Charles Fry: How to Build a SaaS Product as a Non-Technical Entrepreneur

Show Notes

This is a conversation with Charles Fry, a software-focused entrepreneur who has launched and grown successful companies in e-commerce, logistics and IT services. He owns Code Éxitos, a resource-based service that helps entrepreneurs develop software and other tech products.

I'm currently in the process of developing my second SaaS startup as a non-technical founder. However, this is the first time being directly involved in the entire development process, from start to finish.

So, in this conversation, I pick the brain of Charles about everything a non-technical founder needs to know and understand about developing a SaaS product, including:

- What's required after you've mapped out your idea
- The first hires you need to make to start building your product
- The pros/cons of Specialized Developers vs Full-Stack Developers
- The most popular languages developers are using today
- How to think about server infrastructure and what to consider
- Recommendations and suggestions on how to hire developers

Learn more about Code Éxitos: https://codexitos.com/

What is Founder Views - SaaS, Business, and Beyond?

Founder Views is a podcast for SaaS builders who want real conversations, not recycled playbooks.

Hosted by Kosta Panagoulias, a 2x SaaS founder, the show features in-the-trenches conversations with SaaS CEOs, operators, and experts. Each episode digs into the decisions, strategies, wins, and struggles that shape real companies - practical insights from people actively building, not theorizing.

While the core focus is SaaS growth, leadership, and execution, the podcast also leaves room for broader discussions that help founders think better - whether that’s economics, technology, markets, or other big-picture business topics.

If you want raw, easy-to-follow conversations with people who've actually built something, you’ll feel right at home.