:06:26,690 to writing, writing on your website, your 156 00:06:26,690 --> 00:06:28,640 sales page, your email newsletters, your 157 00:06:28,640 --> 00:06:30,170 social media copy. 158 00:06:30,200 --> 00:06:32,570 But it also applies to the public speaking 159 00:06:32,570 --> 00:06:35,150 that you do presentations and talks. 160 00:06:35,180 --> 00:06:37,760 What what is such a core part of our 161 00:06:37,760 --> 00:06:39,620 signature Talk Canvas framework is 162 00:06:39,620 --> 00:06:40,850 understanding your audience. 163 00:06:40,880 --> 00:06:43,100 What are their goals related to kind of your 164 00:06:43,100 --> 00:06:45,110 big picture topic that you're presenting on? 165 00:06:45,110 --> 00:06:47,630 What are their goals? What challenges are 166 00:06:47,660 --> 00:06:49,350 getting in the way that they see. 167 00:06:49,380 --> 00:06:51,150 What are those challenges that you see as 168 00:06:51,180 --> 00:06:52,440 that expert guide that they don't 169 00:06:52,440 --> 00:06:54,930 necessarily see, and how can you help them 170 00:06:54,930 --> 00:06:56,400 get more of what they want? 171 00:06:56,430 --> 00:06:58,290 Right. Get past those challenges and and 172 00:06:58,290 --> 00:07:00,420 having that empathy for them and having and 173 00:07:00,420 --> 00:07:03,330 validating where they're at is such a huge 174 00:07:03,330 --> 00:07:05,730 part of being an impactful speaker as well 175 00:07:05,730 --> 00:07:08,670 as an impactful writer for your brand 176 00:07:08,670 --> 00:07:11,190 message and for the work that you do with 177 00:07:11,220 --> 00:07:13,440 whomever your clients are in your business 178 00:07:13,440 --> 00:07:14,460 and in your industry. 179 00:07:14,460 --> 00:07:15,840 So, Ashley, let me ask you this. 180 00:07:15,840 --> 00:07:17,670 Thinking about clients you've worked with, a 181 00:07:17,700 --> 00:07:19,710 lot of the women that you've spoken to. 182 00:07:19,740 --> 00:07:22,680 What do you feel is their biggest challenge 183 00:07:22,680 --> 00:07:25,440 when they think about their brand voice, or 184 00:07:25,440 --> 00:07:28,080 having an authentic voice, or how to convey 185 00:07:28,080 --> 00:07:30,840 themselves to their audiences? 186 00:07:30,990 --> 00:07:35,250 Ashleigh Harvey: I think a lot of women are just frightened of 187 00:07:35,250 --> 00:07:38,910 sounding too much of something, or too 188 00:07:38,940 --> 00:07:40,170 little of something. 189 00:07:40,170 --> 00:07:42,240 That's kind of been my experience. 190 00:07:42,240 --> 00:07:44,340 And so they're either afraid of not sounding 191 00:07:44,340 --> 00:07:48,240 professional enough or sounding too brash or 192 00:07:48,240 --> 00:07:52,260 too confident or not confident enough. 193 00:07:52,260 --> 00:07:55,710 And so it's always it's always seated in 194 00:07:55,710 --> 00:07:58,680 this idea of being too much or lacking 195 00:07:58,680 --> 00:08:01,140 something, instead of just sitting in what 196 00:08:01,140 --> 00:08:04,560 you are and just being that thing and owning 197 00:08:04,560 --> 00:08:08,520 that thing. And so I, I try really hard with 198 00:08:08,520 --> 00:08:12,600 my clients to get them to sit in their voice 199 00:08:12,600 --> 00:08:15,330 as their voice is right at this moment and 200 00:08:15,330 --> 00:08:18,120 not not try and be something that it's not. 201 00:08:18,150 --> 00:08:21,810 Not try and mimic someone else, or copy 202 00:08:21,810 --> 00:08:26,790 someone else, or be too professional or too, 203 00:08:26,820 --> 00:08:28,530 you know, professional sounding, if that's 204 00:08:28,530 --> 00:08:29,910 not really their vibe. 205 00:08:29,910 --> 00:08:33,510 So I try and work with them to just figure 206 00:08:33,510 --> 00:08:36,090 out where they are now and sit in that voice 207 00:08:36,090 --> 00:08:39,600 now. Because, you know, as we grow as human 208 00:08:39,600 --> 00:08:42,600 beings, so do our voices, and your voice 209 00:08:42,600 --> 00:08:45,490 will change. It's just the nature of being 210 00:08:45,490 --> 00:08:48,610 alive. And so when you really sit in that 211 00:08:48,610 --> 00:08:52,030 and you embrace it and you enjoy it like you 212 00:08:52,030 --> 00:08:55,330 find like great enjoyment from it, it just I 213 00:08:55,330 --> 00:08:56,470 see people flourish. 214 00:08:56,470 --> 00:08:58,180 It's unbelievable what can happen. 215 00:08:58,210 --> 00:09:00,070 Carol Cox: And that that really is the heart of 216 00:09:00,070 --> 00:09:03,640 authenticity is sitting with who you are and 217 00:09:03,640 --> 00:09:06,760 being okay with that and expressing that in 218 00:09:06,760 --> 00:09:08,350 the way that it is. 219 00:09:08,380 --> 00:09:10,300 It is you. You're not trying to mimic or be 220 00:09:10,300 --> 00:09:11,830 someone else. Because I think a lot of us 221 00:09:11,830 --> 00:09:13,600 look at, like the Amy Porterfield's or the 222 00:09:13,600 --> 00:09:15,550 Marie Forleo's or whoever the TikTok 223 00:09:15,550 --> 00:09:17,500 influencers are today, which I don't know 224 00:09:17,680 --> 00:09:19,090 because I don't follow them on TikTok. 225 00:09:19,120 --> 00:09:20,500 And we think, well, they're they're 226 00:09:20,500 --> 00:09:22,750 successful. Look at these massive audiences 227 00:09:22,750 --> 00:09:25,300 that they've built, these businesses that 228 00:09:25,300 --> 00:09:27,850 they've grown. So I need to be like them 229 00:09:27,850 --> 00:09:30,550 peppy, you know, optimistic, enthusiastic, 230 00:09:30,550 --> 00:09:32,020 whatever. And if that's you, yes. 231 00:09:32,050 --> 00:09:35,020 Like, obviously we want to be enthusiastic 232 00:09:35,020 --> 00:09:36,790 and and passionate about the work that we 233 00:09:36,790 --> 00:09:39,430 do. But like how I convey that enthusiasm 234 00:09:39,430 --> 00:09:42,880 and passion has to look like Carol and it 235 00:09:42,910 --> 00:09:45,400 has to match the audience that I'm 236 00:09:45,400 --> 00:09:46,720 attracting, right? 237 00:09:46,750 --> 00:09:48,520 Not the audience that necessarily that 238 00:09:48,520 --> 00:09:50,740 they're attracting and trying to be like 239 00:09:50,740 --> 00:09:52,570 them. Do you hear that also sometimes from 240 00:09:52,570 --> 00:09:54,040 the women that you talk to? 241 00:09:54,070 --> 00:09:56,380 Ashleigh Harvey: Yes. I mean, I'm nodding my head off here. 242 00:09:56,380 --> 00:09:58,660 I can see my own head in the in the in the 243 00:09:58,660 --> 00:10:00,640 visual in front of me, like doing this. 244 00:10:00,670 --> 00:10:04,090 Yes, I, I have even fallen into that trap 245 00:10:04,090 --> 00:10:06,490 of, of sort of seeing, you know, Amy 246 00:10:06,520 --> 00:10:08,620 Porterfield as someone I follow on social 247 00:10:08,620 --> 00:10:10,450 media and I see her stuff and I see the 248 00:10:10,450 --> 00:10:11,500 response it gets. 249 00:10:11,500 --> 00:10:14,530 But, you know, she she is a very particular 250 00:10:14,530 --> 00:10:16,540 kind of person with a very particular kind 251 00:10:16,540 --> 00:10:18,670 of audience selling a very particular kind 252 00:10:18,670 --> 00:10:22,990 of thing. And we're not all fans like Amy 253 00:10:23,020 --> 00:10:24,880 Porterfield has people in the world that are 254 00:10:24,880 --> 00:10:27,940 not her fans like, and that's fine. 255 00:10:27,940 --> 00:10:29,680 And she will say that to, you know, you 256 00:10:29,680 --> 00:10:33,730 know, so it's so it's so important to when 257 00:10:33,730 --> 00:10:35,440 you see what someone else is doing. 258 00:10:35,470 --> 00:10:37,810 Absolutely. Learn from them and grow from 259 00:10:37,810 --> 00:10:40,510 them. And because I totally believe in that, 260 00:10:40,510 --> 00:10:43,880 I absolutely believe in infusing your brain 261 00:10:43,880 --> 00:10:46,220 with as much information as possible, and 262 00:10:46,220 --> 00:10:48,260 then picking out the stuff that works for 263 00:10:48,260 --> 00:10:50,060 you and throwing away the rest. 264 00:10:50,180 --> 00:10:52,820 And so when it comes to your voice, I just 265 00:10:52,820 --> 00:10:54,950 feel like it's so personal, especially when 266 00:10:54,950 --> 00:10:56,150 you run your own business. 267 00:10:56,150 --> 00:10:58,550 You're an entrepreneur. People are buying 268 00:10:58,670 --> 00:11:01,250 what you sell because of who you are. 269 00:11:01,280 --> 00:11:04,340 You have to lean into that and be brave and 270 00:11:04,340 --> 00:11:06,980 courageous. And and if you're an introvert, 271 00:11:07,010 --> 00:11:09,740 be an introvert and say, I'm an introvert 272 00:11:09,740 --> 00:11:12,170 and I, I really struggle with this stuff. 273 00:11:12,170 --> 00:11:15,110 And you will find so many people out there 274 00:11:15,110 --> 00:11:17,480 who go, oh my goodness, so am I. 275 00:11:17,480 --> 00:11:19,280 And this is the person I want to work with 276 00:11:19,280 --> 00:11:21,860 because you're you're speaking like a human 277 00:11:21,860 --> 00:11:23,420 being to another human being. 278 00:11:23,420 --> 00:11:26,750 And I just think that is so important in 279 00:11:27,230 --> 00:11:30,020 anything you write, and also in the speaking 280 00:11:30,020 --> 00:11:31,760 work that you do in your business, you know, 281 00:11:31,790 --> 00:11:34,490 that that kind of thing draws people in and 282 00:11:34,490 --> 00:11:35,960 it draws the right people in. 283 00:11:35,990 --> 00:11:37,550 That's the most important thing. 284 00:11:37,580 --> 00:11:39,320 Carol Cox: Ashley, I'm going to ask you to describe your 285 00:11:39,330 --> 00:11:40,710 brand voice in just a moment. 286 00:11:40,740 --> 00:11:43,080 But before we get there, I'm thinking about 287 00:11:43,080 --> 00:11:44,580 that. What we were talking about earlier, 288 00:11:44,580 --> 00:11:47,190 about how women feel like if, when, when 289 00:11:47,190 --> 00:11:49,590 they try to write, either they're they're 290 00:11:49,590 --> 00:11:52,020 sounding too much, you know, too brash or 291 00:11:52,020 --> 00:11:54,720 too confident or too braggy or or they're 292 00:11:54,720 --> 00:11:56,640 lacking something or they're not polished 293 00:11:56,640 --> 00:11:58,140 enough or professional enough or whatever, 294 00:11:58,170 --> 00:11:59,700 whatever the thing, thoughts are going in 295 00:11:59,700 --> 00:12:02,130 their mind. And no surprise, because as 296 00:12:02,130 --> 00:12:03,960 women and young girls, we're brought up in 297 00:12:03,960 --> 00:12:06,840 socialized to be people pleasers, to make 298 00:12:06,870 --> 00:12:08,190 sure that we're you're quote unquote good 299 00:12:08,220 --> 00:12:10,290 girls that were that were not ruffling 300 00:12:10,320 --> 00:12:13,140 feathers that were doing as we're told. 301 00:12:13,140 --> 00:12:14,670 And that works for a lot of us. 302 00:12:14,700 --> 00:12:17,220 We get we get good grades in school and 303 00:12:17,220 --> 00:12:18,510 we're rewarded for that. 304 00:12:18,510 --> 00:12:20,610 And then I know once we get to like 305 00:12:20,640 --> 00:12:22,650 mid-career, we realize we kind of look 306 00:12:22,650 --> 00:12:25,440 around and think, oh, like, stuff is not 307 00:12:25,440 --> 00:12:27,360 really working the way that it should be 308 00:12:27,360 --> 00:12:28,830 working. And we talk a lot about the, you 309 00:12:28,830 --> 00:12:30,660 know, almost every industry is a male 310 00:12:30,690 --> 00:12:33,210 dominated industry, and not because men 311 00:12:33,240 --> 00:12:35,760 inherently are bad. I mean, I've had tons of 312 00:12:35,760 --> 00:12:38,790 male allies in my career, professors and 313 00:12:38,790 --> 00:12:40,170 colleagues. It's not that. 314 00:12:40,170 --> 00:12:43,860 But when systems and industries are so kind 315 00:12:43,860 --> 00:12:46,230 of myopic and aren't looking at and 316 00:12:46,230 --> 00:12:47,820 addressing the needs of everyone, and I feel 317 00:12:47,820 --> 00:12:50,250 like as women this is our opportunity to 318 00:12:50,280 --> 00:12:51,690 say, well, hold on a minute. 319 00:12:51,690 --> 00:12:53,700 Maybe there are, you know, quote unquote 320 00:12:53,700 --> 00:12:56,130 best practices in our industry or company 321 00:12:56,130 --> 00:12:57,330 that need to be changed. 322 00:12:57,330 --> 00:13:00,120 Or maybe there are things that need to have 323 00:13:00,120 --> 00:13:01,980 more perspectives, more different types of 324 00:13:01,980 --> 00:13:03,180 people at the table. 325 00:13:03,180 --> 00:13:05,970 And when we do that, we are ruffling some 326 00:13:05,970 --> 00:13:08,040 feathers. There are some people who are not 327 00:13:08,040 --> 00:13:09,600 going to like us, but then it's like, well, 328 00:13:09,630 --> 00:13:11,310 then what are we? What are we doing here? 329 00:13:11,310 --> 00:13:12,870 What is our mission? What are the what are 330 00:13:12,870 --> 00:13:14,550 the things we want to change in the world? 331 00:13:14,550 --> 00:13:15,630 But it's hard. 332 00:13:15,630 --> 00:13:18,270 And that's why I think the work that we do, 333 00:13:18,330 --> 00:13:20,070 actually the work that I do in this, in 334 00:13:20,070 --> 00:13:21,990 speaking your brand with bringing together 335 00:13:21,990 --> 00:13:24,480 women as a community, helps us to support 336 00:13:24,480 --> 00:13:27,750 each other. When because it is hard to be 337 00:13:27,750 --> 00:13:29,280 the only one, or feeling like you're the 338 00:13:29,280 --> 00:13:30,660 only one doing this. 339 00:13:30,690 --> 00:13:33,450 Ashleigh Harvey: Yeah, yeah, I had a I had a really 340 00:13:33,450 --> 00:13:35,550 interesting call with a woman because I'm 341 00:13:35,550 --> 00:13:38,130 always I'm on LinkedIn a lot, like I'm super 342 00:13:38,130 --> 00:13:40,860 active on LinkedIn and I love I love going 343 00:13:40,860 --> 00:13:43,350 into my DMs and actually meeting people, 344 00:13:43,380 --> 00:13:45,210 because I find I'm finding LinkedIn to be 345 00:13:45,210 --> 00:13:47,910 quite a strange place at the moment and not 346 00:13:47,910 --> 00:13:48,990 very personal. 347 00:13:48,990 --> 00:13:52,800 So I go into my DMs and I meet people, and I 348 00:13:52,800 --> 00:13:54,570 had a call with a woman because we kind of 349 00:13:54,570 --> 00:13:56,970 clicked and I just said to her, what do you 350 00:13:57,000 --> 00:13:58,920 what do you struggle with the most about 351 00:13:58,920 --> 00:14:00,510 writing in your voice? 352 00:14:00,510 --> 00:14:02,730 And she said to me, can I swear it's not a 353 00:14:02,730 --> 00:14:04,890 bad swear word? She said to me. 354 00:14:04,890 --> 00:14:06,750 She said, can I swear I have to get your 355 00:14:06,750 --> 00:14:07,860 permission if that's okay. 356 00:14:07,890 --> 00:14:08,280 Yes. 357 00:14:08,280 --> 00:14:08,730 Carol Cox: Oh, yes. 358 00:14:08,730 --> 00:14:10,140 Ashleigh Harvey: Go ahead. Yes. She said to me. 359 00:14:10,170 --> 00:14:12,690 She said to me, I'm worried about all the 360 00:14:12,690 --> 00:14:14,910 shit I'm gonna gonna attract. 361 00:14:14,910 --> 00:14:17,760 And I was like, oh, that's really 362 00:14:17,760 --> 00:14:21,390 interesting because I love attracting shit. 363 00:14:23,190 --> 00:14:25,350 I find it one of my best, most favorite 364 00:14:25,350 --> 00:14:26,850 things to do anyway. 365 00:14:26,850 --> 00:14:28,830 And we had this conversation and I was just 366 00:14:28,830 --> 00:14:31,110 reminded because I felt like that in my 20s, 367 00:14:31,140 --> 00:14:33,480 like I was so frightened of what people 368 00:14:33,480 --> 00:14:35,860 thought of me and I was so frightened at 369 00:14:35,860 --> 00:14:39,100 what I said would upset people or attract, 370 00:14:39,610 --> 00:14:41,890 you know, people just kind of going, oh, we 371 00:14:41,890 --> 00:14:43,690 don't want to, we don't want that in our 372 00:14:43,690 --> 00:14:45,610 orbit or whatever. You know, however people 373 00:14:45,610 --> 00:14:48,520 respond and I don't know, I don't know if I 374 00:14:48,520 --> 00:14:50,710 changed her mind, but I certainly just said 375 00:14:50,710 --> 00:14:52,270 to her, you know, these are people you're 376 00:14:52,270 --> 00:14:53,500 never going to meet. 377 00:14:53,530 --> 00:14:55,270 They're not people you want to work with 378 00:14:55,270 --> 00:14:57,580 because they're not into you talking about 379 00:14:57,580 --> 00:15:01,540 who you are. And so you know, as much as you 380 00:15:01,540 --> 00:15:03,760 can just try and lean into those things that 381 00:15:03,760 --> 00:15:05,560 you believe in and the things that you want 382 00:15:05,590 --> 00:15:08,140 to talk about. And I think you're the same 383 00:15:08,140 --> 00:15:10,000 as me. Like I'm very vocal about my 384 00:15:10,000 --> 00:15:12,160 feminism. I'm very vocal about empowering 385 00:15:12,190 --> 00:15:14,410 other women. I'm very vocal about saying, 386 00:15:14,410 --> 00:15:17,140 I'm a woman and I have a voice, and I want 387 00:15:17,140 --> 00:15:18,790 that voice to be heard, and I want to help 388 00:15:18,790 --> 00:15:20,710 you find your voice, you know? 389 00:15:20,980 --> 00:15:26,530 Um, and so it's hard and it's scary, but no 390 00:15:26,530 --> 00:15:28,000 one's going to die, right? 391 00:15:28,030 --> 00:15:29,290 Carol Cox: Yeah, exactly. 392 00:15:29,290 --> 00:15:31,570 And to your point, I was I was thinking that 393 00:15:31,570 --> 00:15:34,090 about this idea of feminism, and women are 394 00:15:34,090 --> 00:15:35,980 so afraid of it. And I know there's some, 395 00:15:36,010 --> 00:15:39,400 you know, people want to put some like, you 396 00:15:39,400 --> 00:15:41,050 know, put controversies on it or some people 397 00:15:41,050 --> 00:15:42,250 don't like the word. And that's fine. 398 00:15:42,250 --> 00:15:43,630 You can use whatever your word that you 399 00:15:43,630 --> 00:15:46,390 want. Feminism to me just means men are men 400 00:15:46,390 --> 00:15:47,470 and women are equal. 401 00:15:47,500 --> 00:15:49,780 And that's like full stop. 402 00:15:49,810 --> 00:15:52,690 Like, there's, you know, in any other, uh, 403 00:15:52,690 --> 00:15:54,730 details can be worked out later. 404 00:15:54,730 --> 00:15:57,970 But every time I talk about my feminist 405 00:15:57,970 --> 00:15:59,350 background, I've been a feminist since I 406 00:15:59,350 --> 00:16:01,030 learned the word probably in early high 407 00:16:01,030 --> 00:16:03,910 school. But I have, again, women who come to 408 00:16:03,910 --> 00:16:05,290 me and say, thank you, Carol. 409 00:16:05,320 --> 00:16:08,500 Like, I feel like I understand you, your 410 00:16:08,500 --> 00:16:10,330 approach in the world, like why you're doing 411 00:16:10,330 --> 00:16:12,340 the work that you do because you're willing 412 00:16:12,370 --> 00:16:14,080 to talk about this. Otherwise I would just 413 00:16:14,080 --> 00:16:15,640 be another public speaking coach. 414 00:16:15,640 --> 00:16:17,860 And yes, like I can help you with speaking 415 00:16:17,860 --> 00:16:20,020 skills and that's and like, and we're going 416 00:16:20,050 --> 00:16:21,730 to help you create your signature talk and 417 00:16:21,730 --> 00:16:23,410 understand your ideas and get clarity on 418 00:16:23,410 --> 00:16:25,570 them. But there's so much more. 419 00:16:25,570 --> 00:16:29,950 We want to we want to help you be that 420 00:16:29,950 --> 00:16:31,250 person in the world that you want to be. 421 00:16:31,280 --> 00:16:32,750 Be that woman in the world that you want to 422 00:16:32,750 --> 00:16:34,790 be. And the skills are kind of the outer 423 00:16:34,790 --> 00:16:36,320 part of it, but there's so much more that 424 00:16:36,320 --> 00:16:37,340 goes inside. 425 00:16:37,370 --> 00:16:39,890 Ashleigh Harvey: And it's also about celebrating who you are, 426 00:16:39,920 --> 00:16:42,140 right? Like, I think what I learned from you 427 00:16:42,140 --> 00:16:45,770 in in the Thought Leader Academy was, I have 428 00:16:45,770 --> 00:16:47,690 these stories that I'd never really told 429 00:16:47,690 --> 00:16:49,430 about myself and I. 430 00:16:49,460 --> 00:16:52,040 I wasn't ashamed of them, but I just I just 431 00:16:52,040 --> 00:16:54,170 didn't know that anyone wanted to hear them. 432 00:16:54,170 --> 00:16:57,470 And and so when I started incorporating that 433 00:16:57,470 --> 00:17:00,350 stuff into not just my speaking, but in my 434 00:17:00,350 --> 00:17:03,290 blogs and my emails and my LinkedIn posts 435 00:17:03,290 --> 00:17:07,160 and my conversations with people online, I 436 00:17:07,160 --> 00:17:10,010 just found people opened up to me more. 437 00:17:10,010 --> 00:17:13,070 And because there was something in my story 438 00:17:13,070 --> 00:17:16,700 that spoke to them and their story, and it 439 00:17:16,700 --> 00:17:18,860 almost gave them permission to be more 440 00:17:18,860 --> 00:17:23,150 human, and you just validate your life 441 00:17:23,150 --> 00:17:24,920 experiences, the things that have shaped 442 00:17:24,920 --> 00:17:26,450 you, the things that have challenged you, 443 00:17:26,450 --> 00:17:28,970 the things that have felt really Difficult 444 00:17:28,970 --> 00:17:32,570 or hard or painful or wonderful or joyful, 445 00:17:32,570 --> 00:17:34,370 whatever it may be, you know, you just 446 00:17:34,370 --> 00:17:37,310 validate your experience in the world. 447 00:17:37,310 --> 00:17:39,620 And I just think that's so important. 448 00:17:39,800 --> 00:17:41,390 Carol Cox: Yes, yes. 449 00:17:41,390 --> 00:17:43,370 And we learn from each other's stories and 450 00:17:43,370 --> 00:17:47,090 we learn, I feel like as the as the person, 451 00:17:47,090 --> 00:17:51,770 the woman sharing a story about myself, I, I 452 00:17:51,770 --> 00:17:54,320 learn and grow. My audience will hopefully 453 00:17:54,320 --> 00:17:56,150 will benefit from it for myself. 454 00:17:56,150 --> 00:17:59,180 I know I have developed so much as a person, 455 00:17:59,180 --> 00:18:01,010 much as a speaker and a business owner by 456 00:18:01,010 --> 00:18:01,940 doing that. 457 00:18:02,300 --> 00:18:04,040 Ashleigh Harvey: Yeah, absolutely. 458 00:18:04,040 --> 00:18:05,240 Absolutely. 459 00:18:05,510 --> 00:18:08,810 Carol Cox: Okay, Ashley, so let's dive into Brand Voice 460 00:18:08,810 --> 00:18:10,040 more specifically. 461 00:18:10,040 --> 00:18:13,610 And you had a fun email just a few weeks ago 462 00:18:13,610 --> 00:18:16,370 about these nine different types of brand 463 00:18:16,370 --> 00:18:17,690 voices that you can be. 464 00:18:17,690 --> 00:18:19,400 And we were looking at this before we hit 465 00:18:19,400 --> 00:18:22,040 record, and I was like, I think I'm all of 466 00:18:22,040 --> 00:18:26,570 them. No, I think I think I'm like half of 467 00:18:26,570 --> 00:18:27,660 them. But you know, obviously there's 468 00:18:27,660 --> 00:18:29,400 probably elements that we take from a bunch 469 00:18:29,400 --> 00:18:31,410 of different ones. But can you tell? 470 00:18:31,440 --> 00:18:33,510 Okay. First I want to know how would you 471 00:18:33,510 --> 00:18:34,980 describe your brand voice? 472 00:18:34,980 --> 00:18:36,720 Not necessarily one of these categories of 473 00:18:36,720 --> 00:18:37,800 the nine, but just in general. 474 00:18:37,800 --> 00:18:39,240 How would you describe your brand voice? 475 00:18:39,240 --> 00:18:40,350 And then let's talk about some of these 476 00:18:40,350 --> 00:18:41,400 different types. 477 00:18:41,490 --> 00:18:45,210 Ashleigh Harvey: So I think my brand voice is quite parental, 478 00:18:45,210 --> 00:18:48,390 which does fall into it does fall into the 479 00:18:48,390 --> 00:18:52,590 nine. Not that I'm not that I'm like an old 480 00:18:52,590 --> 00:18:54,660 fuddy duddy. I think if I'm a parent, like, 481 00:18:54,690 --> 00:18:56,430 I'm a I'm the cool, hip parent. 482 00:18:56,430 --> 00:18:58,140 I'm the parent that everyone wants to hang 483 00:18:58,140 --> 00:18:59,250 out with, right? 484 00:18:59,250 --> 00:19:00,960 But I'm also like super strict. 485 00:19:00,990 --> 00:19:02,520 Like I can get quite cross. 486 00:19:02,520 --> 00:19:05,910 So I sometimes like, I'll post up on 487 00:19:05,910 --> 00:19:08,160 LinkedIn and I'm like, listen, if I if you 488 00:19:08,190 --> 00:19:09,390 can't, I can't help you. 489 00:19:09,390 --> 00:19:11,670 If you can't help yourself, you know, like 490 00:19:11,700 --> 00:19:15,270 those, you need to help yourself and then I 491 00:19:15,270 --> 00:19:16,290 can help you. 492 00:19:16,290 --> 00:19:20,340 So, so like I, I think, I think I sort of 493 00:19:20,370 --> 00:19:22,170 have that kind of voice where I kind of, I 494 00:19:22,170 --> 00:19:24,870 tell it like it is, but I also want to teach 495 00:19:24,910 --> 00:19:27,160 people, and I want to inspire people, and I 496 00:19:27,160 --> 00:19:31,480 want to get people excited about writing 497 00:19:31,480 --> 00:19:33,580 because I love copywriting so much. 498 00:19:33,580 --> 00:19:35,860 And I love, you know, branding and marketing 499 00:19:35,860 --> 00:19:37,690 and sales and all of this stuff that a lot 500 00:19:37,690 --> 00:19:39,010 of people are scared of. 501 00:19:39,070 --> 00:19:41,230 So, yeah, I would say, I would say kind of a 502 00:19:41,230 --> 00:19:43,990 parental voice, but, you know, straight 503 00:19:44,020 --> 00:19:46,990 talker, straight down the line, I hope I'm, 504 00:19:46,990 --> 00:19:49,810 I hope I inspire people, I hope I excite 505 00:19:49,840 --> 00:19:52,240 people, and that's kind of the aim. 506 00:19:52,240 --> 00:19:54,460 That's that's where I'm aiming. 507 00:19:55,840 --> 00:19:58,030 Carol Cox: Well, I love your writing. 508 00:19:58,030 --> 00:20:00,220 I love your emails. I love your LinkedIn. 509 00:20:00,250 --> 00:20:02,260 Listeners, go to the show notes. 510 00:20:02,290 --> 00:20:03,820 Please connect with Ashley on LinkedIn and 511 00:20:03,820 --> 00:20:05,320 sign up for her email newsletter. 512 00:20:05,320 --> 00:20:06,940 You will enjoy. 513 00:20:06,970 --> 00:20:08,080 Enjoy it so much. 514 00:20:08,080 --> 00:20:09,670 And then I always call you. 515 00:20:09,700 --> 00:20:12,130 Can I call you like a tough love parent or a 516 00:20:12,130 --> 00:20:13,630 tough love nurturer? 517 00:20:13,690 --> 00:20:15,700 Ashleigh Harvey: Yeah, I reckon so. 518 00:20:15,730 --> 00:20:17,260 Yes, that's what I think. 519 00:20:17,290 --> 00:20:19,750 And I swear sometimes I swear a lot 520 00:20:19,780 --> 00:20:24,970 actually. Like a lot of F-bombs. 521 00:20:25,000 --> 00:20:27,190 Like a lot of F-bombs in my LinkedIn posts 522 00:20:27,190 --> 00:20:29,680 and my newsletters. And I think some people 523 00:20:29,680 --> 00:20:31,540 don't like that. And that's also okay. 524 00:20:31,570 --> 00:20:33,700 You know, so yeah, tough love. 525 00:20:33,700 --> 00:20:35,710 Parents with some swearing. 526 00:20:35,740 --> 00:20:37,540 Carol Cox: Yeah, yeah for sure. 527 00:20:37,630 --> 00:20:39,010 I love that. All right. 528 00:20:39,010 --> 00:20:41,050 And then so there's there's other ones on 529 00:20:41,050 --> 00:20:42,820 here. There's like the eternal optimist. 530 00:20:42,850 --> 00:20:46,210 This is the Amy Porterfield Marie Forleo, 531 00:20:46,450 --> 00:20:48,730 uh, women, you know, women out there, which 532 00:20:48,760 --> 00:20:50,080 again, that's great. 533 00:20:50,110 --> 00:20:52,000 Like, they're they have a lot of excitement. 534 00:20:52,000 --> 00:20:53,470 They're kind of have this, you know, easy 535 00:20:53,500 --> 00:20:55,780 cadence about the language and the the 536 00:20:55,780 --> 00:20:58,030 writing that they put out shorter sentences. 537 00:20:58,060 --> 00:20:59,590 You can read the copy faster. 538 00:20:59,590 --> 00:21:01,090 It's upbeat, which is which is good. 539 00:21:01,090 --> 00:21:03,580 They're very encouraging and all of that. 540 00:21:03,580 --> 00:21:04,600 And then there's brands. 541 00:21:04,600 --> 00:21:06,700 There's like the anti-establishment brand 542 00:21:06,700 --> 00:21:08,890 voice. There's the underdog. 543 00:21:08,920 --> 00:21:12,400 There's ones that are more like the what's 544 00:21:12,400 --> 00:21:13,810 called the friend of the bar, the easygoing 545 00:21:13,840 --> 00:21:14,980 voice, which is fun. 546 00:21:14,980 --> 00:21:17,380 And then I was trying to figure out which 547 00:21:17,380 --> 00:21:19,150 one I was. 548 00:21:19,180 --> 00:21:20,650 And there's kind of like these umbrella 549 00:21:20,650 --> 00:21:23,620 categories and there's Voices of Authority 550 00:21:23,620 --> 00:21:25,780 is one category in the parent, like you are 551 00:21:25,780 --> 00:21:27,940 in one of those and the other two in the 552 00:21:27,940 --> 00:21:31,060 voices of authority are translator and the 553 00:21:31,060 --> 00:21:32,380 voice of God. 554 00:21:32,770 --> 00:21:35,230 And the translator makes things simple. 555 00:21:35,230 --> 00:21:37,180 So you says you teach your audience in the 556 00:21:37,180 --> 00:21:39,250 most basic way possible. 557 00:21:39,430 --> 00:21:41,980 And I'd like to think that I'm I'm a good 558 00:21:41,980 --> 00:21:44,530 translator because I like frameworks. 559 00:21:44,530 --> 00:21:46,540 I like to kind of distill things down and 560 00:21:46,540 --> 00:21:49,210 make them hopefully like easy to understand. 561 00:21:49,240 --> 00:21:51,010 Obviously doing the podcast for so many 562 00:21:51,010 --> 00:21:52,870 years has helped me to do that. 563 00:21:52,870 --> 00:21:54,220 But then I was looking at that, and then I 564 00:21:54,220 --> 00:21:56,890 was looking at the voice of God brand voice. 565 00:21:56,890 --> 00:21:59,620 I'm like, well, I kind of feel like I'm also 566 00:21:59,650 --> 00:22:02,230 this because it says this voice type speaks 567 00:22:02,230 --> 00:22:05,170 confidently with with very little wavering. 568 00:22:05,170 --> 00:22:08,200 Their language is definitive longer cadence, 569 00:22:08,200 --> 00:22:10,660 more advanced vocabulary, a more serious 570 00:22:10,690 --> 00:22:14,860 tone. So I feel like I also tend to do that, 571 00:22:14,860 --> 00:22:17,380 even though, like, obviously I love to laugh 572 00:22:17,380 --> 00:22:19,480 and have fun, but I am. 573 00:22:19,510 --> 00:22:21,110 I call myself like a serious thinker. 574 00:22:21,140 --> 00:22:23,180 Like, I read a lot like, you know, history 575 00:22:23,180 --> 00:22:25,130 and non-fiction and think a lot about 576 00:22:25,130 --> 00:22:26,960 politics and the world. 577 00:22:26,960 --> 00:22:29,600 And so I'm serious in that way. 578 00:22:29,720 --> 00:22:31,640 So I don't know. What do you think, Ashley? 579 00:22:32,360 --> 00:22:34,700 Ashleigh Harvey: I think they can definitely overlap. 580 00:22:34,700 --> 00:22:36,740 Like, there's absolutely a world in which 581 00:22:36,740 --> 00:22:37,940 these voices overlap. 582 00:22:37,940 --> 00:22:40,670 And I think that's what creates the, you 583 00:22:40,670 --> 00:22:43,370 know, the intricacy of a voice and, and what 584 00:22:43,610 --> 00:22:46,250 differentiates one voice from another. 585 00:22:46,490 --> 00:22:49,190 Um, you know, there are loads of brands out 586 00:22:49,190 --> 00:22:51,110 there who have the parent brand voice or the 587 00:22:51,110 --> 00:22:53,780 translator brand voice or the voice of God 588 00:22:53,810 --> 00:22:56,090 brand voice, but it's the overlap and the 589 00:22:56,090 --> 00:22:58,820 personality that comes in that 590 00:22:58,820 --> 00:22:59,960 differentiates it. 591 00:22:59,960 --> 00:23:02,180 So I, I would definitely agree with you. 592 00:23:02,180 --> 00:23:04,280 I think there is a I think there is an 593 00:23:04,280 --> 00:23:07,310 overlap for you of translator and voice of 594 00:23:07,340 --> 00:23:11,060 God, but I also think there is I don't know 595 00:23:11,060 --> 00:23:13,160 if I would say eternal optimist, but there's 596 00:23:13,160 --> 00:23:16,610 certainly an optimistic sort of like, um, 597 00:23:16,640 --> 00:23:18,470 you know, where can we go? 598 00:23:18,500 --> 00:23:20,900 What can we do? What goal can you reach? 599 00:23:20,900 --> 00:23:24,350 How far can you push yourself and kind of 600 00:23:24,380 --> 00:23:25,940 edge in your brand voice as well? 601 00:23:25,940 --> 00:23:27,890 Which is which is what I love about your 602 00:23:27,890 --> 00:23:30,470 brand voice, because it creates a feeling of 603 00:23:30,470 --> 00:23:35,540 possibility and of growth and aspiration, 604 00:23:35,570 --> 00:23:38,270 you know, and um, so yeah, that's what I 605 00:23:38,270 --> 00:23:40,700 would say about your one for sure. 606 00:23:40,820 --> 00:23:43,070 Carol Cox: Yeah, I agree, I actually have always called 607 00:23:43,070 --> 00:23:45,410 myself an internal optimist, no matter how 608 00:23:45,440 --> 00:23:47,930 things may seem in the world, but very 609 00:23:47,930 --> 00:23:49,160 different than, say, like an Amy 610 00:23:49,190 --> 00:23:52,310 Porterfield. Is that I, I'm an because I'm 611 00:23:52,310 --> 00:23:53,840 an introvert. Maybe she is too, I don't 612 00:23:53,870 --> 00:23:56,150 know, but I am not a social media person. 613 00:23:56,150 --> 00:23:58,250 I have never made an Instagram reel in my 614 00:23:58,250 --> 00:24:00,320 life. I have never I will probably never be 615 00:24:00,320 --> 00:24:02,060 on TikTok, right? Because it doesn't feel 616 00:24:02,090 --> 00:24:05,330 authentic to me. Like that type of, uh, that 617 00:24:05,330 --> 00:24:07,940 type of content and channel is not authentic 618 00:24:07,940 --> 00:24:11,420 to me. But if but for other people, it works 619 00:24:11,420 --> 00:24:13,400 perfectly. Like they love it, like they look 620 00:24:13,400 --> 00:24:14,870 forward to it, they enjoy it. 621 00:24:14,870 --> 00:24:16,660 So for those of you listening, also think 622 00:24:16,660 --> 00:24:19,420 about just because you see someone that is 623 00:24:19,420 --> 00:24:22,510 successful, that channel may suit them 624 00:24:22,510 --> 00:24:24,790 really well, but find the channel like the 625 00:24:24,790 --> 00:24:25,810 medium that works for you. 626 00:24:25,840 --> 00:24:28,000 Like I like podcasting because I can have 30 627 00:24:28,000 --> 00:24:30,310 minute, 45 minute conversations and we can 628 00:24:30,310 --> 00:24:32,440 go all I don't have to like, figure out how 629 00:24:32,440 --> 00:24:35,650 to be fun and perky in 60s. 630 00:24:35,680 --> 00:24:38,200 Ashleigh Harvey: Totally. And, you know, finding your avenue 631 00:24:38,200 --> 00:24:40,210 and the way you want to express yourself is 632 00:24:40,210 --> 00:24:42,760 so important. And I, I mean, I, I've thought 633 00:24:42,760 --> 00:24:45,610 about starting a podcast many times because 634 00:24:45,610 --> 00:24:48,220 they are. So I love listening to podcasts. 635 00:24:48,220 --> 00:24:50,620 I just like I can binge podcasts for ages 636 00:24:50,620 --> 00:24:54,040 and ages, so they are a really fantastic 637 00:24:54,040 --> 00:24:56,260 avenue for deeper thinking, deeper 638 00:24:56,260 --> 00:24:59,260 conversations. Yeah, I love your podcast. 639 00:24:59,260 --> 00:24:59,950 It's great. 640 00:25:00,460 --> 00:25:02,200 Carol Cox: Oh well, thank you. And it really has helped 641 00:25:02,200 --> 00:25:04,660 me to develop my brand voice because I have 642 00:25:04,660 --> 00:25:06,610 to create content all the time. 643 00:25:06,640 --> 00:25:08,050 You know, I think that's what you have 644 00:25:08,050 --> 00:25:09,970 found, Ashley, with the writing that you do 645 00:25:10,000 --> 00:25:12,130 that your email newsletter, is that having 646 00:25:12,130 --> 00:25:14,730 this consistent output that you know, that 647 00:25:14,730 --> 00:25:18,960 you were doing week in and week out forces 648 00:25:18,960 --> 00:25:20,370 you to develop your brand voice. 649 00:25:20,400 --> 00:25:21,570 Because number one, you have to think of new 650 00:25:21,570 --> 00:25:24,090 topics to talk about, but then you also have 651 00:25:24,090 --> 00:25:26,700 to try to make them interesting in a way 652 00:25:26,730 --> 00:25:29,130 interesting to the receiver, but also, 653 00:25:29,130 --> 00:25:30,990 frankly, interesting to like me. 654 00:25:31,020 --> 00:25:32,670 Like I have to figure out how to keep this 655 00:25:32,670 --> 00:25:35,820 podcast interesting after over 400 episodes, 656 00:25:35,850 --> 00:25:36,510 right? 657 00:25:36,540 --> 00:25:37,710 Ashleigh Harvey: Yes. 658 00:25:37,740 --> 00:25:40,140 And some days you just don't want to write. 659 00:25:40,170 --> 00:25:42,330 Like some days you just do not want to do 660 00:25:42,330 --> 00:25:44,790 it. And, you know, I think I think that's 661 00:25:44,790 --> 00:25:47,370 also the really important thing about having 662 00:25:47,370 --> 00:25:48,690 having it as a practice. 663 00:25:48,690 --> 00:25:51,210 So for you, recording this podcast has 664 00:25:51,210 --> 00:25:52,560 become a practice for me. 665 00:25:52,560 --> 00:25:54,810 Writing my my newsletter every week is a 666 00:25:54,810 --> 00:25:57,300 practice and the more you practice 667 00:25:57,300 --> 00:25:58,800 something, the better at it you get. 668 00:25:58,830 --> 00:26:03,150 And that voice just develops so beautifully 669 00:26:03,150 --> 00:26:06,360 and and becomes so full that you don't even 670 00:26:06,390 --> 00:26:07,590 have to think about it anymore. 671 00:26:07,590 --> 00:26:09,960 It's just there. It's just part of 672 00:26:09,960 --> 00:26:11,160 everything you create. 673 00:26:11,160 --> 00:26:12,730 And that's why it's so powerful? 674 00:26:12,760 --> 00:26:15,340 Carol Cox: Yes. And to that point, this is what, for 675 00:26:15,340 --> 00:26:16,570 those of you listening, this is what we want 676 00:26:16,600 --> 00:26:19,390 for you. We want someone to open up their 677 00:26:19,390 --> 00:26:22,180 email inbox and read an email from you, or 678 00:26:22,210 --> 00:26:24,670 see a LinkedIn post from you, or hear a 679 00:26:24,670 --> 00:26:26,920 presentation from you, or a podcast 680 00:26:26,920 --> 00:26:29,890 interview that you've done and say, yes, 681 00:26:29,890 --> 00:26:32,890 that sounds exactly like I would expect her 682 00:26:32,890 --> 00:26:35,200 to sound like, whether it's in writing or in 683 00:26:35,200 --> 00:26:37,210 voice, because as we talked about in the 684 00:26:37,210 --> 00:26:38,890 intro, with more and more artificial 685 00:26:38,890 --> 00:26:41,590 intelligence content being created, it is 686 00:26:41,590 --> 00:26:44,680 easy for people to put out how to expertise 687 00:26:44,680 --> 00:26:47,260 content, and there's a use for that. 688 00:26:47,260 --> 00:26:49,900 But people want to hear from you. 689 00:26:49,930 --> 00:26:51,820 Like what's on your mind, what matters to 690 00:26:51,850 --> 00:26:54,490 you, how are you seeing what's going on? 691 00:26:54,490 --> 00:26:56,710 And they want to hear that from you in your 692 00:26:56,740 --> 00:26:59,500 own brand voice, not from what I call like 693 00:26:59,530 --> 00:27:01,360 the generic internet voice. 694 00:27:01,390 --> 00:27:03,160 Ashleigh Harvey: Yeah, yeah yeah yeah. 695 00:27:03,190 --> 00:27:06,610 And it's, you know, it's I think AI is great 696 00:27:06,610 --> 00:27:09,400 and it's powerful and it's super helpful and 697 00:27:09,400 --> 00:27:12,010 it's helping us to create more and less 698 00:27:12,010 --> 00:27:14,410 time, which is which is fantastic. 699 00:27:14,440 --> 00:27:17,020 But if you rely on it too much and you 700 00:27:17,020 --> 00:27:20,500 don't, you don't continue to hone what it 701 00:27:20,500 --> 00:27:22,450 creates for you. Like you don't edit it, you 702 00:27:22,450 --> 00:27:24,130 don't shape it, you don't modify. 703 00:27:24,130 --> 00:27:27,940 You don't bring your own human brain to the 704 00:27:27,940 --> 00:27:29,050 eye brain. 705 00:27:29,080 --> 00:27:31,360 You're you're just going to sound like 706 00:27:31,360 --> 00:27:34,600 everybody else. And I think what's so 707 00:27:34,600 --> 00:27:37,210 interesting to me is that in this world of 708 00:27:37,210 --> 00:27:40,720 rapid content creation, it's actually given 709 00:27:40,720 --> 00:27:42,820 us more of an opportunity to stand out than 710 00:27:42,820 --> 00:27:44,410 ever before, because there's more and more 711 00:27:44,410 --> 00:27:46,120 people use AI. 712 00:27:46,600 --> 00:27:49,630 It's all going to it's all going to just be 713 00:27:49,630 --> 00:27:51,580 quite generic, I'm sorry to say. 714 00:27:51,580 --> 00:27:54,400 And the more you keep writing your own stuff 715 00:27:54,400 --> 00:27:56,440 and creating your own stuff, the more you'll 716 00:27:56,440 --> 00:27:56,980 stand out. 717 00:27:57,010 --> 00:27:59,050 Carol Cox: Yes, absolutely. So, Ashley, can you tell us 718 00:27:59,050 --> 00:28:02,560 a bit, tell us about copywriting or what you 719 00:28:02,560 --> 00:28:04,840 would rather call it? Because as we were 720 00:28:04,840 --> 00:28:06,940 chatting before we hit record, that people 721 00:28:06,940 --> 00:28:08,680 hear copywriting and they think, oh yeah, 722 00:28:08,680 --> 00:28:10,250 but I write my own emails. 723 00:28:10,250 --> 00:28:12,440 Or, you know, I wrote the homepage of my 724 00:28:12,440 --> 00:28:15,290 website. So copywriting, yes, there's 725 00:28:15,290 --> 00:28:17,480 writing involved, but it's not really just 726 00:28:17,480 --> 00:28:19,190 about writing. So can you tell us more about 727 00:28:19,190 --> 00:28:19,760 that? 728 00:28:19,790 --> 00:28:23,420 Ashleigh Harvey: So copywriting I like to call it sort of a 729 00:28:23,420 --> 00:28:26,480 deep, deep persuasion technique where you 730 00:28:26,510 --> 00:28:28,970 create something in writing that somebody 731 00:28:28,970 --> 00:28:33,080 reads and then they take action on that, but 732 00:28:33,080 --> 00:28:34,940 they think they've persuaded themselves to 733 00:28:34,940 --> 00:28:37,010 do it. Like that's how persuasive the 734 00:28:37,010 --> 00:28:39,440 writing is. So at no point do they think to 735 00:28:39,470 --> 00:28:41,840 themselves, this person wants me to do X, or 736 00:28:41,840 --> 00:28:43,430 this person wants me to buy from them, or 737 00:28:43,430 --> 00:28:45,740 this person wants me to sign up to their 738 00:28:45,740 --> 00:28:47,180 email list or whatever it may be. 739 00:28:47,180 --> 00:28:48,710 They think they've totally made that 740 00:28:48,710 --> 00:28:50,510 decision all on their own. 741 00:28:50,630 --> 00:28:52,640 Actually, every single word you've written 742 00:28:52,640 --> 00:28:54,650 has guided them to that point. 743 00:28:54,650 --> 00:28:57,380 So really for me, it's about deep research. 744 00:28:57,380 --> 00:28:58,790 It's about data mining. 745 00:28:58,790 --> 00:29:00,740 It's about funnel creation. 746 00:29:00,740 --> 00:29:02,690 It's about strategy. 747 00:29:02,690 --> 00:29:05,780 It's it's about nurturing an audience to 748 00:29:05,810 --> 00:29:08,750 buy. It's it's it's a lot of different 749 00:29:08,750 --> 00:29:11,720 components. And the writing part is the 750 00:29:11,720 --> 00:29:14,240 smallest, tiniest fragment of it. 751 00:29:14,270 --> 00:29:17,270 Carol Cox: So now we're going to do our best at 752 00:29:17,270 --> 00:29:20,660 persuading you, not selling you on our big 753 00:29:20,660 --> 00:29:23,480 announcement that I teased at the top here. 754 00:29:23,480 --> 00:29:26,630 So Ashley, as I mentioned, lives in London. 755 00:29:26,630 --> 00:29:29,570 I visited London for the first time this 756 00:29:29,570 --> 00:29:32,810 past July and I fell in love with the city. 757 00:29:32,840 --> 00:29:34,640 I mean, Paris will always have my heart 758 00:29:34,640 --> 00:29:36,500 because I studied French history, but I 759 00:29:36,500 --> 00:29:38,720 really adored London much more than I 760 00:29:38,720 --> 00:29:40,670 thought that I would. So as soon as I got 761 00:29:40,670 --> 00:29:43,610 back, I had a zoom call with Ashley because 762 00:29:43,610 --> 00:29:45,800 I knew she lives in London. I said, we have 763 00:29:45,800 --> 00:29:49,160 to do a retreat together next summer in 764 00:29:49,160 --> 00:29:51,410 London. And of course, Ashley was jumping up 765 00:29:51,410 --> 00:29:53,330 and down and saying yes, yes, yes, yes, yes, 766 00:29:53,330 --> 00:29:55,580 so so excited. 767 00:29:55,580 --> 00:29:57,980 So we have already Ashley found the venue. 768 00:29:57,980 --> 00:30:01,250 It is beautiful in London, on the Thames. 769 00:30:01,250 --> 00:30:03,800 It is. We booked the venue, we are all set 770 00:30:03,800 --> 00:30:07,920 to go. So we are doing this June 29th 771 00:30:07,920 --> 00:30:09,780 through July 2nd. 772 00:30:09,780 --> 00:30:12,390 So we have four days a Sunday, Monday, 773 00:30:12,390 --> 00:30:13,740 Tuesday, Wednesday. 774 00:30:14,280 --> 00:30:16,290 We encourage you to come at least by that 775 00:30:16,290 --> 00:30:18,510 Saturday morning to kind of get adjusted. 776 00:30:18,540 --> 00:30:20,190 We have some optional activities that 777 00:30:20,190 --> 00:30:22,500 Saturday to fun stuff, walking tours and 778 00:30:22,500 --> 00:30:23,820 picnics to do together. 779 00:30:23,820 --> 00:30:26,340 And then Sunday through Wednesday. 780 00:30:26,340 --> 00:30:28,710 We are going to take really good care of 781 00:30:28,710 --> 00:30:31,140 you, not only the workshops and activities 782 00:30:31,140 --> 00:30:33,510 on your brand voice, getting that radical 783 00:30:33,510 --> 00:30:36,480 clarity on what you do, your unique gifts 784 00:30:36,480 --> 00:30:38,550 that you're bringing, who you serve, the 785 00:30:38,550 --> 00:30:40,110 change you want to make in the world. 786 00:30:40,110 --> 00:30:42,810 So really helping you to develop your brand 787 00:30:42,810 --> 00:30:45,840 voice. And then but then also understanding 788 00:30:45,840 --> 00:30:48,180 how to fit that in with whatever projects 789 00:30:48,180 --> 00:30:49,380 you're working on, whether it's your 790 00:30:49,380 --> 00:30:51,240 business, your personal brand, your 791 00:30:51,240 --> 00:30:54,270 speaking, your writing, your copywriting, 792 00:30:54,270 --> 00:30:56,100 what have you is really helping you to 793 00:30:56,100 --> 00:30:57,780 develop that. But we're going to have so 794 00:30:57,780 --> 00:31:00,540 much fun doing that by really immersing you 795 00:31:00,540 --> 00:31:04,020 in women's history, performing arts, Lots of 796 00:31:04,020 --> 00:31:06,750 activities. So, Ashley, tell me, what are 797 00:31:06,750 --> 00:31:09,390 you most excited about this experience? 798 00:31:09,450 --> 00:31:11,940 Ashleigh Harvey: I can't choose one thing that's crazy. 799 00:31:11,940 --> 00:31:16,680 I, I think for me, I think for me, it's 800 00:31:16,680 --> 00:31:21,450 going to be meeting women who, who believe 801 00:31:21,480 --> 00:31:24,000 similar things to me, who want to explore 802 00:31:24,000 --> 00:31:26,550 similar things that I want to explore, and 803 00:31:26,550 --> 00:31:28,620 helping them through that journey and giving 804 00:31:28,620 --> 00:31:31,200 them tools that they can use going forward. 805 00:31:31,200 --> 00:31:35,010 I feel like every time, every time I'm in a 806 00:31:35,010 --> 00:31:37,200 group of women where we're like just sharing 807 00:31:37,200 --> 00:31:40,950 and connecting and growing, it just feels it 808 00:31:40,950 --> 00:31:43,320 just feels like possibilities kind of become 809 00:31:43,320 --> 00:31:46,500 endless. And I, I just, I want to be able 810 00:31:46,500 --> 00:31:50,310 to, to broaden my network and meet new 811 00:31:50,310 --> 00:31:54,690 people and share in like a real experience. 812 00:31:54,720 --> 00:31:56,490 You know, I feel like this is going to be a 813 00:31:56,490 --> 00:31:59,580 real experience in this incredible city 814 00:31:59,610 --> 00:32:02,920 where People won't just be learning from me, 815 00:32:02,920 --> 00:32:04,420 but I'll be learning from them, and we'll be 816 00:32:04,420 --> 00:32:07,390 learning from each other and and really 817 00:32:07,390 --> 00:32:11,770 getting to grips with who we are and what we 818 00:32:11,770 --> 00:32:14,200 want to do in this life and in this world 819 00:32:14,200 --> 00:32:15,370 and who we want to help. 820 00:32:15,370 --> 00:32:17,590 And it's just I think that's the most 821 00:32:17,590 --> 00:32:19,150 exciting thing for me. 822 00:32:19,630 --> 00:32:21,250 Carol Cox: Absolutely, I cannot wait. 823 00:32:21,250 --> 00:32:23,770 We wish it was next month, but obviously we 824 00:32:23,770 --> 00:32:26,950 need time to let you all know about it and 825 00:32:26,980 --> 00:32:28,870 to sign up for it as well. 826 00:32:28,870 --> 00:32:32,590 So again, it is the very end of June, very 827 00:32:32,590 --> 00:32:35,890 first part of July 2025, in London. 828 00:32:35,890 --> 00:32:38,740 And you can get all of the details by going 829 00:32:38,740 --> 00:32:42,520 to speaking your brand.com/london speaking 830 00:32:42,520 --> 00:32:44,890 your brand.com/london. 831 00:32:44,890 --> 00:32:47,470 It is limited to 12 women because we want to 832 00:32:47,470 --> 00:32:49,930 make sure that everyone has enough time to 833 00:32:49,960 --> 00:32:52,450 work with us to really, you know, get the 834 00:32:52,450 --> 00:32:53,620 most out of their time together. 835 00:32:53,620 --> 00:32:55,600 We're going to have a photographer there for 836 00:32:55,600 --> 00:32:57,430 one day, so you can get some really cool 837 00:32:57,460 --> 00:33:00,550 brand photos of yourself that you'll be able 838 00:33:00,550 --> 00:33:02,230 to use on your website and your social 839 00:33:02,230 --> 00:33:03,850 media, and more. 840 00:33:03,850 --> 00:33:05,800 So it's really going to be such an 841 00:33:05,800 --> 00:33:09,700 incredible immersion for you to really 842 00:33:09,700 --> 00:33:12,160 decide, what do you want to do next for 843 00:33:12,160 --> 00:33:13,840 yourself? Like, what does that look like in 844 00:33:13,840 --> 00:33:15,580 your business, or your speaking, or your 845 00:33:15,580 --> 00:33:17,560 career or your writing? 846 00:33:17,560 --> 00:33:18,730 What does that look like? 847 00:33:18,760 --> 00:33:20,740 How do you want to how do you want to 848 00:33:20,740 --> 00:33:22,990 develop yourself? And we're there to help 849 00:33:22,990 --> 00:33:25,540 you do it and have a great time along the 850 00:33:25,540 --> 00:33:26,260 way. 851 00:33:26,590 --> 00:33:29,470 Ashleigh Harvey: The best time. The best time in summer in 852 00:33:29,470 --> 00:33:30,850 London. Oh my goodness. 853 00:33:30,880 --> 00:33:31,930 Yeah. Amazing. 854 00:33:31,930 --> 00:33:34,270 Carol Cox: And I anticipate we're going to have women 855 00:33:34,270 --> 00:33:36,760 from the US, from Canada, probably also from 856 00:33:36,760 --> 00:33:38,620 Europe and the UK who are coming. 857 00:33:38,620 --> 00:33:40,360 So no matter where you live in the world, 858 00:33:40,360 --> 00:33:42,280 Australia, we've had clients all over the 859 00:33:42,280 --> 00:33:45,010 world. And so I imagine that they'll want to 860 00:33:45,010 --> 00:33:47,920 come. You can come early, do some 861 00:33:47,920 --> 00:33:50,440 sightseeing, you know, stay past the the 862 00:33:50,440 --> 00:33:52,450 retreat, do some more sightseeing and 863 00:33:52,450 --> 00:33:54,160 traveling. It's just a it's a great 864 00:33:54,160 --> 00:33:57,640 opportunity to come have something fun for 865 00:33:57,680 --> 00:34:00,710 yourself. Get something for your business as 866 00:34:00,710 --> 00:34:04,040 well, and meet an incredible group of women 867 00:34:04,040 --> 00:34:06,230 along the way. All right, so again, go to 868 00:34:06,260 --> 00:34:09,890 speaking your brand.com/london to get all 869 00:34:09,890 --> 00:34:12,350 the details and to apply because we want to 870 00:34:12,350 --> 00:34:13,460 have a zoom call with you. 871 00:34:13,490 --> 00:34:15,290 We want to hear more about what you're most 872 00:34:15,290 --> 00:34:16,850 looking forward to doing. 873 00:34:16,850 --> 00:34:18,680 Answer all the questions that you have. 874 00:34:18,710 --> 00:34:20,780 We're going to have hotel recommendations, 875 00:34:20,780 --> 00:34:22,850 the itinerary with all the dates when you 876 00:34:22,850 --> 00:34:25,100 should arrive, and all of those details are 877 00:34:25,100 --> 00:34:26,840 on the website. So if you and if you have 878 00:34:26,840 --> 00:34:28,220 any questions after you go to the website, 879 00:34:28,220 --> 00:34:30,590 please reach out and we'll be happy to chat 880 00:34:30,590 --> 00:34:32,480 with you. Well, Ashley, thank you so much 881 00:34:32,480 --> 00:34:34,040 for coming back on the Speaking Your Brand 882 00:34:34,040 --> 00:34:36,410 podcast. It's always a pleasure to talk with 883 00:34:36,410 --> 00:34:38,570 you and I can't wait to see you in person in 884 00:34:38,570 --> 00:34:39,320 London. 885 00:34:39,320 --> 00:34:41,480 Ashleigh Harvey: I know, I know, I can't wait. 886 00:34:41,480 --> 00:34:42,950 Thank you so much for having me. 887 00:34:42,950 --> 00:34:45,140 This has just been just fantastic. 888 00:34:45,140 --> 00:34:45,770 Thank you. 889 00:34:45,800 --> 00:34:47,930 Carol Cox: Until next time. Thanks for listening.