Carol Cox: Learn how to uncover your authentic brand
voice to attract the perfect people and
opportunities for you.
With my guest, Ashleigh Harvey on this
episode of the Speaking Your Brand podcast.
More and more women are making an impact by
starting businesses, running for office, and
speaking up for what matters.
With my background as a TV political
analyst, entrepreneur, and speaker, I
interview and coach purpose driven women to
shape their brands, grow their companies,
and become recognized as influencers in
their field. This is speaking your brand,
your place to learn how to persuasively
communicate your message to your audience.
Hi there and welcome to the Speaking Your
Brand podcast. I'm your host, Carol Cox.
Today is a very, very special episode.
You're going to want to listen to the entire
thing, because I have a huge announcement to
make that happens to correspond with the
guest that I have on the podcast today.
Before we get to the announcement, we're
going to dive deep into your understanding
your brand voice, why it matters, why
authenticity in the messaging that you're
putting out to your audience makes such a
huge difference, especially in this day and
age of more and more AI driven content.
We're going to talk about how you can be
more authentic with your messaging, how you
can make sure that your audiences, whether
they're prospective clients, current
clients, audience you're speaking to,
whether it's on social media, in person, or
even in writing in books that you do, how
they make sure that they understand who you
are, what you do, and how you can help them.
My guest today is Ashleigh Harvey, who is a
copywriting persuasion extraordinaire.
She is also a graduate of our Thought Leader
Academy, and she was last on this podcast
way back in July of 2021, in episode 234.
For? Definitely take a listen to that one
after you listen today.
Ashleigh, welcome back to the podcast.
Ashleigh Harvey: Thank you for having me.
I'm so thrilled to be here.
Carol Cox: I am too.
You live in well, you live in England,
originally from South Africa.
Right now you are touring around the UK.
Can you tell us a bit why you're touring
around in the UK and what exactly you're
doing there?
Ashleigh Harvey: Yes I am.
I am a performer, I work in the theatre and
I am in the UK touring production of Come
From Away, and we've been touring since
January this year and we will finish touring
in January next year.
And I'm currently in Norwich in one of the
theatre dressing rooms.
Yeah, and it's just been a total blast.
I've, I've just loved my time on the show.
So yeah, that's that's what I'm doing right
now.
Carol Cox: And you moved to London from South Africa.
This was before the pandemic, correct?
Ashleigh Harvey: Yeah. Well, like nine months before the
pandemic. Yeah.
Carol Cox: And then how did you get started in doing
copywriting? I know we're going to talk
about why copywriting is really a misnomer
for the type of work that Ashley does, but
just for shorthand right now, how did you
get into copywriting and brand messaging?
Ashleigh Harvey: I had been writing for businesses since about
2011, and I'd done I'd done press releases
and I'd done video writing for in-house
videos. And I came over to the UK and I had
a couple of auditions, and I had some work
here. And then Covid hits within about nine
months of me being here, and I had to find a
way to make money.
So I started actually working as a care
worker. I trained up as a care worker, and I
started working as a care worker in London,
in and around London, in private care.
And at the same time, I started my business
from the back of my car, in between care
shifts. And I really got to to, you know,
the root ideas of copywriting and what it is
and the foundations of it and the techniques
and I, I very slowly built the business over
about nine months, and then I was able to go
full time with it, which was just
incredible. And so now I work with clients
all over the world, and I, I write for
business owners and entrepreneurs mainly,
and it's been amazing.
It's just been one of the greatest, I think
one of the greatest gifts the pandemic could
have given me, as I think it did for a lot
of people.
Carol Cox: Absolutely. And as I mentioned in the intro,
you did go through our Thought Leader
Academy. This was in the the end of 2021 and
then graduated in the beginning of 2022.
And Ashley, you have actually helped me
quite a bit with the copywriting on the
sales page for the Thought Leader Academy on
the speaking your Brand.com website, And and
I know obviously you had kind of an
insider's perspective on it because you had
gone through that. But I think what your
genius is, is that you really get into the
shoes and the minds and the hearts of the
audience, whoever that audience happens to
be, and really think about it from their
perspective. What do they need to hear?
What do they need to understand in order to
make that decision for themselves?
The decision to buy or whatever it happens
to be? And I cannot tell you how many women
I hear from on console calls who say to me,
Carol, your sales page spoke to me like,
like the words that you use are really
things either that I've thought myself or
things that maybe they hadn't been able to
articulate. They didn't have the right words
for, but as soon as they read them on the
page, they realized that, oh, this is the
problem I'm having, or this is what I want
for myself.
Ashleigh Harvey: It's so powerful.
The words you choose to use in your
business, they're they're so powerful.
And I keep learning all the time about about
how to find those words and what works and
what doesn't work.
But there are there are certain strategies
that a lot of, of good copywriters employ
to, to get those kinds of reactions from,
from people who read a sales page or an
email sequence or whatever it may be.
So I'm so thrilled.
I'm so thrilled that that that you that you
get that feedback. That makes me very happy.
That's great.
Carol Cox: And for those of you listening as you you
hear myself and Ashley talk about this today
in this episode. So this definitely applies
to writing, writing on your website, your
sales page, your email newsletters, your
social media copy.
But it also applies to the public speaking
that you do presentations and talks.
What what is such a core part of our
signature Talk Canvas framework is
understanding your audience.
What are their goals related to kind of your
big picture topic that you're presenting on?
What are their goals? What challenges are
getting in the way that they see.
What are those challenges that you see as
that expert guide that they don't
necessarily see, and how can you help them
get more of what they want?
Right. Get past those challenges and and
having that empathy for them and having and
validating where they're at is such a huge
part of being an impactful speaker as well
as an impactful writer for your brand
message and for the work that you do with
whomever your clients are in your business
and in your industry.
So, Ashley, let me ask you this.
Thinking about clients you've worked with, a
lot of the women that you've spoken to.
What do you feel is their biggest challenge
when they think about their brand voice, or
having an authentic voice, or how to convey
themselves to their audiences?
Ashleigh Harvey: I think a lot of women are just frightened of
sounding too much of something, or too
little of something.
That's kind of been my experience.
And so they're either afraid of not sounding
professional enough or sounding too brash or
too confident or not confident enough.
And so it's always it's always seated in
this idea of being too much or lacking
something, instead of just sitting in what
you are and just being that thing and owning
that thing. And so I, I try really hard with
my clients to get them to sit in their voice
as their voice is right at this moment and
not not try and be something that it's not.
Not try and mimic someone else, or copy
someone else, or be too professional or too,
you know, professional sounding, if that's
not really their vibe.
So I try and work with them to just figure
out where they are now and sit in that voice
now. Because, you know, as we grow as human
beings, so do our voices, and your voice
will change. It's just the nature of being
alive. And so when you really sit in that
and you embrace it and you enjoy it like you
find like great enjoyment from it, it just I
see people flourish.
It's unbelievable what can happen.
Carol Cox: And that that really is the heart of
authenticity is sitting with who you are and
being okay with that and expressing that in
the way that it is.
It is you. You're not trying to mimic or be
someone else. Because I think a lot of us
look at, like the Amy Porterfield's or the
Marie Forleo's or whoever the TikTok
influencers are today, which I don't know
because I don't follow them on TikTok.
And we think, well, they're they're
successful. Look at these massive audiences
that they've built, these businesses that
they've grown. So I need to be like them
peppy, you know, optimistic, enthusiastic,
whatever. And if that's you, yes.
Like, obviously we want to be enthusiastic
and and passionate about the work that we
do. But like how I convey that enthusiasm
and passion has to look like Carol and it
has to match the audience that I'm
attracting, right?
Not the audience that necessarily that
they're attracting and trying to be like
them. Do you hear that also sometimes from
the women that you talk to?
Ashleigh Harvey: Yes. I mean, I'm nodding my head off here.
I can see my own head in the in the in the
visual in front of me, like doing this.
Yes, I, I have even fallen into that trap
of, of sort of seeing, you know, Amy
Porterfield as someone I follow on social
media and I see her stuff and I see the
response it gets.
But, you know, she she is a very particular
kind of person with a very particular kind
of audience selling a very particular kind
of thing. And we're not all fans like Amy
Porterfield has people in the world that are
not her fans like, and that's fine.
And she will say that to, you know, you
know, so it's so it's so important to when
you see what someone else is doing.
Absolutely. Learn from them and grow from
them. And because I totally believe in that,
I absolutely believe in infusing your brain
with as much information as possible, and
then picking out the stuff that works for
you and throwing away the rest.
And so when it comes to your voice, I just
feel like it's so personal, especially when
you run your own business.
You're an entrepreneur. People are buying
what you sell because of who you are.
You have to lean into that and be brave and
courageous. And and if you're an introvert,
be an introvert and say, I'm an introvert
and I, I really struggle with this stuff.
And you will find so many people out there
who go, oh my goodness, so am I.
And this is the person I want to work with
because you're you're speaking like a human
being to another human being.
And I just think that is so important in
anything you write, and also in the speaking
work that you do in your business, you know,
that that kind of thing draws people in and
it draws the right people in.
That's the most important thing.
Carol Cox: Ashley, I'm going to ask you to describe your
brand voice in just a moment.
But before we get there, I'm thinking about
that. What we were talking about earlier,
about how women feel like if, when, when
they try to write, either they're they're
sounding too much, you know, too brash or
too confident or too braggy or or they're
lacking something or they're not polished
enough or professional enough or whatever,
whatever the thing, thoughts are going in
their mind. And no surprise, because as
women and young girls, we're brought up in
socialized to be people pleasers, to make
sure that we're you're quote unquote good
girls that were that were not ruffling
feathers that were doing as we're told.
And that works for a lot of us.
We get we get good grades in school and
we're rewarded for that.
And then I know once we get to like
mid-career, we realize we kind of look
around and think, oh, like, stuff is not
really working the way that it should be
working. And we talk a lot about the, you
know, almost every industry is a male
dominated industry, and not because men
inherently are bad. I mean, I've had tons of
male allies in my career, professors and
colleagues. It's not that.
But when systems and industries are so kind
of myopic and aren't looking at and
addressing the needs of everyone, and I feel
like as women this is our opportunity to
say, well, hold on a minute.
Maybe there are, you know, quote unquote
best practices in our industry or company
that need to be changed.
Or maybe there are things that need to have
more perspectives, more different types of
people at the table.
And when we do that, we are ruffling some
feathers. There are some people who are not
going to like us, but then it's like, well,
then what are we? What are we doing here?
What is our mission? What are the what are
the things we want to change in the world?
But it's hard.
And that's why I think the work that we do,
actually the work that I do in this, in
speaking your brand with bringing together
women as a community, helps us to support
each other. When because it is hard to be
the only one, or feeling like you're the
only one doing this.
Ashleigh Harvey: Yeah, yeah, I had a I had a really
interesting call with a woman because I'm
always I'm on LinkedIn a lot, like I'm super
active on LinkedIn and I love I love going
into my DMs and actually meeting people,
because I find I'm finding LinkedIn to be
quite a strange place at the moment and not
very personal.
So I go into my DMs and I meet people, and I
had a call with a woman because we kind of
clicked and I just said to her, what do you
what do you struggle with the most about
writing in your voice?
And she said to me, can I swear it's not a
bad swear word? She said to me.
She said, can I swear I have to get your
permission if that's okay.
Yes.
Carol Cox: Oh, yes.
Ashleigh Harvey: Go ahead. Yes. She said to me.
She said to me, I'm worried about all the
shit I'm gonna gonna attract.
And I was like, oh, that's really
interesting because I love attracting shit.
I find it one of my best, most favorite
things to do anyway.
And we had this conversation and I was just
reminded because I felt like that in my 20s,
like I was so frightened of what people
thought of me and I was so frightened at
what I said would upset people or attract,
you know, people just kind of going, oh, we
don't want to, we don't want that in our
orbit or whatever. You know, however people
respond and I don't know, I don't know if I
changed her mind, but I certainly just said
to her, you know, these are people you're
never going to meet.
They're not people you want to work with
because they're not into you talking about
who you are. And so you know, as much as you
can just try and lean into those things that
you believe in and the things that you want
to talk about. And I think you're the same
as me. Like I'm very vocal about my
feminism. I'm very vocal about empowering
other women. I'm very vocal about saying,
I'm a woman and I have a voice, and I want
that voice to be heard, and I want to help
you find your voice, you know?
Um, and so it's hard and it's scary, but no
one's going to die, right?
Carol Cox: Yeah, exactly.
And to your point, I was I was thinking that
about this idea of feminism, and women are
so afraid of it. And I know there's some,
you know, people want to put some like, you
know, put controversies on it or some people
don't like the word. And that's fine.
You can use whatever your word that you
want. Feminism to me just means men are men
and women are equal.
And that's like full stop.
Like, there's, you know, in any other, uh,
details can be worked out later.
But every time I talk about my feminist
background, I've been a feminist since I
learned the word probably in early high
school. But I have, again, women who come to
me and say, thank you, Carol.
Like, I feel like I understand you, your
approach in the world, like why you're doing
the work that you do because you're willing
to talk about this. Otherwise I would just
be another public speaking coach.
And yes, like I can help you with speaking
skills and that's and like, and we're going
to help you create your signature talk and
understand your ideas and get clarity on
them. But there's so much more.
We want to we want to help you be that
person in the world that you want to be.
Be that woman in the world that you want to
be. And the skills are kind of the outer
part of it, but there's so much more that
goes inside.
Ashleigh Harvey: And it's also about celebrating who you are,
right? Like, I think what I learned from you
in in the Thought Leader Academy was, I have
these stories that I'd never really told
about myself and I.
I wasn't ashamed of them, but I just I just
didn't know that anyone wanted to hear them.
And and so when I started incorporating that
stuff into not just my speaking, but in my
blogs and my emails and my LinkedIn posts
and my conversations with people online, I
just found people opened up to me more.
And because there was something in my story
that spoke to them and their story, and it
almost gave them permission to be more
human, and you just validate your life
experiences, the things that have shaped
you, the things that have challenged you,
the things that have felt really Difficult
or hard or painful or wonderful or joyful,
whatever it may be, you know, you just
validate your experience in the world.
And I just think that's so important.
Carol Cox: Yes, yes.
And we learn from each other's stories and
we learn, I feel like as the as the person,
the woman sharing a story about myself, I, I
learn and grow. My audience will hopefully
will benefit from it for myself.
I know I have developed so much as a person,
much as a speaker and a business owner by
doing that.
Ashleigh Harvey: Yeah, absolutely.
Absolutely.
Carol Cox: Okay, Ashley, so let's dive into Brand Voice
more specifically.
And you had a fun email just a few weeks ago
about these nine different types of brand
voices that you can be.
And we were looking at this before we hit
record, and I was like, I think I'm all of
them. No, I think I think I'm like half of
them. But you know, obviously there's
probably elements that we take from a bunch
of different ones. But can you tell?
Okay. First I want to know how would you
describe your brand voice?
Not necessarily one of these categories of
the nine, but just in general.
How would you describe your brand voice?
And then let's talk about some of these
different types.
Ashleigh Harvey: So I think my brand voice is quite parental,
which does fall into it does fall into the
nine. Not that I'm not that I'm like an old
fuddy duddy. I think if I'm a parent, like,
I'm a I'm the cool, hip parent.
I'm the parent that everyone wants to hang
out with, right?
But I'm also like super strict.
Like I can get quite cross.
So I sometimes like, I'll post up on
LinkedIn and I'm like, listen, if I if you
can't, I can't help you.
If you can't help yourself, you know, like
those, you need to help yourself and then I
can help you.
So, so like I, I think, I think I sort of
have that kind of voice where I kind of, I
tell it like it is, but I also want to teach
people, and I want to inspire people, and I
want to get people excited about writing
because I love copywriting so much.
And I love, you know, branding and marketing
and sales and all of this stuff that a lot
of people are scared of.
So, yeah, I would say, I would say kind of a
parental voice, but, you know, straight
talker, straight down the line, I hope I'm,
I hope I inspire people, I hope I excite
people, and that's kind of the aim.
That's that's where I'm aiming.
Carol Cox: Well, I love your writing.
I love your emails. I love your LinkedIn.
Listeners, go to the show notes.
Please connect with Ashley on LinkedIn and
sign up for her email newsletter.
You will enjoy.
Enjoy it so much.
And then I always call you.
Can I call you like a tough love parent or a
tough love nurturer?
Ashleigh Harvey: Yeah, I reckon so.
Yes, that's what I think.
And I swear sometimes I swear a lot
actually. Like a lot of F-bombs.
Like a lot of F-bombs in my LinkedIn posts
and my newsletters. And I think some people
don't like that. And that's also okay.
You know, so yeah, tough love.
Parents with some swearing.
Carol Cox: Yeah, yeah for sure.
I love that. All right.
And then so there's there's other ones on
here. There's like the eternal optimist.
This is the Amy Porterfield Marie Forleo,
uh, women, you know, women out there, which
again, that's great.
Like, they're they have a lot of excitement.
They're kind of have this, you know, easy
cadence about the language and the the
writing that they put out shorter sentences.
You can read the copy faster.
It's upbeat, which is which is good.
They're very encouraging and all of that.
And then there's brands.
There's like the anti-establishment brand
voice. There's the underdog.
There's ones that are more like the what's
called the friend of the bar, the easygoing
voice, which is fun.
And then I was trying to figure out which
one I was.
And there's kind of like these umbrella
categories and there's Voices of Authority
is one category in the parent, like you are
in one of those and the other two in the
voices of authority are translator and the
voice of God.
And the translator makes things simple.
So you says you teach your audience in the
most basic way possible.
And I'd like to think that I'm I'm a good
translator because I like frameworks.
I like to kind of distill things down and
make them hopefully like easy to understand.
Obviously doing the podcast for so many
years has helped me to do that.
But then I was looking at that, and then I
was looking at the voice of God brand voice.
I'm like, well, I kind of feel like I'm also
this because it says this voice type speaks
confidently with with very little wavering.
Their language is definitive longer cadence,
more advanced vocabulary, a more serious
tone. So I feel like I also tend to do that,
even though, like, obviously I love to laugh
and have fun, but I am.
I call myself like a serious thinker.
Like, I read a lot like, you know, history
and non-fiction and think a lot about
politics and the world.
And so I'm serious in that way.
So I don't know. What do you think, Ashley?
Ashleigh Harvey: I think they can definitely overlap.
Like, there's absolutely a world in which
these voices overlap.
And I think that's what creates the, you
know, the intricacy of a voice and, and what
differentiates one voice from another.
Um, you know, there are loads of brands out
there who have the parent brand voice or the
translator brand voice or the voice of God
brand voice, but it's the overlap and the
personality that comes in that
differentiates it.
So I, I would definitely agree with you.
I think there is a I think there is an
overlap for you of translator and voice of
God, but I also think there is I don't know
if I would say eternal optimist, but there's
certainly an optimistic sort of like, um,
you know, where can we go?
What can we do? What goal can you reach?
How far can you push yourself and kind of
edge in your brand voice as well?
Which is which is what I love about your
brand voice, because it creates a feeling of
possibility and of growth and aspiration,
you know, and um, so yeah, that's what I
would say about your one for sure.
Carol Cox: Yeah, I agree, I actually have always called
myself an internal optimist, no matter how
things may seem in the world, but very
different than, say, like an Amy
Porterfield. Is that I, I'm an because I'm
an introvert. Maybe she is too, I don't
know, but I am not a social media person.
I have never made an Instagram reel in my
life. I have never I will probably never be
on TikTok, right? Because it doesn't feel
authentic to me. Like that type of, uh, that
type of content and channel is not authentic
to me. But if but for other people, it works
perfectly. Like they love it, like they look
forward to it, they enjoy it.
So for those of you listening, also think
about just because you see someone that is
successful, that channel may suit them
really well, but find the channel like the
medium that works for you.
Like I like podcasting because I can have 30
minute, 45 minute conversations and we can
go all I don't have to like, figure out how
to be fun and perky in 60s.
Ashleigh Harvey: Totally. And, you know, finding your avenue
and the way you want to express yourself is
so important. And I, I mean, I, I've thought
about starting a podcast many times because
they are. So I love listening to podcasts.
I just like I can binge podcasts for ages
and ages, so they are a really fantastic
avenue for deeper thinking, deeper
conversations. Yeah, I love your podcast.
It's great.
Carol Cox: Oh well, thank you. And it really has helped
me to develop my brand voice because I have
to create content all the time.
You know, I think that's what you have
found, Ashley, with the writing that you do
that your email newsletter, is that having
this consistent output that you know, that
you were doing week in and week out forces
you to develop your brand voice.
Because number one, you have to think of new
topics to talk about, but then you also have
to try to make them interesting in a way
interesting to the receiver, but also,
frankly, interesting to like me.
Like I have to figure out how to keep this
podcast interesting after over 400 episodes,
right?
Ashleigh Harvey: Yes.
And some days you just don't want to write.
Like some days you just do not want to do
it. And, you know, I think I think that's
also the really important thing about having
having it as a practice.
So for you, recording this podcast has
become a practice for me.
Writing my my newsletter every week is a
practice and the more you practice
something, the better at it you get.
And that voice just develops so beautifully
and and becomes so full that you don't even
have to think about it anymore.
It's just there. It's just part of
everything you create.
And that's why it's so powerful?
Carol Cox: Yes. And to that point, this is what, for
those of you listening, this is what we want
for you. We want someone to open up their
email inbox and read an email from you, or
see a LinkedIn post from you, or hear a
presentation from you, or a podcast
interview that you've done and say, yes,
that sounds exactly like I would expect her
to sound like, whether it's in writing or in
voice, because as we talked about in the
intro, with more and more artificial
intelligence content being created, it is
easy for people to put out how to expertise
content, and there's a use for that.
But people want to hear from you.
Like what's on your mind, what matters to
you, how are you seeing what's going on?
And they want to hear that from you in your
own brand voice, not from what I call like
the generic internet voice.
Ashleigh Harvey: Yeah, yeah yeah yeah.
And it's, you know, it's I think AI is great
and it's powerful and it's super helpful and
it's helping us to create more and less
time, which is which is fantastic.
But if you rely on it too much and you
don't, you don't continue to hone what it
creates for you. Like you don't edit it, you
don't shape it, you don't modify.
You don't bring your own human brain to the
eye brain.
You're you're just going to sound like
everybody else. And I think what's so
interesting to me is that in this world of
rapid content creation, it's actually given
us more of an opportunity to stand out than
ever before, because there's more and more
people use AI.
It's all going to it's all going to just be
quite generic, I'm sorry to say.
And the more you keep writing your own stuff
and creating your own stuff, the more you'll
stand out.
Carol Cox: Yes, absolutely. So, Ashley, can you tell us
a bit, tell us about copywriting or what you
would rather call it? Because as we were
chatting before we hit record, that people
hear copywriting and they think, oh yeah,
but I write my own emails.
Or, you know, I wrote the homepage of my
website. So copywriting, yes, there's
writing involved, but it's not really just
about writing. So can you tell us more about
that?
Ashleigh Harvey: So copywriting I like to call it sort of a
deep, deep persuasion technique where you
create something in writing that somebody
reads and then they take action on that, but
they think they've persuaded themselves to
do it. Like that's how persuasive the
writing is. So at no point do they think to
themselves, this person wants me to do X, or
this person wants me to buy from them, or
this person wants me to sign up to their
email list or whatever it may be.
They think they've totally made that
decision all on their own.
Actually, every single word you've written
has guided them to that point.
So really for me, it's about deep research.
It's about data mining.
It's about funnel creation.
It's about strategy.
It's it's about nurturing an audience to
buy. It's it's it's a lot of different
components. And the writing part is the
smallest, tiniest fragment of it.
Carol Cox: So now we're going to do our best at
persuading you, not selling you on our big
announcement that I teased at the top here.
So Ashley, as I mentioned, lives in London.
I visited London for the first time this
past July and I fell in love with the city.
I mean, Paris will always have my heart
because I studied French history, but I
really adored London much more than I
thought that I would. So as soon as I got
back, I had a zoom call with Ashley because
I knew she lives in London. I said, we have
to do a retreat together next summer in
London. And of course, Ashley was jumping up
and down and saying yes, yes, yes, yes, yes,
so so excited.
So we have already Ashley found the venue.
It is beautiful in London, on the Thames.
It is. We booked the venue, we are all set
to go. So we are doing this June 29th
through July 2nd.
So we have four days a Sunday, Monday,
Tuesday, Wednesday.
We encourage you to come at least by that
Saturday morning to kind of get adjusted.
We have some optional activities that
Saturday to fun stuff, walking tours and
picnics to do together.
And then Sunday through Wednesday.
We are going to take really good care of
you, not only the workshops and activities
on your brand voice, getting that radical
clarity on what you do, your unique gifts
that you're bringing, who you serve, the
change you want to make in the world.
So really helping you to develop your brand
voice. And then but then also understanding
how to fit that in with whatever projects
you're working on, whether it's your
business, your personal brand, your
speaking, your writing, your copywriting,
what have you is really helping you to
develop that. But we're going to have so
much fun doing that by really immersing you
in women's history, performing arts, Lots of
activities. So, Ashley, tell me, what are
you most excited about this experience?
Ashleigh Harvey: I can't choose one thing that's crazy.
I, I think for me, I think for me, it's
going to be meeting women who, who believe
similar things to me, who want to explore
similar things that I want to explore, and
helping them through that journey and giving
them tools that they can use going forward.
I feel like every time, every time I'm in a
group of women where we're like just sharing
and connecting and growing, it just feels it
just feels like possibilities kind of become
endless. And I, I just, I want to be able
to, to broaden my network and meet new
people and share in like a real experience.
You know, I feel like this is going to be a
real experience in this incredible city
where People won't just be learning from me,
but I'll be learning from them, and we'll be
learning from each other and and really
getting to grips with who we are and what we
want to do in this life and in this world
and who we want to help.
And it's just I think that's the most
exciting thing for me.
Carol Cox: Absolutely, I cannot wait.
We wish it was next month, but obviously we
need time to let you all know about it and
to sign up for it as well.
So again, it is the very end of June, very
first part of July 2025, in London.
And you can get all of the details by going
to speaking your brand.com/london speaking
your brand.com/london.
It is limited to 12 women because we want to
make sure that everyone has enough time to
work with us to really, you know, get the
most out of their time together.
We're going to have a photographer there for
one day, so you can get some really cool
brand photos of yourself that you'll be able
to use on your website and your social
media, and more.
So it's really going to be such an
incredible immersion for you to really
decide, what do you want to do next for
yourself? Like, what does that look like in
your business, or your speaking, or your
career or your writing?
What does that look like?
How do you want to how do you want to
develop yourself? And we're there to help
you do it and have a great time along the
way.
Ashleigh Harvey: The best time. The best time in summer in
London. Oh my goodness.
Yeah. Amazing.
Carol Cox: And I anticipate we're going to have women
from the US, from Canada, probably also from
Europe and the UK who are coming.
So no matter where you live in the world,
Australia, we've had clients all over the
world. And so I imagine that they'll want to
come. You can come early, do some
sightseeing, you know, stay past the the
retreat, do some more sightseeing and
traveling. It's just a it's a great
opportunity to come have something fun for
yourself. Get something for your business as
well, and meet an incredible group of women
along the way. All right, so again, go to
speaking your brand.com/london to get all
the details and to apply because we want to
have a zoom call with you.
We want to hear more about what you're most
looking forward to doing.
Answer all the questions that you have.
We're going to have hotel recommendations,
the itinerary with all the dates when you
should arrive, and all of those details are
on the website. So if you and if you have
any questions after you go to the website,
please reach out and we'll be happy to chat
with you. Well, Ashley, thank you so much
for coming back on the Speaking Your Brand
podcast. It's always a pleasure to talk with
you and I can't wait to see you in person in
London.
Ashleigh Harvey: I know, I know, I can't wait.
Thank you so much for having me.
This has just been just fantastic.
Thank you.
Carol Cox: Until next time. Thanks for listening.